Marketing in general and, consequently, cargo marketing involves the provision of

the right product or service, at the right price, available in the right place at the right
time and doing so at a profit.

TRIPLE V Logistics (India) Pvt. Ltd. concerned with the identification, anticipation and
satisfaction of customer needs and wants, while simultaneously making a profit. In
the Shipping cargo industry, marketing’s role is all about identifying what the
customer wants and, where possible, providing this service at a price which is
economical for both.

The marketing activities should identify and understand market needs, if possible
should also attempt to anticipate future needs and cope with any threat contained in
the market place and to avail of any opportunities which may exist.

All the marketing activities should form a coordinated effort, incorporating the sales
department and the product/pricing sectors, combined with a comprehensive, up to
date information system providing back up. It must remain in constant touch with
the volatile environment, responding to the changes which affect the marketing
activities.