Ross Video to Launch Software Defined Production Ecosystem at CABSAT 2018

Flexible and adaptable production solution provides broadcasters with progressive growth path to
IP focusing on transport-agnostic solutions; Ross Video stand to showcase a range of Smart
Production solutions designed to simplify workflows and help content creators meet their daily
creative, business and technical challenges

Ottowa, Canada, January 03, 2018 --(PR.com)-- Ross Video, the leader in Smart Production solutions,
will be launching the latest addition to its Software Defined Production Ecosystem on its stand at the
CABSAT Conference and Exhibition in Dubai (World Trade Centre, 14-16th January 2018). Software
Defined Production (SDP) is a new and growing family of products based on the view that broadcasters
should be free to choose the transport that is most appropriate for their project. SDP delivers adaptability,
scalability and agility to broadcasters by moving away from single-function devices that mostly sit idle
towards a pool of flexible resources that are able to meet production needs on-demand.

With hybrid production models (i.e. both IP and SDI) likely to be around for a significant time to come,
SDP provides broadcasters certainty through clear, progressive upgrade paths that future-proof their
current and historical investments. The new product launch at CABSAT 2018 reinforces that view and
follows on from SDP product launches at NAB New York and Inter BEE Japan.

Commenting on the forthcoming show, Todd Riggs, Marketing Product Manager for Ross Video, stresses
the confusing nature of the contemporary broadcast landscape: “It's a very challenging time in the
industry - IP is the dominant discussion topic and content producers are naturally attracted by the
opportunity IP opens up for efficiency. However, IP brings its own set of challenges and we've seen many
industry commentators hold up IP as an ideal or singular path to achieve agility, which is clearly not true
in all cases.”

“Ross has a strong history of offering solutions that replace customer confusion with simplicity,” Riggs
notes. “The key is ensuring that customers have the right options given their scale, budget and tolerance
to risk, and that no one is trampled by an unnecessary or compromising technology rush.”

In addition to the new product being launched at CABSAT, Ross will be showcasing a range of Smart
Production solutions designed to simplify workflows and help content creators meet the creative, business
and technical challenges they face daily. “Ross continues to have the most comprehensive range of
products in the industry,” says Oscar Juste, Director of Sales for EMEA. “Broadcasters increasingly want
to work with manufacturers offering packages that solve complete business problems, and we're ideally
placed to have these conversations with customers in the MENA market.”

Key products being showcased on the Ross Video stand are:

- Graphite, their all-in-one integrated production solution

- PIVOTCam, a high-performance and great value PTZ camera
- XPression, the industry's fastest-growing real time motion graphics system

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- Trackless studio, Ross Video's most cost-effective virtual studio solution
- Ultrix, the revolutionary software-enabled routing platform
- The Abekas Mira live instant replay system
- AirCleaner, the profanity delay system

Ross Video is Smart Production

Ross powers video productions for billions of global viewers daily with the industry's widest range of
smart production solutions. Ross makes it easy to create compelling news, weather and sports broadcasts,
engaging material for sports stadium screens, entertainment shows and rock concerts, educational
institutions, legislative assemblies, corporate applications and inspiring content for houses of worship.

Ross solutions have impressed the audiences and marketing partners of NBC Sunday Night Football,
Eurosport, BBC World, Google YouTube Space London and China's eSports powerhouse VSPN. Ross
delivers an unrivalled range of products and services comprising virtual studios, real-time motion
graphics, cameras, robotic camera systems, production switchers, video servers, infrastructure and
routers, social media management, newsroom systems and mobile live events.

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Contact Information:
PRComs on behalf of Ross Video
Clare Plaisted
703-300-3054
Contact via Email
prcoms.com

Online Version of Press Release:

You can read the online version of this press release at: https://www.pr.com/press-release/740318

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