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User Experience Design

Learn how to use Cooper’s signature Goal-Directed Design framework


to create digital products people love.

Could your products resonate better with users? Are too many “Loaded with real-
features creating bloat? Are technological constraints driving
world stories that
lackluster design? Cooper believes good design focuses on human
needs first, and technology second. In this comprehensive three- explain why Cooper’s
day workshop, you’ll learn how to use our time-tested, human- design process holds
centered design framework and tools, including ethnographic
research, personas, scenarios, and design frameworks. You’ll
value in application.”
apply what you learn to a practice digital project to ensure you
have it down pat.
COST
Public: $2,100 per person
YOU’LL WALK AWAY KNOWING HOW TO:
For corporate pricing, e-mail
++ Plan and conduct research interviews to identify customer training@cooper.com
goals
LENGTH
++ Extract behavioral patterns and insights from user research 3 days
++ Create design personas to encapsulate and communicate
behavioral patterns IDEAL FOR

++ Use exploration and storytelling to generate innovative Practitioners and managers


who want to learn a proven
concepts that address customer and business goals
framework for creating
++ Sketch design frameworks and interface elements innovative digital product

++ Communicate your design effectively at different stages of the experiences.

process

hello@cooper.com COOPER SAN FRANCISCO COOPER NEW YORK


www.cooper.com 450 Sansome Street, 9th Floor, San Francisco, CA 94111 100 Wall Street, Suite 502, New York, NY 10005
@cooper 415.267.3500 212.243.7777
User Experience Design
Course Topics

DAY ONE: UNDERSTAND THE BIG PICTURE

++ Goal-directed design overview and introduction


of the course sample project

++ Unpacking the project brief: Clarify business


objectives and identify underlying assumptions

++ Create a research plan


++ Research 101: Tips and tricks for conducting You’ll learn our rigorous approach to synthesizing research.

effective interviews and making in-context


observations

DAY TWO: DEFINE THE DESIGN TARGET AND THE


IDEAL USER EXPERIENCE
++ Synthesis: Recognize patterns in research and
articulating actionable insights

++ Personas: Use research data and insights to You’ll get hands-on practice with storytelling tools that
create design targets communicate your product vision.

++ Utilize persona goals, motivations, and


behaviors to identify opportunity areas for the
product

++ Scenarios: Use narrative to imagine your


future product and clearly articulate the “key
moments” of the concept

DAY THREE: DEFINE THE DESIGN FRAMEWORK


++ Extract functional and data needs from You’ll learn how to create a design framework and think
through navigation, key screens and how people will move
scenarios seamlessly through the system.

++ Explore a wide variety of potential solutions


through design exploration
QUESTIONS?
++ Use scenarios to drive and refine the design
framework E-mail us at training@cooper.com
or call 415-267-3500

hello@cooper.com COOPER SAN FRANCISCO COOPER NEW YORK


www.cooper.com 450 Sansome Street, 9th Floor, San Francisco, CA 94111 100 Wall Street, Suite 502, New York, NY 10005
@cooper 415.267.3500 212.243.7777