Adopting a

Plant-Based Diet
JMP Data Analysis
Autra Namvar
Dallas Deza
Romeo Guerrero
 Demographics Variables
● 73 Total Respondents (50 Females, 23 Males)
● Mostly college seniors. Typical age range between 20-30 years old
Demographics Variables

1 = “Full-time employed 4 = “Out of work & looking”

2 = “Part-time employed” 5 = “Not working”
3 = “Student” 6 = “Other (Please Specify)”
Responses for 6 were “Retired”
and “Full-Time Student”
Chi-Square Variables

We performed a Chi-Square Analysis to analyse the relationship between how many meals
are self prepared and how close you live to a grocery store:

V1 (Categorical): How
far away do you live from a grocery store
(Safeway, Trader Joe's, Whole Foods, etc.)?

V2 (Continuous): Do you cook for yourself? If so, how many times a

week?
Chi-Square
● According to the
Chi-Square analysis, you
are more likely to cook and
prepare more meals for
yourself if you live close to
a grocery store
● The further you live from a
grocery store, the more
likely you are to only
prepare a couple meals a
week for yourself
● In reference to adopting a
plant-based diet, the
transition to this diet may
be easier if you live close to
where you buy groceries
T-test Variables

We performed a two-sample t-test to determine whether there is a significant difference

between Age and Being Open to eating at a Vegan or Vegetarian restaurant.

V1 (Categorical): Sex

V2 (Continuous): My mood affects how I eat

 T-Test Calculations
● P-value = 0.0511
● Here, we fail to reject the null hypothesis of equal variances between the two groups
because each p-value is greater than α=0.05 (our P-value is just barely greater than 0.01)
ANOVA Variables

The 2 variables we chose were:

V1 (Categorical): Who is usually involved with preparing meals

V2 (Continuous): How likely are you to eat meat on a weekly basis

ANOVA Calculations
F-Test: Prob > F =
.1855

.1855 > Alpha (.05),

therefore we fail to
reject the null
(meaning that all the
means are the same)
ANOVA Interpretations

Since the ANOVA tests prove that all the means are the same and that there is no significant
difference, we can conclude that:

The likelihood of eating meat is unrelated to who you prepare

your meals with, whether that be with your parents, friends,
significant other, or just by yourself.
Distribution Analysis
 Challenges of Plant-based from an
Athlete’s perspective
● Poor nutrition can be catastrophic
○ Followed correctly, it tends to contain oodles of
fiber, antioxidants, potassium, magnesium and
vitamins A, C and E, while it is also a diet low in
saturated fat, which can reduce heart disease
by lowering cholesterol and blood pressure
● For those striving for sporting perfection,
every nutrient has a purpose, every calorie
must be accounted for.
● "Years ago it was a little bit more challenging.
Now more restaurants are offering some good
vegan choices, it's easier to do.”
Overall Interpretation
● There is a clear willingness among consumers to try Vegan or Vegetarian restaurants
(As seen in the t-test). From there, it is in the hands of marketers to reach out to these
potential clientele and bring them into these restaurants.
○ This type of data, if done at a larger scale that proves similar results, could pose as motivation
for entrepreneurs to consider getting into the Vegan/Vegetarian industry
● As seen in the ANOVA test, the likelihood of eating meat is unrelated to who you
prepare your meals with, indicating that this is not a necessary factor to consider when
determining why people are/aren’t eating meat.
● Cost is NOT the largest barrier to adopting a plant-based diet. Distance from grocery
stores and how often you prepare your own meals can significantly impact the amount
of plant-based meals you consume
● People are well aware of sources of plant-based protein
● Taste, Reviews, and Menu Choices are the most important factors customers consider
when dining vegetarian