Aegis

An integrated and easy to use app to aid

and systematize care giving for Dementia
patients. With the caregiver at the center,
Aegis has been designed to assume the
role of the silent specialist, an assistant
and a companion.

UI/UX
Open Ideo Challenge 2017
Sponsored by AARP Services, Inc.
and United Healthcare
INSIGHTS FROM RESEARCH
Care giving is daunting, especially for a dementia patient
where the condition only deteriorates with time.
There is information everywhere - but which sources are reputable?
Keeping track of appointments and medical records is taxing.
There is a need to constantly keep close friends and family members informed
and involved in the treatment.

Thoughts
IDEATION
Based on insights from research, I identified potential areas in care giving
that could be explored to support caregivers - learning about Dementia,
tracking everything care recipient and taking care of the caregiver.

My solution was an app developed in collaboration with doctors, specialists in the field. The app is 3 faceted:
1. A dementia encyclopedia - information put together but specialists making it credible
2. A care recipient portal - holds medical records and keeps track of appointments
3. A caregiver portal - reminders for personal chores, option to request for transport etc.
WIRE FRAMES

FIRST ITERATION

AEGIS AEGIS AEGIS AEGIS

GETTING FAMILIAR WELCOME LAUREN WELCOME LAUREN

GETTING FAMILIAR
Lorem ipsum.... JANE DOE

PERSONAL
CALENDAR

AEGIS
CARE RECIPIENT PORTAL
SECOND ITERATION

CARE GIVER PORTAL

Stage 1 RECORDS FAMILY CONTACTS NOTES

Stage 2

SIGN UP SIGN IN
Stage 3 CALENDAR
ADD ON
FEATURES

UNDERSTAND DEMENTIA Welcome back

Im new here. Im not sure what I am looking for or Lauren
what to expect...
Lorem ipsum dolor sit amet, consectetur
Jane Doe
adipiscing elit. Integer feugiat egestas ante ac ID DM12847398
UNDERSTAND DEMENTIA ullamcorper. Fusce non ante sit amet dui fringilla

feugiat eu a arcu. Integer feugiat egestas ante ac

ullamcorper. Fusce non ante sit amet dui fringilla

NEXT APPOINTMENT
When in doubt
Stay on top of the List!

THIRD ITERATION
Doctors, Medical Records, Appointments Tracker 11:00 AM | 22nd Nov @ Lorem Ipsum
ask questions, take notes.
feugiat eu a arcu. Integer feugiat egestas ante ac

ullamcorper. Fusce non ante sit amet dui fringilla

STAY ORGANIZED
feugiat eu a arcu.
MEDICAL RECORDS LAST UPDATED: 10.11.17

Errands to run, meetings to co-ordinate, keep family Treat yourself, Feeling under?
you deserve it! Give us a call.
updated....take a breath. EXTENDED CAREGIVERS 2

MAKE TIME FOR YOURSELF HAVE YOU TRIED THIS?

ASK US A QUESTION Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Morbi aliquam felis lorem, id molestie mi mattis
STAGE STAGE STAGE STAGE sit amet. Donec laoreet magna vitae tristique.

1 2 3 4
SIGN UP LOG IN
MOCK UPS
Keep track of personal chores
Opportunity to tie up with
third party services - therapists,
reatreats etc

One location for all medical records

Calender to track all appointments
Credible information Add family members - keeping them informed
Systematized to simplify Request for transport once the condition
progresses (opportunity to tie up with
services like Lyft, Uber)
Johnsons Baby
A series of touchpoints identified and
designed to create a strong positive
connection with millennial mums at
retail, after mapping out the shopper
journey based on research and insights.

SHOPPER MARKETING
Mapping shopper journey, developing key messages,
identifying and designing touchpoints & a toolkit for markets.
Credits: Johnson & Johnson | Anthem | 2017
OBJECTIVES
To create a strong positive connection with millennial mums in retail stores.
Leverage the new packaging to delight and inspire them.
Re-establish Johnson's Baby as Brand trusted by millions of mums.
Create opportunities at touchpoints for mums to test products.

RESEARCH & INSIGHTS

Brand audits, conversations with consumers and insights from the
client, revealed key areas of concern during the shopper journey.
Analysing shopper trends helped better understand the shopper.

UNDERSTANDING THE SHOPPER

Mum expects a shopping experience that understands her emotions,
how she cares for her baby and wants retailers to deliver relevant
solutions for her evolving needs.
MAPPING THE SHOPPER JOURNEY

THE RESULT : KEY MESSAGES AND TOUCH POINTS DESIGN

Once the journey was mapped out, key messages for every step of the journey were crafted and
corresponding in-store touch points were designed. Icons were also designed to reinforce claims.
KEY VISUAL EXAMPLES
TOUCH POINTS

The recommendations were then

compiled into a toolkit document
to serve as a guide for different
markets in the APAC region to adapt.
Making function fun
To reignite Crayolas image as a brand that
encourages creative freedom and self expression
a series of packs that showcase its innovative
product features were designed.

PACKAGING DESIGN (2D/3D)

Primary and secondary packs, on pack
graphics and brand architecture.
Credits: Crayola Japan | Anthem | 2015
OBJECTIVES
Synonymous with crayons, Crayola has always been viewed as a brand
that fosters creativity. In Japan, Crayola needed to reignite its image as
a brand that encourages freedom and self expression.
Key product innovations had to be highlighted and benefits had to be
clearly communicated on pack.

RESEARCH AND WORKSHOP:

Following a workshop with Crayolas senior management, key areas of
concern were identified around pack formats and the design language
on the packaging.

Key considerations Analysis of the current pack

THE RESULT
Addressing these areas, a packaging system which highlighted
the products unique feature and a range of icons to help navigate
through the many sub-brands was developed. A set of 3D structures
tiered based on cost of production and developed to bring to life
product innovation was put together as recommendations
for the client.

Exploration for on pack communication

3D STRUCTURE RECOMMENDATIONS
2D DESIGN RECOMMENDATIONS
Tools for infinite
possibilities
Packaging design that appeals to students
and parents alike for 3M Scotch and Post-it.
Prominent in-store display designs that
bring the pack to life.

PACKAGING & POINT OF SALE

Packaging redesign & touchpoint design
for in-store merchandising
Credits: 3M | Anthem | 2014
OBJECTIVES
With the number of stationery brands targeting students increasing, 3M wanted to
regain its position as the go to brand for quality school supplies in the Asia-Pacific
region, through relevant and impactful merchandising and packaging.
The brief was to clearly communicate the brand values, Powering creativity and
Simply more human.

RESEARCH & INSIGHTS

A deep dive into the category, helped identify competitors and highlighted gaps
in the brands current packaging and merchandising.

IDEATION AND INITIAL CONCEPTS

With the brand values in mind, various design concepts were developed
to communicate the values visually. To appeal to two different consumer
segments, kids and parents for Scotch and teens and young adults for Post-It,
a wallpaper of illustrations was designed using the 3M products. These illustrations
used the products in a creative way exaggerating their functions.
THE RESULT
The idea of Powering Creativity was bought to life through a spark device
across the different products. This also made the brand easily recognisbale
on shelf. A cohesive design system using distinctive typography and a wall-
paper of illustrations helped bring the two sub-brands together.

Crafted to communicate product benefits

and make the brand more approachable.

Illustration of the products in creative

scenarios. Eg: a tape dispenser illustrated
to look like a ufo.
EXAMPLES FROM THE BRAND TOOLKIT
Crafting confidence
Watsons is the largest health & beauty retailer
chain in Asia with over 700 hundred outlets
in Asia and the Middle East. The project
involved redesigning the packaging for all its
ranges from body and hair care to vitamins
and supplements.

PACKAGING
Packaging redesign & guidelines
Credits: Watsons | Anthem | 2016
OBJECTIVES
Bring the brand to life visually, to compete with
market leaders across various categories.
Communication key benefits and create brand
differentiation.

RESEARCH & INSIGHTS

Delving deep into research, the transformation began
with looking at market leaders in every individual
category and developing a brand positioning that
Watsons could leverage. One of the key considerations
that came out of the brand audit and market research
was the fact that Watsons had a large number variants
under each category.

IDEATION
Following research, brand positioning and architecture
was determined for each category. Playing on Watsons
strength of an array of ingredients, expression on pack
was explored.

THE RESULT
After multiple rounds of iterations, a unique design system
was crafted for each category keeping in mind category
cues. The new contemporary designs helped the brand
stand out on shelf against competitors.
CATEGORY EXPLORATION EXAMPLES
FINAL DESIGNS
Curating
experiences
Park Hotel Group was looking to launch
a boutique hotel chain to attract business
travelers through curated services.
An array of innovative solutions spanning
across services in the room to check-in and
check-out put together as recommendations.

SERVICE DESIGN
Mapping a guests journey, identifying
opportunities for innovation and redesign
Credits: Park Hotel Group | Anthem | 2013
OBJECTIVES
The Park Hotels Group in Singapore wanted to launch a range of mid-sized
boutique hotels with curated services to compete with the new and upcoming
boutique hotels in Singapore.
The task was to identify key moments in a guests journey that could be
made hassle free and enhanced for a better experience while traveling.
This would also be critical in differentiating the brand from others in the space.

RESEARCH & INSIGHTS

Speaking to guests staying in the other Park Hotel branches helped define different
segments that could be curated for guests according to their preferences and habits.
Analyzing other hotels in space was crucial in understanding better the expectations
of business travelers which Park Hotel was looking to attract in particular.

THE RESULT
Ultimately Park Hotels were presented with an array of innovative solutions spanning
across services - categorized in four different sections of a guests journey. Gloria,
a back-end software developed by Park Hotel to consolidate guest information
was also used to simplify processes and personalize services.
EXAMPLES OF SERVICES RECOMMENDED
EXAMPLES OF SERVICES RECOMMENDED