GlaxoSmithKline Bangladesh Limited

G1axoSmithKline (GSK) Bangladesh is a world leading research-based pharmaceutical company

with a powerful combination of skills and resources that provides a platform for delivering
strong growth in today's rapidly changing healthcare environment and headquartered
in Brentford, London. GSK International is now positioning as 2nd in terms of generating sales
volume and 4th in terms of generating revenue comparing to other multinational pharmaceutical
player.

The company started its business in Bangladesh in 1947 at Chittagong by importing from group
companies. The Chittagong factory site of GSK Bangladesh Limited was established in 1967.
Name of company changed from "Glaxo Welcome Bangladesh Limited" to "GlaxoSmithKline
Bangladesh Limited" on 4th September 2002. The company is located with its Headquarter in
Dhaka and registered office in Chittagong. GSK Bangladeshs 81.95% market share is owned by
GSK International, and rests are owned by the ICB, general public and others of Bangladesh.
This is a listed company under Dhaka and Chittagong Stock Exchange. At present, in
Bangladesh, there are 204 national pharmaceutical companies and only 7 multinational or
foreign companies operating. In Bangladesh although they are dominating on vaccination along
with some other group of medicine and health food drinks but in terms market share positioning
they were stood at 8th . With the ever committed 615 numbers of personnel all over the country
GSK Bangladesh Ltd., which now comprises of both pharmacy and consumer, continually strive
to meet the GlaxoSmithKline mission to improve the quality of human life by ensuring
healthcare products, health drinks and different corporate social responsibility programs.
 Mission:
GSK global quest is to improve the quality of human life by enabling people to do more, feel
better and live longer.

Vision:
To grow in the network through the journey of Operational Excellence.

Goals:
Everyone at GSK focuses on
Innovation: They invest in scientific and technical excellence to develop and launch a pipeline
of new products that meet the needs of patients, payers and consumers.
Performance: They aim to achieve industry-leading growth by investing effectively in our
business, developing our people and delivering flawlessly.
Trust: They commit to ensuring the quality, safety and reliable supply of our products; and to
building trust through our approach to engagement, pricing, global health and being a modern
employer.
GSK Bangladesh mainly has two objectives to achieve the goals of the organization:

To maintain the quality on the overall activities of the organization. Quality is at the heart of
everything done in GSK- from the discovery of the molecule, through product development,
manufacturer, supply and sale. It is the intent of the company to deliver the right products to
patients and customer at the right time and cost.
To maintain the environment, health and safety of the organization. Environment, health and
safety are essential for business ethics, compliance with regulations and avoidance of liabilities
and competitive advantage.

Geographic Presence:
GSK is present in more than 100 countries across the World. The major geographical division of
GSK is US, Europe, Asia pacific/Japan and Emerging Market.
Product Details
Consumer Healthcare Products:
Horlicks
Horlicks is leading the Health Food drink
category being a trusted partner of family
for ages. Horlicks provides balanced
nutrition including 23 vital nutrients
(macronutrients, vitamins and minerals) that
are important for internal strength and
nourishment.Its a crafted combination of
Junior Horlicks
Junior Horlicks is a specialized Health Food
Drink for younger kids of 5+. Junior
Horlicks contains 20 vital micronutrients
known to be essential for optimal physical
growth and development. And it has DHA,
which, with other micronutrients, are known
to contribute to normal brain development
and function of the older pre-schooler.
Glaxose-D:
Glaxose-D is a non-flavoured energy drink
infused with Glucose, minerals such as
Calcium, Phosphorus & Vitamin D that can
be used by children and adults alike. It helps
in maintaining an active lifestyle. The drink
milk, malted barley and wheat, available in
Original and Chocolate Flavours.
Womens Horlicks
Womens Horlicks is a tailor-made nutrition
supplement for the women of today. It
contains a unique combination of
HemoCal nutrients important for healthy
blood and bones.
Mothers Horlicks
Mothers Horlicks is a superior nutritional
supplement for pregnant and breastfeeding
mothers. Specially designed with a unique
combination of 26 essential nutrients known
to help fill gaps in dietary intakes, improve
birth weight of infant, the choline helps in
brain development of the fetus and improve
the quality and quantity of breast milk.
is an easily digestible glucose drink which is
a fast and effective provider of energy.
Sensodyne:
awareness of tooth sensitivity, which affects
2016 has been a turning point for Sensodyne millions of lives.
in Bangladesh, with the brand achieving the
highest growth among the GSK Bangladesh
Consumer Healthcare brands. Several new
initiatives were undertaken to drive the
brand across the country and promote the

Vaccines

Childhood vaccination against diseases such serious illness. GSK has one of the broadest
as measles, meningitis and pneumonia, helps portfolios of travel vaccines in the industry,
protect the developing immune systems of covering diseases such as hepatitis A and B,
infants and prevents 2-3 million childhood rabies, typhoid and cholera.
deaths every year.
Adolescents and adults
Waning immunity from pediatric
vaccinations and changes in lifestyle, for
example moving to university, military
service or pregnancy, can lead to an
increased risk of infectious disease. Our Older adults
portfolio helps protect people against As we age our bodys natural ability to fight
diseases like meningitis and HPV. infection diminishes, increasing our risk of
falling ill and of experiencing severe illness.
Travelers Our portfolio for older adults includes
Exposure to new environments and diseases vaccines against diseases like influenza and
can put travelers at an increased risk of whooping cough.

Respiratory Portfolio

Asthma and Chronic Obstructive Pulmonary two burning problems through which a lot of
Disease (COPD) have been encountered as patients in Bangladesh suffer every year.
GSK being the pioneer in Asthma & COPD
therapy brings Seretide, Avamys, Ventolin
Evohaler those are well-accepted non-CFC
treatment in Bangladesh. In anti-histaminic
market, Piriton is still one of the top
preference. For rhinitis, Beconase and
Flixonase nasal spray are considered as gold
standard therapy.

Antibiotics

GSK Antibiotics have a strong market share some few brands enriching the Antibiotics
for many years in Bangladesh. The Anti- portfolio ensuring better health.
biotic portfolio of GSK currently showcases
some powerful brands which HCPs can trust
for quality. Zinnat is the foundation of the
GSKAnti-infective Portfolio and will
continue to treat thousands of patients by
expanding access and offering a range of
indications. Glaxipro and Cexime are also

Dermatologicals

GSKs dermatological portfolio ranges from

prescription to daily skincare in acne,
psoriasis, eczema, atopic dermatitis and
superficial skin infections. Dermovate,
Betnovate, Cutivate, Eumovate, Bactroban,
Fluvin OD, Grisovin FP are treated as science and research. They offer Physiogel
reliable solutions in derma care. They offer a for dry and sensitive skin, SpectraBAN 60
variety of skin health products over-the- as Sun Block cream, Acne Aid for oily and
counter. The driving force behind their pimple prone skin and Oilatum for dry skin
innovation in Stiefel Consumer products is treatments.
Corporate Social Responsibility

They have a special purpose: to help people do more, feel better, live longer. To achieve this they
are adapting their business model and pursuing a strategy that delivers sustainable performance
through innovation and expanding access, driven by their values.
Health for all
Their medicines, vaccines and consumer healthcare products are improving quality of life for
patients and consumers around the world.
Behavior - They expect employees and the third parties they work with to act according to their
values patient focus, integrity, respect for people and transparency. They want to understand
and, where possible, exceed societys expectations of us. They have changed the way they do
business, often going beyond industry norms, to further embed their values.
People - Their employment practices are designed to help them create the right workplace
culture in which all employees feel valued, respected, empowered and inspired.
Planet - They are targeting a carbon neutral value chain by 2050 with ambitious goals to reduce
carbon, water and waste in the meantime. GSK is also making a contribution to environmental
challenges by sharing knowledge and resources through our participation in the UN Caring for
Climate Initiative and the UN CEO Water Mandate, a business-led movement to advance water
stewardship and sanitation.

Responsible Business Supplement

They are adapting our business model and pursuing a strategy that delivers sustainable
performance through innovation and expanding access, driven by their values.

Their Governance Structure

Their Board-level Corporate Responsibility Committee (CRC) oversees their responsible
business activities. It meets four times a year to provide high-level guidance and reviews
performance against our commitments. Both the Chairman and CEO are among its members and
Non-Executive Director, Lynn Elsenhans, is Chair of the CRC. Management of key non-
financial risks is governed by their Audit and Risk Committee. The Audit and Assurance team
supports this committee by providing an independent view to the Board and senior management
of how risk is being managed across the business consistent with an agreed Assurance Plan.