THE MOBILE MARKET

The Mobile Market

Consumer Behavior Indonesia APAC trends

Malaysia
 APAC Trends

Indonesia Malaysia
 The Mobile Market
WHAT WORKED WELL IN THE PAST…MIGHT NO LONGER WORK TODAY

Indonesia Malaysia
 APAC is the largest and fastest growing smartphone market in the world, taking
more shipments than the rest of the world combined

Global smartphone shipments, millions

Annual smartphone shipments (M)

Source: Canalys
 Mobile usage is exploding in APAC
The average user spends 2.5 hrs/ day on their smartphone
Average time spent on smartphone/day, minutes

APAC countries

Source: Millward Brown

 There are over 1.2B people connected to the internet in APAC
Worldwide internet users by region

1,217 841

300 150

299 232

292 88

273 61

234 107

Source: eMarketer
 Consumers now rely on an increasing amount of information
to support & refine decision making throughout the purchase journey
Average number of information sources used by consumers

Restaurants 5.8

CPG (health & beauty) 7.0

Credit cards 8.6

Travel 10.2

Insurance 11.7

Automotive 18.2

Source: TNS Shopper Study

This is not a distant global possibility but a local, near term opportunity

X 2.3
(c.20% Y/Y)

$428B

“Smartphones and tablet

computers are expected to boost
online retail sales in APAC to
$186B >$400B a year by 2018”
Euromonitor

2013 2018

Source: Euromonitor; Channel News Asia

 Consumer Behavior Indonesia

Indonesia Malaysia
 Meet the New Media Consumer in Indonesia

Total Weekdays Weekends

Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
Mobile Market In Indonesia – The Context

Included in
this study
50%
smartphone
penetration expected
by the end of 2015

Sources: Indonesia Market Research 2014 from UC Web

 Meet the New Media Consumer in Indonesia

Total Weekdays Weekends

Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
 Meet the New Media Consumer in Indonesia

Total Weekdays Weekends

Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
Meet the New Media Consumer in Indonesia

Weekdays Weekends

Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
 Meet the New Media Consumer in Indonesia

Total Weekdays Weekends

Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
 Meet the New Media Consumer in Indonesia

Total Weekdays Weekends

Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
 Meet the New Media Consumer in Indonesia

Total Weekdays Weekends

Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
Meet the New Media Consumer in Indonesia

Weekdays Weekends

Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
 Meet the New Media Consumer in Indonesia

Total Weekdays Weekends

Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
 Meet the New Media Consumer in Indonesia

Total Weekdays Weekends

Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
 Meet the New Media Consumer in Indonesia

Total Weekdays Weekends

Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
 Meet the New Media Consumer in Indonesia

Total Weekdays Weekends

Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
 Meet the New Media Consumer in Indonesia

Total Weekdays Weekends

Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review