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PSA is short for Public Service Announcement. They are commercials aimed at educating the general public about issues of
concern.
Your assignment is to create a PSA about an issue that affects students your age, or your community, or the world. You want to
take a stand on this issue, and present that stand in a way that both informs and inspires others.
You will look at examples of other PSA's, plan your PSA, sketch out your storyboard, film it, use resources to enhance it like
background music, and edit it.
You will reflect on the effectiveness of PSAs on yourself and your peers, and you will consider whether a PSA could have changed
the outcomes for Andy and his friends.
Potential Topics
Cyberbullying Protecting your Online Reputation Texting and Driving
Drinking and Driving Dangers of Opiates in Illicit Drugs Going Green
Animal Rights Illegal Downloading Healthy Eating
Suicide Prevention …Or any topic of your choice Mental Illness
The most critical elements in a public service announcement are the facts, statistics, opinions, and quotations that you choose to share with
viewers. Without convincing content, you’ll never be able to convince viewers to feel the same way that you do about your topic.
Use the table below to begin collecting content for your public service announcement.
Sources used:
Sources used:
Ideas for
background/setting
Other…
Ethos
Pathos
Logos
Codes & Conventions Chart
Code/Convention/Method Specific example from assignment Explanation of how it works/what it does
of Persuasion used
Paragraph Planner
Topic Sentence:
Point 1
(Yes/No PSAs are/are not effective for teenagers):
Example 1
(This is an example of a PSA being effective/ineffective):
Explanation 1
(This is why it was effective/ineffective in the example):
Point 2
(Yes/No PSAs could/could not have changed any outcomes in Tears of a Tiger):
Example 2:
(This is an example of how a PSA could/could not have changed an outcome):
Explanation 2:
(This is why a PSA could/could not have changed the outcome in the example):
Concluding sentence: