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HSST COMMERCE
PDF Question Part II
1. DAGMAR approach is proposed by
A. Philip Kotler
B. Rockinson
C. Russel H. colley
D. Abraham George
2. Gross Profit Ratio for a firm remains same but the Net Profit Ratio is
decreasing. The reason for such behavior could be:
3. It is observed that each of the following pairs of variables are correlated. Then
which pair is the best example for spurious correlation?
HSST Commerce
5.Which among the following statement is correct in relation with difference
between a Trial Balance and Balance sheet
A. Fish bone
B. Check sheet
C. Pareto Chart
D. Kaizen
7. A and B are partners of a firm sharing profit and loss equally. A new partner C is
admitted to the firm with capital and amount for goodwill. It is decided to
share profit and loss at 3:1:1 in future. Then the amount towards goodwill
brought by C will be credited to
A. Only to A
B. Only to B
C. Both to A and B
D. To all partners
8. The Balanced Score Card (BSC) is a strategy performance management tool that
can be used by managers to keep track of the execution of activities by the
staff within their control and to monitor the consequences arising from these
actions. The term BSC was first coined by
A. Michael E Porter
B. C K Prahlad
C.Robert S. Kaplan & David P. Norton
D. Art Schneiderman
HSST Commerce
9. A sole trader purchased goods for home use and paid cash from office. This
transaction is recorded in
A. Cash book
B. Purchase day book
C. Journal proper
D. No need of recording anywhere in books
A. Only A
B. Only B
C. Both A and B
D. None of A and B
13. A company artificially sets the price of a product high to push up the sales of a
lower priced product. This pricing strategy is
A. Decoy pricing
B. Premium decoy pricing
C. High-Low pricing
D. Undercutting pricing
HSST Commerce
14. ''Freemium'' Pricing strategy is best suited for?
15. Exchange rate system where the central bank intervenes to smoothen out
exchange rate fluctuations is known as:
A. free float
B. fixed rate system
C. managed float
D. floating rate system
16. If the Inventory Turnover ratio has decreased from past, it means that:
A. inventory is growing
B. sales are dropping
C. inventory is growing or sales are dropping
D. none of the above
17. How many column does a triple column cash book have?
A. 3 columns
B. 6 columns
C. 10 columns
D. 12 columns
E. None of the above
A. Fixed cost
B. Variable cost
C. Opportunity cost
D. Implicit cost
20. Tom Peter and Robert H. Waterman are the names associated with
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