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Management
Strategies
This presentation is based on the work and materials of:
Marshall L. Fisher, Professor & co-director of the Fishman-David Center for service and Operation management at The Wharton School.
David Simchi-Levy, professor at the MIT, President and CEO of Logic Tools.
¾ A physical function
Production Procurement
Storage Transportation
Push
Product Functional products
characteristics typically…
Inventory of Retail products,
Stable, predictable Food cans,
demand Finished goods beer, drinks
& life cycle time Pasta,
Low level of demand All production and baby diapers
uncertainty distribution decisions are Etc…
Low margin made on long-term
forecasts
Inventory of
Innovative products parts All sorts of industries
High tech industries
¾ Unpredictable demand Assembly Computer (Dell)
¾ Short life cycle time
Fashion
¾ Great variety
..etc …
¾ High margins Decisions based
on accurate customer
demand.
Ensure that the variety of
products reaching the market
place matches what customers
want to buy
Approach to choosing Select primarily for cost & Select primarily for speed,
suppliers quality flexibility and quality
Product design strategy Maximize performance & Use modular design to postpone
minimize cost product differentiation as long as
Feb 02 possible Slide 7 Elee – Shanghai
By Marshall L. Fisher, Professor & co-director of the Fishman-David Center for service and Operation management at The Wharton School.
Matching SC with products
Supply chain
Efficient
match mismatch
Supply chain
Responsive
mismatch match
Parts
Parts Assembly
Assembly
Responsive SC
Efficient SC
model
replenishment
replenishment made on
made on
model
made
made accurate customer
accurate customer
on forecast
on forecast demands
demands
The higher the demand uncertainty, The lower the demand uncertainty,
the more we want to use the more we want to use
Pull based strategies. Push based strategies
(high predictability)
The higher the transport cost*, The lower the transport costs*,
the more we want to make use of we more we are willing to use
Push based strategies. Pull based strategies.
(aggregate shipments possibility)
End customer
Furniture Dell industry Amazone retailers
It is the inflection point where demand information exerts its influence on…..
Made
Inventory
Inventory
Raw Materials
End customer
on Consolidation of bulky shipments
order
Demand
Pull from customer demand
forecast
made
No inventory
Raw Materials
End customer
at
Push
assembly of
finished products
Parts inventory
made on forecast
Manufacturing
Inventory
Push
Raw Materials
End customer
of Inventory
finished Inventory
of
products finished of
finished
products
products
Manufacturing
Inventory
Push
Raw Materials
End customer
of Inventory
finished Inventory
of
cars of
finished
finished
cars
cars
End customer
Push Distributor
demand
DC
End customer
Store
Push
DC