B-S106

M.B.A (Common to all Specialization)

I-Semester Examination 2017-18
MARKETING MANAGEMENT
Paper code: MBA-16 Max.Marks-100
Time - 3:00 Hrs Min Marks -30
Note :-Attempt all questions from Section ‘A’, any Eight questions
from Section ‘B’ and any two questions from Section ‘C’.

Section – A 2*10=20
Attempt all question.
Q-1 In Marketing we satisfy –
(a) Individuals (b) Social Values
(c) Needs and wants (d) All of These

Q-2 Marketing activities are subjected to –

(a) Both External and Internal environment.
(b) External Environment only
(c) Internal Environment only.
(d) None of these.

Q-3 Product Denotation means –

(a) Pushing the product into the market
(b) Stress or production department
(c) To sell what could be produced
(d) All of the above

Q-4 Marketing Misecovers -

(a) Product (b) Price
(c) Place and Promotion (d) All of these

Q-5 Survey method are -

(a) Personal interview survey (b)Mail survey
(c)Telephone survey (d) All of these.

Q-6 Nature of product depends on –

(a) Perishability (b) Standardization
(c) Size, bulk and weight (d) All of these
[P.T.O.]
1
 Q-9 Explain the need for testing advertising effectiveness.
Q-7 Salesman are -
(a) Creature (b) Competitive Q10. What is the objective of sales promotion?
(c)Both (d) None of these

Q-8 Nature of Distribution depends upon –

Section – C 2*20=40
(a) Availability of middlemen (b) Attitude of middemen
Attempt any Two Questions.
(c) Sales potential (d) All of these
Q-1 “Markets can be segmented at four levels, niches, local areas
Q-9 Main Benefits of personal selling is –
and individuals.” Discuss when does a company go for mass
(a) Benefits to consumer (b) Benefits to Businessman
marketing?
(c) Benefits to society (d) All of these

Q-10 Price Discounts are –
(a) Cash Discounts
(c) Both
Section – B
Attempt any Eight Questions.
Q-2 Define Promotion and explain ‘Promotional Mix.’ What are
(b) Quantity Discounts the major consumer promotional tools?
(d) None of these
Q-3 What is personal selling? How does it differ from
advertising? Briefly explain its process?
8*5=40

Q-1 ‘Exchange is the core concept of Marketing.’ Elaborate.

Q-2 Differentiate between consumer markets and industrial

markets?

Q-3 Packaging in the fifth ‘P’ of Marketing Mix. Discuss.

Q-4 What is consumer Behavior? Stow its study is useful to a

market?

Q-5 What is direct marketing? Stow is it useful.

Q-6 Explain the concept of “Product life cycle”?

Q-7 What is a distribution channel? What are to function?

Q-8 What is a ‘Bland’? What are the benefits of Branding?

2 [P.T.O.] 3