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Sr. No Particulars PAGE NO.

1.2 Executive summary
1.3 Objectives of study
1.4 Review
1.5 Hypothesis
1.6 Methodology

2.2 Introduction on ICICI and HDFC Bank
2.3 History
2.4 Objectives, features, functions and goals
2.5 Organizational structure
SWOT analysis of ICICI and HDFC

3.2 Accounts & deposits
3.3 Loans
3.4 Cards
3.5 Insurance
3.6 Demat A/C


4.1 Difference Between ICICI and HDFC
4.2 Tabular structure of ICICI and HDFC
4.3 Similarities & differences
4.4 ICICI v/s HDFC: table
4.5 ICICI v/s HDFC: as investment options

5.1 Questionnaire
5.2 Findings
5.3 Recommendation
5.4 Conclusion
5.5 Webilography



HDFC and ICICI are major financial and banking service organizations in
India. HDFC stands for Housing Development Finance Corporation and
ICICI is Industrial Credit and Investment Corporation of India. It was in
1990s that the Government of India decided upon a policy of liberalization
under the leadership of Narsimha Rao. This policy allowed private banks
to become established in India although small in number. The first among
these banks was Global Trust Bank after which various others like Axis
Bank, HDFC Bank, and ICICI Bank emerged. This gave a boost to the
banking sector in India.

HDFC was established in 1994 by Indias largest housing finance company-

housing development finance corporation Ltd. In jan 1995, it started
operating as scheduled commercial bank. HDFC Bank merged with Times
Bank Ltd in 2000 and this was the first private bank merger in India. HDFC
also acquired centurion Bank Of Punjab in 2008.

ICICI Bank was basically setup with the objective of providing middle and
long term financing to business in India. Some Indian industries,
government of India and World Bank took advantage of this initiative.


To study the market shares in banking sector of ICICI & HDFC.
To study the customer satisfaction with ICICI & HDFC.
To analyze the decision making process of the customer.
To analyze the decision making process of the customer.
To study the customer perception about ICICI & HDFC



The HDFC plan is more preferable to old age group people.

HDFC is unit link pension plan is able to give returns compared to
that of companies because of lower fund management charges.
HDFC and ICICI investment is very convenient to customer

The study was conducted by the means of personal interview with
respondents and the information given by them were directly recorded on

For the purpose of analyzing the data it is necessary to collect the vital
information. There are two types of data, this are-

Primary Data
Secondary data
Primary data is fresh data. This data is collected from books, internet and
direct questionnaire. The data is collected from questionnaire. The
questionnaire is filled from customer through direct interviewing them.
Secondary data is collected from magazines, newspaper, etc.
Eg; social networking sites, books, newspaper, etc.



Banking is the backbone of a modern economy. Health of banking industry
is one of the most important pre-conditions for sustained economic
progress of any country. The world of banking has assumed a new
dimension at the dawn of the 21st century with the advent of tech banking,
thereby lending the industry a stamp of universality. In general, banking
may be classified as retail and corporate banking. Retail banking, which is
designed to meet the requirements of individual customers and encourage
their savings, includes payment of utility bills, consumer loans, credit cards,
checking account balances, ATMs, transferring funds between accounts and
the like. Corporate banking, on the other hand, caters to the needs
of corporate customers like bills discounting, opening letters of credit and
managing cash.

ICICI Bank Ltd. is an Indian diversified financial services company

headquartered in Mumbai, Maharashtra. It is the second largest bank in
India by assets and third largest by market capitalization. It offers a wide
range of banking products and financial services to corporate and retail
customers through a variety of delivery channels and through its
specialized subsidiaries in the areas of investment banking, life and non-life
insurance, venture capital and asset management. HDFC Bank was
incorporated in Aug. 1994 and promoted by Housing
Development Finance Corporation Limited (HDFC) India's premier
housing finance company which also
enjoys an impeccable track record in India as well as in international




Bank Ltd. is an Indian diversified financial services company
headquartered in Mumbai, Maharashtra. It is the second largest bank in
India by assets and third largest by market capitalization. It offers a wide
range of banking products and financial services to corporate and retail
customers through a variety of delivery channels and through its
specialized subsidiaries in the areas of investment banking, life and non-life
insurance, venture capital and asset management. The Bank has a network
of 2,575 branches and 8,003 ATM's in India, and has a presence in 19
countries, including India.

ICICI Bank is one of the Big Four banks of India, along with State Bank
of India, Punjab National Bank and HDFC Bankits main competitors.

ICICI Bank is India's second-largest bank with total assets of Rs.3,663.74

billion (US$ 76 billion) at September 30, 2009 and profit after tax Rs.19.18
billion (US$ 398.8 million) for the half year ended September 30, 2009.The
Bank has a network of 1,568 branches and about 4,883 ATMs in India and
presence in 18 countries. ICICI Bank offers a wide range of banking
products and financial services to corporate and retail customers through a
variety of delivery channels and through its specialized subsidiaries and
affiliates in the areas of investment banking, life and non-life insurance,
venture capital and asset management. ICICI Bank's equity shares are listed
in India on Bombay Stock Exchange and the National Stock Exchange of
India Limited and its American Depositary Receipts (ADRs) are listed on
the New York Stock Exchange.



HDFC Bank was incorporated in Aug. 1994 and promoted by Housing

Development Finance Corporation Limited (HDFC) India's premier
housing finance company which also
enjoys an impeccable track record in India as well as in international
markets. HDFC was amongst the first to receive an 'in principle' approval
from the Reserve Bank of India (RBI) to set up a bank in the private sector,
as part of the RBI's liberalization of the Indian Banking Industry. HDFC
Bank concentrates in four areas -corporate banking, treasury management,
custodial services and retail banking. It has entered the banking consortia
of over 50 corporates for providing working capital finance, trade services,
corporate finance and merchant banking. . HDFC bank has become the first
private sector bank to be authorized by the Central Board of Direct Taxes
(CBDT) as well as the RBI to accept direct taxes, commencing April01 2001.
The taxes will be accepted at specified branches of the bank. Also it has
announced a strategic tie-up with a Bangalore-based business solutions
software developer Tally Solutions Pvt (TSPL) for developing and offering
products and services facilitating on-line accounting and banking services
to SMEs (Small and Medium Enterprises).In 2001-02 the bank was listed on
the New York Stock Exchange in the form of ADS. Each ADS represents 3
equity shares. Consequent to the issue, the paid up capital of the Bank has
increased byRs.37.42 crores.



ICICI Bank was originally promoted in 1994 by ICICI Limited, an Indian

financial institution, and was its wholly-owned subsidiary. ICICI's
shareholding in ICICI Bank was reduced to 46% through a public offering

of shares in India in fiscal 1998, an equity offering in the form of ADRs

listed on the NYSE in fiscal 2000, ICICI Bank's acquisition of Bank of
Madura Limited in an all-stock amalgamation in fiscal 2001, and secondary
market sales by ICICI to institutional investors in fiscal 2001 and fiscal
2002. ICICI was formed in1955 at the initiative of the World Bank, the
Government of India and representatives of Indian industry. The principal
objective was to create a development financial institution for providing
medium-term and long-term project financing to Indian businesses. In the
1990s, ICICI transformed its business from a development financial
institution offering only project finance to a diversified financial services
group offering a wide variety of products and services, both directly and
through a number of subsidiaries and affiliates like ICICI Bank. In 1999,
ICICI become the first Indian company and the first bank or financial
institution from non-Japan Asia to be listed on the NYSE.

HDFC Bank was incorporated in 1994 by Housing Development Finance

Corporation Limited (HDFC), India's largest housing finance company. It
was among the first companies to receive an 'in principle' approval from
the Reserve Bank of India (RBI) to set up a bank in the private sector. The
Bank started operations as a scheduled commercial bank in January 1995
under the RBI's liberalization policies. Times Bank Limited (owned by
Bennett, Coleman & Co. / Times Group) was merged with HDFC Bank Ltd.,
in 2000. This was the first merger of two private banks in India.
Shareholders of Times Bank received 1 share of HDFC Bank for every 5.75
shares of Times Bank.

In 2008 HDFC Bank acquired Centurion Bank of Punjab taking its total
branches to more than 1,000. The amalgamated bank emerged with a base


of about Rs. 1,22,000 crore and net advances of about Rs.89,000 crore. The
balance sheet size of the combined entity is more than Rs. 1,63,000 crore.



Broad objectives of the ICICI are:

to assist in the creation, expansion and modernization of private

to encourage the participation of internal and external capital in the
private concerns;
to encourage private ownership of industrial investment.

The functions of the ICICI-

It provides long-term and medium-term loans in rupees and foreign
It participates in the equity capital of the industrial concerns.
It underwrites new issues of shares and debentures.
It guarantees loans raised by private concerns from other sources.
It provides technical, managerial and administrative assistance to
industrial concerns.

The features of ICICI-

The important features of the functioning of the ICICI arc as given below:

The financial assistance as provided by the ICICI includes rupee loans,

foreign currency loans, guarantees, underwriting of shares and
debentures, and direct subscription to shares and debentures.
Originally, the ICICI was established to provide financial assistance to
industrial concerns in the private sector. But, recently, its scope has


been widened by including industrial concerns in the public, joint and

cooperative sectors.
ICICI has been providing special attention to financing riskier and non-
traditional industries, such as chemicals, petrochemicals, heavy
engineering and metal products. These four categories of industries
have accounted for more than half of the total assistance.
Of late, the ICICI has also been providing assistance to the small scale
industries and the projects in backward areas.
Along with other financial institutions, the ICICI has actively
participated in conducting surveys to examine industrial potential in
various states.


The ideal way to connect with the core of any company is to understand its
background and objectives. We at HDFC aspire to provide our customers
with unique home loan solutions and make home ownership as easy and
simple as unlocking a door with a key. The strategies are to Increase the
return on equity each year by 1 percentage point in order to maximise
shareholder value, Maintain gross Non-Performing Assets (NPAs) below
1%; Consistently grow the loan book; improve operational efficiency by
consistently bringing down the cost to income ratio.

Business Objective

Primary objective is to enhance residential housing stock in the country

through the provision of housing finance in a systematic and professional
manner, and to promote home ownership. They aim to increase the flow of
resources to the housing sector by integrating the housing finance sector
with the overall domestic financial markets.



Develop close relationships with individual households.

Maintain our position as the premier housing finance institution in the
Transform ideas into viable and creative solutions.
To grow through diversification by gaining leverage from our existing
client base.
To nurture the values and ethos of Brand HDFC through all its Subsidiaries
and Associate Companies.

ICICI Banks organization structure is designed to be flexible and customer-
focused, while seeking to ensure effective control and supervision and
consistency in standards across the organization and align all are as of
operations to overall organizational objectives. The organization structure
is divided into six principal groups ..
1. Retail Banking-The Retail Banking Group is responsible for products
and services for retail customers and small
enterprises including various credit products, liability products, distri
bution of third party investment and
insurance products and transaction banking services.
2. Wholesale Banking-The Wholesale Banking Group is responsible for
products and services for large and medium-sized corporate clients,
including credit and treasury products, investment banking, project
finance, structured finance and transaction banking services.
3. International Banking-The International Banking Group is
responsible for its international operations, including operations

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in various overseas markets as well as its products and services for

non-resident Indians and its international trade finance
and correspondent banking relationships.
4. Rural and Agricultural Banking-The Rural, Micro-Banking & Agri-
Business Group is responsible for envisioning and implementing rural
banking strategy, including agricultural banking and micro-finance.
5. Government Banking The Government
banking Group is responsible for government banking initiatives.
6. Corporate Center The Corporate Center comprises the internal control
environment functions (including operations, risk management,
compliance, audit and legal); finance ;human resitsces management;
and facilities management & administration.
The Composition of the Board of Directors of the Bank is governed by the
Companies Act, 1956, the Banking Regulation Act, 1949 and the listing
requirements of the Indian Stock Exchanges where securities issued by the
Bank are listed. The Board has strength of 12 Directors as on March 31,
2008. All Directors other than Mr. Aditya Puri, Mr. Harish Engineer and Mr.
Paresh Sukthankar are non-executive directors. The Bank has five
independent directors and seven non-independent directors. The Board
consists of eminent persons with considerable professional expertise and
experience in banking, finance, agriculture, small scale industries and other
related fields. None of the Directors on the Board is a member of more than
10 Committees and Chairman of more than 5 Committees across all the
companies in which he/she is a Director. All the Directors have made
necessary disclosures regarding Committee positions occupied by them in
other companies. Mr. Jagdish Capoor, Mr. Keki Mistry, Mrs. Renu Karnad,
Mr. Vineet Jain, Mr. Aditya Puri, Mr. Harish Engineer and Mr. Paresh

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Sukthankar are non-independent Directors on the Board. Mr. Arvind Pande,

Mr. Ashim Samanta, Mr. Gautam Divan, Mr. C. M. Vasudev and Dr. Pandit
Palande are independent directors on the Board. Mr. Keki Mistry and Mrs.
Renu Karnad represent HDFC Limited on the Board of the Bank. Mr. Vineet
Jain represents Bennett, Coleman Group on the Board of the Bank. The
Bank has not entered into any materially significant transactions during the
year, which could have a potential conflict of interest between the Bank and
its promoters, directors, management and/or their relatives, etc. other than
the transactions entered into in the normal course of business. The Senior
Management have made disclosures to the Board confirming that there are
no material, financial and/or commercial transactions between them and
the Bank which could have potential conflict of interest with the Bank at




1) ICICI Prudential is No. 1 private life player in India

2) Innovative insurance policies with rider benefits.
3) Motivation factors provided by the company.
4) one of the largest financial Institution of Indias
5) .Second largest bank with network of 469branchesand 1740 ATM s
across India.
6) A huge database of corporate clients, retail customer, and
bank customers of ICICI & Assets base of ICICI is more than Rs
7) Training provided to all people associating with ICICI prudential.

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8) Highest paid up capital deposited in IRDA, in comparison to all


1) Very huge premiums of policies, compared to other insurance sector.
2) Minimum premium is 19000.(Except tax saving policy only 10,000)
3) Target upper class people only.
4) Policy charges are very high.
5) Problematic to advisors also.
6) Poor distribution: since it is in English language only.


1) Tie up with more corporate agents all over India.

2) Tie up with broker also
3) No. of adopting new technology
4) Strong Brand of Company Helps to boost sales in market
5) Attract more people of providing customer centric products


1) Threat from existing life insurance players

2) Threat from new entrance
3) Threat to substitute products
4) Change in the policy of IRDA
5) Competition from more & more new players
6) People dont aware of different distribution channel

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1) First private life insurance company who got license by IRDA .

2) Domestic image of HDFC supported by Standard Lifes international
image is strength of the company.
3) Strong and well spread network of qualified intermediaries and
4) Strong capital and reserve base
5) The company provides customer service of the highest order
6) Huge basket of product range which are suitable to all age and
income groups
7) Large pool of technically skilled manpower with in depth knowledge
and understanding of the market.
8) The company also provides innovative products to cater to different
needs of different customers.


1) less number of branches compare to nearest competitors

2) Heavy management expenses and administrative costs.
3) Low customer confidence on the private players.
4) Vertical hierarchical reporting structure with many designations and
cadres leading to power politics at all levels without any exception.
5) Poor retention percentage of tied up agents.
6) Every employee does not have enough knowledge about insurance
products and commission rates

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1) Insurable population: According to IRDA only10% of the population

is insured which represents around 30% of the insurable population.
This suggests more than 300m people, with the potential to buy
insurance, remain uninsured.
2) There will be inflow of managerial and financial expertise from the
world s leading insurance markets. Further the burden of educating
consumers will also be shared among many players.
3) International companies will help in building world class expertise in
local market by introducing the best global practice.


1) Other private insurance companies also aiming for the same

uninsured population.
2) Big public sector insurance companies like Life Insurance
Corporation (LIC) of India , National Insurance Company Limited,
Oriental Insurance Limited, New India Assurance Company Limited
and United India Insurance Company Limited. People have more
trust in these companies.
3) Poaching of customer base by other companies.
4) Most people dont understand the need or are not willing to take
insurance policies in general. People prefer short term investment
rather than insurance.

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An ICICI Bank Savings Account offers a valuable banking experience.

Debit-cum-ATM Card - With ICICI Bank Savings Account you will get
a debit card that you can use to withdraw cash from any ATM. One
may also use your debit card to directly make purchases through a
Visa/MasterCard POS (Point of Sale) machine available at most
Money Multiplier Facility - Allow us to take care of your idle money
by moving it into high interest savings account earning.
Internet Banking - Banking could not have been more convenient.
Just log in with your user ID and password and make banking a
hassle-free routine.
Customer Care - 24-hour Customer Care is always available to
answer any query or take your instructions. For Customer Care
Mobile Banking - Transferring funds or getting to know your balance
is as easy as sending an SMS. For details on Mobile Banking, Standing
Instructions - ICICI Bank accepts and supports Standing Instructions.



Wide network of branches and over 7300 ATMs to meet all your
banking needs, no matter where you are located.

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Bank conveniently with facilities like Net Banking and Mobile

Banking check your account balance, pay utility bills or stop cheque
payments all via SMS.
Never overspend shop using your International Debit Card that
reflects the actual balance in your savings account.
Personalized cheques with your name printed on each cheque leaf for
enhanced security.
Take advantage of Bill Pay an instant solution so you can pay all
your frequent utility bill payments. Instruct for payments over the
phone or through the Internet.
Avail of facilities like Safe Deposit Lockers, Sweep-In and Super Saver
facilities on your account.
Free cash withdrawals at any other Bank's ATMs
Free Payable-at-Par cheque book, without any usage charges.
Free Insta Alerts for all account holders for lifetime of the account.
Free passbook facility available at home branch for account holders
Free Email Statement facility.



ICICI Bank Salary Account is a benefit-rich payroll account for Employers

and Employees. As an organization, you can opt for our Salary Accounts to
enable easy disbursements of salaries and enjoy numerous other benefits

With ICICI Bank Salary Accounts your employees will enjoy the
convenience of ---:

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Having the largest network of ATMs at their command.

Free 24 hour Phone Banking.
Free Internet Banking.

All one would require to do is to send ICICI Bank an advice (in form of a
cheque/debit instruction, etc) for the total salary amount along with the
salary details of the designated employees in a soft and hard copy format
and we will credit the respective employees' accounts as per your
statement of advice.
Besides all of the above, employees will automatically become ICICI Bank
account holders with special benefits and privileges of 8-8 banking,
Investment advisory and much more. ICICI Bank also has a special offering:
Defense Banking Services designed exclusively for the armed forces.


Zero Balance Savings Account

Free payable at par cheque book @ 25 cheque leaves per quarter
5 Free transactions per month at Non- HDFC Bank ATMs in India
Free for life International Debit Card for the primary applicant with
ATM cash withdrawal limit of Rs 25,000 per day and POS usage limit
of Rs.40, 000 per day.
Add-on International debit card for secondary holder (Free for the
first year)
Free Personal Accidental Death Cover of Rs. 1 lakh
Anywhere Banking across our extensive Branch and ATM network
Free Quarterly Account Statements
Free Monthly Account statements by e-mail (Optional)
Free Passbook facility available at home branch for account holders

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Free DDs /MCs up to Rs. 25,000 per instrument payable at HDFC

Bank branch locations
Free mobile and e-mail alerts (InstaAlerts Facility)
Free Utility payment facility (Bill Pay)
Free Phone banking, Mobile Banking and Net Banking & Electronic
Funds Transfer options


Icici dream for individual, for families, friends and relatives and for society
at large too. Some of dreams are need based, while some inspirational. The
dreams that are close to us; they mean everything.. they all want to nurture
them and if possible secure them so that we can accomplish them under all
odds. So be it our childs education, daughters marriage, owning a home,
driving our car or planning our retirement, it is imperative that we secure
them at all costs. To secure them, you need to plan your finances prudently,
based on your needs and aspirations at different points in time. A plan that
gives you the flexibility in terms of choices that suit your needs and an
assurance of a return that is safe and secure.


. Get convenient inter-city banking and free cheque payments

Free Collections of funds through RTGS and NEFT
Free Payments through NEFT. Nominal charges for RTGS payments
Transfer funds across cities between HDFC Bank accounts at a
nominal charge of Rs.15 per transactions
Issue free Demand Drafts (DD) / Pay Order for values above
Rs.100,000. For Demand Drafts up to Rs.50,000 a charge of Rs.40,
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Demand Drafts above Rs.50,000 and below Rs.100,000 a charge of

Rs.25 will be levied.
Get a payable-at-par cheque book at a nominal price.
Register for Insta Alerts and receive updates on your account on
processing of your transaction.
Enjoy Doorstep Banking for your convenience and security. Cash and
cheque pick-ups and cash deliveries can be arranged from your
doorstep, through a reputed agency.
Get 24-hour Phone Banking, Net Banking and Mobile Banking to
check your account balance and transaction details, find out the
status of your cheques or stop cheque payments.


Flexibility of tenure - 7 days to 10 years

Premature / Partial withdrawal permitted (subject to applicable

Loan / Overdraft upto 90% of FD amount
Option of monthly / quarterly payout available

Competitive interest rate - for various tenures

Convenient ways to open a FD
Internet Banking
Phone banking
ICICI Bank Branch

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Regular Fixed Deposits offer:

Easy investments with high

Flexibility and security in
one offering
Higher rate of interest on Fixed Deposits for Senior Citizens


ICICI Bank Recurring Deposits are an ideal way to invest small
amounts of money every month and end up with a large kitty on
High recurring billing and recurring payments can be a drain on your
finances and hence large investments may seem a plan away.
A recurring deposit account with ICICI Bank allows a loan against the
deposit. Our new recurring deposit account also has a special feature
- Non-applicability of Tax Deduction at Source (TDS).
The minimum balance of deposit is Rs.500 per month and thereafter
in multiples of Rs.100. The tenure ranges from 6 months to a
maximum period of 10 years, recurring deposit of 3 months
The recurring deposit also comes with a nomination facility.



An investment as small as Rs 500 (and in multiples of Rs 100

thereafter) or as large as Rs 14,99,900/- per month

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A minimum tenure of 6 months (and in multiples of 3 months

thereafter) up to a maximum tenure of 10 years.
For a much smaller investment per month, get interest rates equal to
that of regular Fixed Deposits.
TDS is not applicable on the Interest earned by Recurring Deposits as
per current income tax rules.


Young Stars is a banking service for children, aged up to 18 years,
brought to you by ICICI Bank to help the parents meet the present
and future aspirations that they hold for their child. It offers various
savings and investment options to the parent along with teaching the
child to manage his/her personal finance in a more responsible and
independent manner. The parent would put forward the desired
amount to be earned at the end of the tenure. The next time you want
to withdraw cash from your ICICI Bank Young Stars Savings account,
just walk into any bank's ATM and use your ICICI Bank ATM-cum-
Debit card for free. The benefit is available to Young star Savings
Account holders on maintenance of a monthly average balance of
more than Rs. 10,000 in the savings account in a month.

Wide availability of locker locations and sizes

Access to safe-deposit lockers at all branches, no matter where your
account is held.
Lockers are rented for one year, and rent is payable in advance.

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Lockers can be hired by individuals, limited companies, associations and

trusts. To use a locker, one should hold a Savings or Current account with



Building your own home is special. As one of the leading home loan
providers, ICICI Bank Home Loans is here to help you lay the foundation for
your dream home. With the experience of sharing the dream of millions of
the customers, they offer most convenient home loan plans to suit your


Wide range of product to choose from

Guidance throughout the process making home buying hassle free

Doorstep service at your comfort

Simple documentation

Sanction approval without having selected a property.

Flexible repayment options

With a network of 2500 branches we are always close to you

Over 900 Bank Branches pan India for servicing of your loans

Free Personal Accident Insurance &

Insurance options for your home loan at attractive premium

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HDFC Bank brings HDFC home loans to doorstep. Over 3 decades of

exclusive experience, a dedicated team of experts and a complete package
to meet all housing finance needs, HDFC Home Loans, help you realize your

The HDFC Advantage

Pioneers of Housing Finance in India with over 33 years of lending

Widest range of Home Loan Products
Most experienced and empowered personnel to ensure smooth & easy
Counseling and advisory services for acquiring a property
Loan from any office for purchase of home anywhere in India
Loan approval even before a property is selected
Flexible loan repayment options
Free & safe document storage

Car Loans from ICICI Bank are extremely convenient, flexible and quick.
With more than 604 channel partners in over 1000 locations, we reach out
to millions of customers and help them realise their dream of possessing a

The minimum loan amount for taking a new car loan is Rs. 1,00,000. The
maximum loan amount will depend upon the price of the car, model
variant, profile of the customer, etc.

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Car Loans
Repayment tenure ranges from 1 year to 5 years for new car loans. You may
change the tenure of the loan before the loan is disbursed. The interest rate &
EMI would change accordingly. The repayment due dates for the loan are 1st
and 15thof every month and would depend on the date of disbursement.
Payment due dates cannot be changed. One can make the Payments through
post-dated cheques (PDCs). Repayment option through Direct Debit Mandates
is also available for all ICICI Bank account holders. Option of repaying through
ECS is also available in select cities. Payments through cash or credit cards are
not accepted. one may change the PDC's in case your Bank Account is changed
. However, we would require verification of signatures by new banker. A
nominal fee of Rs.500/- (Swap Charges) would be charged for exchange of
cheques. A full pre-payment of the loan is accepted. Part pre-payment is not
The vehicle age at the end of Car N Cash Loans tenure should not exceed:

7 Years for Private Usage and

6 Years for Commercial Usage


Borrow up to 100% of the original loan value of the car.

Valuation of the car is not mandatory.
Wide range of approved models/variants and manufacturers are
We make quick and hassle-free disbursals.


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Key Benefits
Loan up to Rs. 10 Lakhs
No security/guarantor required
Faster processing.
Minimum documentation
Attractive rates of interest
Flexible repayment option of 12-48 months
ICICI Bank may, at its sole discretion, utilise the services of external service
provider/s or agent/s and on such terms as required or necessary, in relation
to its products.Avail of an ICICI Bank Personal Loan if you have an ICICI Bank
salary account and if you meet the following criteria:

Criteria* Salaried

Age 23 yrs. - 58 yrs.

Net Salary Net monthly income - Rs. 20,000 p.m.

Eligibilty ICICI bank Salary Account Holder, Existing ICICI

Bank Personal Loan customer

Years in total job /

2 Year

Years in current
1 Year

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Reason for choosing this product-

Minimal documentation with super fast disbursal

Flexible repayment in 12-60 months.
No guarant or surety. A guarantor becomes a co-endorser and
assumes liability in event of default. surety / collateral required

Features and Benefits with your HDFC Bank Personal Loan-

Choose when you can pay back anytime between 12 to 60 months.

You can repay with Easy EMIs at best in class interest rates.
They dont ask for any guarant or surety. A guarantor becomes a co-
endorser and assumes liability in event of
default. Surety or collateral.
They approve loans quickly.
HDFC service will come to your door if you need.



products like funding of new vehicles, finance on used vehicles, top up on
existing loans, working capital loans & other banking products

ICICI have a range of services on existing loans,as are listed below.

Commercial Vehicle Loans
Reaches you through more than 180 locations across the country
Range of products under one umbrella.
Funding for trucks, buses, tippers, light commercial vehicles and small
commercial vehicles.

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Products including funding for new vehicles, finance on used vehicles and top
up on existing loans.
Preferred financier status with all leading manufacturers.
Simple documentation processes.
Quick turn around time.
Flexible financing solutions to meet individual requirements.


Flexi-Repay options, ranging from 12-48 months

Hassle free and speedy loans - No guarantor surety. A guarantor
becomes a co-endorser and assumes liability in event of default.
Get special schemes for Harley Davidson Motorcycles.


Get flexible repayment options, ranging from 12 to 48 months

available even at the point of purchase.
Repay through post-dated cheques with easy EMIs.
Calculate your EMI.
Get hassle free loans
No need for a guarantor surety. A guarantor becomes a co-endorser
and assumes liability in event of default..
Get a speedy loan approval.
We provide loans for almost all models at attractive interest rates.
Get free gifts from time to time on approval of your Two Wheeler
Loan. (Watch this space for more details on the free gift promotion).

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You dont have to sell your securities. All you have to do is pledge your
securities in favour of ICICI Bank. They will then grant you an overdraft
facility up to a value determined on the basis of the securities pledged by
you. A current account will be opened and you can withdraw money as and
when you require. Interest will be charged only on the amount withdrawn
and for the time span utilized.

This facility is available against the following securities

Demat Shares
Mutual Funds Units
Fixed Maturity Plans (FMP)
Exchange Traded Funds (ETF)
Insurance Policies
Savings Bonds
NSC/KVP (Demat form)



Use your investments to get liquidity, without selling them.

Get upto 80% loan against the value of your securities. Term loans on
select securities offered too!
You will have to pay interest only when you actually use the loan.

The securities that you may decide to pledge must be one of the
Equity Shares.

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Mutual Funds (Equity, Debt, FMPs) upto 50% of NAV (Net Asset
Gold ETF
Gold Deposit Certificates (GDC)
RBI Bonds - 8% Savings Bonds 2003 (Taxable)
Life Insurance Policies issued by LIC and select Private Insurance
National Savings Certificates (NSC)
Kisan Vikas Patra (KVP)
NABARD's Bhavishya Nirman Bonds
Non Convertible Debentures



A bank debit card is issued by the bank in the process of opening up of an
account. It can be also called an electronic check as funds withdrawn are
drawn directly from the account. The use of debit card has become popular
all over the world and has taken form of voluminous transactions. Debit
cards are also used for withdrawing money from the ATM. These days the
banks have tied up with banks functioning all across and usually all debit
cards can be used at all ATMs barring the debit cards issued by
nationalized banks.


The ICICI bank debit card is available to all account holders of ICICI bank.
ICICI bank debit card comes to the account holder with the welcome
package received by the customer. It is used by the account holders at all
ICICI ATMs and all other ATMs which have a tie up with ICICI bank.

30 | P a g e


1) ICICI bank debit card is used by the customer for the purpose of
withdrawal of money.
2) The customer can check for the balance in the account.
3) The customer can also use it for the purpose of withdrawing a mini
4) The debit card is very convenient to use these days at merchant
establishments for the purpose of dining, shopping and also for the
purpose of paying petrol bills or at multiplexes.
5) Online shopping is another facility available with the debit cards. Airline
tickets, movie tickets, and bill payments are at the customer
convenience as it can be done from home or from office through the
debit card. To ensure that all payments are safe the customer has to
enter the internet banking id and password for the completion of the
6) There is a very high acceptance of the ICICI debit card due to very high
customer base. The ICICI debit card is accepted at 3.5 lakh merchant
establishments and 3000 ATMs all over India.
There are seven kinds of ICICI Bank Debit Card.
a. ICICI Bank Signature Debit Card
b. ICICI Bank Platinum Debit Card
c. ICICI Bank Titanium Debit Card
d. ICICI Bank Woman's Debit Card
e. ICICI Bank Smart Shopper Gold Debit Card
f. ICICI Bank Smart Shopper Silver Debit Card
g. ICICI Bank HPCL Debit Card

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In case of loss of card the ICICI bank provides protection from any
purchases made on lost card after the intimation has been given to the
bank. The bank provides a 24 hour helpline number to help customers in
case of need.


There are seven HDFC debit cards afloat in the market right now.

1) Easy shop International Debit card

The daily limit on the card is Rs. 15, 000 at ATMs and 25, 000 at
merchant establishments.
The bank can be accessed at Maestro/Visa/Cirrus ATMs which totals to
8, 00, 000 establishments.
2) Easy shop gold debit card
The daily withdrawable balance at any ATM is Rs. 50, 000 and purchase
limit is of Rs. 50, 000.
There is a cash back facility available on the card which is valid all
through the year.
3) Easy shop pro gold debit card
The daily withdrawable cash balance is Rs. 50, 000 from ATMs.
The shopping limit at merchant establishment is Rs. 50, 000.
4) Easy shop International Debit Card
The ATM withdrawable limit is Rs. 50, 000. The shopping limit is
Rs.50,000. Easy shop international debit card is basically a shopping
card. For every Rs. 200 spent there is a cash back policy of Rs. 1 as cash

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5) Easy shop Womans Advantage Debit Card.

The ATM withdrawable limit is Rs. 20, 000. The shopping limit is
Rs. 30, 000.
6) Easy shop NRO debit Card
The ATM withdrawable limit is Rs. 15, 000. The shopping limit is
Rs. 25, 000.
7) Kisan Gold card
It is meant to meet the investment and production needs of the farming
community. The ATM withdrawable limit is Rs. 15, 000. The shopping
limit is Rs. 25, 000.



ICICI credit cards are rated as a top most credit card providing company
among all over India. The ICICI bank offers a plethora of credit cards
complying with the varied requirements and needs of the diverse segment
of audiences in India. The bank at present encompasses largest
international balance-sheet among other Indian banks with widespread
horizons in the foreign market. The bank, at present holds fully owned
branches, representative offices and subsidiaries in almost 18 countries.

The Bank provides more than 50 ICICI credit card option all over India,
which include:

Platinum Card: ICICI platinum card offers various top most facilities to
its cardholders, which comprise high cash or credit limit and up to Rs. 1
crore insurance for air accidents, to name a few.

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Titanium Credit Card: This ICICI bank credit card offers international
lifestyle, around 25 percent discount in the major citys best restaurants
and entrance to the Oberoi lounges transversely various international or
domestic airports.
Visa Signature Credit card: This ICICI credit card basically caters to the
business class people. The features it offers are around Rs 3 crores
insurance for the air accidents and special facilities related to the travel.


Visa Signature Credit Card-A card for the rarest of the rare A card with
unique and exclusive privileges that complement your refinement and
style. Come experience the world of many contended moments.
World MasterCard-HDFC Bank presents India's First
World MasterCard Credit Card - A very premium offering for the truly
elite, a card with tailor-made premium privileges that complement a
discerning lifestyle.
Platinum Plus Credit Card-India's only Platinum Credit Card with
exclusive travel and preferential benefits - a recognition of those who
have "arrived in life". Enjoy a world of exclusive privileges on your
HDFC Bank Platinum Plus Credit Card.
Platinum Plus Chip Credit Card-India's only Platinum Credit Card with
Chip Technology for enhanced security which makes all your Credit
Card transactions more secure, convenient and rewarding!
Titanium Card: A card to match your premium lifestyleTitanium Credit
Card is quite simply the most exclusive Credit card you could ask for
with benefits like zero surcharge on fuel, travel offers and accelerated
two-tier rewards programme.

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Gold Credit Card-A card to match your premium lifestyle with features
like special offers on air and train ticketing and rewards redemption
against air miles.
Woman's Gold Card-the benefits of the best premium card made
specifically for women. Apply for HDFC Bank Woman's Gold credit card.
Corporate Platinum Credit Card-It's Not just a card, It's a designation
Experience the exclusivity of HDFC Bank Corporate Platinum Card
which comes with a unique 24x7 Expense management solution called
SMART DATA ONLINE, powered by Mastercard International.
Corporate Credit Card-It's Not just a card, It's a designation. HDFC
Bank Corporate card comes with a unique 24x7 Expense management
solution called SMART DATA ONLINE, powered by Mastercard
Business Gold Credit Card- Business with HDFC Bank International
Business Gold card, which is designed to add value to your business,
while keeping in mind the conveniences and lifestyle benefits for
business owners and the self-employed community specifically.
Purchase Card-The HDFC Bank Purchase Card is a credit card solution
given to corporates by HDFC Bank to facilitate quick payments for
business expenses for corporates and their employees. It helps the
corporate manage business expenses and makes purchase transactions
smoother by eliminating the hassles of cash and cheque payments.


Prepaid card is a common terminology used between banks and mobile

service providers. A web definition of prepaid card is a card that will work
exactly like a credit card, except that money must be deposited in it first for
it to have any credit in the account.
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ICICI Bank is offering a complete range of prepaid cards providing payment

solutions at fingertips of the customer. ICICI Bank prepaid cards are a safe
& convenient way for associate payments, disbursements, gifting & small
ticket transactions. Prepaid cards are available on a VISA platform thus
providing accessibility to over one lakh merchant establishments & cash
withdrawal from all VISA ATMs in India.


HDFC Bank is offering different prepaid cards for different uses.

Forex plus card For secure and hassle free travelling experience.
Gift plus card For the freedom to buy the gift of their choice.
Food plus Card- For cumbersome meal vouchers.
Money plus Card For cash disbursements and administrative hassles.




ICICI bank provides ICICI mutual funds. The complete name of the mutual
fund is ICICI Prudential mutual fund. There are various kinds of schemes
available with the ICICI mutual funds and there are certain advantages as


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The ICICI mutual funds are managed by professional fund

managers who monitor the market very closely.
The ICICI mutual funds also provide various tax advantages. It
provides tax free dividends and capital investments over a period
of one year are also treated a tax free.
As there is a huge pool of money, large volumes of securities,
stocks and bonds as well as equities are bought at a time leading
to cost reduction.


ICICI Bank's Foreign Exchange Services will help you organise your foreign
exchange in the most hassle free manner with best foreign exchange rates.
Whether its Foreign Currency, Travellers Cheques or Travel Card, ICICI
Bank Foreign Exchange Services is a one-stop solution to your foreign
exchange requirement. Foreign Exchange Services offers a variety of
foreign exchange products like: ICICI Bank Travel ,CardTravellers
Cheques (American Express), Foreign Currencies.



24 Carat pure silver bars

Assay Certification
Convenient 50g and 100g denominations
Tamper-proof certicard packs.
Competitively priced based on the daily silver prices
Available at over 380 HDFC Bank branches across 51 cities.
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Senior Citizens Savings Scheme (SCSS) is a Government of India Product. 9%

interest offered to depositors. Since the product is offered by Govt of India,
this product is one of the most Safest Investment Option. Premature closure of
account is possible after one year from the date of opening the
account.(Charges applicable).

Advantages of Opening an SCSS Account with ICICI Bank:

Large number of Branches.

Facility of Direct Credit of Interest to ICICI Bank Account.
In case the investor does not want to avail Direct Credit facility or ECS facility,
4 Post Dated Cheques will be sent to Investor every year.
Account Statement containing the details of Deposit Balance & transactions.
Phone Banking Facility (for Queries).


Eligible entities as depositors

Resident Indians
Association of Persons (AOPs)
Hindu Undivided Family (HUFs)
Trusts and Foundations
Co-operative Societies

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Seamless Transactions: With an integrated 4:1 account there is

seamless movement of funds and shares, thereby giving a client ability
to take prompt action
Multiple trading platforms: Transact with utmost convinience using a
choice of platforms - Internet, Mobile, LITS (Low bandwidth site),
Branches or Call N trade in regional languages.
Powerful Tools: Based on Web 2.0 and Ajax based technology, the
portal offers the ability to Personalise, Manage, Customise and Share.
Ingenious tools like Advanced Portfolio Tracker, Watchlists, Stock
Alerts, Calculators, Stock Screeners, Interactive charting, Technical
Analysis etc and much more are a popular draw with our discerning
Trusted Research: Insightful research assistance & technical views
facilitates ones ability to take an informed trading decision.
Independent Retail Research team provides a host of reports that a
client could avail of in his/her course of transactions.
Safety and Security: HDFC securities offer the highest level of security
with a 128-bit encryption technology.



ICICI --ICICI Life Insurance or ICICI Prudential life insurance is a joint

venture of ICICI bank and the prudential plc which is involved in the life
insurance business in India. After LIC this life insurance secures the second
position among the largest insurances in India. It is one of the largest
private insurance companies. ICICI bank is a premier financial powerhouse

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whereas; prudential plc is one of the leading international financial service

groups with its headquarters being located at United Kingdom.

The total asset that was held over by the company during 30th April 2008
is about Rs. 30000 crore. ICICI Life Insurance was the only private life
insurance company that has received the National Insurer Financial
Strength rate of AAA according to Fitch ratings. This evidently proves that
ICICI Life insurance has the ability to meet its target towards the customers
at the time of Maturity or Claims. This has ranged itself with numerous
products in order to meet the various requirements of an Indian Customer
during his/her life stage.Thus depending on the present life stage and the
requirements regarding the insurance, plans under ICICI life insurance can
be divided in to the following four types. They are

Education Insurance plans,

Wealth creation plans,
Premium Guarantee plans, and
Protection plans.


HDFC Standard Life Insurance Company is one among the leading private
insurance companies in India. Wide range of individual as well as group
insurance schemes is offered by this insurance company. This company is a
joint venture of Housing Development Finance Corporation (HDFC)
limited and the Group Company of the standard life in United
Kingdom. HDFC is one of the top housing finance institutions in India. The
percentage of equity held by HDFC stood up to 72.38% as on 31st
December 2007.

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Since HDFC Standard Life Insurance is a joint venture company, it has a

very good financial expertise that is required for the management of the
long term investments of the policy holder in a safe and efficient manner.
There are various solutions for both individual as well as group that can be
customized easily according to the requirements. A complete flexibility
along with the low charging structure is offered under group solutions of
this life insurance company.



The ICICI Lombard Group Health Insurance is an insurance cover to a

group with some common qualities. The group may be of the employees or
the companies, members of any association or club or any co operative
society. There are certain employers which provide the medical insurance
to their staffs.

The ICICI Lombard Group Health Insurance has certain beneficiary features
such as:

The premiums paid under groups insurance are less than a standard
single personal insurance policy.

The discounts offered on this type of group insurance depend on the size
of the group.

The group insurance is a fast and effective means to extend cover against
risks to a large mass of population.

These types of groups insurance are tools to cross sell the different
products to different members of the group.

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The products of such insurance can be customized according to the size of

the group.

The group insurances are flexible and render more benefits.

Certain additional benefits are also available on loading of extra premium



HDFC ERGO, one of the leading general insurance companies in the private
sector has come up with Health Suraksha Policy. This policy has been
designed to offer optimum insurance coverage for medical treatment. This
policy covers all the pre and post hospitalization costs at a premium that is
very affordable.

The main features of the policy are as follows:

a. This policy offers superb health coverage at an affordable fee.

b. Individual and group health insurance policies are also available.

c. This is one such policy that also offers bonus to the insured for every
claim made in a single year.

d. This policy even offers coverage regarding the cost that is incurred
during health check-up.

e. The policy holders are eligible to avail cashless claim service in the
country in more then 4200 medical centers. This shows that the company
has made a strong network of some renowned hospitals so as to help the
insured to get adequate health care.

f. The holders of HDFC ERGO Health Suraksha policy are eligible to income
tax rebate under section 80D of the Indian Income Tax Act.

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g. All the claim procedures are easy and the documentation job is also very
less in this policy.



The ICICI Lombard Individual Overseas Travel Insurance is a

comprehensive travel insurance policy which covers the unexpected
medical and non medical expenses when the insurance holder is travelling
abroad. It also covers the benefits like loss or delay of baggage or cashless
hospitalization all over the world.

The key benefits of ICICI Lombard Individual Overseas Travel Insurance


It includes cashless hospitalization facility all around the world.

It also makes the customers avail quality health care through their
collaboration with the United Health Care Group.

No medical checkup is required along with this insurance.

This insurance policy also covers the medical emigration costs back to

The eligibility of ICICI Lombard Individual Overseas Travel Insurance is

from 1 year to 70 years.

The policy duration is that it covers short trips of 7 days to 180 days and
can even be extended.

The maximum policy is US $ 50,000 to US $ 100,000.

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The premium of this policy is payable on per day basis but not in slabs.
The EMIs can be paid without any extra charge on ICICI Bank, HDFC bank,
Citibank credit cards.

There is a sum of money to be deducted or Policy Excess of US $ 100. This

means for any claim the first $100 are to be submitted by the insured.

The additional coverage of this insurance policy includes dental

treatment, medical evacuation, repatriation, baggage, interruption, trip
cancellation etc.


The HDFC ERGO Travel Insurance renders the customer and his or her
family with medical, financial and other assistance during any emergency
or outward circumstances while going for an international trip. The ravel
insurance is applicable for all like, business traveler; leisure traveler etc.
with this insurance the traveler is safe as it not only takes care of the
traveler but also of the baggage, passport, medical emergency etc.

The main features of HDFC Travel Insurance are:

The policy is available for all ages starting from 3 months age to 70
years age.
The entry ages for the policy are - Single Trip: 6 months to 70 years,
Annual Multi Trip: 18 years to 70 years , Family Floater: 3 months to 60
years and Single Trip Asia Excluding Japan: 6 months to 70 years.
In this policy the travel plan provide to cover the travel trips short of 4
days to a longer one.
To get this policy the applicant will not have to go through any medical
The travel assistance even on international travels is assured for 24*7.

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Low cost optimum coverage charges are available in this policy.

In this policy the option of online purchase is also available.



A home is a place, which provides you the warmth and peace that one looks
forward to at the end of a hard day's work. However, our home can also be
threatened with burglary, damages caused by natural and man-made
disasters. To secure your home of any threat, it offers you Home Insurance
Policy, which will provide security to the structure and/or contents of your
home against unforeseen calamities.


Comprehensive cover available, which covers both structure and / or

contents of your home
Coverage up to 5 years for contents and 10 years for structure
Cover against Fire and allied perils, Burglary & Theft and Optional
cover for Terrorism and Additional expenses of rent for alternative
Buy Online through ICICI Bank Credit card and pay in installments
without any extra charges.

45 | P a g e



Complete Protection: Avail of protection for both your home and its
Optional cover: Along with extensive coverage, a low cost optional
cover for burglary, including theft and larceny is also offered.
Premium discounts: One can avail of a premium discount 15% for
security features at your home
Minimum Documentations: Minimum & uncomplicated
documentation required for this policy.



A comprehensive Car Insurance policy for your car that keeps it secure
against damage caused by natural and man-made calamities, including acts
of terrorism. Avail of Own Damage, Personal Accident and Liability cover
all in one policy.
Car Insurance in India is governed by the India Motor Tariff, so the
coverage for your vehicle would be the same no matter which company you
would buy it from. Moreover, Car Insurance is mandatory and needs to be
renewed every year. So choose the best car insurance company in India.

A digitally signed policy is issued immediately through our online

Access to over 2700+ network garages for cashless claims servicing
across India.

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Optional Personal Accident cover of up to Rs.2 Lakhs for co-

Doorstep surveyor facility to cover your car with a break-in
Avail NCB on renewals if no claim is made during the previous policy
Towing charges up to Rs.1,500 in case of accidental damage (as per
the policy terms and conditions).
Transfer all No Claim Bonus (NCB) benefits when shifting your motor
insurance policy to ICICI Lombard GIC Ltd.*
5% discount for recognised Automobile Associations Membership.
2.5% discount for ARAI approved anti theft device in your vehicle.
Avail add-on covers for items such as fog lights, music system and
seat covers.
Buy Online and pay in installments without any extra charge.
A comprehensive Two Wheeler Insurance policy for your two-wheeler that
keeps it secure against damage caused by natural and man-made
calamities, including acts of terrorism. Avail of Own Damage, Personal
Accident and Liability cover all in one policy.


A digitally signed policy is issued immediately through our online

Access to over 2700+ network garages for cashless claims servicing
across India.
Optional Personal Accident cover for co-passengers

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Avail NCB on renewals if no claim is made during the previous policy

Transfer all No Claim Bonus (NCB) benefits when shifting your motor
insurance policy to ICICI Lombard.*
5% discount for recognised Automobile Association's Members
2.5% discount for ARAI approved anti theft device in your vehicle.
Avail add-on covers for electrical and non-electrical items.
Buy Online and pay in installments without any extra charges.



ICICI bank provides demat account for its customers those who are willing
to take part in the Indian stock market by investing there. The bank
features a wide range of demat facilities of which the ICICI demat account is
the initial part. Besides this ICICI demat account also facilitates some other
features like:

Transaction statement Counter party, transaction type, specific date

Bill details.
ISIN look up Information on the face value and the status value of the
Settlement calendar- Information regarding pay in and pay out date.
Status on request.
Customer ledger.
Mobile alerts.
TIFD and IDT booklets on request.

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Personal details Clients name and address holders name, account type
and details.
No charges for opening DP required.


The HDFC bank has over eight lakh demat accounts across India. HDFC
Demat offers you convenient and secure services to manage your
investments and securities. The HDFC demat offers you paperless services
as the physical documents may lose or damaged over time. The HDFC
Demat account allows you to make hassle free transactions online. There
are different types of HDFC demat accounts such as Individual demat
account, joint demat account and corporate demat accounts.

The HDFC Demat has the following benefits,

Transfer of securities does not have any stamp duty.

Market lots concept does not exist
The refunds from Public Issue are automatically credited to your
Your liquidity is enhanced by shorter settlements.
All the transaction details are communicated through email
All the holding details can be viewed online at any time
Change of signature or address can be made through online easily
Off market transactions and traded securities are settled

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An ICICI Bank Wealth Management service has helped a large number of

customers to manage their funds more efficiently. If you need some wealth
management help then the professionals of this reputed bank can work
with you to develop the best available wealth management portfolio. The
bank further offers a wide array of wealth management products and
solutions that enables the customers to fulfill their financial requirements.
These products and services are aimed to provide immediate results. Being
a unique customer of ICICI Bank wealth management, one can enjoy a
special banking experience and feel a sense of privilege.
ICICI Bank wealth management solutions include fast access to ATMs,
Money Multiplier services, investment planning, portfolio construction and
a range of other privileges. The investment process of the bank begins with
understanding of the customers. The wealth management professionals of
the bank make a thorough study of the financial background of the
customers, risk tolerance, existing investment pattern and investment
objectives to make the best approach. Moreover, they make an extensive
risk profiling exercise that helps them to evaluate the risk appetite and get
a better understanding of their investment objectives.


The wealth management programme will cater to individual needs taking

into account various factors such as customer's age, financial goals and risk
profile. The investment options offered include equity, mutual funds and
debt instruments such as RBI Relief Bonds and government securities. Said
Aditya Puri, managing director, HDFC Bank: "The extension of this

50 | P a g e

programme to a wider base of customers fits in perfectly with our objective

of providing value by making exclusive services more accessible."

The basic product under the new offering for customers includes a net-
based product which will track a portfolio for any amount for an annual fee
of Rs 10,000. The bank has also launched an SMS-based product, which
would not track any portfolio, but offer customers daily market news
related to both equity and debt.They were also entitled to preferential
treatment, with regard to the bank's various products. This was in the form
of better rates for products such as loan against shares or mutual funds.
They were also entitled to better deals on products of HDFC group
companies such as housing loans from HDFC or equity broking services
from HDFC Securities.



a) HDFC designs its products for a niche market while ICICI markets to all
b) HDFC has enjoyed the highest growth rate of banks in India at 30% pa
whereas ICICIs growth varies over the years.
c) The PE ratio for HDFC (19%) is higher than that of ICICI (11 %.).
d) ICICI more branches and ATM over the country than does HDFC making
it more accessible to clients.
e) Both banks differ in their selected ways of raising equity.
f) ICICI has an internet banking platform that is by far superior to that of
g) HDFCs NPA is 0.2% while ICICI has NPAs at 2.7% for advances.

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ICICI is the largest private sector bank and 2nd largest bank overall in
India. It was formerly known as Industrial Credit
and Investment Corporation of India. The bank has its presence all over
India and even abroad (Present in 18 countries) with more than 2000
branches and over 5000 ATMs. It provides a host of banking services to
both corporate and retail customers apart from being fairly successful in
life insurance (ICICI Prudential), venture capital (ICICI Direct) and asset
management. It is the largest home loan provider in the country. ICICI
ranks number one in providing credit cards in India. ICICI has a strong
presence overseas and has offices in 19 countries. ICICI has been notorious
in employing goons for recovering its loans from defaulters and has been
pulled by different courts and consumer forums in this regard.

As far as differences between the two banks are concerned, both are
equally popular employing cutting edge technologies though ICICI seems to
be ahead in aggressive branding having Amitabh Bachchan as its brand

HDFC Bank Ltd.

HDFC was among the first private sector banks set up in India after RBI
allowed their establishment in 1994. It was promoted by Housing
Development Corporation of India, and is still known as HDFC Bank. It was
founded by Bibu Verghese and its headquarters are in Mumbai. As of 2010,
its operating incomes were $958 million and profit stood at $658 million.
Times Bank Limited, and Centurion Bank of Punjab have merged with
HDFC Bank since then, increasing the assets of the Bank. Today HDFC has a
Pan Indian presence with over 1700 branches and over 5000 ATMs.

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Attributes ICICI Bank HDFC Bank

Business Loans, Loan Against Business Loans, Loan Against

Business Deposit, Professional Loan, Project Deposit, Professional Loan,
Loans Finance, Term Finance, Trade Project Finance, Term Finance,
Finance Trade Finance

Corporate Credit Card, Credit Card, Corporate Credit Card, Credit

Debit Card, E-Shop Card, Loyalty Card, Debit Card, E-Shop Card,
Cards, Remittance Card, Travel Loyalty Cards, Meal Card, Travel
Currency Card Currency Card

Current Account, Demat

Current Account, Demat Account,
Account Account, Fixed Deposit Account,
Fixed Deposit Account, Recurring
Types Recurring Deposit Account,
Deposit Account, Saving Account
Saving Account

Bank Type Private Private

Agricultural Loan Commercial Vehicle

Schemes,Commercial Vehicle Loan,Consumer Goods
Loan,Consumer Goods Loan,Educational Loan,Four
Personal Loan,Educational Loan,Four Wheeler Wheeler Loan,Home
Loans Loan,Home Improvement Improvement Loan,Housing
Loan,Housing Loan,Loan Against Loan,Loan Against Deposit,Loan
Deposit,Loan Against Gold,Loan Against Gold,Loan Against
Against Property,Loan Against Property,Loan Against

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Share,Loan Against Vehicle,Personal Share,Loan Against

Loan,Two Wheeler Loan Vehicle,Personal Loan,Two
Wheeler Loan

Monday to Friday-9:30am-
Business Monday to Friday-9:00am-4:00pm,
4:00pm, Saturday-9:30am-
Hours Saturday-9:00am-1:00pm

Bonds,Equity,Fixed Deposit,Flexible
Investment Deposit,Flexible
Deposit,Insurance,Mutual Fund,Stock
Products Deposit,Insurance,Mutual
Fund,Stock Invest

Card To Card Money

Card To Card Money Transfer,
Exchange,Demat Services,Direct
Currency Exchange,Demat Services,
Tax Payment,Electronic
Direct Tax Payment, Electronic
Clearing Service,Locker
Clearing Service, Mobile Phone
Facility,Mobile Phone
Banking, Multi City Cheque Facility,
Services Banking,Multi City Cheque
Net Banking, Pension
Facility,Net Banking,Personal
Disbursement,Personal Tax
Tax Assistance &
Assistance & Investment,Portfolio
Management,Retail Sale Of Gold
Coin,Wealth Management Service
Cheque,Wealth Management

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4.4 Similarities and Differences

1) ICICI is Industrial credit and Investment Corporation of India.
2) ICICI bank was setup with an objective of providing middle and long
term financing to businesses in India.
3) ICICI bank is the third largest bank in India.
4) The bank has a network of 2,016 branches (31 March 2010) and
more than five thousand ATM machines in India.

1) HDFC stands for Housing development finance Corporation.
2) HDFC Bank was established in 1994 by Indias largest housing
finance company- HDFC Ltd.
3) In January 1995 it started operating as a scheduled commercial Bank.
4) Revenue of 20,266.99 crore and profit of 3032.92 crore (2010).
5) HDFC Bank has 1,725 branches and more than four thousand ATM
machines installed, in over seven hundred cities in India.

4.7 HDFC vs. ICICI as investment options

The times have never been more challenging for the top two private sector
banks ICICI Bank and HDFC Bank. Their stocks have underperformed
the Sensex since the start of the market meltdown in January '08. The
recent interest rate hike by the RBI indicates that the going can be much
tougher in the coming quarters. ET Intelligence Group compares the
performance of both banks and evaluates the prospects of investing in

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HDFC Bank reported over 30 per cent y-o-y growth in net profit in the June
'08 quarter. The stability in earnings growth of HDFC Bank is much higher
than that of ICICI Bank. The gap in the profit growth between the two banks
was not high till the March '08 quarter. But ICICI started showing signs of a
slowdown in its retail loan book in the March '08 quarter itself. This was
evident as HDFC Bank posted a growth of 39 per cent in its retail advances
in FY08, while ICICI managed to grow its retail advances by only 15 per
cent (before securitization). This shows that only better expense
management helped ICICI to post high profit growth in the quarter ended
March '08.
ICICI Bank and HDFC bank has to improve its brand image, i.e.it has to
position itself in the minds of prospects in a better way in comparisons
to others.
It should provide better career opportunities for the retention of its
potential advisors.
Further it has to provide training to its recruited advisors by good
and efficient training methods, which might be a little bit customized if
It should more emphasize in advertising, as it is the most powerful tool
to position and brand in the mindsets of customers.
It should provide online training and for those who are in jobs
and want to become advisors ICICI should provide evening training
classes, so that they can join the training after doing their jobs.

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Q do you open a Salary (i) ICICI
1 (ii) Hdfc
. (iii) Others

Q is the full form of ICICI? (i) Industrial Credit And Investment Company
4 Of India
. (ii) Industrial Credit And Investment
Corporation Of India
(iii) Investment Credit And Industrial
Corporation Of India
Q is the full form of HDFC? (i) Housing development finance company ltd
5 (ii) Housing developing financial corporation
. ltd
(iii) Housing development finance corporation
Q bank has more (i) Icici
. across the country? (ii) Hdfc
(iii) Others

Q you satisfied with (i) Yes
. of bank? (ii) No
Q open account decisions (i) Oneself
8 influenced by (ii) Broker
. (iii) Market Research
(iv) Friends/Relatives
(v) An other

Q What are the (i) Financial Position

1 factors which (ii) Current Market Position
0 you considered before (iii) Goodwill
opening account in a (iv) Future Prospects
particular (v) Any others

Q According to you which (i) ICICI bank

1 bank (ii) HDFC Bank
1 enjoys good reputation in (iii) Others
. market?

(i) Yes
Q Are you using Mobile (ii) No
1 Banking services offered
2 by HDFC / ICICI Bank?

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(i) Services are safe

Q Reason for using Mobile (ii) Mobile Banking provides any where bill
1 Banking services offered payment Options
3 by HDFC Bank / ICICI (iii) Mobile Banking Provides Stop Payment for
. Bank? Cheques
(iv) Mobile Banking Money Transfer Facility

Q Are you aware of all the (i) Yes

1 accounts provided by (ii) No
5 your bank?

Q Which loan have you (i) Home loan

1 taken (ii) Car loan
6 from your bank? (iii) Personal loan
. (iv) Commercial vechile loan
(v) Loan against securities

Q Which card you find more (i) Debit card

1 secure? (ii) Credit card

Q Are you aware of all (i) Yes

1 investments provided by (ii) No
8 your
. bank?

Q Can you tend to buy gold (i) Yes

1 from your bank by the (ii) No
9 way of pure gold
. investment opportunity?

Q Which bank do you think (i) ICICI life insurance

2 will provide security (ii) HDFC standard life insurance
1 against life?

Q Are you aware of home (i) Yes

insurance facilities (ii) No
2 provided by our bank?

Q From which insurance (i) ICICI

2 company would you like (ii) HDFC
3 to take (iii) Others
. motor insurance?

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Q What do you understand (i) A new type of account for businessman

2 by (ii) Electronic account for dealing in shares
4 demat account? (iii) Foreign accounting system
. (iv) No idea

.QAre you aware of forex (i) Yes

2 provided by your bank? (ii) No

1) It was found from the study that bank believes in quality service
rather than quantity of service.
2) The officials employed are very much enthusiastic about their job.
3) The officials try to make best relation with the customers.
4) There is separate counter for NRI services.
5) The limit of cash vault is Rs. 10, 00,000 for a day.
6) The registers and files are maintained on a daily basis.
7) The registers are maintained in a well organized manner.
8) The marketing strategy of the bank is very attractive.
9) The bank always tries to attract customers with innovative offers
10) The bank is very keen to implement 5's plan in all its branch.
11) ICICI and HDFC credit deposit ratio is on the side though ICICI banks
show a little decreasing trend to the extent of 2.24 % Over mar2007 _
mar 2008.
12) Both the bank investment deposit ratio is on the declining trend
13) Both the banks has shown better utilization of cash portfolio
14) ICICI bank Interest expences to interest earned remains the
same Over 2 Years where as HDFC shows reduction.
15) Other Income ratio remains fluctuation in both the banks.

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16) Operating expences to total income shows a decresing trend in ICICI

bank whereas it was on the rising side in hdfc
17) Interest income to total funds shows rising mode in ICICI
whereas In SBI more or less it remains at the level; Th e ratio of
interest expenses to total funds shows an increase in Value in
ICICI Bank whereas in HDFC interest expences shows a Rising mode.
18) The ratio of Non Interest income remains the same for ICICI for The
past 2 Years whereas in HDFC at shows a decline.
19) The stock witness some selling pressure in the coming days in
ICICI Bank .


Banking is also now being regarded as a versatile financial planning tool.

Research indicates that Indians have four basic financial needs during their
life asset accumulation (such as buying a house or
car), protecting their family, securing their childrens education, and provis
ion for their retirement. India being a country having a huge population of
around one billion people with only 32% of the banking population in India
possessing banking the country has a vast potential, which has been left
untapped till now. For Banking company Banking advisors are the lifeline
and a very huge asset so each company try to recruit and select a potential
force of Banking advisors because this is the advisors who generate
maximum business for the Bank . Banking advisors provide a very strong
support to the Bank and do all possible efforts to generate huge amount of
profit to the company and for him.

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