Curriculum

The world-class curriculum will start off by building basic analytical skills
to be followed by a good mixture of management courses across various
functional domains. This will lay the foundation for advanced courses in strategy and
leadership.

As in other management programmes the courses will cover Accounting, Strategy,

Marketing, Leadership and Finance

In addition, a set of courses that focus on unique family business related challenges will form
an integral part of the curriculum.

Online Preparatory Courses (Harvard Business School Publishing) - 5 online courses

 Quantitative Methods
 Financial Accounting
 Finance: An Introductory Online Course
 Spreadsheet Modeling
 Mathematics for Business

Basic Skills Courses - 4 courses

 Business Analytics
 Microeconomics
 Macroeconomics
 Operations Management

Core Courses and Advanced Courses – 15 courses

 Financial Management
 Managing Intraprenuership Ventures
 Financial Accounting
 Strategic Profitability Management
 Marketing Management
 Market Research for Profitability
 Consumer Behaviour
 Competitive Strategy and Management of Family Business Portfolio
 Global Alliances, Mergers and Acquisition
 Innovation and Technology Management
 Organizational Behaviour and Change
 Competitive Marketing Strategy
 Strategic Negotiations
 Power and Leadership
 Managing and Developing Human Capital

Family Business – 4 courses

  Understanding Family Business – Managing Paradoxes
 Professionalization of Family Business
 Building Lasting Family Business – Synergy in Vision, Values and Strategy
 Excellence in Family Business – Corporate and Family Governance

Capstone experience - 1 course

 Individual or Group

Online Preparatory Courses (Harvard Business School Publishing) - 5 online courses

Quantitative Methods: An Online Introductory Course

A comprehensive online introduction to quantitative analysis for business, designed for
incoming business students and applicable to a variety of settings where understanding the
analysis of quantitative information is important. Underlying a business setting is a full
introductory course that covers the standard topics addressed in an introductory business
statistics text. Includes tests to assess learners' mastery of content; the assessment data are
synthesized for course or program administrators to reveal not only how individual learners
performed but how the entire group performed in each segment of the assessment tests, thus
facilitating the systematic diagnosis of learners' strengths and weaknesses in quantitative
analysis.

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Financial Accounting: An Introductory Online Course

Introduces financial accounting in a management context. Students are encouraged to apply
their learning throughout the course by using the many practice problems included. Include
pre-and post-test assessments. Through a separate interface, professors can access individual
student scores as well as track their use of the product. Also incorporates a comprehensive
glossary and help section. Learning objectives include understanding (1) basic financial
accounting terms and concepts; (2) the financial statements--balance sheet, income statement,
statement of cash flows--that firms use to describe their businesses; (3) the approach used to
construct the financial statements; and (4) some simple ratios that capture key elements of
firm performance. Subjects covered: Balance sheets, Cash flow statements, Financial ratios,
Income statements

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Finance: An Introductory Online Course

Ideal for an introductory finance course for incoming business students. This online course is
designed to help students understand the basic principles of Corporate Finance, the essential
tools for financial analysis, and introductory models and frameworks used in corporate
financial decision making. The course presumes that students possess a working knowledge
of financial accounting. To assess student strengths and weaknesses, the course includes pre
and post-assessment tests, and professors can easily track progress and see exam results.
Narrated animations and numerous exercises help students grasp difficult concepts quickly. It
covers ratio analysis, cash cycle, pro forma forecasting, financial statement analysis, capital
structure, time value of money, project valuation, WACC (weighted average cost of capital),
DCF (discounted cash flow) analysis, CAPM (capital asset pricing model), valuation, and
sensitivity analysis. Subjects covered: Capital structure, Financial ratios, Financial
statements, Forecasting, Rates of return, Return on investment,

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Spreadsheet Modeling
This online course reviews functionality in Excel 2007 to create and leverage spreadsheet
models to analyze both simple and complex business problems. Topics include: introduction
to excel functionality, using functions, IF statements, sensitivity analysis, pivot tables, carting
importing data and using more complex excel functionality including Solver and Monte Carlo
simulation. The course is ideal for helping students understand how to design and structure
spreadsheets to maximize benefit in solving business problems. Narrated animations, videos,
and numerous "do it yourself" exercises help students grasp difficult concepts quickly.

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Math for Business

Mathematics for Management reviews the key mathematics concepts students should be
familiar with in order to solve quantitative problems in the MBA curriculum. This course is
designed to level the playing field among incoming MBA students, regardless of prior
professional or academic background. Mathematics concepts are organized into five separate
sections: Algebra, Calculus, Statistics, Probability, and Finance

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Basic Skills Courses - 4 courses

Business Analytics
This course reviews the key mathematics concepts students should be familiar with in order
to solve quantitative problems in the curriculum. This course is designed to level the playing
field among incoming students, regardless of prior professional or academic background.
Mathematics concepts are organized into five separate sections: Algebra, Calculus, Statistics,
Probability, and Finance.

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Microeconomics
The objective of this course is to introduce the core principles of microeconomics, to develop
theories to help organize their thinking about both firm-level and market-level issues, and to
apply these principles and theories in several case studies. The topics covered in this course
include the economics of competitive market, market efficiency and economic surplus,
government intervention in competitive markets, firm decision-making in different market
situations and game theory and strategic thinking. The focus will be on fundamental
economic principles that can be used by managers to think about business problems,
including those inside the firm (relating to the problem of administering the firm’s resources
in the most cost effective way) and those outside the firm (relating to broader market and
government forces that can affect the behavior of firms.
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Macroeconomics
In this course, we will understand the process by which consumers and firms make decisions
and the way in which they interact in markets thereby affecting the national and the global
economy. The business environment has much to do with the types of strategies that are
feasible and the efficiency with which firms can operate. Therefore, understanding both the
national and international economic environment is crucial to making informed business
decisions. The course will explore how “shocks” affect aggregate economic conditions
nationally and globally, and the implications that follow for firms.

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Operations Management
The course explores how business leaders can influence customers, employees, and service
designs to create and capture value. Through exposure to a wide range of industries in Indian
context (e.g., financial services, government, health care, hospitality, manufacturing, and
retail) students will gain tangible lessons from each class that they can use in a broader
context.

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Core Courses and Advanced Courses

Financial Management
This course is designed to help students understand the basic principles of Corporate Finance,
the essential tools for financial analysis, and introductory models and frameworks used in
corporate financial decision making. It covers ratio analysis, cash cycle, pro forma
forecasting, financial statement analysis, capital structure, time value of money, project
valuation, WACC (weighted average cost of capital), DCF (discounted cash flow) analysis,
CAPM (capital asset pricing model), valuation, and sensitivity analysis.

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Managing Intraprenuership Ventures

The course will cover how to evaluate and develop opportunities within the firm and
externally, how to seek and strategize resources, how to grow and sustain the new venture
and how to communicate exactly how the new opportunity is aligned with those aspects of
the corporate strategy that will maximize chances of success in your particular business. Half
the module will cover entrepreneurship related topics like creating a business plan, raising
venture capital etc. The second half will provide the participants with a background of
financial markets and will also examine the issues related to raising capital and financing
strategies followed by firms at different stages of their life cycles. These decisions will be
looked at from the perspectives of businesses issuing the securities as well as the financial
intermediaries (e.g., investment banks) facilitating such transactions and investors interested
in buying such securities. A wide range of capital market transactions will be examined
including IPOs, Secondary offerings, bank debt, public and private debt securities as well as
other complex financing instruments which combine financing with risk management
strategy
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Financial Accounting
Introduces financial accounting in a management context. Students are encouraged to apply
their learning throughout the course by using the many practice problems. Learning
objectives include understanding (1) basic financial accounting terms and concepts; (2) the
financial statements--balance sheet, income statement, statement of cash flows--that firms use
to describe their businesses; (3) the approach used to construct the financial statements; and
(4) some simple ratios that capture key elements of firm performance. Subjects covered:
Balance sheets, Cash flow statements, Financial ratios, Income statements.

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Strategic Profitability Management

Introduces generally accepted accounting principles and concepts along with the preparation
and analysis of financial statements. The course will cover EBITDA, Revenue and expense
recognition, Mergers and Acquisitions, forecasting financial statements and credit analysis. It
will strengthen the understanding of the financial statements and helps to understand the state
of a firm’s financial condition so that realistic valuations can be made for investment, lending
and mergers and acquisitions purposes.

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Managerial Accounting
Introduces generally accepted accounting principles and concepts along with the preparation
and analysis of financial statements. The course will cover EBITDA, Revenue and expense
recognition, Mergers and Acquisitions, forecasting financial statements and credit analysis. It
will strengthen the understanding of the financial statements and helps to understand the state
of a firm’s financial condition so that realistic valuations can be made for investment, lending
and mergers and acquisitions purposes.

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Marketing Management
This courses teach the fundamentals of the marketing management. Course focuses on the
various fundamental frame works concerning product and company and various ways other
businesses adapt the framework to suit their needs. It also touches upon various developments
in marketing such as web marketing, social marketing etc.,

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Market Research for Profitability

" Many business decisions, particularly those relating to marketing like market entry or exit,
changes to the product line and the brand line such as launches, are both costly and risky.
Research that mitigates business uncertainty or otherwise raises the odds of getting things
right is valuable. This course concerns with the fundamentals of such research - gathering,
analyzing, interpreting (and reporting) data about markets and customers. The course begins
with the essentials to formulating a Marketing Research Problem, introduces a toolbox
methods, uses a set of case studies to underscore real-life problems, solutions and best-
practices. At a higher level, the course concerns with introducing students to two assets when
dealing with business problems of varying sizes: One, a research oriented worldview – “what
we don’t know we can find out by framing and asking the right questions to the right people
at the right time in the right way”. And two, a structured, logical and critical approach to
thinking about business problems. "

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Consumer Behaviour
This course addresses the importance of companies being market-driven and customer-
focused. Specifically, this course seeks to develop your skills in applying the analytic
perspectives, decision tools, and concepts of marketing to the following decisions
segmentation and positioning (assessing market potential, analyzing customer behavior,
focusing resources on specific customer populations and against specific competitors),
product offering (including the breadth of product line, features, quality level, and customer
service), pricing (capturing the value created for the customer), distribution.

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Competitive Strategy and Management of Family Business Portfolio

This course focuses on the competitive strategy of the firm, examining issues central to its
long and short term competitive position. Students are placed in the role of key decision
makers and asked to address questions related to the creation or reinforcement of competitive
advantage. The initial focus is on industry analysis and competitive advantage as it derives
from the firm's strategic investments. We look at how strategy differs in global contexts, the
role of mergers and acquisitions and the logic of resource allocation in the diversified firm to
enhance competitive advantage in each market. We continue by addressing the development
of firm-specific capabilities, including the role of knowledge that contributes to a firm’s
competitive advantage. We also examine the process through which strategic decisions are
made and implemented.

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Global Alliances, Mergers and Acquisition

Examines the theory and practice of creating and managing different types of strategic
alliances, such as mergers and acquisitions, joint ventures, licensing agreements, buyer-
supplier partnerships, and consortia. Takes a wide view of the process of forming alliances. It
will give you the tools needed to overcome many of the obstacles inherent in new-market
expansion or new-product development, and you will learn how to establish a global strategic
position with limited time and resources. This course will help you identify key qualities to
look for in alliance partners and will give you the tools to manage an alliance once it is
formed. This course also defines how firms become strong strategic partners.

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Innovation and Technology Management

Innovation can drive growth and profitability. This course will discuss and augment skills on
how to evolve, evaluate and capitalize new business and growth opportunities. We will also
discuss how Innovation can help gain competitive edge over your competitors.

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Organizational Behaviour and Change
This course focuses on how to understand better the nature and dynamics of interpersonal
behavior related to organizational performance and effectiveness by providing an
introduction to theory and research in behavioral sciences. Topics include motivation, social
perception, interpersonal influence, group decision making, commitment and leadership. The
course will aim to help managers organize and motivate human capital of a firm, execute
strategic change through knowledge of competitive decision-making, reward system, social
network analysis and team building. We will be covering fundamentals to motivate
employees, increase productivity, enhance well-being and satisfaction, facilitate team
effectiveness, negotiating techniques, how to influence others and create a work environment
that supports these goals.

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Competitive Marketing Strategy

This course helps you develop skills and gain experience in formulating and implementing
marketing strategy in a hyper-competitive environment. Along with lectures and case-
discussions, the course will use a competitive business simulation, and the participants will
specifically focus on issues such as the selection of which businesses and segments to
compete in, developing new products, allocating resources across businesses and market
segments, pricing, advertising, sales force allocation and sizing decisions, as well as other
significant strategic issues facing today’s managers. The course also provides an excellent
opportunity to integrate learning from courses in other areas in the curriculum such as
Finance, Operations, and Strategy while also providing important learning for effective team-
work.

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Strategic Negotiations
The course will focus on skills to implement effective negotiation strategy and reach more
satisfactory outcomes. It will examine how strategic alliances, global competition, licensing
agreements, and the use of teams have all changed the face of negotiations today - and how
managers who stay on top of these changes get results. During the program, you will plan,
negotiate, receive feedback, and discuss negotiation strategy in a collaborative learning
environment. Working one-on-one and in teams, you will negotiate deals, resolve disputes,
make decisions in competitive environments, and receive specific feedback regarding your
negotiating strengths. This program will teach you how to use negotiation strategy to prepare
for and carry out successful negotiations within your company and across corporate and
cultural boundaries.

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Power and Leadership

This course help participants craft their leadership journeys going forward, using some
fundamental but practical ideas around leading organisations, leading teams and leading self.
The course will not only introduce some theoretical foundations of leadership thinking and
research, but also help participants understand their own leadership traits and strengths and
launch the process of transforming themselves into better leaders. Course also focuses on
how to effectively use the power that the family business members have to achieve the results
that they want.

This course allows participants to identify their personality, and personal traits both positive
and negative and develop an action plan to grow personally. Courses exposes on various
techniques used by various leaders to improve their presence, impact and etiquette.

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Managing and Developing Human Capital

This course will cover how to create best practices in recruiting systems, performance
evaluation systems, how to develop your people, how to manage a reduction in force, and
how to have difficult conversations. The course will explore succession planning and
retirement as well.

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Family Business specific courses

Understanding Family Business – Managing Paradoxes

Management of the Family Business explores the management, ownership, family, career and
personal issues found in family companies. The course develops a student's understanding of
these organizations, as well as the skills needed to address the challenges family companies
and business-owning families face.

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Professionalization of Family Business

This course discusses in depth about the need and various aspects of professionalization
starting from what is considered as a professionally run business, what one needs to do to
professionalize and various challenges and hurdles that one needs to overcome in that journey
and how to travel that path successfully.

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Building Lasting Family Business – Synergy in Vision, Values and Strategy

This course sensitizes the students to the importance of family values, tradition and heritage.
Building on the principles of stewardship, the course leads to development of a strategy for
the family's involvement in business. As part of this course, students will realize their
existing and emerging roles and challenges in the family business directly and indirectly. This
course enables students to craft a plan to succeed in their family business.

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Excellence in Family Business – Corporate and Family Governance

Sustenance of a good organization depends on the practice of governance both at the
controlling family and business levels. This course provides inputs on the policies and
processes of developing and practicing corporate and family governance particularly mid-size
family businesses that are on the threshold of transformation

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