Академический Документы
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PAKISTAN
2. HISTORY OF METRO:
The first Metro Cash & Carry store was opened in
Germany in 1964, the first store abroad in 1971. Since then, the concept has
continuously proven to be robust and apt for successful operations in all kinds of
market environments. Three different store formats “Classic”, “Junior” & “Eco”
allow choosing the best solution for a given environment. They differ in store &
assortment size. Lately, the expansion into new markets has been on Eastern Europe
& Asia, using mainly the middle sized “Junior” store format.
Till now, Metro Cash & Carry has had stores in the following countries:
3. METRO IN PAKISTAN:
4. OBJECTIVES OF METRO:
5. GUIDING PRINCIPLES:
A) TRUST & RESPECT
a) Everybody’s opinion counts
b) We treat every person the same way
D) BE A ROLE MODEL
a) We determine enthusiasm and commitment
G) TEAM SPIRIT
a) We encourage max. team engagement and knowledge
6. COMPETITORS:
Presently the only competitor of Metro is Makro cash & carry in the same capacity and
also the wholesale markets of every product. But the specialized wholesale market
dealers cannot run any customers’ concerning marketing campaign so in this regard
Metro has to face a stiff competition with Makro. Makro is almost the same services and
it is also the foreign investment. Metro should focus on customer satisfaction to compete
the Makro.
7. COMPANY’S FINANCIAL POSITION:
The company enjoys a sound financial position. The facts & figures can be seen:
Metro financial statements
8. PRODUCT RANGE:
In the food range, freshness is our first priority. This is guaranteed by the efficient supply-
chain and quality control management we have in-place.
In non-food, we offer only products that are up-to-date in terms of technology and design,
and meet all safety standards.
1. Food items
2. Non food items
3. Own brands
1. FOOD ITEMS:
A. DAIRY, FROZEN
The range includes: Cheese, Butter, Eggs, UHT Milk, Cream, Pasteurized Milk, Yogurt, Chilled
Ready Meals, Drinks, Ice Cream, Frozen Vegetables & Fruits and Frozen Ready to
Serve.
B. MEAT
All types of Halal meat (Fresh, Frozen, Processed) is available in a temperature-controlled environment. A
variety of meats is available in different cuttings of Mutton, Beef and Chicken to cater the needs of our
professional customers
An assortment of high quality seafood, obtained through local and international sources, is available at
METRO Cash & Carry. The seafood is offered in different forms such as alive, fresh, frozen (raw &
marinated) and delicatessen.
D. FRUITS & VEGETABLES
Edible Groceries include all such items that are consumed in every part of Pakistan on a daily basis, such as
Sugar, Vegetable Oil, Rice, Spices, Flour, Lentils and many other products. The Canned Goods category
offers Jams, Ketchup, Sauces, Canned Fruit and Vegetables, Pet Food, Canned Fish and other canned food
products. In the freshly baked category, all kinds of breads, cakes, biscuits, etc. are available.
The assortment includes: Biscuits, chocolates, toffees, chewing gums, candies, tea, coffee, cocoa powder,
crispies, Nimko, powder drinks and dried fruits and nuts.
G. GENERAL GROCERY
The category offers a wide variety of Carbonated Soft Drinks, Bottled Water, Juices, Energy Drinks,
Squashes, Syrups & Concentrates, Non-Alcoholic drinks and cigarettes.
2. NON-FOOD ITEMS
A. OFFICE EQUIPMENT
These include: Computers, Accessories, Printers, Mobile phones, Fixed Line Phones,
Faxes, School Products, Copy Paper, Packaging Materials, Office Supplies, POS material
and Stationary. All major brands are available under one roof, such as HP, Samsung, LG,
Motorola, Nokia, Aurora, Sigma, Max, Pelikan, Piano, Picasso, etc.
D. HOUSEHOLD GOODS
The Household range includes products from pots and pans and chaffing dishes to
commercial tableware and glasses for Hotels, Restaurants and Caterers. The selection
includes brands in the following segments:
Pots & Pans (Tefal, Sonex, Majestic, Prestige)
Tableware (Luminarc, Clayworks)
Glass (Pasabache, Bormioli Rocco, Toyonasic, Ocean)
Cutlery & Cutting Tools (Cocktail, Kiwi)
Kitchen Utensils & Serving Articles (Fackleman).
The range also include decoration products (Walther Glass),
Candles
Cleaning items.
The Do It Yourself (DIY) department caters to all home improvement needs under one
roof with strong competitive prices in both local & international brands. Categories
available:
Lamp fixtures, lamps & bulbs (OSRAM, PHILIPS)
Electrical items (BUSH) Bathroom & Sanitary (Faisal & ICL)
Flooring (Krono Flooring)
Paints and painting accessories (ICI,Master Paints)
General use and specialized hand tools (Stanley)
Power tools (BOSCH, Black & Decker)
Generators (Honda) and operating equipment.
DIY also offers a wide range of car interior and exterior equipment, car care solutions
(MOTHERS, COSMIC) and good quality tyres at low rates (GOODYEAR, NEXEN).
METRO offers a comprehensive array of Bed Linen, Towel, Quilts, Cushions, Blanket,
Table cloth, Carpets, Mattress and Office Furniture to suit domestic and commercial
needs
The Apparels Division at METRO offers a wide variety of brands and high quality
products at wholesale prices. Men’s wear offers top brands such as Wrangler, Bonanza,
Leeds, etc. for formal and casual wear. The Children’s wear section offers Skids and
Colors and a modern collection of shoes under such brands as Servis, Bata, Starlet. The
luggage category besides American Tourister, Eminent and Lambertazzi (a METRO
brand) are available.
This section offers high quality Gym Accessories, Motorcycles, Sports Apparel,
Swimwear and Sports Shoes. There is a complete collection of top brands is available at
compatible prices, such as Puma, Servis, Cheetha, and Ihsan Sports, besides Pak Hero
motorcycles.
A. LOGISTICS:
B. FOOD:
METRO Cash & Carry Pakistan (Pvt.) Ltd. offers a wide range of high-quality food
products. Emphasis on quality and hygiene is paramount to our business.
C. NON-FOOD:
With over 10,000 non-food articles, METRO Cash & Carry Pakistan (Pvt.) Ltd. offers
one of the largest assortment of non-food articles under one roof in Pakistan with detailed
attention paid to quality, guarantees and after-sales service.
METRO Cash & Carry is the international leading company in self-service wholesale.
For over 40 years, the company has been supporting high-volume commercial customers.
Today the company is represented in 29 countries and offers its commercial customers up
to 50,000 different products (variable from country to country) under one roof.
METRO Cash & Carry employs more than 100,000 people across the world and in many
regions is among the biggest employers. Qualified, highly-motivated employees create
the foundations needed for successful expansion on an international level and sustained
growth of the wholesaling company. A performance-driven approach, openness and
international outlook are the corporate culture that we practice.
METRO Cash & Carry employs more than 100,000 people across the world and in
many regions is among the biggest employers. Qualified, highly-motivated
employees create the foundations needed for successful expansion on an international
level and sustained growth of the wholesaling company. A performance-driven
approach, openness and internationality are the corporate culture that we practice.
We offer international exposure and personal development through training abroad
and also on-the-job opportunities for skill up gradation.
12. CONCLUSION :
Metro Cash & Carry Pakistan has proved itself as to be a company for investment. Taking
in hand flag of satisfaction we are heading towards professional advancement and
competency by providing high quality services to our customers and prove to be a
successful company from investment point of view.
BIBLIOGRAPHY
1. www.metro.com
2. www.Wikipedia.com
3. www.metrogroup.com
4. www.docstoc.com
5. Brochures for MCC