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That was 14th August 1947; When Pakistan came in to the existence. Due to the unfavorable patrician of
Pakistan. Pakistan didn’t got industrial sector. There were only 10% industries at begging. People took the
responsibility to build the Pakistan, with the help of self motivation and passion to do some thing for this
The story of emergence of electric fan manufacturing industry in Pakistan is one of those heroic efforts made by
a few enterprising individuals who, starting with nothing in early 1940s struggled against all odds and turned
When some people started their efforts in that sector. The big name in fans manufacturing was Gujrat we can
say that that is the place where fans take their birth. Their true effort makes the way easier for them and after 59
That is about how fan industry formed. In early 1940s, there were some efforts made which is made by the few
individuals at beginning. This is an industry on which all Pakistanis can rightly proudly of. Its does not owes its
successes to any foreign collaboration or any from the Government. But to its own people who constantly
research for maintaining good quality & devising new methods and techniques of productivity have now
resulted in a product which we can rightly claim as best in the world. A big name who made revelation in that
sectors are GFC fans their brands are one of best in the world.
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A big name which comes on the horizon was GFC Fans they struggled in the begging and fought against all the
hardships and make their firm to be proud of. Mr. Muhammad Ilyas, the Chief Executive, He is the founder of
the GFC Fans his hardworking efforts brought the GFC Fans on the top. He is a foreign trained Electrical
Engineer, brought in new technologies for fan manufacturing from developed countries and improved G.F.C.
Company Profile
Introduction
General Fan Company (Pvt.) Ltd. was formed in 1954 as a small manufacturing unit for electric fans. The
company grew rapidly from its modest start because of the quality of its products. The company was one of the
major exporters of fans in 1960's to Iraq. However, the company was in trouble in late 1970's due to differences
in its partners. The present management took over the company in 1978 and Engineer Muhammad Ilyas took
over as Chief Executive of the company. Under his dynamic leadership the company grew rapidly and G.F.C.
Mr. Muhammad Ilyas, the Chief Executive who is a foreign trained Electrical Engineer, brought in new
technologies for fan manufacturing from developed countries and improved G.F.C.
Machines were introduced in 1982. Automatic Winding Machines were brought from
Taiwan in 1985. A Japanese made modern Enameled Wire Manufacturing Plant was
installed in 1987 for the manufacturing of quality enameled copper wire for own consumption as well as for the
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sale in the local market. Plastic Injection Molding Machines were installed in 1993 to manufacture own plastic
parts for plastic fans like Exhaust Fans, Bracket Fans, Circumatic Fans and Table Fans.
A modern tool room was set up for the manufacture of Dies, Molds and Models etc. The tool room consists of
Wire Cut Machines, EDM Machines, Surface Grinders, Cylindrical Grinder, Shaper Machines, CNC Milling
Automatic Rotor Balancing Machines were introduced in 1995 to further improve the quality of fans. Modern
Continuous Stamping Presses were installed in 1997 for manufacture of motors of all type of fans such as
Ceiling, Pedestal, Bracket, Exhaust and Circumatic Fans etc. Slitter Machine for slitting the electrical steel sheet
The company started manufacturing Washing Machines in 1996. Due to its quality and excellent finish the
product has become an instant success. Gas & Electric Geysers are being manufactured since year 2000.
The Chief Executive Mr. Muhammad Ilyas is a pioneer in the export of electric fans from Pakistan. To initiate
the export from Pakistan he attended an International exhibition for electrical appliances in 1993 in Abu-Dhabi.
The company also participated In many trade delegations as well as exhibitions arranged by Export Promotion
Bureau and Federation of Chamber of Commerce & Industry In Bangladesh, Yemen, Saudi Arabia, Dubai,
Bahrain. Qatar, Sudan, Egypt, U.S.A. etc. G.F.C. was the first Pakistani company to export fans to the Middle-
East. G.F.C. Fans became an instant success due to their quality and durability in all the markets where these
were introduced.
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General Fan Company has also set up a unit to manufacture capacitors used in electric fans. Washing machines
and motors. Mr. Muhammad Ilyas (Chief Executive) and Mr. Muhammad Ijaz (Finance Director) are always on
the look out for the latest technology for manufacturing of electric fans as well as for corporate management of
the company.
Now G.F.C. has established a new Computer department which keep its Executives update about any inquires.
This shows the interest of management not only in manufacturing technology. but they also know the
importance of information technology. G.F.C. has stepped in this Millennium fully equipped with
G.F.C can rightly claim that they have all the best technologies in its workshops and in office which are
Our products are now of International Standard, and we are truly an International Company. Our 600
General Fan Company (Pvt) Ltd. is a pioneer in the export of electric fans from Pakistan. To initiate the export
from Pakistan we participated in International exhibition for electrical appliances in 1993 in Abu-Dhabi. The
company also participated in many trade delegations as well as exhibitions arranged by Export Promotion
Bureau and Federation of Chamber of Commerce & Industry In Bangladesh, Yemen, Saudi Arabia, Dubai,
Bahrain. Qatar, Sudan, Egypt, U.S.A. etc. G.F.C. was the first Pakistani company to export fans to the Middle-
East. G.F.C. Fans became an instant success due to their quality and durability in all the markets where these
were introduced.
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Industry
The people or companies engaged in a particular kind of commercial enterprise; "each industry has its own
trade publications"
Electric Fans
Fans have valuable uses both in the home and at work. Keeping cool when it's hot out makes everyone's
lifestyle a little more enjoyable and installing ceiling fans or picking up a stand-alone model will surely help
you out. Enjoyment and breaking a sweat are not the only reasons for buying fans, however. Industrial fans can
promote health and safety by regulating air currents, and removing foreign particles that may be byproducts of
factory processes. Craftsmen should keep fans in their workspace to prevent dust inhalation.
Hospitals use fans to ventilate sick rooms and control the airflow to prevent the spread of diseases. Small fans
are also used in machinery to cool parts that are at risk of overheating. This includes computer fans, and fans
found in engines. Look for electric fans today that are in style, functionally sound, and will last a long time
There are now over five hundred fan manufacturing units operating in Gujrat, Gujranwala, Lahore and a few
other cities. Except for a few, the rest falls into the category of cottage industry. These small units from the real
backbone of this industry. They provide employment to a large number of people and all put together account of
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more than 90 percent of the domestic market.GFC fans is on the top of the list in product and quality products at
the moment.
Mission Statement
By Chief Executive of GFC FANS
“To produce excellent quality products G.F.C uses the most modern/high tech machinery like Capstan & Turret
Lathes, Progressing Stamping presses, Die Casting Machines, Injection Molding Machines, Automatic
Machines and Ovens Containing Conveyers for drying Stove Paint. With all this
premium quality Washing machines & Desert Coolers. In 1954, a small name
appeared on the horizon of the fan manufacturing industry in Pakistan. This small star was General Fan
Company. G.F.C began to grow due to its quality, which makes the G.F.C one of the leading manufacturer and
exporter of fans in Pakistan today. To produce excellent quality products G.F.C uses the most modern/high tech
machinery like Capstan & Turret Lathes, Progressing Stamping presses, Die Casting Machines, Injection
Molding Machines, Automatic Armature Winding Machines, CNC Wire Cut Machines, Spark Erosion
Machines and Ovens Containing Conveyers for drying Stove Paint.With all this latest machinery G.F.C. decided
to increase its' product line by manufacturing premium quality Washing machines & Desert Coolers.That's why
G.F.C. enjoys the confidence of millions of highly satisfied customers not Only in Pakistan but also in Saudi
Arabia, Qatar, Yemen, UAE., Sudan, Ghana, West Indies, Djibouti, Bangladesh, Nigeria, Kenya, Cameroon,
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Afghanistan, and all other Gulf Countries.G.F.C. installed copper wire manufacturing unit in 1988. G.F.C. is
also manufacturing its Own capacitors. G.F.C. were the pioneers in export of fans from Pakistan. G.F.C. have
got four Export Trophy Awards for Fans and other Electrical Products like enameled Copper Wire.
Through our Web Site, We'll try to make it easy for you to learn about Our Company, Our Technology,
Customer Care and Our Products. You are warmly welcome to visit this site.
Achievements
General Fan Company (Pvt) Ltd. is a pioneer in the export of electric fans from Pakistan. To initiate the
export from Pakistan we participated in International exhibition for electrical appliances in 1993 in Abu-
Dhabi. The company also participated in many trade delegations as well as exhibitions arranged by Export
Promotion Bureau and Federation of Chamber of Commerce & Industry In Bangladesh, Yemen, Saudi
Arabia, Dubai, Bahrain. Qatar, Sudan, Egypt, U.S.A. etc. G.F.C. was the first Pakistani company to export
fans to the Middle-East. G.F.C. Fans became an instant success due to their quality and durability in all the
G.F.C. has been getting the Export Trophy from FPCCI for the export of electric fans for many
years. The growth rate of fan export from G.F.C. has been continuously more than 100% per
1/3rd of the total fans exported from Pakistan are G.F.C. Fans. G.F.C. has large International
orders many times more than the previous years for the financial year 2001-2002 and we are
looking forward to export fans to all parts of the world including United States and Europe.
Water and Power development authority has issued the renewal of Registration in 1997.
ISO-9002 Certificate assures that Manufacturing Quality of Electric Fans are according to
International Standards. Pakistan Standard Institution has certified according to 1961 ordinance.
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The institution hereby grants to G.F.C. Fans. (Hereinafter called "the Licence") this Licence is used
as standard mark.
Engineer in Chief Branch has given the certificate of Enlistment/Registration dated: 23-2-2000 on
Contract agreement for supply of G.F.C. Fans for "Army Housing Directorate" at 30 April 2001 and
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Year Export Sales
US$
1997-1998 243,123.00
1998-1999 630,158.00
1999-2000 910,332.00
2000-2001 1,901,943.00
2001-2002 2,441,356.00
2002-2003 3,224,647.00
Total 9,351,559.00
Strategically Vision
The management and the workers of GFC FANS have a vision to supply in near future all types of
electric fans to all the countries of the world where fans are being used. We see ourselves as one of the
largest and most renowned fan manufacturing company in the world providing all types of fans to all the
countries according to their required specifications and needs. Our vision is to enlarge our market from
the present day Middle-East to whole of Africa, Europe, and America including South America, Central
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America and Caribbean. We believe that we have a unique product which has been developed by GFC
and no other country manufactures a pedestal fan like ours. This product is most useful in the hot
tropical humid climates. We want to mark this product throughout the world and we foresee this product
to dominate the entire International market. We want to set up an excellent after-sales-service and spare
parts supply service to each and every country. We also want to set up home service centers throughout
the world. We believe that within 10 years we can achieve an export target of US Dollars
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Information needs of the company
Following are the main departments of the any organization GFC fans needs to brought in this set up in
operational, managerial and executive levels and their duties are also mentioned downwards
Operational Needs
Under the IS
COO
Chief Operations
Officer
• Manages Operations
• Allocates Resources
Managerial Needs
CIO
Chief Information
Officer
• Manages Accounting & Finance
CFO
Chief Financial
Officer
• Manages Accounting & Finance
CEO C
hief Executive
Officer
• Manages External
Stakeholder Relationships
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• Sets Strategic Direction
Support a wide range of predefined, daily work activities of individuals or groups (e.g. MS Word)
Collaboration System
Enable People to communicate, collaborate, and coordinate with each other (e.g. email
Support the interaction between the firm and its customers (e.g. sales force automation or call center
technology
Electronic Commerce
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Enable customers to buy goods and service from a firm’s website. (www.amazon.com
Support and integrate all facets of the business (e.g. planning, manufacturing, sales, etc.)
INDUSTRY ANAYLSIS
External environment is related to find out the forces that are most likely to influence the firm’s actions and
future performance:
Domestic Competitors
Economic
Political
Cultural
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Technological
Legal forces
Actors
Key stakeholders
In the international market GFC fans faces the big names as competitors from Japan, China, America,
Malaysia and India are the big name in Fans manufacturing. GFC fans is the only industry in Pakistan
who take the tender for export to USA recently. The buyer of the USA shows the confidence on this
GFC fans also exported their fans in the England. The recent export leads was about 4,560.00$ that was
the first time when a GFC fans were export their fans to UK. The changing temperature of the world
more fans and in the international market GFC fans is not a very big name as to beat Japan but they are
Currently they are exporting their products in the following counties and the export
leads are also given to analysis the production power and sales of the industry
In Arab Countries there is a big demand for the GFC fans because of the quality, cheap prices, &
goodwill. GFC fans are exporting their products in the following countries.
The leading exports are made to Bangladesh. Other countries details are also given below
Bangladesh 4,439,026.00$
Africa 195,077.00$
West Indies 4,810.00$
Afghanistan 183,287.00$
England 4,560.00$
Bangladesh is the very attractive and big market of fan industry for GFC fans because there is no a big name in
the manufacturing of the electric fans at all. They only can afford the fans made by Pakistan or India that’s why
they depends on these two countries for importing of fans due to better quality and cheap price GFC fans suites
their tastes and it also fulfills the needs or demand of the locals.
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Bangladesh, Yemen, Saudi Arabia, Dubai, Bahrain. Qatar, Sudan, Egypt, U.S.A. etc. G.F.C. was the first
Pakistani company to export fans to the Middle-East. G.F.C. Fans became an instant success due to their quality
G.F.C. had participated in “SAITEX” as the Chief Executive of the company, Engineer Mohammad Ilyas
was himself present at the stall. During this exhibition the company secured handsome export orders from
G.F.C begins exporting its fans to Mozambique. G.F.C. is delivering its cool breeze to the people of South
Attaining the highest recognition G.F.C on its consecutive 4th year has achieved 26th Export Trophy
Award.
G.F.C being the most popular brand as for the electric fans in Bangladesh most of the fan manufacturers
in Bangladesh are using “GFC” trade mark beside the manufacturers of China who are exporting their
G.F.C. has been getting the Export Trophy from FPCCI for the export of electric fans for many years. The
growth rate of fan export from G.F.C has been continuously more than 100% per annum for the last 5
years. 1/3rd of the total fans exported from Pakistan are G.F.C. Fans. G.F.C has large International orders
many time more than the previous years for the financial year 2001-2002 and we are looking forward to
and Europe
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Mr. Muhammad Ilyas receiving Export Trophy from General Pervaz Musharaf.
Economical Situations
The economic position of the electrical fans market is worse the prices of the raw material is disturbing the
whole economic chart of the GFC fan. The price of the essential raw materials used in production fluctuates
In the reign of Ex-Prime Minister Nawaz sharif Industries grows a lot because he was also a industrialist he
know the problems of industry and other hurdles. He really sports the industry. He give great importance to this
sector because no doubt this sector is mostly GFC fan is the great represented of the Pakistan in the
But now things are going in the favor of banking only because of Prime Minister Shoukat
Industries.
Material price raised and fluctuate in the daily routine of production so how a cost can be mange if this will
happen.
For instance: a copper, which is use in the fan manufacturing goes up to hundred present,
Econmic instability may couse the GFC fans to go down because GFC is a big representor of the Pakistan if
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economic problems will occur defiantly it will make problem for fans industry .
They can influence the economy of Pakistan but without the support of the Government it is not possible .So,
Government should encourage that sector to take their participation in the economy of Pakistan.
Political Situations
Political instability is not a good sign for fans industry . Because with continuous changing in the politicians
When new man comes to power he will make the changes according to his view points he will make the
changes in the budget and other trade polices he can make a indifferent law about import and export of the
electric pasts.
So, political conflicts may cause the GFC fans bad performance
For instance: GFC fans make the dealing with some foreign enterprises a new reign comes and they change the
polices that electric fans industries have to pay these duties on this kind of imports.
There is a lot of problems which can be arise with the continuous political problems, And no doubt in the
Pakistani political position always affect the GFC fans because no Government is able to complete the time of
their reign.
People continuously changes in the higher level and their polices as well which disturbs the GFC fans to carry
Cultural Environment
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The cultures of the different areas may affect the GFC fans products and sales. In Euroup the cultures are
fans which through a low air but looks nice when they are instilled in to the room. Because they do not need
high speed fans due to their cold temperature. But in some areas like Bangladesh, Dubai, Saudi Arabia & Africa
etc they need the products with high speed and better quality.
At some places people only likes to install the split units instead of electric fans because they need cooling
So, the cultures and the environment will defiantly affect the sale and service of the GFC fans but they cannot
can make change they have to make their products which fulfils the demand of that specific culture in that way
Technology
The new technology is a threat for GFC fans and all the other sectors as well because in the market a product is
based on the technology if some body introduced the new technology for Fans then GFC fans also have to
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A new technology can be very useful for them because in the improvement in the technology the quality of the
So, Technology plays very important role in the success of the industry. If GFC uses the technology that other
To produce excellent quality products G.F.C uses the most modern/high tech machinery like Capstan & Turret
Lathes, Progressing Stamping presses, Die Casting Machines, Injection Molding Machines, Automatic
Armature Winding Machines, CNC Wire Cut Machines, Spark Erosion Machines and Ovens Containing
With all this latest machinery G.F.C. decided to increase its' product line by manufacturing premium quality
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Paint Drying Oven for Ceiling Fans
Legal forces
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Sometimes a legal force outside of the industry affects industry badly. The Pakistani laws do not allow this kind
The budget of the industrial sectors always a alarming for GFC industries becomes sometimes prices of the raw
Trade Policy
Before I come to the specific initiatives in the new Trade Policy, it will be appropriate to give you an outline of
strategy for the current year. The main elements of this strategy are :
Region-specific strategy
Incentivization of exporters
Value addition
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Who are the firm’s present/future customers
‘’The Ceo of the G.F.C. FANS tells that they have to capture the worlds market of fans and they are making
their efforts as well for this cause .They are frequently takes a past in the international Trade exhibition they
represent their country to find out the new buyers in USA, Canada , and in Euroup The mission of G.F.C. FANS
is to produce such quality products which provide entire satisfaction to all our customers the world.’’
That's why G.F.C. enjoys the confidence of millions of highly satisfied customers not Only in Pakistan but also
in Saudi Arabia, Qatar, Yemen UAE., Sudan, Ghana, West Indies, Djibouti, Bangladesh, Nigeria, Kenya,
As every company may have their competitors here GFC FANS also faces the force of completion.
According to the companies CEO they said domestically there are few names in the list of competitors
Pak Fans
Metro Fans
Royal Fans
These are well reputed in market these above comes under the A category of electric fans by Quality, Project
Pak fans have a very good demand at domestic & international level a market they export their fans in bulk.
That’s why Pak fans won the export through this year. Pak fans now expanding their setup they comes up with
the new product with different name WAHID Fans which is under the management of the Pak Fans. This idea
worked for Pak fans in foreign market and domestic market as well they change the designs and quality to
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Metro Fans are the emerging name on the horizon of fans industry they export the fans in bulk. But still they are
not able to beat Pak Fan or GFC Fans. But they have potential and now they are in the position to beat these
companies.
Royal Fans are well known for their quality their products are costly but there is no compromise for quality. So,
we will discuses the Metro fans as capacitive because of their well repute and achievements in the world market
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METRO FANS
Double Action Bracket Fans, Table and Circumatic Fans which display their professional expertise, skill and are
METRO Hi-Tech has most modern equipment imported from Japan, computer controlled latest technology
METRO Quality Products have been awarded Certification ISO-9002:1994. Certificate No. Q-SC-5755 DT
Saudi Arabian Standard Organization (SASO) under International Conformity Programmed by Intertek Testing
Centre (PSI-1).
(M.E.S.)
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They have met all the above quality certifications criteria due to our highly qualified, experienced and devoted
operational staff under the supervision of professionals, supervisors & inspectors under secure working
29 Years in Export Now also available in PAKISTAN" They export their products to Bangladesh, Sri-Lanka,
U.K, Singapore, Dubai, Saudi Arabia, Kuwait, Oman, South Africa, Nigeria, Yemen and Pakistan
CEO Message :.
“On behalf of METRO Hi-Tech (Pvt.) Ltd. Formally Known as UNIS Industries (Pvt.) Ltd. we have the great
pleasure in presenting ourselves as the pioneers in Hi-tech, State- of-Art & leading
Manufacturer in Asia.
Our goal is to provide you useful information about our company that we hope makes it easier for you to do
Being the pioneers of this business here, established over 29 years ago with the prime objective to offer a
comfortable and reliable products to all our highly valued clients. We are proud to say that the key to our
success is an unfailingly kept promise to our clientele by providing excellent customer service, competitive
Satisfaction by our highly trained staff who share a genuine commitment to professionalism.
At this site, you will discover all about our products, as well as our courteous and resourceful staff. Feel free to
browse around this site. If you have comments or questions about our products or services, or simply need more
information and want to contact us, click on the Feedback button on any page within this site.
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Thanks for visiting and we look forward to serve you.
Chief Executive
41 International Dealers
310 Distributors in Pakistan
7 Factories
5 Display Centers
1 Head Office
7 Sub Offices
5 Regional Offices
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So, all that information about metro shows that they have a Force and Potencial to beat any product in the
market but they have some problems in managerial and other departments which makes them under the GFC
Fans .GFC Fans are ahead only by his consistency and foresight. But in the coming years may be this product
There are five main force from which a industry may have the Advantage, Threat, Opportunity or weakness
These five forces of competition include Direct competitors, Substitute products, Customers, Suppliers, and
new Entrants
A SWOT analysis is designed to identify the strengths and weaknesses of the company (internal factors) and the
opportunities and threats for the company (external factors). A SWOT analysis is often a good starting point
General Fan Company (Pvt) Ltd. is a pioneer in the export of electric fans from Pakistan. To initiate the export
from Pakistan we participated in International exhibition for electrical appliances in 1993 in Abu-Dhabi. The
company also participated in many trade delegations as well as exhibitions arranged by Export Promotion
29
Bureau and Federation of Chamber of Commerce & Industry In Bangladesh, Yemen, Saudi Arabia, Dubai,
Bahrain. Qatar, Sudan, Egypt, U.S.A. etc. G.F.C. was the first Pakistani company to export fans to the
Middle-East. G.F.C. Fans became an instant success due to their quality and durability in all the markets where
GFC Fan is the first Pakistani company who got the opportunity for exporting their fans to USA. They got the
The Chief Executive Mr. Muhammad Ilyas foreign trained Electrical Engineer brought in new technologies for
fan manufacturing from developed countries and improved G.F.C. products in a continuous process. He brought
in the new opportunities for their industry to make their products of high quality by installation of new
Automatic Cap stain Lathe Machines and Die Casting Machines were introduced in 1982.
A Japanese made modern Enameled Wire Manufacturing Plant was installed in 1987 for the
manufacturing of quality enameled copper wire for own consumption as well as for the sale in the local
market.
Plastic Injection Molding Machines were installed in 1993 to manufacture own plastic parts for plastic
fans like Exhaust Fans, Bracket Fans, Circumatic Fans and Table Fans.A modern tool room was set up
for the manufacture of Dies, Molds and Models etc. The tool room consists of Wire Cut Machines, EDM
30
Machines, Surface Grinders, Cylindrical Grinder, Shaper Machines, CNC Milling Machines and Copy
Milling Machines.
Automatic Rotor Balancing Machines were introduced in 1995 to further improve the quality of fans.
Modern Continuous Stamping Presses were installed in 1997 for manufacture of motors of all type of
fans such as Ceiling, Pedestal, Bracket, Exhaust and Circumatic Fans etc. Slitter Machine for slitting the
The company started manufacturing Washing Machines in 1996. Due to its quality and excellent finish
the product has become an instant success. Gas & Electric Geysers are being manufactured since year
2000.
GFC Fans is not having monopoly on the market they have the threats from different factors. Followings are
Competitors Achievements
Metro fans, they export their products to Bangladesh, Sri-Lanka, U.K, Singapore, Dubai, Saudi Arabia, Kuwait,
Pak Fans having a strong market in Pakistan their life time guarantee and service making them a unique they
have a very good market approach at domestic level. They are exporting their fan in Bangladesh, Dubai, Saudi
Arabia ,Iran now starts to export in eruption countries. They are getting the confidence of the international
buyers soon they can beat Pak fans in all field because have potential to achieve this target.
The technology using by the competitors in also improving Metro, Pak , & Royal Fans have a fair plant
installation. Royal and Pak Fans are now importing the machinery from china for production of copper wire at
Strengths:
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GFC fans are the largest fans manufacturing company they are also export in bulk which earns the heavy
GFC fans is the only Pakistani firm which exports their fans in USA.
GFC fans uses the most modern/high tech machinery like Capstan & Turret Lathes, Progressing
Stamping presses, Die Casting Machines, Injection Molding Machines, Automatic Armature Winding
Machines, CNC Wire Cut Machines, Spark Erosion Machines and Ovens Containing Conveyers for
GFC Fan has become the first Pakistani Fan manufacturing company, which has secured approval
to market its Electric Fans in USA (American) market. According to Export Promotion Bureau (EPB),
General Fan Company Ltd., of Gujrat has obtained "Underwriters Laboratories Incorporation" (ULI)
certificate USA to market its Pedestal and Stand Fans over there. Company’s Chief Executive Haji
Muhammad Ilyas has told to this scribe that securing ULI certificate and Export Trophy awards was
G.F.C. installed copper wire manufacturing unit in 1988. G.F.C. is also manufacturing its Own
capacitors. G.F.C. were the pioneers in export of fans from Pakistan. G.F.C. have got four Export Trophy
Awards for Fans and other Electrical Products like enameled Copper Wire.
GFC fans is giving the employment to more then 1000 people in his industry
Through Web Site, you can know about company’s status and also can place the orders ,The pictures of
the GFC fans are placed on the web site to make choice for you purchasing.
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G.F.C. enjoys the confidence of millions of highly satisfied customers not Only in Pakistan but also
in Saudi Arabia, Qatar, Yemen, UAE., Sudan, Ghana, West Indies, Djibouti, Bangladesh, Nigeria,
Now G.F.C. has established a new Computer department which keep its Executives update about
any inquires. This shows the interest of management not only in manufacturing technology. but
they also know the importance of information technology. G.F.C. has stepped in this Millennium
fully equipped with manufacturing and information technology for Corporate Management and
Marketing
Leadership of the firm is affective because Mr Ilyas is a technical Engineer he knows their business
G.F.C claim that they have all the best technologies in its workshops and in office which are available for
General Fan Company has also set up a unit to manufacture capacitors used in electric fans. washing
machines and motors. Mr. Muhammad Ilyas (Chief Executive) and Mr. Muhammad Ijaz (Finance Director)
are always on the look out for the latest technology for manufacturing of electric fans as well as for
Weaknesses
Company actually fails to produce any emerging new product which other companies do not have there
This company has the great setup and these weaknesses can be removed by better strategy or planning. They
should come up with the new product but with the same name through getting the services of Information
System.
DBMS data base management system should be brought in. that is a system which can be very handy in
mange’s the data base files or records of the company in a well mannered form .
We recommend them the IS system by using IS system this firm can touches the new heights of success
And there is one thing which I think very important is innovation in the
Industry they should introduce a new product in the market to attract the new buyers.
But to launch this product they need to get the services of IS system for excellent
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Results.
The company can meet their annual target by making estimation through DBMS
Systems. Data base management system is a very unique way to make the reocords
of the company
By utilizing the strengths through IS system GFC Fans can be indifferent from the
the other sectors they have a great technology which needs better planning to use
They should brought in the Information Technology and computer based Information
Information Technology
Any computer-based technology that provides information for use by persons or machines to make decisions
or control processes
By keeping aside of IS they should introduce the research department for new research in the fans industry
A new emerging product should be launched by GFC Fans to attracts the new market and customers in the new
place.
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It can only happen if there were a research department will made by them. The innovation in the fan industry is
the necessary of the current era. People are tired of to see old fashioned fans they want a new look a new though
about fans.
As a Modern Fans companies (Canada) doing they introduced the latest technology in the fans area their models
We present to the GFC fans a new format for developing the quilty control in the industry. That is a 8-D
worksheet formot which will essential for them to identify the problems of the industry.
Automation
Providing support to complete a task faster, more cheaply, and perhaps with greater accuracy and/or consistency
Providing support to improve day-today operations by creating, acquiring, and transferring knowledge
Achieving Strategy
Providing support in a way that enables the firm to gain or sustain competitive advantage over rivals
That is the great improvisation to solve the quality control or problems of the industry in visit they like our
search and decided to make changes in it according to their needs and then use this for quality research
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In down wards a worksheet is shown which we got from the search on the internet we found this useful for fans
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Tracking Number: Customer Number: Response Due Date:
8-D is a quality management tool and is a vehicle for a cross-functional team to articulate thoughts and provides scientific determination to details of
problems and provide solutions. Organizations can benefit from the 8-D approach by applying it to all areas in the company. The 8-D provides
excellent guidelines allowing us to get to the root of a problem and ways to check that the solution actually works. Rather than healing the symptom,
the illness is cured, thus, the same problem is unlikely to recur.
Step 0 1 2 3 4 5 6 7 8
Actio The Planning Establishi Problem Developing Identifyin Identifyin Preventin Recognizi
2B
n IS
Stage ng the Definition Interim g&IS NOT g g ng Team
Implemen
Team / Containme Verifying Permanen t Recurrenc Efforts
Who
What type of problem is it? What does not have the problem?
d
a
What has the problem (part id, lot #s, etc)? What could be happening but is not? t
i
n
What is happening with the process & with containment? What could be the problem but is not? g
P
Do we have physical evidence of the problem? C
A
The
WhyPlanning Stage: (degraded performance)? Is an Emergency Response Action Needed?
Why
Where was the problem observed? Where could the problem be located but is not?
proceed.
Establishing
Where does thethe Team:occur?
problem Team Goals:
Where else could the problem be located but is not?
Establish a small group of people with the process/ product
1 knowledge, allocated time, authority and skill in the required
technical
When wasdisciplines tofirst
solvenoticed?
the problem and implement Team Objectives:
When
the problem When could the problem have been noticed but was not?
corrective actions.
Department
When has it been noticed since?Name Skills
Responsibility
How Often How Much/ Many
Quantity of problem (ppm)? How many could have the problem but don’t?
How much is the problem costing in dollars, people, & time? How big could the problem be but is not?
What is the trend (continuous, random, cyclical)? What could the trend be but is not?
2C Problem Description
(based on the information gathered so far, provide a concise problem description)
Part Number(s):
39 Customer(s):
List all of the data and documents that might help you to
define the problem more exactly?
Developing Interim Containment Actions
Temporary actions to contain the problem and “fix” until permanent correction is in place - document actions in Action Item Table
3
Problem
Method
Environment Measurement Environment Measurement
Method
circle the most likely contributors (a maximum of three) from each side.
4B 5 Why Analysis
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4C Action Plan
Based on the team’s discussions. Begin to complete the Root Cause Action Plan to verify and validate the root causes and test the escape point. Document
this on the Action Item Table
Preventing Recurrence
determine what improvements in systems and processes would prevent problem from recurring. Ensure that corrective action remains in place and
successful
7
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7B Review the following documents / systems
Completion Date
Document Who Responsible
Planned Actual
Design FMEA
Process FMEA
Gages
PPAP
Was this problem solving exercise effective? Has it been verified with a follow-up?
Yes
Signature / Title / Date Findings
No
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Action Item Table
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Comparative analysis of the alternatives and options
Before developing the alternatives, this section should identify and evaluate the organization’s
“The management and the workers of GFC FANS have a vision to supply in near future all types of
electric fans to all the countries of the world where fans are being used. We see ourselves as one of
the largest and most renowned fan manufacturing company in the world providing all types of fans
to all the countries according to their required specifications and needs. Our strategy is to enlarge
our market from the present day Middle-East to whole of Africa, Europe, America including South
America, Central America and Caribbean. We believe that we have a unique product which has
been developed by GFC and no other country manufactures a pedestal fan like ours. This product is
most useful in the hot tropical humid climates. We want to mark this product throughout the world
and we foresee this product to dominate the entire International market. We want to set up an
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to each and every country. We also want to set up home service centers throughout the world. We
believe that within 10 years we can achieve an export target of US Dollars 40 Million”
The Nutshell of the strategy is just to expand the setup. They just want to cover all the world by
In our visit of GFC Fans they uses the same approach as their CEO used.
They point out the following Strategy steps which a GFC fans wishing to act upon
Finding new market in the world like Middle-East to whole of Africa, Europe, America
Installation of copper manufacturing machinery at for low cost copper wire production
Eye on the competitors movements and achievements to over take and judge the
competitive force
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Comparative Analysis of the Company’s Development/Successfulness
The grade of strategy’s successfulness is Very good. But it should be the excellent
The strategy is useful for the company in the production area they have excellent
Technology for producing the low cost products at high quality. They continuously plans for the
new technology to meet the up coming situations. We examined that the CEO personally a
technical engineer that’s why he concentrate more on the technology instead of the other factors
of the strategy. He brought in the new opportunities for their industry to make their products of
high quality by installation of new machinery for sake of Fans manufacturing.They have great
opportunities to occupy the world market they have a platform to rock in the world. As recently
they got marketing opportunities in the USA this is a big achievement still now company take that
opportunity.
The implementation of strategy is good they are effient in making the strategy possible.
Effectiveness of the strategy can be judge by the Achievements of the company which mentioned
earlier.Company has some weakness such as in Management and quality control. In our visit and
analysis of the company we came to know and conclude this point according to information
development the company who have the following weakness can be a big enterprises by
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Implication of information system is poor.
• Using IS to create/support business strategy is the most effective approach creating the most
business value
• Strategic IS systems are by nature hard to replicate just as are good business models
• Strategic IS systems are typically custom built and are integrated to support the business
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Final Recommendations
We examined earlier the weak ness’s of the GFC fans to overcome these weakness like
So the IS system can overcome these problems by identifying the levels of the organizations.
Provide analysis tools and databases to support quantitative decision making (Multiple)
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Transaction Processing Systems
Expert Systems
Mimic human expert in a particular area and provide answers or advice (Operational
Support the activities within a specific functional area of the firm (All
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A DBMS Data Base Management Systems Advantages
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RISK for DBMS SYSTEM
GFC industries are producing fans , Washing machines and copper wires
Air coolers , etc that thing deviate the concentration so all the department should be separate
their should not any link between them in that way they can easily judge the position of the
Fans , Washing Machines , Air Coolers etc but if they treated at the same time by same person
then the confusion must be arise. The each should hold by the expert of that trade.
Risks
If these departments treated separately then the cost of men power and utilities shall be on
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Implementation Plan
(Action Plan)
A new product should be introduce in the market here we will discuss that how GFC Fans can start
their work on it or how the plan will be made for this purpose. A
Strategic Plan
Key Factors
If a company wants to make this product valuable and famous in the market they have to follow
the these factors which are essential and should be kept in mind while introducing the new product
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• Delivering superior customer service
To make this thought they should not hesitate to take help from overseas industries
Like Modern fans is a company who took the first step in the revolutionary fans
GFC fans no need to have a extra new resources they have great technology to produce such
technology
1) In the current situation of Pakistan the electricity is the big problem for Government and
People. The temperature of the Pakistan is very warm. The load shedding is the routine thing
people die due to warmness. When WAPDA turns off the light its becomes the hell for the
people .Those who have good financial position they purchase the Power supply generators which
So, ordinary person suffers a lot there is a need for Rechargeable fan which
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Can perfume the duty minimum 2 or 3 hours to make the comfort the ordinary as well as extra
Most importantly that is the need of the people if you say somebody there is a charge able fan in
the market people will run to market to purchase this fan because the warmness is unbearable
.And a chargeable fan may afford all class of people .That is the need of every home, office,
Bazaar etc
That is very effective product in the Pakistan it best fits in the current situation where electricity
becomes the unique thing it needs to store in such a chargeable fan by the people to feel comfort
from the warmful atmosphere of Pakistan not in Pakistan it can be used in the overseas market as
well like in Africa, Dubai, Saudi Arabia the temperature is to high. But question Aries’s for that
there is no problem of electricity then why they need this product? Good question, for example:
They can use this product on outdoor programs like Picnics, can be use to cook Barbie Qs food
which people of Arab like to cook in the deserts. They can keep them with them while going on
the picnic spots. There is a lot of benefit for this improvisation but the only requirement to make
this product is quality. It should have a good quality product to go on the top other wise that will
flop. The consistency, performance & better researches are required in the production of these
fans GFC fan who is the best with the technology can maintain its quality CEO Mr. Ilyas is
technical engineer mind he can make this product .That will increase the goodwill of the industry
at all the levels that they produced some unique thing. In that way the GFC Fans can make their
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monopoly until any other firm stole their idea of rechargeable fan. That is the great opportunity
Future Recommendations
GFC Fans is the well established company they are good with
technology but they are not so efficient with external environment and
more investment in that department that is a risk taking thing but their regards is beneficial for
In our visit of GFC Fans the a big thing which we feel is missing is that Research
There is no proper research going on there. They only tends to produce the fans on old school of
thoughts the new school of thoughts is totally neglected they should work on these areas
. We recommend them to assistance in that department they should take foreign collaboration.
They should make a Alliance with another firm Modern Fans (Canada).
This company is very good with research and innovations some highlighted achievements of that
company is given blow GFC Fans should adopt their strategy of innovation in the future I am
I wish them I and my team would be looking forward your firm in the next year a following
qualities
magine the fan of the future. Here are some of the features he sees on the horizon.
With their bird's-eye view, ceiling fans will make ideal housing for the home's security devices,
Fans work by evaporative cooling, so they're really only effective when people are present.
Proximity sensors will keep the units whirling only when the room is occupied.
Outdoor fans are increasingly popular. The next step: built-in insect repellents. Coatings on the
bulbs will react with a fan's fluorescent light to produce the repellent.
Fan lighting will continue to get more sophisticated. In one scenario, fluorescents provide ambient
Fans are efficient, but the government wants better. Aerodynamic arched blades, made from
lightweight graphite, will push more air using fewer watts, in accordance with the EPA's ever-
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Conclusion
That was the great opportunity for us to learn something about the business field.
In a visit of GFC they were cooperative with us. We are especially thankful to their CEO
A Forman for production was very active person he hold their fans department
efficiently he told us that GFC Fans daily production is 2000 fans at one shift
You can imagine the production rate and demand of that product through there
productions. They give there product at cheap rates with high quality and guaranteed.
They machinery is excellent the wire used in production of the fans manufactured by the
We took a product GFC fans in the whole market because of our interest in that industry.
The entire project and discussions are well organized and proper treated separately in
detail.
GFC Fan is a product which is famous not only in the Pakistan but in overseas market as
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And leader. They are not far above from their competitors the Royal fans is also a very
good name in quality product. The only thing which we were missed a lot in all the Fans
industry of GFC is Innovation they are not progressing in that department. They need to
work in this department. Their strategic and managerial staff is not highly educated they
The GFC fans industry is a big name in Pakistan but they have to change their strategy
The GFC fan production is more then any other company. There men power is also
ahead. Overall all the analysis said that this is a good company with some weakness. But
these weaknesses are not a worse for them but if they try to improve their weakness they
GFC Fans accepts that our visit will encourage them and our ideas are good they said we
will work on them in the near future. That industry is no doubt the proud of the Pakistan
because its progress and achievement is not a slave of any foreign collaboration they
made progression by their own self. We conclude after having the market visit and GFC
visit, GFC Fans are best in Pakistan & Can be Best in the world if they work on the
strategy given by our team. If they follow our idea and strategies they might be can
improve their self a lot of our best wishes are with them
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References
http://www.google.com
http://www.gfcfans.com
http://www.metrofans.com
http://www.Thisoldhouse.com
http://www.TheQualityPortal.com
http://www.Modernfans.com
Appendix A
You can verify, clarify all the organizational charts, diagrams, lists, tables, photos from the
diagram and pictures and other material for project is taken from this web site
The charts for Metro fans are taken from their own web sits mentioned in references.
The Google search engine and GFC visit was very essential in to help in the project.
The CEO meeting helps us to know about their ideas and strategy about the future ,
Appendix B
The 8-D Worksheet Quality control system can be verified from the give web address
http://www.TheQualityPortal.com
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