VMware Corporate

Email Signature Guidelines

SEPTEMBER 2016-17

GUIDELINES
 VMware Corporate Email Signature Guidelines

Introduction and be approved by the Marketing Services; email the

VMware employees send out thousands of emails
each day to customers, partners, press, analysts,
and vendors. Every email that goes out is an
opportunity to reinforce the VMware brand.
team for review and approval at Brand and Creative
Questions brand_and_creativequestions@vmware.com
Email Signature Guidelines
The signature graphic should be no bigger than 460 x
80 pixels.

By following VMware email signature best practices, The email signature must include the VMware
corporate logo and follow the logo guidelines.
you will do your part to reinforce the VMware brand
and provide relevant information to make it easy for The signature block must link to a VMware-sponsored
landing page or VMware.com.
customers to contact VMware.
Do not include charts, diagrams, or graphs as part of
This document provides email signature templates the visual.
as well as usage guidance. Corporate-branded and All signatures should promote VMware, not an internal
campaign-themed templates are available now. VMware program.
Every VMware employee and contractor should Unique taglines should not be added to the
use one of these options. corporate signature.
The signature must be retired after the event or
campaign has ended.
Custom Signatures
Custom signatures are permitted only to reinforce
external events, global programs and campaigns, and Social Media
major product launches that are core to VMware. VMware-sponsored social media icons are approved for
Examples are VMworld, Partner Exchange, the People use in your email signature. However, any social media
Like You campaign, Architects of Whats Next, and the references must link to VMware-sponsored sites only
VMware Foundation. and not to personal accounts.
VMware products, internal programs, events, and
departments are not individually branded and must use Questions?
the corporate signatures.
Please contact brand_and_creativequestions@vmware.
If you need a custom signature, it must be requested com with any questions.
through and approved by the Marketing Services
team. If you are working with an outside agency on a
global campaign that includes a custom signature, the
signature must adhere to the following requirements
Custom Signatures Situations
CATEGORIES SCENARIOS
Product Launch Major Launches - No Dot Releases
Events Major Events VMworld, PEX, vForum, and
Forum
HR Internal/External (Recruiting, Careers, etc.)
Campaign Advertising, Global Campaigns
General Corporate VMware Corporate-Branded
Internal Teams VMware Corporate-Branded
Verticals VMware Corporate-Branded

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 VMware Corporate Email Signature Guidelines

Correct Usage
Corporate-Branded Signature

A Culture of Possibility Campaign Email Signature

Custom Event Signature

Please contact brand_and_creativequestions@vmware.com with request
for more information.

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 VMware Corporate Email Signature Guidelines

How to Create 8. Personalize your signature details.

9. Press the Command and W keys to close the signature
a Custom Email window.

Signature 10. Rename the signature (the default is Signature #1).

11. U
 se the pull-down menu on the right of the signature
name
Microsoft Outlook for Windows and select Format As HTML.
 ORPORATE SIGNATURE: Go to the following URL in
1. C 12. Right-click in the signature area, and select Paste. You
a web browser HERE: should see your complete email signature.
OR Advertisement SIGNATURE: Go to the following 13. Personalize your signature details.
URL in a web browser HERE:
14. Click the Save button at the top of the signature
2. Right-click the text of the signature and select Select area.
All.
The signature will now be available from the Signature
3. Right-click again and select Copy. menu in both the web and desktop versions. To properly
4. Open Outlook and open a new email. display the email signatures in the Desktop Client, make
sure you have formatted your email as HTML. You can
5. C
 lick the Signature button in the email menu and do this by clicking on Options in the email menu bar and
select Signatures. selecting Format as HTML.
6. C
 lick New, enter a name for the signature and then
click OK. Apple Mail

7. In the signature area, right-click and select Paste. You  ORPORATE SIGNATURE: Go to the following URL in
1. C
should see your complete email signature. a web browser HERE:

8. Personalize your signature details. OR Advertisement SIGNATURE: Go to the following

URL in a web browser HERE:
9. Click OK to close the signature window.
2. Press the Command and A keys to select the
signature.
Microsoft Outlook for Mac
 ORPORATE SIGNATURE: Go to the following URL in
1. C 3. Press the Command and C keys to copy the
a web browser HERE: signature.

OR Advertisement SIGNATURE: Go to the following 4. O

 pen Mail and press the Command and the ,
URL in a web browser HERE: (comma) keys to open Mails preferences window.

2. Press the Command and A keys to select the 5. Click the Signatures tab in Mails preferences.
signature. 6. Click the + button to add a new signature.
3. Press the Command and C keys to copy the 7. Enter a name for the signature.
signature.
8. R
 ight-click in the signature area and select Paste. You
4. Open Outlook and open a new email. should see your complete email signature.
5. C
 lick the Signatures button in the email menu and 9. Personalize your signature details.
select
Edit Signatures. 10. P
 ress the Command and W keys to close the
Preferences window.
6. Click the + button to add a new signature. Then
double-click Untitled and enter a name for the 11. Quit and Restart Mail.
signature. Then press Return. The signature will now be available in the Signature
7. D
 ouble-click your name in the signature field to pull-down menu and appear automatically in any new
select it, then right-click and select Paste. You should email you compose.
see your complete
email signature.

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