Академический Документы
Профессиональный Документы
Культура Документы
Consumer Behavior
Consumer Behavior
22. The impact of branding: Why do people believe popular brands? Can brands improve the quality of customers’
wellbeing?
23. Customers’ needs: Why is it important to know customers’ needs? What are the ways to create a successful
product?
24. Customer satisfaction: Is customer satisfaction important and why? What tactics do companies use to improve
customer satisfaction?
25. Cultural influence: How does cultural impact change customers’ expectations? Can cultural factors influence demand?
26. Families and the buying decision process: Why do companies try to create family brands? Can habits acquired in
the family influence your choice?
27. The effect of background music in stores: Can music increase sales volumes? How do different music styles
influence customers?
28. Impulse buying: What drives customers to make impulse buys? What are the ways to prevent impulse purchases?
29. Customer purchase decisions: Is it effective to use celebrities in advertising? How does that influence consumer
buying decisions?
30. Female and male products: What is the point of gendered products? Will unisex products soon become
outdated?
31. Global consumer culture: Why are people so willing to follow popular cultural trends? How does the release of a
new iPhone affect consumer habits?
32. Subconscious experiences: What are the techniques of reaching a customer’s subconscious? How often do people
follow their intuitions in product choice?
33. The history of customer behavior: What are the origins of behavior study? Why did it become a separate
discipline?
34. Post-purchase regret: Is it possible to avoid post-purchase regret? What is the connection between an unplanned
purchase and customer regret?