Vinluan, Jessel S.

Strategic Management

MWF 8:00-9:00

PEPSICo.
EXTERNAL FACTOR EVALUATION (EFE)

Key External Factors Weight Rating Weighted

Score
Opportunituies
Expand in noncola business 0.15 3 0.45
Youth Preference for carbonated drinks 0.12 4 0.48
PepsiCo new products can easily penetrate in the market. 0.10 2 0.20
Growing beverages and snacks consumption 0.08 2 0.16
Growth opportunities in developed countries as well as 0.1 4 0.40
international unestablished countries
Threats
Rising cost of raw material 0.08 3 0.24
People are getting more health conscious 0.09 3 0.27
Rivalry in the market is intensifying 0.08 2 0.16
Increase in the demand of the substitute 0.10 2 0.20
Changes in consumer tastes 0.10 3 0.30
Total 1 2.86

COMPETITIVE PROFILE MATRIX

Critical Success PepsiCo. Coca-Cola RC Cola

Factors Weight Rating Score Rating Score Rating Score
Advertising 0.20 2 0.40 4 0.80 1 0.20
Price 0.20 3 0.60 1 0.20 4 0.8
Competitiveness
Strong Brand 0.15 3 0.45 3 0.45 2 0.30
Image
Product Taste 0.11 2 0.33 4 0.44 2 0.22
Market share 0.10 4 0.40 3 0.30 2 0.20
Product Quality 0.10 3 0.30 4 0.40 3 0.30
Geographical 0.06 4 0.24 3 0.18 3 0.18
Expansion
Company Image 0.08 4 0.32 4 0.32 3 0.24
Total 3.04 3.09 2.44