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Centre of Excellence in Economy and Finance


Worked out by
Surdu Nina, gr.CON 1403G

Checked by
Silvia Branite,
Business English teacher

Chiinau 2017
Intangible assets Social and additional
Tangible assets under construction Reserves
Land Corrections of the results of previous years
Fixed assets Retained profit(uncovered loss) of the financial period
Mineral resources Profit for the period
Biological assets Other elements of ownersequity
Long term financial investments Total owners equity
Real estate investments 4.LONG-TERM LIABILITIES
Long term receivables Long-term bank loans
Long term advances Long-term loans
Other fixed assets Long-term debts on financial leasing
Total fixed assets Other long-term debts/liabilities
2. CURRENT ASSETS Total long-term liabilities
Circulating biological assets Current bank loans
Items of low value and short duration Current loans
Production under construction and products Commercial debts (payables)
Goods Current received advantages
Commercial receivables Staff debts
Current advances Social and medical insurance debts
Budget receivables Debts to the budget
Staff receivables Current anticipated revenues
Cash and current accounts Debts to the owners
Other cash elements Current financingand recepts with special destination
Current financial investments Current provisions
Other current assets Other current debts/liabilities
Total curret assets Total current liabilities
Centre of Excellence in Economy and Finance


Worked out by
Surdu Nina, gr.CON 1403G

Checked by
Silvia Branite,
Business English teacher

Chiinau 2017
Product advertising is any method of communication about the promotion of a product
in an attempt to induce potential customers to purchase the product. Advertisement usually
requires payment to a communication channel. The general objective is to increase brand
awareness or to demonstrate the differences between product and competing products in order to
sell them.

Product advertisement can be done through numerous communication channels. Some

common channels are listed here:

Print (newspapers and magazines)
Mail (flyers, circulars, coupons)
Social media
Signs and billboards

An ad campaign is designed to get the attention of readers or listeners, build their interest and
prompt them to act. Small companies go through four basic stages when developing their
advertising :

Target Audience
Identify your target audience. Small companies create products or services to meet the
needs of certain consumers. But no one product appeals to a mass audience. Instead, advertising
managers must target consumers with certain characteristics. Study demographic research to
identify your audience. Demographics include characterisics like age, income, education and
ethnicity. Advertisers also target customers with certain behaviors, according to "Reference for
Business" online. For example, fast-food restaurants advertise their late-night hours to appeal to
those who work or stay up late.
Select Advertising Media
Select types of advertising media that are applicable to your potential customers. Your
options may include magazine, newspaper, billboard, yellow pages, radio, Internet and television
advertising. Social media sites, such as Facebook and Twitter, may also be suitable choices. The
right medium will help you reach customers who are most likely to purchase your product or
service. For example, an oldies radio station may be the ideal place to advertise a product for
older consumers.
Create Content
Create content for your advertising campaign. Content pertains to the words, dialogue
and artwork contained in advertisements. Design content to fit the specific format of the chosen
medium. For example, a copywriter will need to use fewer words and images for a 15-second
television commercial than for a 30-second one. An advertiser needs more words and images for
a direct mail brochure than a small magazine display ad. Small companies use many types of
"attention-getters" in advertising, including tempting headlines, noise, songs and pictures.
Test Ad Power
Determine the effectiveness of your advertising during the various stages. Continue to
study the demographics of new customers to ensure that you are targeting the right customers.
Test media sources to determine which ones are producing higher customer traffic and profits.
Conduct phone surveys to test consumer recall for your business slogan. A slogan is a
catchphrase that typically describes one or more benefits to consumers. For example, a small
hardware store may conduct phone surveys to determine who remembered their slogan, "The
best customer service in town."