WORLDWIDE ENTERTAINMENT & CONVENTION VENUE MANAGEMENT

REQUEST FOR PROPOSAL FOR NAMING RIGHTS OF THE

ALBUQUERQUE REGIONAL SPORTS COMPLEX

I. Introduction, Background & Purpose

SMG is issuing this Request for Proposal seeking a Naming Rights Partner to associate a corporate name
with the brand new, state-of-the-art Albuquerque Regional Sports Complex (ARSC).

Background

SMG is the manager of a facility commonly known as the Albuquerque Regional Sports Complex (ARSC),
located at 1801 Arroyo Vista Blvd. NW, Albuquerque, NM. 87120, which is owned by the City of
Albuquerque. The brand new Albuquerque Regional Sports Complex (ARSC) features 5 all-turf fields that
can be adjusted to accommodate baseball, softball and little league teams. Perfect for hosting
tournaments or league play, the ARSC will have 5 collegiate level baseball fields with high school level
field lighting. Each field is made up of entirely synthetic turf and includes bullpens and home/visitor
dugouts. Bleacher seating with shade canopies at each field will provide spectators a great view of the
game. Also on-site is a multi-purpose building with a full concession stand, press boxes, locker rooms,
and an event room on the second level with incredible 360-degree views of the Rio Grande Valley.

Purpose

The City’s commitment to build this world-class facility is a key reason that the National Senior Games
chose Albuquerque to host the 2019 Games. The three-week event is expected to bring $45 million in
revenue, more than paying off the City’s $21 million investment.

With five fully lit turfed fields, on-site batting cages and grandstand seating, the Regional Sports
Complex was planned from the start to be a championship-level facility for our own local baseball and
softball teams that would also attract regional tournaments. But thanks to $2 million in cost savings, the
complex also includes:

 LED Lighting for all five fields

 Portable fencing so all fields may be converted to softball or little league dimensions
 Storage areas for the portable fencing and a vehicle to move the material
 A padded outfield wall on the Championship Field
 Metal panel outfield walls for the other four fields
 Upgraded infield turf on all five fields with a blended thread that is slightly shorter than the
outfield turf. This top-quality turf holds the infill material underneath better, preventing the ball
from taking bad hops.

The complex will also include a central multi-purpose building to house concessions, restrooms, a
community meeting room, umpire locker rooms, four press boxes, and a viewing area.

“Local families spend thousands of dollars every year traveling out of state for youth sports,” said City
Councilor Dan Lewis. “A facility like this, combined with our great weather, will attract high-level
tournaments year 'round.”
SMG Worldwide Entertainment & Convention Venue Management
Albuquerque Regional Sports Complex Naming Rights RFP

The complex is located on 81 acres of City-owned property at Arroyo Vista Boulevard and High Mesa
Drive, just west of the new APS community stadium. This facility will expand recreational opportunities
for citizens and attract sports tourism to Albuquerque, equating to more hotel room nights sold, more
visits to shops and restaurants, and a boost to the local economy.

This $17.8 million bond-funded project will be completed in late 2017. The design for the fields was
developed through a task force of local sports and recreational experts working with architects from
Consensus Planning and G. Donald Dudley Architects.

II. Benefits

Listed below are the benefits that will be made to the successful Respondent.

The name of the new Albuquerque Regional Sports Complex which is proposed by the successful
Respondent and approved by SMG will be the exclusive name of the facility in all official facility
references during the term of the agreement. It is expected that the title of the “Albuquerque Regional
Sports Complex” remain, but will be referred to as “XYZ Company presents the Albuquerque Regional
Sports Complex” or “Albuquerque Regional Sports Complex presented by XYZ Company” in all official
references. Additionally, the successful Respondent will have the right to create and develop a proposed
logo for the facility, incorporating the existing ARSC logo, which is subject to approval by SMG.

Name and logo identification in all official facility references made by SMG including, but not limited to,
the following:

 Media correspondence
 Media placement – television, radio, billboards and print
 Website with links
 Facility marketing collateral relating to the facility
 Facility related publications
 Promotional merchandise
 Advertising/promotional literature

Exterior facility name and signage opportunities:

 Front of facility at the main entrance

III. Selection Criteria

Any and all proposals will be considered. However, the Respondent will address, at a minimum, the
selection criteria hereinafter listed:

A. Financial Proposal: Respondent shall outline its financial proposal including, but not limited to,
payment plan and escalation factors in sufficient detail so that a thorough analysis of the
proposal may be performed. In valuing naming rights, corporations generally consider the
following attributes:

o Proposed term of contract

o Number and type of events held at the facility

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SMG Worldwide Entertainment & Convention Venue Management
Albuquerque Regional Sports Complex Naming Rights RFP

o Annual attendance
o Demographics of the audience
o Media exposure
o Comparative analysis with other similar facilities
o Competition for the opportunity in the market
o Projected future events/historical performance

SMG desires the payment plan to consist of equal annual installments over the term of the agreement.
The successful Respondent will be responsible for the cost of naming rights signage on the exterior of
the facility.

B. Term: Respondent shall outline the proposed term of the agreement. A minimum term of five (5)
years is expected. Renewal options may be included.

C. Exclusivity: Respondent shall define the entities that are within the Respondent’s area of
business which it desires to preclude from having naming rights for areas within the facility. SMG
intends to avoid the granting of naming rights for meeting rooms and other fields or areas within
the facility to entities which are in the same area of business of the successful Respondent, but
not restrict the sponsoring of events or any other use of the facility.

D. Proposed Name of Complex: Respondent shall propose alternative names for the facility. These
will be discussed more fully during the negotiation process, with SMG having approval authority
of the name of the facility and the facility logo. SMG wishes to retain “Albuquerque Regional
Sports Complex” as a part of any proposed name; however, will consider all options. The
successful Respondent will be required to grant the right to include any trademarks which are
included in the facility name and facility logo.

E. Marketing Initiatives: Respondent shall outline the manner in which it will enhance the ARSC
profile with marketing support in the form of media, promotions and community projects.

F. Financial Stability: Respondent shall submit with its proposal sufficient evidence of its financial
stability.

Please provide any additional information that the Respondent feels should be considered when
evaluating their proposal. The Respondent may present any creative value added approaches that might
be appropriate. The Respondent may also provide supporting documentation that would be pertinent to
this RFP.

IV. Schedule

The following outlines the proposed timing of responses; however, SMG reserves the right to modify the
dates as necessary. Any changes will be issued in addendums to this RFP.

 December 21, 2017: RFP released on ARSC website (www.abqregionalsportscomplex.com)

 January 9, 2018, 2:00 p.m. MST: Non-mandatory pre-bid question and answer conference and
tour of site.
 January 19, 2018: Last day to submit written questions.

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SMG Worldwide Entertainment & Convention Venue Management
Albuquerque Regional Sports Complex Naming Rights RFP

 January 31, 2018, at 2:00 p.m. MST: Deadline for submission of three (3) hard copies of proposal
plus one (1) electronic copy in .pdf format.
 Week of February 5, 2018: Interviews with selected Respondents
 February 23, 2018: Formal presentation and approval of selected naming rights partner by SMG

V. Respondents Instructions

A. All respondents should direct all written questions to:

Brian W. Hatchitt, Director of Sales & Marketing

SMG Albuquerque
Email: bhatchitt@albuquerquecc.com

B. Respondents are only to direct questions in writing to contact listed above. No contact is to be
had with any other representatives or employees of SMG or its affiliates.

C. By January 31, 2018, at 2:00 p.m. MST, proposals must be received in a sealed envelope marked
on the outside, “ARSC Naming Rights”, and addressed to:

Brian W. Hatchitt, Director of Sales & Marketing

SMG Albuquerque
401 Second St. NW
Albuquerque, NM 87102

VI. Disclaimer

SMG reserves the right to reject all proposals, to negotiate individually with the proposers, and to select
a vendor based upon the best interests of SMG, which best interests may not be based exclusively upon
pricing.

SMG reserves the right to withdraw the RFP at any time at its sole discretion. SMG reserves the right to
amend the RFP to correct errors or oversights, or to supply additional information as shall become
available, at any time prior to the opening of responsive submissions.

SMG reserves the right to eliminate any mandatory, non-material specification or requirements that
cannot be met by any of the prospective proposers.

SMG reserves the right to request and require clarification at any time during the procurement process
and/or require correction of mathematical or other apparent errors and/or to determine a proposer's
compliance with the requirements of the RFP.

Evaluation and Award – This RFP does not commit SMG to the award of a contract, nor to pay any cost
incurred in the preparation and submission of proposals in anticipation of a contract. SMG reserves the
right to reject all proposals, portions of proposals or sub consultants/team members, to further modify
the scope of work and/or negotiate further with respect to the proposal or to select the firm which in
SMG’s sole judgment provides the best overall proposal with respect to qualifications, experience,
financial proposal and staffing abilities.
END OF RFP

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