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initOS GmbH & Co. KG Managing directors: Liable company: Commerzbank Hamburg Slide: 1
Software Engineering - Communication - Consulting Dipl.-Wirt.-Inf. Frederik Kramer initOS Verwaltungs GmbH Konto: 74 11 66 300 Date: 04.06.14
An der Eisenbahn 1 Dipl.-Ing. (FH) Torsten Francke Amtsgericht: Tostedt, HRA 201840 BLZ: 200 400 00 Frederik Kramer
DE-21224 Rosengarten USt-IdNr.: DE 275698169 IBAN: DE54 2004 0000 0741 1663 00
Steuer-Nr.: 15/205/21402 BIC: COBADEHHXXX
Agenda
Who we are
Where we draw our experience from
Explaining the storyboard
Technology prediction and the hype cycle
What SAP historically got and what it got wrong
How can OpenERP / Odoo do it better ?
… how bright will the future be ?
initOS GmbH & Co. KG Managing directors: Liable company: Commerzbank Hamburg Slide: 2
Software Engineering - Communication - Consulting Dipl.-Wirt.-Inf. Frederik Kramer initOS Verwaltungs GmbH Konto: 74 11 66 300 Date: 04.06.14
An der Eisenbahn 1 Dipl.-Ing. (FH) Torsten Francke Amtsgericht: Tostedt, HRA 201840 BLZ: 200 400 00 Frederik Kramer
DE-21224 Rosengarten USt-IdNr.: DE 275698169 IBAN: DE54 2004 0000 0741 1663 00
Steuer-Nr.: 15/205/21402 BIC: COBADEHHXXX
Who we are
young entrepreneurial company
headquartered in Rosengarten near Hamburg, Germany
engineering subsidiary in Magdeburg, Germany
dedicated to Open Source Software
passionate for outstanding customer value
strong research focus
initOS GmbH & Co. KG Managing directors: Liable company: Commerzbank Hamburg Slide: 3
Software Engineering - Communication - Consulting Dipl.-Wirt.-Inf. Frederik Kramer initOS Verwaltungs GmbH Konto: 74 11 66 300 Date: 04.06.14
An der Eisenbahn 1 Dipl.-Ing. (FH) Torsten Francke Amtsgericht: Tostedt, HRA 201840 BLZ: 200 400 00 Frederik Kramer
DE-21224 Rosengarten USt-IdNr.: DE 275698169 IBAN: DE54 2004 0000 0741 1663 00
Steuer-Nr.: 15/205/21402 BIC: COBADEHHXXX
Where we draw experience from
Dealing with the IT since more than 17 years
Open Source dedication since early 2000
Saw many technologies rising and falling
Participated SAP implementation projects
Research on IT adoption of SME since 2007 at Otto-von-Guericke
University
Strong SME customer base
Did consulting on at least 30 projects
Leason learned: SME are different from enterprises AND from each
other
initOS GmbH & Co. KG Managing directors: Liable company: Commerzbank Hamburg Slide: 4
Software Engineering - Communication - Consulting Dipl.-Wirt.-Inf. Frederik Kramer initOS Verwaltungs GmbH Konto: 74 11 66 300 Date: 04.06.14
An der Eisenbahn 1 Dipl.-Ing. (FH) Torsten Francke Amtsgericht: Tostedt, HRA 201840 BLZ: 200 400 00 Frederik Kramer
DE-21224 Rosengarten USt-IdNr.: DE 275698169 IBAN: DE54 2004 0000 0741 1663 00
Steuer-Nr.: 15/205/21402 BIC: COBADEHHXXX
Technology prediction ...
initOS GmbH & Co. KG Managing directors: Liable company: Commerzbank Hamburg Slide: 5
Software Engineering - Communication - Consulting Dipl.-Wirt.-Inf. Frederik Kramer initOS Verwaltungs GmbH Konto: 74 11 66 300 Date: 04.06.14
An der Eisenbahn 1 Dipl.-Ing. (FH) Torsten Francke Amtsgericht: Tostedt, HRA 201840 BLZ: 200 400 00 Frederik Kramer
DE-21224 Rosengarten USt-IdNr.: DE 275698169 IBAN: DE54 2004 0000 0741 1663 00
Steuer-Nr.: 15/205/21402 BIC: COBADEHHXXX
2005
SOA
predictive
analytics
initOS GmbH & Co. KG Managing directors: Liable company: Commerzbank Hamburg Slide: 6
Software Engineering - Communication - Consulting Dipl.-Wirt.-Inf. Frederik Kramer initOS Verwaltungs GmbH Konto: 74 11 66 300 Date: 04.06.14
An der Eisenbahn 1 Dipl.-Ing. (FH) Torsten Francke Amtsgericht: Tostedt, HRA 201840 BLZ: 200 400 00 Frederik Kramer
DE-21224 Rosengarten USt-IdNr.: DE 275698169 IBAN: DE54 2004 0000 0741 1663 00
Steuer-Nr.: 15/205/21402 BIC: COBADEHHXXX
2007
SOA
initOS GmbH & Co. KG Managing directors: Liable company: Commerzbank Hamburg Slide: 8
Software Engineering - Communication - Consulting Dipl.-Wirt.-Inf. Frederik Kramer initOS Verwaltungs GmbH Konto: 74 11 66 300 Date: 04.06.14
An der Eisenbahn 1 Dipl.-Ing. (FH) Torsten Francke Amtsgericht: Tostedt, HRA 201840 BLZ: 200 400 00 Frederik Kramer
DE-21224 Rosengarten USt-IdNr.: DE 275698169 IBAN: DE54 2004 0000 0741 1663 00
Steuer-Nr.: 15/205/21402 BIC: COBADEHHXXX
2008
3D printing
Cloud computing
SOA
initOS GmbH & Co. KG Managing directors: Liable company: Commerzbank Hamburg Slide: 9
Software Engineering - Communication - Consulting Dipl.-Wirt.-Inf. Frederik Kramer initOS Verwaltungs GmbH Konto: 74 11 66 300 Date: 04.06.14
An der Eisenbahn 1 Dipl.-Ing. (FH) Torsten Francke Amtsgericht: Tostedt, HRA 201840 BLZ: 200 400 00 Frederik Kramer
DE-21224 Rosengarten USt-IdNr.: DE 275698169 IBAN: DE54 2004 0000 0741 1663 00
Steuer-Nr.: 15/205/21402 BIC: COBADEHHXXX
2009 Cloud computing
3D printing
SOA
initOS GmbH & Co. KG Managing directors: Liable company: Commerzbank Hamburg Slide: 10
Software Engineering - Communication - Consulting Dipl.-Wirt.-Inf. Frederik Kramer initOS Verwaltungs GmbH Konto: 74 11 66 300 Date: 04.06.14
An der Eisenbahn 1 Dipl.-Ing. (FH) Torsten Francke Amtsgericht: Tostedt, HRA 201840 BLZ: 200 400 00 Frederik Kramer
DE-21224 Rosengarten USt-IdNr.: DE 275698169 IBAN: DE54 2004 0000 0741 1663 00
Steuer-Nr.: 15/205/21402 BIC: COBADEHHXXX
2010
Cloud computing less than 2 years
2 to 5 years
5 to 10 years
more than 10 years
3D printing
predictive analytics
initOS GmbH & Co. KG Managing directors: Liable company: Commerzbank Hamburg Slide: 11
Software Engineering - Communication - Consulting Dipl.-Wirt.-Inf. Frederik Kramer initOS Verwaltungs GmbH Konto: 74 11 66 300 Date: 04.06.14
An der Eisenbahn 1 Dipl.-Ing. (FH) Torsten Francke Amtsgericht: Tostedt, HRA 201840 BLZ: 200 400 00 Frederik Kramer
DE-21224 Rosengarten USt-IdNr.: DE 275698169 IBAN: DE54 2004 0000 0741 1663 00
Steuer-Nr.: 15/205/21402 BIC: COBADEHHXXX
2011
predictive analytics
initOS GmbH & Co. KG Managing directors: Liable company: Commerzbank Hamburg Slide: 12
Software Engineering - Communication - Consulting Dipl.-Wirt.-Inf. Frederik Kramer initOS Verwaltungs GmbH Konto: 74 11 66 300 Date: 04.06.14
An der Eisenbahn 1 Dipl.-Ing. (FH) Torsten Francke Amtsgericht: Tostedt, HRA 201840 BLZ: 200 400 00 Frederik Kramer
DE-21224 Rosengarten USt-IdNr.: DE 275698169 IBAN: DE54 2004 0000 0741 1663 00
Steuer-Nr.: 15/205/21402 BIC: COBADEHHXXX
2012
3D printing
Cloud computing
predictive analytics
initOS GmbH & Co. KG Managing directors: Liable company: Commerzbank Hamburg Slide: 13
Software Engineering - Communication - Consulting Dipl.-Wirt.-Inf. Frederik Kramer initOS Verwaltungs GmbH Konto: 74 11 66 300 Date: 04.06.14
An der Eisenbahn 1 Dipl.-Ing. (FH) Torsten Francke Amtsgericht: Tostedt, HRA 201840 BLZ: 200 400 00 Frederik Kramer
DE-21224 Rosengarten USt-IdNr.: DE 275698169 IBAN: DE54 2004 0000 0741 1663 00
Steuer-Nr.: 15/205/21402 BIC: COBADEHHXXX
2013 Consumer 3D printing
predictive analytics
initOS GmbH & Co. KG Managing directors: Liable company: Commerzbank Hamburg Slide: 14
Software Engineering - Communication - Consulting Dipl.-Wirt.-Inf. Frederik Kramer initOS Verwaltungs GmbH Konto: 74 11 66 300 Date: 04.06.14
An der Eisenbahn 1 Dipl.-Ing. (FH) Torsten Francke Amtsgericht: Tostedt, HRA 201840 BLZ: 200 400 00 Frederik Kramer
DE-21224 Rosengarten USt-IdNr.: DE 275698169 IBAN: DE54 2004 0000 0741 1663 00
Steuer-Nr.: 15/205/21402 BIC: COBADEHHXXX
Hype Cycle History
Emerging Technology 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
3D printing - - PK FT FT FT PK PK -
5-10 5-10 5-10 5-10 5-10 5-10
Enterprise 3D printing - - - - - - - - SL
2-5
Consumer 3D printing - - - - - - - - PK
5-10
initOS GmbH & Co. KG Managing directors: Liable company: Commerzbank Hamburg Slide: 15
Software Engineering - Communication - Consulting Dipl.-Wirt.-Inf. Frederik Kramer initOS Verwaltungs GmbH Konto: 74 11 66 300 Date: 04.06.14
An der Eisenbahn 1 Dipl.-Ing. (FH) Torsten Francke Amtsgericht: Tostedt, HRA 201840 BLZ: 200 400 00 Frederik Kramer
DE-21224 Rosengarten USt-IdNr.: DE 275698169 IBAN: DE54 2004 0000 0741 1663 00
Steuer-Nr.: 15/205/21402 BIC: COBADEHHXXX
What does it mean with regard to
Odoo 2030 ?
initOS GmbH & Co. KG Managing directors: Liable company: Commerzbank Hamburg Slide: 16
Software Engineering - Communication - Consulting Dipl.-Wirt.-Inf. Frederik Kramer initOS Verwaltungs GmbH Konto: 74 11 66 300 Date: 04.06.14
An der Eisenbahn 1 Dipl.-Ing. (FH) Torsten Francke Amtsgericht: Tostedt, HRA 201840 BLZ: 200 400 00 Frederik Kramer
DE-21224 Rosengarten USt-IdNr.: DE 275698169 IBAN: DE54 2004 0000 0741 1663 00
Steuer-Nr.: 15/205/21402 BIC: COBADEHHXXX
What SAP got ...
initOS GmbH & Co. KG Managing directors: Liable company: Commerzbank Hamburg Slide: 17
Software Engineering - Communication - Consulting Dipl.-Wirt.-Inf. Frederik Kramer initOS Verwaltungs GmbH Konto: 74 11 66 300 Date: 04.06.14
An der Eisenbahn 1 Dipl.-Ing. (FH) Torsten Francke Amtsgericht: Tostedt, HRA 201840 BLZ: 200 400 00 Frederik Kramer
DE-21224 Rosengarten USt-IdNr.: DE 275698169 IBAN: DE54 2004 0000 0741 1663 00
Steuer-Nr.: 15/205/21402 BIC: COBADEHHXXX
The paradigmatic change
Achievements
Plattner and his fellows changed the paradigm of
business computing
SAP made business computing accessible,
integrated and realtime
Strategic failure
SAP lost track towards architectural change
SAP did not listen to customers
SAP became overconfident
SAP adopted a technology aquisition rather than
innovation style
Business impact
SAP turned into a marketing driven company
SAP largely failed / ignored to address the
downstream market Picture source: http://www.sapdesignguild.org/
initOS GmbH & Co. KG Managing directors: Liable company: Commerzbank Hamburg Slide: 18
Software Engineering - Communication - Consulting Dipl.-Wirt.-Inf. Frederik Kramer initOS Verwaltungs GmbH Konto: 74 11 66 300 Date: 04.06.14
An der Eisenbahn 1 Dipl.-Ing. (FH) Torsten Francke Amtsgericht: Tostedt, HRA 201840 BLZ: 200 400 00 Frederik Kramer
DE-21224 Rosengarten USt-IdNr.: DE 275698169 IBAN: DE54 2004 0000 0741 1663 00
Steuer-Nr.: 15/205/21402 BIC: COBADEHHXXX
SAP and the midsize market
Technology
Aquired TopManage in 2002
Turned it into Business One
Microsoft stack / Now HANA cloud offering
Invested 3 billion Euro into the development of Business by
Design
Strategy Presentation
Quaterly revenue targets with channel partners
Complex support models
Addressed the cloud with an entirely new product
Business Logic
initOS GmbH & Co. KG Managing directors: Liable company: Commerzbank Hamburg Slide: 19
Software Engineering - Communication - Consulting Dipl.-Wirt.-Inf. Frederik Kramer initOS Verwaltungs GmbH Konto: 74 11 66 300 Date: 04.06.14
An der Eisenbahn 1 Dipl.-Ing. (FH) Torsten Francke Amtsgericht: Tostedt, HRA 201840 BLZ: 200 400 00 Frederik Kramer
DE-21224 Rosengarten USt-IdNr.: DE 275698169 IBAN: DE54 2004 0000 0741 1663 00
Steuer-Nr.: 15/205/21402 BIC: COBADEHHXXX
How can OpenERP / Odoo ...
… do better ?
initOS GmbH & Co. KG Managing directors: Liable company: Commerzbank Hamburg Slide: 20
Software Engineering - Communication - Consulting Dipl.-Wirt.-Inf. Frederik Kramer initOS Verwaltungs GmbH Konto: 74 11 66 300 Date: 04.06.14
An der Eisenbahn 1 Dipl.-Ing. (FH) Torsten Francke Amtsgericht: Tostedt, HRA 201840 BLZ: 200 400 00 Frederik Kramer
DE-21224 Rosengarten USt-IdNr.: DE 275698169 IBAN: DE54 2004 0000 0741 1663 00
Steuer-Nr.: 15/205/21402 BIC: COBADEHHXXX
Creating strategic stability
Stability is important
Service and support Odoo cloud offerings Partner cloud On premise
by Odoo S.A. offerings offerings
Brand management
Community management
Transform
Technology development
initOS GmbH & Co. KG Managing directors: Liable company: Commerzbank Hamburg Slide: 21
Software Engineering - Communication - Consulting Dipl.-Wirt.-Inf. Frederik Kramer initOS Verwaltungs GmbH Konto: 74 11 66 300 Date: 04.06.14
An der Eisenbahn 1 Dipl.-Ing. (FH) Torsten Francke Amtsgericht: Tostedt, HRA 201840 BLZ: 200 400 00 Frederik Kramer
DE-21224 Rosengarten USt-IdNr.: DE 275698169 IBAN: DE54 2004 0000 0741 1663 00
Steuer-Nr.: 15/205/21402 BIC: COBADEHHXXX
Do's and don'ts
Do's Don'ts
Open discussion culture Become overconfident
Instantiate cutting edge development Change brand name
standards
Clarify service level agreements for ESC Change partner strategy
Grow the community by mutual respect Letting your contributors wait
with partners
Differentiate partners by quality +
revenue
Becoming the midsize standard
Integrate / leverage technology trends
initOS GmbH & Co. KG Managing directors: Liable company: Commerzbank Hamburg Slide: 22
Software Engineering - Communication - Consulting Dipl.-Wirt.-Inf. Frederik Kramer initOS Verwaltungs GmbH Konto: 74 11 66 300 Date: 04.06.14
An der Eisenbahn 1 Dipl.-Ing. (FH) Torsten Francke Amtsgericht: Tostedt, HRA 201840 BLZ: 200 400 00 Frederik Kramer
DE-21224 Rosengarten USt-IdNr.: DE 275698169 IBAN: DE54 2004 0000 0741 1663 00
Steuer-Nr.: 15/205/21402 BIC: COBADEHHXXX
How bright ...
initOS GmbH & Co. KG Managing directors: Liable company: Commerzbank Hamburg Slide: 23
Software Engineering - Communication - Consulting Dipl.-Wirt.-Inf. Frederik Kramer initOS Verwaltungs GmbH Konto: 74 11 66 300 Date: 04.06.14
An der Eisenbahn 1 Dipl.-Ing. (FH) Torsten Francke Amtsgericht: Tostedt, HRA 201840 BLZ: 200 400 00 Frederik Kramer
DE-21224 Rosengarten USt-IdNr.: DE 275698169 IBAN: DE54 2004 0000 0741 1663 00
Steuer-Nr.: 15/205/21402 BIC: COBADEHHXXX
By 2030 ...
Still more than 99 % of the Those that drive their business
companies will be SME on actual data will lead their
markets
Almost 100% of them have to
automate their business Odoo must be the platform to
processes visualize, combine and
transform all data of a midsize
The leading technology will at company
least cover 80% of the overall The only thing that is (should be)
market ! proprietary is data
Revenue comes from
competitive knowlegde,
experience and service
performance !
initOS GmbH & Co. KG Managing directors: Liable company: Commerzbank Hamburg Slide: 24
Software Engineering - Communication - Consulting Dipl.-Wirt.-Inf. Frederik Kramer initOS Verwaltungs GmbH Konto: 74 11 66 300 Date: 04.06.14
An der Eisenbahn 1 Dipl.-Ing. (FH) Torsten Francke Amtsgericht: Tostedt, HRA 201840 BLZ: 200 400 00 Frederik Kramer
DE-21224 Rosengarten USt-IdNr.: DE 275698169 IBAN: DE54 2004 0000 0741 1663 00
Steuer-Nr.: 15/205/21402 BIC: COBADEHHXXX
Contact
initOS GmbH & Co. KG Managing directors: Liable company: Commerzbank Hamburg Slide: 25
Software Engineering - Communication - Consulting Dipl.-Wirt.-Inf. Frederik Kramer initOS Verwaltungs GmbH Konto: 74 11 66 300 Date: 04.06.14
An der Eisenbahn 1 Dipl.-Ing. (FH) Torsten Francke Amtsgericht: Tostedt, HRA 201840 BLZ: 200 400 00 Frederik Kramer
DE-21224 Rosengarten USt-IdNr.: DE 275698169 IBAN: DE54 2004 0000 0741 1663 00
Steuer-Nr.: 15/205/21402 BIC: COBADEHHXXX