ÅbdułRāfay Moeen

GRAFTON UNIVERSITY | Islamabad

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B R I E F D E S C R IP T I ON O N E C O MM E R C E . 2
O R I G IN O F E C O MM E R C E . 2
T Y P E S O F E C O M M E RC E 3
M E A N S OF E C O M M E R C E . 4
I M P AC T O F E C O M M E RC E . 4
P O L IC I E S ON E C OM M E R C E . 4
S E CU R I T Y A N D C O M P LI A NC E . 4

I . P E R S O NA L S KI L L S . 5
I I . P R O F E SS I ON A L S K I L L S . 6
W H A T ’ S N E X T ? M C O M M E R C E. 8

1 . 1 . A S S E S S O RG AN I SA T I O N ’ S C O R E B U SI N ES S FU NC T I O NS . 10
1 . 2 . E V A LU A T E O RG A NI Z A T IO N ’ S B US I N ES S A IM S & S H OW H O W T H EY R E L A T E T O S T A K E H O L D E R S . 12
B O A R D O F D I R E C T O R S. 14
C O N T AC T F A C E B OO K . 14

15

2 . 1 . A N A L YS E I MP A C T AN D R I S K S O F IN T R O D UC I NG E C O M M E RC E SY S T E M T O AN O R GA N IS A T I ON . 1 6
2 . 2 . D I S C US S G L O B A L I MP A C T OF E C O M M E R C E O N S OC I E TY . 21

24

3.1. I N V ES T IG A T E M A R K E T P O T E N T IA L F O R AN E C O M M E R C E OP P O R TU N I TY . 24
3.2. E V A LU A T E CU R R E N T E C O M M E R C E S Y S T EM S IN U S E BY O RG A NI S A T IO N S . 26
3.3. D I S C US S FI N AN C IA L I MP L I CA T I O NS O F AN E C O M M E R C E S O L U TI O N . 29
3.4. D E S I GN A N E C O MM E R C E S O LU T I ON . 30
3.5 E V A LU A T E SU I T A B I LI T Y OF A N E C O MM E R C E S O LU T I ON . 40

42

pg. 1
 [1]

E-co m m e rce, a ddi t io nally re fe rre d t o a s e l e ctro nic co m m e rce o r EC, is

t he buy i ng & m e rcha ndis ing o f pro duct s a nd s e rv i ce s, o r t ra ns mi tting
da t a o r funds , o v e r a di gi t a l ne t w o rk , w hi ch p ri m a rily i s t he w e b.

T he t e rm s e -bus i nes s a nd e -co m m e rce ca n be us e d i nt e rcha ngeably,

ho w e v e r i n a ct ua l , e -bus ines s i s co nduct o f bus i ne s s pro ce s s e s o n the
w e b. Whe re a s e -co m m e rce i s t he us e o f e l e ct ronic t ra ns m i ss ion m e dium
t ha t ca t e rs fo r p urcha s i ng a nd m a rk e t ing o f m e rcha ndis e a nd s e rv i ce s.

T he t e rm e -t a i li ng o r e l e ct ro nic re t a il i ng, i s a ddi t i onall y ut i l i ze d in

re l a t io n t o t ra ns a cti onal pro ce s s e s fo r s ho ppi ng o n-l i ne.

T he o ri gi ns o f e -co m m e rce ca n be t ra ce d ba ck t o t he 1 9 6 0 s , w hen

bus i ne s s es s t a rt ed us i ng El e ct ro nic D a t a Int e rcha nge ( EDI ) , t o s hare
bus i ne s s do cum e nts w i t h o t he r co m pa ni es .

1 9 7 9 : T he Am e ri can Na t i o nal St a nda rds Ins t i t ut e de v e l o ped ( ASC) X 1 2 to

de v e l op uni fo rm s t a nda rds fo r i nt e r -i ndust ry e l e ct ronic da t a e x change
fo r bus i ne s s t ra ns a ctio ns.

1 9 8 0 s : Qua nt i ty o f us e rs s ha ri ng e l e ct ronic do cum e nt s gre w ra pi dl y.

1 9 9 0 s : Ri s e o f e B ay & A maz on re v o l ut ioniz ed t he e -co m m e rce i ndustry.

T o da y , w i t h e -co m m erce ca pa bi l itie s, c o ns um e rs ca n purcha s e e ndless

a m o unt s o f pro d uct s o nl i ne , bo th fro m t y pi ca l bri ck a nd m o rt a r s t ores
a nd fro m o ne a no t he r.

pg. 2
 [2]

B u sin e ss to c on su me r (B 2 C) i s w he re b us i ne s ses s e l l pro duct s o r

s e rv i ce s di re ct l y t o co ns um e rs o r t o t he ge ne ra l publ i c o v e r Int e rnet,
w i t ho ut ne e di ng a ny hum a n i nt e ra cti on. An e x a m ple o f a bus i ne s s to
co ns um e r e -co m m erce t ra ns a ctio n w o ul d be a n i ndi v i dual purcha sing
gro ce ry t hro ugh w e bs i t es o f re t a i lers , s uch a s Wa l m a rt.

B u sin e ss to b u sin e ss (B 2 B ) i nv o l v e s co m pa ni es do i ng bus i ne ss w ith

e a ch o t he r. C o m pa nie s s e l l pro duct s o r s e rv i ces t o o t he r co m pa ni es o ver
t he Int e rne t . One e x a m pl e i s m a nufa cturers s e l l ing t o di s t ri buto rs a nd
t he m s e l l i ng t o re t a il ers. A no t he r e x a m ple w o ul d be s uch co m panies
w hi ch s e l l do m a i n na m e s , w e bs i t es, a nd ho s t i ng s e rv i ce s t o o t her
bus i ne s s es o r co m pa nie s, w hi ch t he n de v e l op w e bs i t es fo r t he i r cl i e nt s.

Con su me r to b u sin e ss (C2 B ) i nv o l v es co ns um ers de m a nding pro ducts

o r s e rv i ce s fro m bus i ne s s es . Such a s fre e l ancing , w he re co ns um e rs post
a pro j e ct w i t h a s e t budge t o nl i ne , a nd co m pa ni es bi d o n t he pro j ect ,
s uch a s o n El a nce . Ano t he r e x a m ple i s w ri t i ng re v i e ws a nd pa i d s urveys
t a k e n by co ns um e rs fo r i m pro v i ng t he pro duct s .

Con su me r to c on su me r (C2 C) i s w he n co ns um e rs s e l l pro duct s o r

s e rv i ce s t o o t he r co ns um e rs . An e x a m pl e o f s uch s e rv i ce w o ul d be Uber
a nd co ns um e rs t ha t a re s e l l ing ne w o r us e d pro duct s v i a o nl i ne cl a s sified
a ds , fo rum s o r m a rk e tplaces l i k e Cra i gs l ist , Et s y , e B a y & Am a z o n.

B u sin e ss to a d min istr ation (B 2 A ) e nco m pa s ses a l l t ra ns actions

co ndu ct e d o nl i ne be t w e en co m pa ni es a nd publ i c a dm i nis trat ion. T hi s is
a n a re a t ha t i nv o l v es a l a rge a m o unt a nd a v a ri e t y o f s e rv ices,
pa rt i cularl y i n a re a s s uch a s fi s ca l , s o ci a l s e curi t y , e m pl o y me nt , l egal
do cum e nt s a nd re gi s t ers, e t c.

Con su me r to a d min istr ation ( C2 A ) e nco m pa s se s a l l e l e ctronic

t ra ns a ctio ns co nduct e d be t w e en i ndi v i duals a nd publ i c a dm i ni stration
s uch a s w i t h di s t a nce l e a rni ng, m a k i ng pa y m e nts , fi l i ng t a x re t urns,
a ppo i nt ments , i nfo a bo ut i l l nes se s, pa y m e nt o f he a l th s e rv i ce s e t c.

pg. 3
E-co m m e rce ca n be ca rri e d o ut us i ng v a ri o us m e a ns , s uch a s :

 E m ai l s  O n l i n e cat al o g u es
 S h o p p i n g C art s  O t h er web s erv i ces
 E l ect ro n i c d at a i n t erch an g es  Fi l e t ran s f er p ro t o co l s

Mo re co m pa ni es no w t ry t o e nt i ce t heir cus t o m e rs di re ct ly o nl i ne , us ing

t o o l s s uch a s di gi t al co upo ns , s o ci a l m e di a a nd t a rge t ed a dv e rt isements ,
w hi ch a re a l l us e d i n e co m m e rce bus i ne s s a ct i v i ties a nd o ut re a ch.

B e n e f its

 A ro und -t he -cl ock a v a i labili ty

 Spe e d o f a cce s s
 Wi de a v a i labil ity o f go o ds a nd s e rv i ces
 Ea s y a cce s s i bi lity
 Int e rna t ional re a ch

T hi s be ne fi t s bo th , buy e rs , w ho m i ght no t be a bl e t o v i s i t t he s t o re s a nd
s e l l ers , w ho ca n pe ddl e t he i r pro duct s a ro und t he cl o ck .

Dr a w b a cks

 Onl i ne t he ft a nd s ca m s
 L i m i t ed cus t o m e r s e rv i ce
 Act ua l v i e w a nd fe e l o f a pro duct
 Ne ce s s i tat ed w a i t i ng t i m e fo r pro duct D e l iv ery

pg. 4
 [3]

Onl i ne s e l l ers , pa rt i cularly t ho s e s e l l ing na t i o na lly a nd i nt e rnationally,

fa ce di ffe re nt l e ga l a nd fi na nci al co ns i de rat ions , e s pe ci al l y i n re ga rd to
pri v a cy , s e curi t y, co py ri ght a nd t a x a t io n.

It fa l l s unde r t he l i a bi lit y o f Fe de ra l T ra de Co m m i s s io n F TC i n US, a nd

T he Mi ni s t ry o f Co m m e rce i n Pa k i s t an, t o re gul a t e e co m m erce a ct ivities,
i ncl udi ng t he us e o f co m m e rcial e mai ls, o nl i ne a d v e rt is ing a nd co ns umer
pri v a cy .

Us ua l l y b us i ne s s es co l l e ct a nd re t a i n s e ns i ti ve pe rs o na l i nfo rmation
a bo ut t he i r cus t o m e rs , a nd t he y a re s ubj e ct t o fe de ra l a nd s t a t e pri vacy
l a w s , de pe ndi ng o n t he t y pe o f da t a t ha t t he y co l l e ct.

Onl i ne a dv e rt isi ng l a w s pro t e ct co ns um e r pri v a cy a nd e ns ure t rut hful

m a rk e t ing pra ct i ce s o nl i ne . In a ddi t i on t o pro t e ct ing co ns um e rs from
da t a l e a k s a nd m i s l e ading o nl i ne a dv e rt is ing, di gi t al w o rk s a re a lso
pro t e ct ed o n t he Int e rne t v i a t he D i gi tal Mi l lennium Co py right Act DM CA.
T he re a re a num be r o f pro v i s io ns t ha t e -co m m erce bus i ne s se s ne e d to
be a w a re o f, i ncl udi ng co py ri ght i nfri nge ment l i a bili ty a nd a s e rvice
pro v i de r's re s po ns i bi liti es.

Wi t h ri s e o f e -co m m e rce , t he fo cus fro m i nfra s t ructure de s i gn a nd

m a i nt enance i s s hi ft i ng t o w a rds co ns um e r da t a pri v a cy a nd s e curi t y .

Fo r de v e l o ping IT s y s t e ms a nd a ppl i catio ns t o a cco m m o dat e e -co m merce

a ct i v it ies , da t a go v e rna nce re l a te d re gul a to ry co m pl i ance m a ndates
pe rs o na lly i de nt i fiable i nform atio n pri v a cy rul e s a nd i nfo rmation
pro t e ct io n pro t o co l s t o be co ns i de red.

T o e ns ure t he s e curi t y , pri v a cy a nd e ffe ct i v eness o f e -co m merce,

bus i ne s s es s ho ul d a ut he nt icat e t he i r bus i ne s s t ra ns a ctio ns, co ntrol
a cce s s t o re s o urce s s uch a s w e bpa ges fo r re gi s t ered o r s e l e cte d us e rs,
e ncry pt co m m uni catio ns a nd i m pl e me nt s e curit y t e chno lo gi es s uch a s the
Se cure So ck e t s L a y e r S S L a nd t w o fa ct o r a ut he nt icati ons .

pg. 4
 [4]

Se v e ra l s k i l l s a re ne e d e d w he n i t co m e s t o de v e l o pi ng a nd l a unchi ng a
s ucce s s ful e co m m erce bus i ne s s . T he s e a re e l a bo rat ed a s fo l l o w ing .

Pe op le & Commu n ic ation

B e i ng a t t ra ctiv e a nd co nfi de nt, w hi l e e ffi ci e ntly co m m unicating
i de a s , gi v e s a n o v e ra ll go o d re put a t ion . And e ffe ct i v e co py w riting
s k i l l s do a t t ract m o re re a de rs.

Cu stome r Exp e r ie nce

T re a t ing a nd gi v i ng y o ur cus t o m ers a w o nde rful e x pe ri ence will
l e a v e t he m a l w a y s w a nt i ng fo r m o re .

Pr ior itisin g & Time M an ag e me nt

Pri o ri t iz e be t w ee n w ha t i s urge nt a nd w ha t i s i m po rt ant fo r y o ur
s y s t e m . Effe ct i ve t i m e m a na geme nt a nd punct ua l it y de v e l op s t rust
a m o ng s t a ff a nd cl i e nt s .

A n aly tical S kills

E-co m m e rce i s dri v e n di gi t al ly, s o i t i s i m po rt a nt t o unde rs t and and
m a k e s e ns e w i t h t he re s ul t s gi ven i n t he fo rm o f da t a a nd num be rs.

I n n ov ation & A d ap tation

T he di gi t a l m a rk e tpla ce i s v e ry i nno v a t iv e a nd e v e r e v o l ving,
t he re fo re y o u w i l l ne e d t o m o v e a l o ng w i t h i t i n e v e ry w a y .

Te c h n ical K n ow le dg e
H a v i ng a go o d unde rs t a nding o f t he m a j o r e -co m m e rce pl a t forms,
s e curi t y , t e s t i ng a nd qua l i ty a s s ura n ce i s a n a dv a nta ge .

La te st in f or mation
B e up t o da t e w i t h t he ne w s a nd t re nds re l a t ing t o y o ur i ndus trial
s e ct o r. It k e e ps o ne i nfo rm e d a nd re s po nd t o ne w cha l l enges w ell.

pg. 5
 [5]

T he gre a t es t cha l l e nge i s o ft e n t o unde rs t a nd t he ba s i c co nce pt s o f a

t e chno l ogy , a nd ho w i t w o rk s t o ge t h er w i t h o t he r pa rt s o f t he w e b.

M a r ke tin g
T he a bi l i ty t o s ucce s s ful ly m a rk e t a n e co m m e rce s i t e i s a crucial
s ucce s s fa ct o r. It ’s m o re i m po rt a nt t ha n ni che , s i t e de s i gn o r name
& l o go . B e ca us e w i t ho ut t ra ffi c a nd cus t o m e rs , w e ha v e no s a l e s .

 Gre a t m a rk e t ing o ppo rt unit ies s t e m fro m gre a t re l a t io nships.

 Mut ua l l y be ne fi ci al a rra nge ments a re m uch e a s i er t o s e cure .
 Ge t y o ur e co m m e rce bus i ne s s SEO o pt i m is ed .
 L e v e ra ge a n e x i s t i ng ha ppy cus t o m e r ba s e t o s pre a d t he w o rd.

SEOm o z , Mi x e rgy .com & e Co m m erce Ma rk e t ing T ra i ning a re fe w o f

gre a t s o urce s fo r i m pro v ing m a rk e ti ng s k i l l s ut i l i s ed i n e co m m erce.

Le ar n in g & De v e lop men t

It ’s a bs o l utel y cruci a l fo r s ucce s s t o l e a rn w ha t e v er ’s ne ce s s ary. In
t he s t a rt , w e ’re re s po ns ible fo r e v e ry thing, i ncl udi ng m arketing,
o pe ra t io ns , a cco unt i ng, IT , gra phi c de s i gn, co py w ri t ing, e t c . Few
t hi ngs ca n be o ut s o urce d, but w e ’l l ne e d t o do m o s t o f i t o urs e l ves.

K n ow le d ge of W e b F u n d amen tals
It ’s no t ne ce s s ary t o be a w o rl d -cl a ss pro gra m m er t o bui ld a
s ucce s s ful e co m m erce bus i ne s s . B ut a s t he bus i ne s s gro ws,
unde rs t a nd ing ho w ba s i c w e b t e chno l ogies w o rk be co m e s cri tical,
fo r y o ur pro duct i v ity a nd y o ur a ut o no m y .

Fe w cri t i cal t e chno lo gies & co nce pt s t o ha v e a ba s i c unde rs t a ndi ng o f:

 HTM L / / At t he i r ro o t , a l l w e b pa ge s a re bui l t us i ng H T ML .
 CS S / / T hi s s t y l e s t he l o o k s a nd l a y o ut o f t he w e b co nt e nt .
 PHP / / T hi s co m m uni cates w i t h s e rv e rs a nd be t w e en pa ge s .
 Hostin g / / Re nt i ng , ho s t i ng & m o v i ng fi l e s t o do m a i n s e rv e rs .

Co de A ca de m y a nd W3 Scho o l a re gre a t re s o urce s fo r a s t a rt .

pg. 6
 Pr ob le m S olv in g

Runni ng a s ucce s s ful bus i ne s s i s funda m e nt ally a bo ut be i ng a cre a tive

pro bl e m s o l v e r. Mo s t i m po rt antl y, t o unde rs t a nd w ha t pro bl e ms the
cus t o m e rs ha ve a nd o ffe r t hem gre a t s o l ut io ns. Fe w o f t he co m mon
pro bl e m s ca n be s uch a s ,

 w e bs i t es go i ng do w n
 Suppl i e rs m a k i ng m i s t a ke s
 Cus t o m e r o rde rs ge t t i ng bo t che d
 Runni ng o ut o f a pro duct w he n ne e de d

B e i ng a bl e t o co m e up w i t h w o rk i ng s o l ut i ons i s cruci a l t o co nt i nue to

m o v e fo rw a rd. Fo r e ffe ct i v ely s o l v i ng cus t o m er pro bl e m s, fo cus o n:

 Surv e y i ng y o ur cus t o m e rs a nd a s k i ng fo r fe e dba ck .

 Re a l l y l i s t ening t o w he re pro bl e ms a nd s t re s s es a re .
 D e v e lo ping a nd s e l l ing pro duct s t o s o l v e s s pe ci fi c pro bl e ms .

Al l o f t he a bo v e i s cruci a l i n e -co m m e rce, w hi ch w i l l l e a d t o e x po nentially

hi ghe r cus t o m er ba s e a nd s a t i s fact ion, m a k i ng t he bus i ne s s a s ucce s s .

pg. 7
 [6]

Mo bi l e e -co m m e rce i s a l s o k no w n a s m Co m m erce. It i s a t e rm t hat

de s cri bes o nl i ne s a l e s t ra ns a ctio ns t ha t us e w i re l es s e l e ct ronic de v ices
s uch a s ha nd -he ld co m pu t e rs , m o bi l e pho ne s , t a bl et s o r l a pt o ps . It is
j us t o ne o f m a ny s ubs e t s o f e l e ct ronic co m m e rce .

T he re a re o v e r 1 .2 bi l l i on pe o pl e a cce s s ing t he w e b fro m m o bi l e de v i ces.

In t he l a s t t w e l v e m o nt hs , cus t o m e rs a ro und t he w o rl d o rde re d m ore

t ha n $ 1 bi l l io n w o rt h o f pro duct s fro m Am a z o n us i ng a m o bi l e de v i ce.

Je ff B e z o s , CEO o f Am a z o n. So urce : Co m puw a re 2 0 0 9

30 70

Global mobile traffic now accounts

for 30% of all internet traffic
So ur c e : Int e r ne t R E T A ILER 2015
pg. 8
B u sin e ss i s , o rga ni s ed e ffo rt s o f e nt e rpris es s uppl y ing go od s a nd
s e rv i ce s t o cus t o m e rs. Such o pe ra ti ons w he n ca rri e d o ut i n o rga ni sations
t o ful fi l go a l s a nd o bj e ct iv es a re ca l l ed b u sin e ss f u n c tions.

B us i ne s ses w o rk fo r pro fi t , a l o ng w i t h s e co nda ry o bj e ct ive s, s uch a s :

 Suppl y i ng go o ds a nd s e rv i ce s
 Cre a t ing j o b o ppo rt uni ti es
 Co nt ri buti ng t o w a rds e co no m y
 Co nt ri buti ng t o w a rds s o ci e ty

Orga ni s at ions ca n bro a dl y be di v i de d i nt o v a ri o us s t ruct ure s:

 Si m pl e  T e a m ba s e d
 Funct i o na l  Ne t w o rk
 D i v i s io na l  Mo dul a r
 Ma t ri x

B u sin e ss aim i s w he n a bus i ne s s s et s a t a rge t o f w ha t i t pl a ns to

a chi e v e, a nd ho w t hi s a i m w i l l be a chi e v ed i s i t s b u sin e ss ob je c tiv e .

T he s e o bj e ct iv es s ho ul d be S. M. A. R. T

S m a rt - M e a s urable - A gre e d - R e a l is tic - Ti m e d

pg. 9
Fa ce bo o k i s a n i nt e rnat io na l s o ci a l ne t w o rk ing pl atfo rm , w hi ch a l l o w s its
us e rs t o re gi s t e r & cre a t e pro fi l es , pa ge s a nd gro ups t o l i k e , co m m ent,
s e nd m e s s a ges , s ha re v i e w s , upl o a d pi ct ure s , v i de o s , i nt e ra ct w i t h o ne
a no t he r a nd s t a y i n t o uch w i t h a ny o ne fro m a ro und t he gl o be .

: 4 t h F e b r u ary, 2 0 0 4

: Ma rk Zuck e rbe rg, D us t i n Mo s k o v i t z, Edua rdo Sa v erin,

Andre w McCo l l um , Chri s H ughe s

: 1 5 ,7 2 4 e m pl o y ees a s o f 3 0 t h Se pt e m ber, 2 0 1 6

: H a rv a rd Uni v e rs ity , Ca m bri dge, Ma s s a chuse tts , US

: 1 H a ck e r Wa y , Me nl o Pa rk , Ca l i fo rnia 9 4 0 2 5 , US

: Pri ne v i lle, Fo re s t Ci t y , L ul e å , Al t o o na, Fo rt Wo rt h,

Cl o ne e , L o s L una s

: Fa ce bo o k i s a v a i l able i n 3 7 l a ngua ges

: 1 .1 8 b illion da i l y us e rs a s o f Se pt e m ber 2 0 1 6

8 4 .9 % ap p r ox . o f us e rs a re o ut s i de US & Ca na d a

pg. 10
Core b usine ss funct ions availab le on Face b ook :

 ca n be us e d t o po s t , re a d a nd re s po nd t o cl a s s ifie d a ds.

 a re m a de t o i nt e ra ct co l l e ctiv ely fo r ha v i ng co m m o n i nt e rests.

 i s us e d t o cre a t e , publ i ci s e a nd pro m o t e e v e nt s . Us e rs can

i nv i t e gue s t s , di s cus s & t ra ck na m e s o f pe o pl e w ho w i s h t o a t t e nd.

 gi v e us e rs a m e di um t o cre ate a nd pro m o t e pa ge s publ i cl y. They

a re bui l t a ro und s pe ci fi c bra nd s , i de a s o r t o pi cs .

 a l l o w m e m bers t o s e e & cha t w i t h co nt a ct s a v a il able o nl ine.

F a c e b ook c on n e c t i s a no t he r i ni t i ati ve w hich a l l o w s us e rs t o publish

t he i r i nt e ra ctio ns o n t hi rd pa rt y pa rt ne r s i t e s v i a Fa ce bo o k’s ne w s fe e d.

pg. 11
 [7]

"One o f o ur go a l s fo r t he ne x t fi v e t o 1 0 y e a rs i s t o ba s i cal ly ge t be tter

t ha n hum a n l e v e l a t a l l o f t he pri m a ry hum a n s e ns e s : v i s i o n, he a ring,
l a ngua ge, ge ne ral co g ni t io n." ~ M a r k Zu c k e r be r g

F a c e b ook A ims [ 8 ]

 Im pro v e i t s s y s t e m o f ho w pe o pl e re l a t e t o e a ch o t he r.

 Im pro v e ho w pe o pl e co nne ct t o bus i ne s se s a nd t he e co no m y .

 C ha nge ho w pe o pl e re l a te t o t he go v e rnm e nts a nd i ns t i t utio ns .

 B ri ng fre e co nne ct i v ity & o pe n i nt e rnet a cce s s t o t he w o rl d .

 D e v e lo p a dv a nce A.I. w hi ch ca n t e a ch & i nt e ract w i t h us e rs .

 Re w i re t he w a y pe o pl e s pre a d a nd co ns um e i nfo rm a ti on.

pg. 12
S ta ke h old ers

Indi v i dual s a nd gro ups t ha t a re a ffe ct ed by a nd ha v e a n i nt e res t i n how

t he bus i ne s s i s run a nd w ha t i t a chi e v es a re i t s s t a k eho lders.

Fa ce bo o k re qui re s gl o ba l s t a nda rds fo r i t s CSR i ni t i ati ves t o s a t i s fy its

s t a k e holder s ’ i nt eres ts a ro und t he w o rl d . It ha s t h e fo l l o w ing s t a keholder
gro ups , a rra nge d a cco rdi ng t o t he i r i m po rt ance i n t he CSR s t ra t egy :

 Cus t o m e rs
 Adv e rt i sers
 Em pl o y e es
 Go v e rnm e nt s
 Co m m uni ti es

pg. 13
B u sin e ss on F ac e b ook

B us i ne s s o w ne rs a ro und t he gl o be re co gni ze t he v a l ue o f bui l di ng

Fa ce bo o k pa ge s fo r t he i r co m pa nies , a s t hi s he l ps m e e t num e ro us goals
s uch a s i ncre a s e i n s a l es , s preading re l e vant ne w s , bui l ding a re putation,
s o l i ci ting fe e dba ck, a dv e rt is ing a nd ne t w o rk ing w i t h o t he r bus i ne s se s.

 Ma rk Zuck e rbe rg
Fo unde r, Cha i rm an a nd CEO, F ac e b ook

 Ma rc Andre e s s en
Co -fo unde r a nd Ge ne ra l Pa rt ne r, Andre e s sen H o ro w i tz

 Sus a n D e s m o nd -Hellm ann

CEO, B i l l a nd Me l i nda Ga t e s Fo unda t i on

 Re e d H a s t i ngs
Cha i rm an a nd CEO, Ne tf lix

 Ers k i ne B o w l e s
Pre s i dent Em e ri t us , t he Uni v e rs it y o f No rt h Ca ro l i na

 Pe t e r T hi e l
Pa rt ne r, Fo unde rs Fund

 She ry l Sa ndbe rg
COO, Fa ce bo o k

 Ja n K o um
Fo unde r a nd CEO, W h a tsA pp

press@fb.com

pg. 14
Eco m m e rce i s o bt a i ning po pul a rit y a l l a cro s s t he gl o be . It ha s m ade
t ra di ng e a s i er & m o re co m fo rt able by v i rt ua ll y bri ngi ng t he m a rk e tplace
t o pe o pl e , e v e ry where. Fo l l o w ing a re s o m e m a j o r i m pa ct s o f e co m m erce.

Pr omotin g Dig ital Lite r ac y

Eco m m e rce m o t i v a tes i nd i v i dua ls t o unders tand t he w o rk i ng s o f

co m put e rs a nd t he i nt e rne t be ca us e i t de m a nds ba s i c l i t e racy i n IT .

Exp a n d e d Ch oic e s

Wi t h e v e ry s upe rs t o re, j us t a cl i ck a w a y , t he a m o unt o f v a ri e t y us e rs can

ha v e re ga rding t he i r purcha s e , dra s t i cally i ncre a s es.

Low e r e d Pr ic e s

Co m pa ni es no w co m pe t e a ga i ns t o ne a no t her t o pro v i de t he i r s e rv ices.

And , cus t o m e rs ca n no w o bt a i n s i m i l ar pro duct s a t co m pe t iti ve pri ce s .

G lob a l Ou tr e ac h
Any o ne ca n buy o r s e l l s t uff a nd s e rv i ce s a ny w he re s i nce e co m m erce
do e s no t ha v e t y pi ca l phy s i ca l l i m i tat ions .

M or e Op p or tu n itie s

Po s s i bl y e co m m e rce w i l l de cre a se j o bs fo r l a bo ur, but i t s ho ul d create

o ppo rt uni ties i n t he fi e l d s o f IT , co m m uni ca tio n, pa ck a gi ng a nd de l i very.

pg. 15
 [9]

Whe n i nt ro duci ng e co m m e rce, e v e ry bus i ne s s fa ce s di ffe re nt cha l l enges.

B e l o w a re fe w o f t he co m m o n cha l l e nge s, a l s o fa ce d by o ur o rga ni s ation.

I n te lle ctu al p r op e rty

A l l t ho s e i de a s , cre a t ions , i nv ent ions , l ite ra ry a nd a rt i s ti c w o rk s , de s igns,

s y m bo l s , na m e s & i m a ges us e d i n co m m e rce a re i nt e l l ectual pro pe rt y .

I mp a c t
It e na bl es pe o pl e t o e a rn re co gni ti on o r fi na nci al be ne fi t fro m t heir
i nv e nt io ns o r cre a t i o ns . T he s e a re pro t e ct ed by l a w s a nd po l i ci es.

Ca te g or ie s

 Co py ri ght
 Pa t e nt s
 T ra de m arks
 Indus t ri a l de s i gns Ri ght s
 Ge o gra phical i ndi cat io ns Ri ght s

R isks
Ide a s a nd bus i ne s s es ca n be cl o ne d w i t h m i no r cha nge s o r a dj ustments
o r ca n be i m pl e ment ed i n pl a ce s w he re s uch ri ght s a re no t a ppl i cable .

pg. 16
 A d v e r tise men t an d R e v ie w s

T o s pre a d i nfo rm a t ion o r a w a re nes s , w hi ch us ua l l y co m m uni cat es a bout

a ce rt a i n s i t ua tio n , pro duct o r a s e rv i ce i s k no w n a s a dv e rt i sem ent.

Re v i e w i s t he o pi ni o n o r fe e dba ck o f a ge ne ra l cus t o m e r .

I mp a c t
T hro ugh a dv e rt is ing a ge nci e s, bus i ne s se s ca n i nfo rm o r i nfl ue nce pe ople
t o w a rds t he i r s e rv i ce s o r pro duct s . Cus t o m ers ca n re v i e w t he s e pro ducts
t o he l p i m pro v e t he m o r t o i nfo rm o t he r cus t o m e rs a bo ut t he i r purcha se.

Ca te g or ie s

 Pro duct Adv e rt is ing

 Co rpo ra t e Adv e rt is ing
 D i re ct Re s po ns e Adv e rt i si ng
 Fi na nci al Adv e rt is ing

R isks
Adv e rt i sem ents ca n be fa l s i fi ed, m i s l e ading o r ho a x . Re v i e w s ca n be
bi a s e d a nd pa i d fo r . T he y a l l cre a t e ba d ri s k s a nd unfa i r co m pe t iti on.

pg. 17
 De f amation

Fa l s e cl a i m s i nt e nded t o ha rm t he re put a t io n o f o ne ’s co m pe t ito rs o r o ne

o f t he i r e m pl o y ees i s k no w n a s de fa m a tio n.

I mp a c t
Such i nci de nts o ft e n ha ppe n i n bus i ne ss es , e s pe ci al ly i f o ne ha s s t rong
co m pe t it ion . It re s ul t s i n l o s s o f cus t o m e rs a nd a n o v e ra ll ba d re put ation.

R isks
Ca re s ho ul d be t a k e n w he n co m pa ri n g y o ur pro duct s t o y o ur co m pe titors
a s s uri ng t ha t a l l cl a i ms , a dv a ntages , di s a dv antages , o r o t he r i nfo rmation
s t a t e d a bo ut t he co m pe t it or’s pro duct i s a ccura t e o t he rw is e grudge s can
de v e l op w he re o ne ’s s ucce s s a ffe ct s a no t he r’s a nd pe na l t ies ca n be
cha rge d fo r s uch de fa m at ion.

Te r ms an d Con d ition s

T ho s e a gre e m ents t ha t i ncl ude a l l t e rm s , rul e s , gui de l ines , re q ui rements

a nd s uppo rt ing co ndi t i ons a ppl i cable fo r us i n g ce rt a in pro duct s o r
s e rv i ce s a re k no w n a s t e rm s a nd co ndi t i ons .

I mp a c t
Ev e ry bus i ne s s ha s i t s o w n t e rm s a nd co ndi t i ons t ha t m us t be fo l l owed,
pa rt i cularl y a s i t re l a t es t o a dv e rt is ing o n t he i r pl a t fo rms . No t fo l l owing
t he s e t e rm s a nd co ndi t io ns ca n re sult i n a cco unt s be i ng s us pe nde d o r
re m o v e d fro m t he i r pl a t fo rms a nd o t he r po t e nt ial l e ga l l i a bil itie s.

R isks
T he s e t e rm s a nd co ndi t i ons , m o re t ha n o ft e n i ncl ude pri v a cy i nv a sions ,
da t a co l l e cti ons a nd s pa m a dv e rt is eme nt s. And no t e v e ry o ne pl a y s by
t he rul e s . Whi ch ge ne ra tes a m pl e o f i ns e curi ties .

pg. 18
 De sig n Lay ou t

L a y o ut i s , t he w a y i n w hi ch pa rt s o f t e x t o r pi ct ure s a re a rra nge d o r laid

o ut a nd a ppe a r i n di s pl a y.

I mp a c t
Fa ce bo o k s uppo rt s e co m m e rce m e rcha nts but i t i s no t pri m a ri ly bui l t for
bus i ne s s es a nd t herefo re i t ’s l a y o ut i s m o re s o ci a l fri e ndly t ha n m e rchant
fri e ndl y . Pe ople h a v e t o s cro l l t hro ugh t he pro duct s t o fi nd w ha t t hey
ne e d a nd a re n’t a bl e t o s e a rch fo r t he m di re ct l y.

R isks
T hi s cre a t e s a l e s s re s po ns iv e e nv i ro nme nt fo r cus t o m e rs o n Fa ce bo o k .

M e th od olog y

A m e a ns o r m a nne r o f pro ce dure, e s pe ci ally a re gul a r a nd s y s t ematic

w a y o f a cco m pl ishing s o m e t hing i s k no w n a s i t s m e t ho do logy .

I mp a c t
Fa ce bo o k ge ne ra tes m o s t o f i t s re v e nue t hro ugh cha rgi ng a nd di s playing
o f a dv e rt is em ents . T he re fo re, t he co m pa ny ’s m a i n fo cus w o ul d be t hose
bus i ne s s es w ho pa y t o ge t t he m s e lv es a dv e rti sed.

R isks
Ge t t i ng t he bus i ne s s a dv e rt i sed o n Fa ce bo o k w i t ho ut pa y m e nt co uld
pro v e t o be a m a j o r di s a dv anta ge . And e v e n w i t h pa i d a dv e rt isements,
t he re co ul d s t i l l be a l o t o f co m pe t i tio n .

pg. 19
 S c am A c tiv ity

A fra udul e nt bus i ne s s s che m e t ha t l e a ds y o u t o be l i e ve s o m e t hi ng t hat

i s no t e x a ct l y t he w a y i t s e e m s o r i s no t t rue a t a l l .

I mp a c t
Of a bo ut 8 3 m i l l io n fa k e pro fi l e s o n Fa ce bo o k , s o m e m a y be i na ctive,
w hi l e o t he rs m a y be us e d fo r l e s s -t han-ethical purpo s e s . T hi s a ffe ct s the
qua l i t y o f bus i ne ss .

Ca te g or ie s

 Pri z e s a nd L o t t e ry s ca m s
 Adv a nce d Fe e s ca m s
 Em a i l Sca m s
 Inv e s t m ent s ca m s
 Em pl o y m ent s ca m s
 Mo ne y l a unde ring s ca m
 Cre di t ca rd a nd L o a n s ca m
 Ro m a nce s ca m s
 Fa k e s o ft w a re s ca m s
 Im pe rs o nat io n s ca m s
 Fa s t m o ne y m a k i ng s ca m s
 T ra v e l s ca m s

R isks
It i s a gre a t t hre a t w hi ch co m pro m is es t he s e curi t y o f a l o t o f bus i nesses
a nd cus t o m ers e s pe ci ally w hi ch t ra de a nd pro ce s s o nl i ne t ra ns a ctio ns .

Con c lu sion

Us i ng s o ci a l m e di a fo r bus i ne s s ca n be v e ry be ne fi ci al, but i t ca n a lso

l e a d t o l e ga l o r o t he r l i a bi li ties i f a s y s t e m at ic a ppro a ch i s no t a pplied.
K e e pi ng a bo v e ri s k s i n m i nd, a pl a n s ho ul d be de v i s e d w hi ch s ho ul d help
pro t e ct t he bus i ne s s es a ga ins t m a k i ng co s t l y m i s t a ke s t ha t co ul d ca uses
bo t h, l i a bi lity a nd re put a tio n pro bl e ms t hro ugho ut t he ne t w o rk s .

pg. 20
Eco m m e rce i s cha ngi ng t he fa ce o f bus i ne s s es a s i t i s be co m i ng the
m a j o r cho i ce fo r m o re a nd m o re o rga ni s ati ons. T hi s w i l l de fi ni te ly bring
t he gl o ba l e co no m i c t re nd t o w a rds a be t t e r e nd . Wi t h t he i ncre a s e in
e co m m e rce , s o ci e t ies a re co m i ng cl o s e r t o be co m i ng a gl o ba l v i l l age.

pg. 21
 Posit ive Effe ct s of e Comme rce on S ocie t y

Con v e n ie nc e
Purcha s i ng o nl i ne i s a l o t e a s i er a s co m pa re d t o t ra di ti onal s ho pping
be ca us e i t do e s n’t re qui re a ny t ra v e l ing o r phy s i ca l s e a rchi ng.

Time S a v in g
T he re a re no w a i t ing l i ne s , j us t a dd i t e m s t o a v i rt ua l ca rt a nd che ck
o ut w he n do ne . T he o nl y t i m e re qui re d i s fo r a ct ua l pro duct de l i v ery .

R a te s
H a v i ng i nt e rnet a t o ur di s po s al , w e ca n qui ck l y fi nd t he be s t ra t e s .
D o ne w i t h ha s s l e o f ba rga i ning o r m o v i ng fro m o ne re t a il er t o a no t he r.

A v a ila b ility
No m o re ha s s l e w he n e v e ry t hing i s a v a i l abl e o nl i ne a l l t he t i m e . A
gre a t a dv a nt age t ha t no bo dy ha s t o w o rry a bo ut m a rk e t place t i m i ngs .

B r oa d e r Ch oic e s
Ev e ry t hi ng y o u ne e d, a ny w he r e y o u ne e d i t . It i s t ha t s i m pl e . Ev e n
w he n s o m e t hing i s o ut o f s t o ck a t o ne pl a ce , y o u’l l fi nd i t a t a no t he r.

Or d e r s
T he m e t ho d o f purcha s i ng o nl i ne i s o nl y a o ne -t i me ha s s l e i f y ou
purcha s e fro m a s i ngl e m a rk e tplace , us i ng D e bi t o r Cre di t ca rds .

R e v ie w s
Cus t o m e rs ca n no w ra t e a nd re v i e w t he i r p urcha s e s , a nd re a d a bout
o t he r pe o pl e’s re v i e ws . T hi s he l ps m a nufa cturers a nd cus t o m e rs a l i k e.

pg. 22
 Ne gat ive Effe ct s of e Comme rce on S ocie t y

A d v e r tise men t
Unde s i red a dv e rt is eme nt i s e v e ry w here. So m e t i mes i ncl udi ng s pa m o r
s ca m . We bs i t es s ho ul d de v e l op a be t t e r s o urce o f i nco m e .

S e c u r ity
As phy s i ca l s t o re s a re pro ne t o ro bbe rs ; o nl i ne s t o re s a re pro ne t o
ha ck e rs . Se ns i t iv e i nfo rm a tio n ca n t he re fo re be s t o l e n a nd m i s us e d.

A u th e n ticity
Whe n purcha s i ng pro duct s o nl i n e , e s pe ci ally fro m che a p 3 r d pa rt y
s t o re s , s o m e t im es t he pro duct s de l i v ered a re no t a ut he nt ic o r fa ul t y .

M isle a d ing
Im a ge s a nd de s cri pti ons pro v i de d fo r pro duct s ca n s o m e t i mes be
m i s l e ading. Wi t ho ut ha nds -o n e x pe ri ence o ne ca nno t re a l is e t ha t .

De liv e r y
So m e t i mes , t he re ca n be une x pe ct ed de l a y s i n re ce i v ing t he pro duct s ,
s pe ci fi cally fo r i nt e rna tio nal o rde rs . Ca n be due t o v a ri o us re a s o ns .

R e tu r n s
So m e t i mes , due t o pro duct m a l functi on o r i t be i ng da m a ge d, t he re ca n
be a l o t o f ha s s l e i n re que s t ing fo r a re pl a ceme nt , e s pe ci al ly o nl i ne .

Con c lu sion

Ov e ra l l, e co m m erce ha s a gre a t e ffe ct o n t he de v e l opm ent o f gl obal

e co no m y . B a nk s a nd fi na nci a l s e rv i ce co m pa nie s a re a do pt i ng o nline
pa y m e nt s y s t e m s a nd pra ct i ces. Go v e rnm e nt s s ho ul d a l s o o rga ni s e t heir
s t ruct ure a nd s t a rt i nv e s t ing m o re o n i m pl e m enting i nt e rnet a nd
e co m m e rce i n t he i r s y s t e m s but w i t h pro pe r s e curi t y m e a s ures .

pg. 23
Na tu r a l S p ic e s i s o ur s m a l l , re ce nt l y e s t a bli shed , s pi ce i ndus t ry w i th a
ha ndful o f e m pl o y ees . L o ca t e d i n Is l a m a bad; i t s m a i n o bj e ct iv e i s to
pro v i de pure s pi ce s i n gro und a nd pro ce s s ed fo rm w i t ho ut a ny a ddi t ives .

So m e o f t he ra w s pi ce s i t pro v i de s a re :

 C hi l l i  D ry co ri a nde r
 T urm e ri c  B l a ck pe ppe rco rns
 Ma ce  Nut m e g
 C i nna m o n  Ci nna m o n
 Cloves  Ca rda m o m

W e s ha l l i nv e s t iga te i ts e co m m e rce m a rk e t po t e nt i al o n Fa ce bo o k a nd
ho w t o i nt ro duce t he s e s pi ce s i n t he l o ca l it y a l o ng w i t h de l i v er y s e rv i ces.

pg. 24
 Analysing e Comme rce M arke t Pot e nt ial

M a r ke t Ty p e

Se l l i ng na t ura l s pi ce s fa l l s unde r fo o d pro ce s s i ng, a gri cult ure i ndus try.

Our t a rge t a re bre a d w i nne rs a nd re s t a urant s uppl i e rs w ho s ho p o nl i ne .

S iz e of M ar ke t

Eco m m e rce fo r s pi ce s m a y po s s i bl y be t he fi rs t o f i t s k i nd i n o ur l o cality.

So , a s fo r no w , t he s i z e o f o ur m a rk e t o nl i ne i s e x pe ct ed t o be no m i nal .

G r ow th R ate

Once , t he pro duct a w a re nes s i s cre a t e d a nd t he co m m uni t y de v elops

t rus t i n o ur bra nd, w i t hi n a y e a r, o ur bus i ne s s ca n e x pa nd by t hre e fo l ds.

Distr ib u tion Ch an n e ls

Fo r s t a rt e rs, w e w i l l pro v i de di re ct di s t ri butio n t o t he l o ca l s a nd ut i lise

o t he r pa ck a ge de l i v ering s e rv i ces fo r o ut o f co v e ra ge a re a de l i v eries .

Cu stome r S tr e n gth

Our cus t o m e r s t re ngth i s e x pe ct e d t o be be l o w a v e ra ge. B ut e v e ntually

i t ca n be i ncre a s ed by a dv e rt is ing a nd s uppl i ng i n bro a de r re gi o ns .

Comp e tition

No di re ct co m pe t i tio n, but fe w s t o re s i n l o ca l it y do ho m e de l i v e ries &

s e l l s pi ce s o f s e v e ral bra nds , s o t hi s be co m es a co m pe t i tiv e e nv i ro nment.

S tr e n g ths & W e akn e sses

St re ngt h: Our pro duct s a re pure , fre s h a nd fre e fro m a ddi t iv es . P o s i tive
re v i e w s & fe e dba ck fro m o ur cus t o m er s w i l l pro m o t e o ur bus i ne s s .

We a k ne ss : So m e o f o ur pro duct s co s t s l i ght ly m o re , co m pa re d t o w hat’s

a v a i la bl e l o ca l ly. And re gul a r i nv e s tm ent i s re qui re d fo r a dv e rt is ements.

Cost S tr u c tu r e

Ex pe ns e s m a y o nl y i ncl ude co s t s o n a dv e rt ise ment a nd pro m o t i ons.

pg. 25
Oisix , i s a co m pa ny t ha t s uppl i e s, t hro ugh m a i l -order s a l e s a nd home
de l i v ery o f s pe ci a lly cul t i v at ed pro duce a nd i ngre di ents , w hi ch are
a ddi t iv e-free a nd s a fe fro m pe s t i cides a nd che m i cal s.

 ht t ps :/ /w ww .fa ce bo ok .com /Ois ix.jp/

Acco rdi ng t o o ur re s e a rch, t hi s o rga ni s ati on us e s a s i m i lar s t ra t e gy o f

Fa ce bo o k fo r e co m m e rce fo r i t s bus i ne s s a nd m a rk e t ing.

A c h ie ve men t

T he y i m pl e ment ed a t a rge te d a dv e rt i sing ca m pa i gn ut i l i s ing Fa ce book.

T hi s l e d no t o nl y t o a s i gni fi cant i ncre a s e o f 7 f old s i n t he i r de m ands
a nd s a l e s o f fo o ds a nd s uppl i es , but a l s o t o t he a cqui s it io n o f new
m e m be rs. Al l t hro ugh t he a bi l i ty t o re a ch t he ri ght qua l i t y a udi e nce .

pg. 26
M e th od

T he y ut i l i se d t a rge t ed a dv e rt ise ment di s t ri butio n s y s t e m o n Fa ce bo o k.

Wi t h go a l o f e x pa ndi ng re co gni ti on a m o ngs t po t e nt ial cus t o m e rs to

bo o s t m e m be r a cqui s i ti on, Oi s i x us e d Fa ce bo o k m a rk e ti ng .

T he co m pa ny co nduc t e d a 1 6 -da y ca m pa ign a i m e d a t ho us e wife

s e gm e nt o f 3 0 -t o -5 0 a ge gro up.

Us i ng co re a udi e nce funct i o n, t he co m pa ny co nduct e d t a rgeting

ba s e d o n a ge , ge nde r, ho bbi e s , i nt e res ts a nd l i k e s o f us e rs .

Whi l e di ggi ng m o re de e pl y i nt o s e gm e nt s t ha t y i e l d hi gh a dv ert

i m pa ct , t he co m pa ny w o rk e d t o o pt i m is e i t s a dv e rt s .

Ens uri ng a dv e rt 's m o t i v e w a s e a s y t o unde rs t and, Oi s i x us ed a

pho t o gra ph o f a bo x fi l l e d w i t h fo o d t o de m o ns t rate t he a ctual
pro duct s t ha t cus t o m e rs w o ul d re ce i v e.

T he co m pa ny a l s o di s pl a ye d t he pri ce t o gi v e v i e w ers a s e ns e o f
t he v a l ue t he y re ce i v e.

pg. 27
 F a c e b ook A u d ie nce I n sig ht [ 1 0 ]

Audi e nce Ins i ght s ho w s bus i ne s s es o n Fa ce bo o k , t he t re nds a bo ut t heir

curre nt a nd po t e nt ia l cus t o m ers a cro s s Fa ce bo o k . T his a l l ow s businesses
t o t a i l or t he i r m a rk e t ing m e s s a ge s ba s e d o n w ha t t he t o o l s urfa ce s .

T hi s t o o l gi v e s i ns i ghts a bo ut us e rs w i t h t he fo l l o w i ng ca t e go ries :

 De mog r ap hics : Age , ge nde r, l i fe s t yl e, e duca t i on, re l a t ionship

s t a t us , j o b ro l e , a nd ho us e ho ld s i z e .

 Pa g e Like s: T he t o p Pa ge s pe o pl e l i k e i n di ffe rent

ca t e go ries , l i k e w o m e n’s a ppa re l o r s po rt s .

 La n g u a g e & Plac e s: Whe re pe o pl e live a nd w ha t l a nguages

t he y s pe a k .

 A p p lica tion U sag e : H o w fre que nt ly pe o pl e fro m t a rge t a udi ence

l o gi n t o Fa ce bo o k a nd w i t h w hi ch de v i ce s .

 Pu r c h a se A c tiv ity: Pa s t purcha s e be ha v io ur a nd m e t ho ds .

Fa ce bo o k Audi e nce Ins ight re s e arch es , ga t her s, de l v es de e per a nd draws

cruci a l i ns i ght s fro m t he huge po o l o f ra w da t a o n Fa ce bo o k .

pg. 28
Fo r Na tu r al S p ic e s , t he cho s e n m e a ns fo r e co m m erce i s F ac e b ook .

De sig n & De v e lop men t

Ge ne ra ll y, c o nt e nt de s i gn & de v e l o pm ent ca n co s t fro m l i t t le t o a l o t .

B ut w i t h e co m m e rce o n Fa ce bo o k , s uch e x pe ns es w o ul d be m i ni m al.

Hostin g & M ain te n ance

Fo r ho s t i ng & m a i nt e na nce , t he re a re a nnua l ly re o ccurri ng co s t s .

Wi t h e co m m e rce o n Fa ce bo o k , s uch e x pe ns es w i l l no t be o bs e rv e d.

Cu stome r Car e & S e r v ic e

Ge ne ra ll y, y o u ha v e t o hi re CSRs t o s i t o n s i t e & w a i t fo r cus t o m e rs .

Fa ce bo o k ca n no t i fy m a na gers w he n a cus t o m e r s t a rt s a co nv e rs at ion.

A d v e r tise men t & M ar ke tin g

It be co m e s di ffi cul t t o a dv e rt is e a w e bs i t e t o s pe ci fi c a udi e nce .

Fa ce bo o k i t s e l f i s a s o ci a l ne tw ork a nd ca n be pa i d t o a dv e rt is e a bra nd.

T he re a dv e rt ise ments a re hi ghl y t a rge te d a nd a ctio nabl e . Mi ni m um rate

fo r a dv e rt is ing o n Fa ce bo o k s t a rt s fro m £ 0 .1 3 pe r cl i ck u p t o £ 1 .0 +.

Disaste r & R e c ov e ry M an ag e men t

Ge ne ra ll y, bus i ne s se s ha v e t o k e e p a ba ck up o f t he i r o nl i ne co nt e nt .

Fa ce bo o k gi v e s a n o pt i o n t o do w nl o a d da t a & re po rt s i n v a ri o us fo rm a ts.

pg. 29
 [11]

B us i ne s ses ca n ut i l i se Fa ce bo o k fo r a ne w s t a rt -up o r t o e x pa nd an
a l re a dy e x i s t ing s t o re . T hi s pl a t fo rm pro v i de s t he pe rfe ct o ppo rt unit y to
gro w bus i ne s s by m a k i ng ne w cus t o m ers a nd s e l l ing pro duct s o r s e rv i ces.

Fa ce bo o k i s a l e gi t im ate bus i ne ss t o o l , e s pe ci all y fo r e co m m e rce s i t e s .

 It ha s 1 .7 9 bi l l i on m o nt hl y a ct i v e us e rs .
 A v e ra ge us e r s pe nds 1 1 8 m i nut e s da i l y o n s o ci a l ne t w o rk s .
 Ma rk e t ers s pe n d bi l l io ns o n Fa ce bo o k a dv e rt is ing .
 7 7 % o f B 2 C co m pa ni es a cqui re cus t o m e rs t hro ugh Fa ce bo o k.

Eco m m e rce o n Fa ce bo ok i s po pul a r a m o ng bus i ne s ses & co ns um e rs alike,

he nce , i t ’s be ne fi ci al & pa rt i cularly i m po rt ant t o a v a i l fro m i t s po t ential.

pg. 30
Ge t t ing S t art e d.

B ui l di ng a bus i ne s s pa ge o n Fa ce bo o k i s pret ty i nt ui t iv e. Ma i n t asks

co nt a i n cho o s i ng a cl a s s i ficat ion, fi l l i ng i n s o m e ba s i c i nfo rm ation,
s e l e cti ng a n a ddre s s fo r pa ge , upl o a di ng a co v e r pho t o & pro fi l e pi ct ure.

Pr e r e q uisites

A pe rs o na l a cco unt i s re qui re d t o cre ate a bus i ne s s page , w hi ch t i e s i tself

t o t ha t pa ge . T ho ugh pe rs o na l pro fi l e s a re co m pl e t ely s e pa rat e from
bus i ne s s pa ge s , t he y a re us e d t o co nne ct a s a dm i n t o t he co m pa ny pa ge.

pg. 31
 Cr e ate Pag e

L o gi n w i t h t he pe rs o na l pro fi l e t hat s ho ul d be us e d t o co nt ro l t he pa ge.

T he n, cl i ck t he do w n a rro w i co n fro m t o p ri ght o f t he Fa ce bo o k m enu
ba r a nd s e l e ct Cr e ate Pag e .

S e le c t Cate g or y

Fro m t he gi v e n ca t e go ries , s e l e ct o ne t ha t re pre s e nts y o ur e co m m erce

bus i ne s s t y pe . Fo r re t a i l o pe ra t io n s, cl i ck o n Loc al B u sin e ss or Plac e .

pg. 32
 De f in e B u sin e ss

Cho o s e o ne fro m a m ul t i t ude o f ca t e gories

t ha t de fi ne s y o ur bus i ne s s, a nd fi l l in
co m pa ny ’s na m e , a l o ng w i t h t he o t her
re qui re d i nfo rm at ion t ha t i s t he a ddre s s a nd
co nt a ct num be r. T he n, cl i ck o n G e t S tar ted.

S e ttin g U p

A dd s o m e ba s i c i nfo rm a tio n a bo ut t he co m pa ny w hi ch i s re qui re d a nd

cho o s e a s ui t a bl e Fa ce bo o k w e b URL a ddre s s . T he n cl i ck o n S av e I n f o.

pg. 33
 Pr of ile Pic tu r e

Cho o s e a pro fi l e pi ct ure t ha t s ho ul d re pre s e nt y o ur bus i ne s s.

Op tion al

A d d to F av ou r ites w i l l pro v i de qui ck a cce s s t o t he pa ge fro m pro fi l e .

pg. 34
 Pr e f e r re d A u d ie nce

Cho o s e y o ur pre fe rre d re gi o n fro m w he re y o u’ d l i k e pe o pl e t o s e e i t . And

s e l e ct t he re qui re d a ge t o v i e w a l o ng w i t h ge nde r, i nt e res ts , l a nguage.

pg. 35
 F in alisin g

Aft e r cl i ck i ng S av e , t he bus i ne s s pa ge w i l l s ucce s s ful ly be cre a t ed.

And a d d a co v e r pho t o & u pda t e m o re i nfo rm a t ion a bo ut y o ur bus i ness

by cl i ck i ng t he Ed it Pag e I n f o but t o n fro m j us t be l o w t he co v e r pho t o.

pg. 36
S ugge st ion.

B e fo re i nv i t i ng a ny o f y o ur Fa ce bo o k fri e nds a nd us e rs , a l re a dy have

s o m e po s t s o n t he bus i ne s s pa ge fo r t he m t o l i k e , co m m e nt a nd v i e w .

 Posts
Add a co upl e o f t e x t upda t e s t o t he pa ge , i ncl udi ng a w e lcome
m e s s a ge fo r w he n y o u be gi n i nv i t ing o t he rs t o l i k e t hi s pa ge .

 M ile ston e s
A dd k e y co m pa ny a chi e v em ents t o y o ur bus i ne s s pa ge , s uc h as
w he n i t fi rs t o pe ne d, a ny a w a rds w o n, ne w pro duct l i ne s , e t c.

 Ph otos
Add p ho t o s o f s o m e o f co m pa ny ’s pro duct s , v a ri o us cul t ure s hots
o f y o ur t e a m a nd e v e n l i fe s ty le s ho t s t ha t re pre s ent t he bra nd .

T he m a i n t a k e aw ay i s t o ha v e a co upl e o f t hi ngs fo r us e rs t o s e e o n the

t i m e li ne w he n t he y co m e t o t hi s pa ge .

pg. 37
 Expanding Busine ss.

Ne x t s t e p i s t o s ha re o ur Fa ce bo o k bus i ne s s pre s e nce w it h t he w o rld.

Fa ce bo o k o ffe rs t w o t y pe s o f a ppro a ches fo r bus i ne s s gro w t h.

One , t ha t i s fre e a nd gi v e s t he bus i ne s s a s m a l l ra pi d gro w t h.

Ano t he r, t ha t i s pa i d, a nd pro v i de s co ns i s t ent, l o ng -t erm gro w t h.

 S h or t- te rm G r ow th S tr ate g y

Pa ge a dm i ns ca n i nv i t e Fa ce bo o k fri e nds fro m t he i r pe rs o na l pro files.

Co nt a ct s s t o re d w i t hi n Fa ce bo o k ca n a l s o be i nv i t ed . T o do s o , s e lect
Pr omote fro m t he bus i ne s s pa ge a nd cho o s e S h ar e Pag e w ith f r ie nds.

pg. 38
 Lon g - te r m G r ow th S tr ate g y

Pa ge s ca n be pro m o t ed by cre a t i ng a n a dv e rt i sem ent o n Fa ce bo o k .

Cl i ck o n B oost o r Pr omote but t o n & t he n s pe ci fy y o ur de s i re d a udience.

A pre v i e w w i l l be gi v e n o n t he ri ght t o ho w t he a d w i l l be di s played.
Cho o s e a da i l y budge t , t he n a dd a m e t ho d o f pa y m e nt & cl i ck Pr omote.

You c an se t y ou r tar g e t au d ie n ce b y :

 L o ca t i on  Int e re s ts
 A ge  B udge t
 Ge nde r  D ura t i on

pg. 39
 Fa ce bo o k he l ps bui l d a co nne ct i on w i t h t he a udi e nce a l ong
w i t h a n o ppo rt uni ty o f di re ct l y s e l l ing pro duct s. Fo l l o wing are
t he be ne fi t s o f ha v i ng e co m m e rce o pe ra ti ons o n Fa ce bo o k.

Cu stome r S e r v ice

Offe ri ng s upp o rt v i a Fa ce bo o k i s a gre a t w a y , a s cus t o m e rs ge t re a l -time

cus t o m e r s e rv i ce o n t hi s cha nne l .

F e e d b a ck

W e ca n e a s i ly r e ce i v e l o t s o f fe e dba ck a bo ut o ur pro duct s , s e rv ices,

s uppo rt a nd m o re .

R e la tion sh ip

St ro ng re l a t io ns hips ca n be bui l t w i t h fo l l o w ers o n Fa ce bo o k , b y

pro v i di ng go o d co nt e nt .

Low - c ost M ar ke ting

Fa ce bo o k i s a n e co no m i cal m a rk e ting cha nne l w he n co m pa re d w ith

a l t e rnativ es l i k e T V o r pri nt a dv e rt is ing.

W or d of M ou th

Po s i t i ve re v i e ws fro m fo l l o w ers o n a pa ge i s a v a l ua ble fo rm o f

re co m m e ndat ion fo r o t he r s , w hi ch be ne fi ts o nl i ne bus i ne s s es .

pg. 40
B r a n d ing

B us i ne s ses ca n be co m e s o l i d bra nd s o n Fa ce bo o k . T hro ugh co ns i s tency

o n co v e r pho t o s , s t a t us upda t e s , co nt e nt s ha re s a nd m o re .

M a ssiv e R e ac h : Wi t h a bo ut 1 .1 8 bi l l io n da i l y a ct i v e us e rs o n a v e rage ,
Fa ce bo o k c a n he l p s pre a d t he bus i ne s s t re m e ndous ly .

A d v e r tising : Ins t e a d o f t a rge t ing k e y w o rds , Fa ce bo o k t a rge ts pe ople.

T hi s w o rk s by t a rge t ing us e rs o f s pe ci fi c de m o graphic s.

Con c lu sion [12]

Fa ce bo o k de l i v ers re s ul t s , fo r o nl i ne a nd fo r m ul t i -channe l re t a i le rs. It

gi v e s bus i ne s s es t he o ppo rt uni ty t o co nne ct & a cqui re ne w cus t o m e rs by
t a rge t ing m icro -segm ents o f s pe ci fi ed re gi ons . It ’s a po w e rful t o o l fo r
e co m m e rce .

No t o nl y do e s i t j us t he l p e x pa nd y o ur bus i ne s s ’s pre s e nce, but i t can

m a k e a bi g i m pa ct a nd a s t ro ng i nfl ue nce o n y o ur re put a t ion, a nd s e rves
a s a fa nt a s tic m e di um t o re i nfo rce y o ur e nt i re bra ndi ng.

pg. 41
[1] Te c h Ta r ge t
ht t p:/ / sea rchcio .t echtarget.com /definit io n/ e -com merce.

[2] S tu d y
ht t p:/ / st udy .co m/ academy /le ss on/w hat-is -elect ronic -com merce-defi ni tio n-
t y pe s -a dv antages -disa dv antages .ht ml.

[3] K . A r lin e “Wha t Is E-Co m m e rce ?” 2 6 Fe brua ry 2 0 1 6

ht t p:/ / ww w.bus ines snew sdai ly.co m/4 87 2 -what-i s-e-co mm erce .ht ml.

[4] B. Shah “Ca re e rs In Eco m m e rce” 3 June 2 0 1 5

ht t p:/ / ww w.we areso urce .co .uk /blo g/ careers -i n-e -co mm erce-sk il ls/ .

[5] A . You d e r ian “Mus t -H a ve ’ Sk i l l s fo r e Co m m e rce” 1 9 Apri l 2 0 1 2

ht t p:/ / ww w.ecom me rcefue l.co m/ must -have -s k ills -for-eco mm erce-founders/ .

[6] Te c h op e dia “Mo bi l e E -Co m m e rce ”

ht t ps :/ /w ww .t echopedia.com /definit ion/ 15 40 /m obile -e -co mm erce-m-co mm erce.

[7] M . B e a u c h amp “Go a l s fo r Fa ce bo o k fo r B us i ne ss es ”

ht t p:/ / sm allbusi ne ss .chro n.co m/go als -fa cebo ok -busines s es-5 47 2 1.htm l.

[8] P. W or ld “Fa ce bo o k’s Purpo s e , V a l ue s & S o ci a l Mi s s i o n” 5 Fe brua ry 2 0 1 2

ht t p:/ / pro spero sw orld.com /ma rk -z uk erbergs -ipo-l ett er -des cribing-fa cebo ok s -
purpo s e -v alues -so cial -m is si on/2 01 2 /.

[9] J. Ja c ob son “So ci a l Me di a : 5 L e ga l Ri s k s t o Y o ur Co m pa ny ” 2 1 June 2 0 1 2

ht t p:/ / ww w.pra ct icale co mm erce.com /arti cl es/ 36 09 -Socia l-Media-5 -Legal-Ri sk s-
t o -Y o ur-Com pa ny .

[10] G . A u th or “Fa ce bo o k Audi e nce Ins i ght s ” 1 4 June 2 0 1 4

ht t ps :/ /y ours tory .com /20 1 4/0 6 /e -com me rce -s ta rt ups -faceboo k-a ui de nce-
i ns i ght s/ .

[11] M . W in n “Gui de t o Fa ce bo o k fo r Eco m m e rce ” 1 4 D e ce m ber 2 0 1 2

ht t ps :/ /w ww .v o lusio n.co m/ ecom merce -blo g/ article s/ the-handi est -da ndies t-
gui de -t o-fa ce bo ok -fo r-e co mm erce/.

[12] F a c e b ook
ht t ps :/ /w ww .fa ce bo ok .com /bus ines s/ a/ret ail -eco mm erce-indus try

pg. 42