Table of Content

INTRODUCTION OF PTCL----------------------------------------------------------------------------1

VISION----------------------------------------------------------------------------------------------------- 2

MISSION---------------------------------------------------------------------------------------------------2

CORE VALUES------------------------------------------------------------------------------------------2

HUMAN CAPITAL OF PTCL--------------------------------------------------------------------------3

INTERNAL ANALYSIS--------------------------------------------------------------------------------4

EXTERNAL ANALYSIS--------------------------------------------------------------------------------5

PTCL BUSSINESS LEVEL STRATEGY------------------------------------------------------------6

DIFFERENTIATION---------------------------------------------------------------------------------6
COST LEADERSHIP---------------------------------------------------------------------------------6
FOCUS STRATEGY----------------------------------------------------------------------------------7

CORPORATE LEVEL STRATEGY OF PTCL------------------------------------------------------8

IMPLEMENTATION OF ERP SYSTEM IN T&D-----------------------------------------------8

QUALITY AWARENESS PROGRAMME--------------------------------------------------------8

SUGGESTIONS---------------------------------------------------------------------------------------------9
 INTRODUCTION OF PTCL

Pakistan Telecommunication Company Limited (PTCL) is the leading telecommunication

company in Pakistan. The company provides telephonic and Internet services nationwide and is
the backbone for the country's telecommunication infrastructure despite the arrival of a dozen other
telecommunication corporations, including Telenor Corps and China Mobile Ltd. The corporation
manages and operates around 2000 telephone exchanges across the country, providing the largest
fixed-line network. Data and backbone services such as GSM, HSPA+, CDMA, LTE, broadband
Internet, IPTV, and wholesale are an increasing part of its business.

Originally one of the state-owned corporations (SOEs), the shareholding of PTCL was reduced to
62%, when 26% of shares and control was sold to Etisalat Telecommunications and the remaining
12% to the public in 2006 under an intensified privatization programme of prime minister Shaukat
Aziz. However, the 62% of shares remain under the management of government-ownership of
state-owned corporations (SOEs) of Pakistan.

Facing different challenges and operational issues, PTCL Group failed to sustain its profitable
growth during the second half of 2016. Its profits declined by 2.2 percent when compared with last
year’s corresponding period.

As per financial results released by the company, PTCL posted a profit of Rs 3.163 billion in the
first half of 2016 as against Rs 3.935 billion reported in the first half of 2015. The cut in profit
growth was driven by slow moving profitability of the PTCL due to diminishing financial
performance in the second quarter, which took a substantial drop by 45 percent from previous
year’s quarter.

It is worth mentioning that in the first quarter of 2016 the Group managed to post a record growth
of 146% profitability versus the bottom line of the previous years. PTCL was privatized back in
2005, and since then the performance of the organization has been quite bumpy rather than
burgeoning as was expected prior to privatization.
 VISION

To be the leading Information and Communication Technology Service Provider in the region by
achieving customer satisfaction and maximizing shareholders' value'.

MISSION

To achieve our vision by having


An organizational environment that fosters professionalism, motivation and quality


An environment that is cost effective and quality conscious


Services that are based on the most optimum technology


"Quality" and "Time" conscious customer service

CORE VALUES


Professional Integrity


Customer Satisfaction
Human capital of PTCL
Firm must hire talented people who have proper set of skills and vision, which must be related to
core business of a firm there are three interdepended activates of human capital, attracting human
capital, developing human capital and retaining human capital. Knowledge workers lead an
ordinary business to competitive and successful business in marketplace. PTCL show great
respect to talent they always pick up talent from top rank universities and offer them attractive
package and facilities.
Attracting Human Capital
Recruitment is not as simple as it sounds, companies who take recruitment seriously ultimately
hire potential employee because they are attracting right person. PTCL encourage fresh
graduates and young people as they are more energetic and more committed. Now they are
offering more internships to fresh graduates and hire the best person among them, this consume
less cost as compare to traditional recruitment procedure. Attracting the right person is more
important for any firm, PTCL have believe on hire for attitude and train for skill.
Developing Human Capital
This is an era of technology and it change rapidly with no time, PTCL believe to update the
knowledge of their employees as they feel that it become out dated with time, to keep them
update PTCL arrange training and development conferences, also sent best employees abroad on
assignments and for training, they spend handsome amount on their employees yearly. PTCL
also rotate their employees from one department to other to reduce boredom and involve them to
enhance their complicities, 360-degree evaluation being followed by PTCL according to that
evaluation management take initiative to train their employees.
Retaining Human Capital
To retain its employees PTCL provide learning and attractive environment, they treat their
employees as their partners and provide them attractive financial and non-financial reward
 INTERNAL ANALYSIS


Largest operational network and infrastructure within ICT (Information & Communication
Technologies) segment.


An integrated Monopoly


Market leadership in Local loop, Wireless local loop (WLL) and Fixed telephony.


PTCL (Ufone) is market challenger in GSM segment


Competitors still depend on PTCL network either directly or indirectly


Experienced Telecom Resources


Not been able to nurture its growth around customer services oriented strategy


Internal organizational and business processes issues


Monopolistic culture has further added to its complexities


Pak net, the internet service provider arm of ptcl continues to incur losses due to poor
management and lack of network optimization


Ptcl-v, the fixed wireless phone service is poor


Over employment & low productivity.


Slow decision making including external interferences.


Corporate culture akin to government departments.
 EXTERNA ANALYSIS

Low tele-density of Pakistan.


Have vast infrastructure and real estate assets which can be leveraged further.


Global connectivity reliability has been improved. PTCL is expanding the long distance
and infrastructure side through spreading out two sea-me-we submarine cables..


Partnership with new entrants in a deregulated environment.


Increased competition in long distance continues to exert pressure.


VOIP use is increasing despite ambiguous and discriminatory policies


Exposure to market competition


Migration to Cellular Networks


Ability to Attract & Retain Quality Professionals


Reduction in International Settlement Rate taxable revenue base.


Accelerate expansion of telecom infrastructure to extend telecom services to unserved
and undeserved areas.


Encourage fair competition among service providers, while maintaining leadership in the
telecom sector


Maintain consistency with the Pakistan IT and internet promotion policy of low prices for
Bandwidth and Internet access.
 PTCL BUSSINESS LEVEL STRATEGY

As the PTCL growing its position as the leading ICT service provider and a profit leader, a five-
year Strategic Master Plan for the Company, with defined corporate KPI targets, timelines and
ownerships was developed by the PTCL management. Defining yearly targets on market shares
for various voice and data services, introduction of a corporate KPI based performance
measurement system. Restructuring of the organization, formulation of IPTV, Triple Play and
converged services, migration to an end to end IP based network, Investment strategies such as
Assets Management for risk diversification and improved Return on Investments, were all part of
the master plan.

DIFFERENTIATION

PTCL has by far the largest network coverage, competitive price, and a range of Value Added
services including Phone book, messaging, and call logs. PTCL wireless service gives voice
quality of a landline with country-wide coverage, employing the state of the art CDMA 2001x
technology and nationwide availability

COST LEADERSHIP

The Freedom Unlimited Package gives our customers the liberty to make unlimited On-Net calls.
This package is automatically available to new all single and double play customers. However,
existing subscribers can also opt in for the Freedom Unlimited Packages.
Unlimited On-Net Calls (local and long distance)
No Line Rent
Mandatory for NTCs
Standard Off-Net, Mobile and International Calling Charges will apply
Also available on Opt In basis for existing customers
100 Minutes to Ufone
 FOCUS STRATEGY

PTCL through diversification and assorted products and services could retain its fundamental presence
in the Telecom Sector. Introduction of DSL Broadband services across major cities with plans to
include more cities in times to come will enhance the revenue base of PTCL. Stiff competition from
other cable based broadband service providers and local cable operators persists. PTCL High Speed
Broadband provides rapid download and upload for demanding Internet applications across Pakistan.
Whether you use broadband for video, online gaming or data processing, High Speed Broadband
provides unlimited data at a higher level of performance.
Corporate Level Strategies of PTCL
Starting from voice call services with time and change in technology PTCL also change it self
and introduce number of different products from wire to wireless Vfone, 1 Mb to 100 Mb high
speed, they recently introduce another product which is related to their business and play vital
role in the recent profitability of company which is called IPTV.
IPTV
PTCL offers digital TV services based on DVB-IPTV with the brand name of Smart TV. I
consider this product as a separate business because it has different dimensions.

MERGER OF PTCL & UFONE

From last three years this news is prevailing in the market that these two firms are going to
immerge them self into a one company according to the latest news cover by Today Pakistan
(The merger of Pakistan Telecommunication Company Limited and its cellular arm Ufone,
which operates as a separate company, has entered final stages and the company is likely to
make a formal announcement in the 2018 January, independent sources have confirmed to Profit.
The Pakistani subsidiary of UAE-based Etisalat Group neither denied nor confirmed this
development. “As a matter of principle, PTCL does not comment on market rumors,” the
company’s spokesperson told Profit. The telecom regulator, too, said there was nothing official
about this merger. However, at least three independent sources confirmed that the merger
process, which is part of PTCL’s ongoing restructuring program, is almost complete and the
company is likely to make a formal announcement in 2018)
 SUGGESTIONS

We will give following suggestions to the organization by which they can be able to
overcome their drawbacks:


We recommend PTCL to further privatize its shares by 12% because it is in the
better interest of the company.


The top management is not visionary and PTCL is lacking efficient management
expertise all its life.


Top management further needs to revise its business level strategies, to better
compete its competitors (NAYA Tel)


Corporate level strategies need to be revised as well, because its subsidiaries aren’t
even doing good. Mainly includes Ufone.


Facing different challenges and operational issues, PTCL group failed to sustain
its profitable growth in the financial year of 2016.


The profits have been declined by 2.2% if we compare it with last year’s profit.


One of the most important challenge PTCL is facing right now is reimbursement
of billions of rupees on account of pension for its retired ex-employees.


They must implement the user intensive technology.


Immediate Response to the Customer

Increase Network Capacity

Improve Complaint Department

Proper Billing to the Customer