FAR EASTERN UNIVERSITY

Institute of Accounts, Business and Finance

BSC Major in Tourism Management
Course Syllabus

Course Code : TSM 6H03

Course Title : Events Management

Credit : 3 Units

Prerequisite : TSM 1H02

Course Description: This course give students an overview of the M.I.C.E. (Meetings, Incentive Tours, Conventions and Events/Exhibitions)
sector of the tourism industry and to appreciate the various career opportunities in this sector.

General Objectives: 1. To provide a historical perspective of the Meetings, Incentives, Conventions, and Events/Exhibitions (MICE) market.
2. To explain how the MICE market fits into the tourism industry and let the students learn and appreciate the
importance of MICE in the tourism industry.
3. To define MICE and to enhance knowledge and skills in the management of MICE.
4. To identify the growth factors influencing MICE;
5. To explain the economic impact of MICE on the host city;
6. To update students on the latest industry issues and trends affecting MICE;
7. To give students a hands on experience in organizing an event.

TSM 19H03 Syllabus file/ecrr/may04 1

Reference: Event Management: For Tourism, Cultural, Business and Sporting Events
Authors: Lynn Van Der Wagen and Brenda Carlos
Pearson Prentice Hall, 2005

Course Concept Map

Session No. / Topics Specific Objectives Activities/ Evaluative Measures

Time Methodology
Allotted

Session No. 1 • Introduction and overview 1. To have an overview of the course. • “Getting-to- • Recitation
(3.0 hours) of the course 2. To define basic terms and concepts in know Activity” • Class
MICE. • Assignment Participation
of topics for reports

Session No. 2 • History / Overview of 1. To discuss the evolution of MICE. Lecture

(3.0 hours) the MICE market 2. To discuss the relationship between
lesisure tourism and MICE.

Session No.3 • The Role of MICE in the To know and enumerate the factors and Lecture • Recitation
(3.0 hours) Tourism industry contributions of M.I.C.E sector to the
tourism industry - economic, political,
social, cultural, etc.

Session No. 4 • MICE Industry Situationer 1. To know the different scenarios of Lecture • Quiz
(3.0 hours) M.I.C.E – global scenario, Philippines • Recitation
scenario.
2. To discuss M.I.C.E. statistics, trends,
perfomances, prospects, etc., in both local

TSM 19H03 Syllabus file/ecrr/may04 2

 and global scenarios.

Session No. 5-6 MICE Destinations / Facilities 1. To know the world’s top MICE destinations Lecture • Recitation
(6.0 hours) and Stakeholders and major international industry Reporting • Group
associations in the global scenario. Presentations
2. To know the ten best MICE destinations in
the Philippines and the local industry
players.

Session No. 7 Types of Events To define terms and terminologies. Lecture • Recitation
(3.0 hours) To know the different types of events. Discussion • Class
Participation

Session No. 8 FIELD TRIP / TECHNICAL Group Activity

(3.0 hours) VISIT

The Event Process and To know the: Film Showing • Quiz

Session No. 9-11 Management - The Bidding Process Lecture • Recitation
(9.0 hours) - Site Selection Reporting • Group Presentation
- Pre-Event Activities
Event Organization Preliminaries
- Org. Structure
- Defining objective and themes
- Development of work program
- Getting a PCO
Event Operating Committees
- Secretariat
- Program
- Marketing & Promotions
- Air Transportation
- Accommodations
- Physical/Technical Arrangements
- Tours and Transport

TSM 19H03 Syllabus file/ecrr/may04 3

 - Social Program
- Airport and Other Committees

Session No.12 MID-TERM EXAMINATION

Session No. 13 PREPARATION FOR CLASS Consulation/ Updating Group Activity

(3.0 hours) PROJECT

Session No. 14 Marketing of MICE To know the different MICE campaigns, MICE Lecture • Recitation
(3.0 hours) Marketing Activities, Venues for MICE • Individual
Promotion and MICE Collaterals Reporting Presentation

Session No. 15 IMPLEMENTATION OF Any event agreed from the • Group Activity
(3.0 hours) CLASS PROJECT start of the semester

Session No. 16 Financial Management To train students how to do budgeting Lecture • Quiz
(3.0 hours) In organizing event and know the sources of • Recitation
funds.

Session No. 17 • Ethics in the MICE 1. To learn the Ethical Behavior / Lecture • Recitation
(3.0 hours) Industry Practices in the MICE Industry. • Individual
• MICE Technology 2. To familiarize students with SI Reporting Presentation
• Careers in the MICE and other equipment.
Industry

Session No. 18 FINAL EXAMINATIONS

TSM 19H03 Syllabus file/ecrr/may04 4

TSM 19H03 Syllabus file/ecrr/may04 5