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Gretchen Pierce has over 10 years of experience in communications, marketing, and editorial roles. She currently contributes blog posts to AustinMoms.com and volunteers at local mom events. Previously, she managed communications as the Manager of Communications at UT Austin, coordinated online campaigns and magazine content as an Assistant Editor at the National Wildlife Federation, and copyedited reports as an Editorial Assistant. She has strong skills in Adobe Creative Cloud, content management systems, and Microsoft Office. Gretchen holds a BA in French and Psychology from the College of William and Mary.
Gretchen Pierce has over 10 years of experience in communications, marketing, and editorial roles. She currently contributes blog posts to AustinMoms.com and volunteers at local mom events. Previously, she managed communications as the Manager of Communications at UT Austin, coordinated online campaigns and magazine content as an Assistant Editor at the National Wildlife Federation, and copyedited reports as an Editorial Assistant. She has strong skills in Adobe Creative Cloud, content management systems, and Microsoft Office. Gretchen holds a BA in French and Psychology from the College of William and Mary.
Gretchen Pierce has over 10 years of experience in communications, marketing, and editorial roles. She currently contributes blog posts to AustinMoms.com and volunteers at local mom events. Previously, she managed communications as the Manager of Communications at UT Austin, coordinated online campaigns and magazine content as an Assistant Editor at the National Wildlife Federation, and copyedited reports as an Editorial Assistant. She has strong skills in Adobe Creative Cloud, content management systems, and Microsoft Office. Gretchen holds a BA in French and Psychology from the College of William and Mary.
February 2018 – present Austin, TX ● Contribute one to two blog posts per month to AustinMoms.com on topics including motherhood, family activities, and local businesses ● Volunteer at annual events for local moms and help promote Austin Moms on social media
Manager of Communications, The University of Texas at Austin October 2014 – November 2016 Austin, TX ● Coordinated communications for New Student Services (NSS), including publications, mobile applications, blog posts, videos, and emails, and created a new department website for the department ● Designed publications and graphics for print and digital use, and served as photographer at all orientation events ● Managed six social media accounts for NSS and the incoming freshman class, as well as a Facebook group for ~8,000 incoming students ● Developed consistent branding and strategic messaging for all orientation communications
Assistant Editor, National Wildlife Federation (NWF) October 2012 – February 2014 Reston, VA ● Coordinated online campaigns for Ranger Rick products and events, such as our first drawing contest and the release of our wildlife apps for kids ● Contributed to the development of NWF’s new kids’ website by participating in the planning and design phases of the project, migrating content, and creating new features ● Wrote two monthly magazine features for Ranger Rick Jr. m agazine, copyedited each issue, and performed research and administrative tasks
Editorial and Online Production Coordinator, NWF March 2011 – October 2012 Reston, VA ● Managed the kids’ section of the NWF website, including creating content and making design improvements ● Promoted Big Backyard and Wild Animal Baby magazines on social media outlets, doubled the number of Wild Animal Baby Facebook followers, and created a promotional video about the making of the magazines
Editorial Assistant, American Institutes for Research December 2008 – March 2011 Washington D.C. ● Copyedited various annual reports on education in accordance with established editorial style ● Supported the annual reports team by proofreading, researching, data checking, and formatting documents
TECHNICAL SKILLS
● Adobe InDesign, Photoshop, and Illustrator
● Basic HTML/CSS ● Content management systems (Drupal, Sitecore) ● Constant Contact ● Qualtrics ● iMovie ● DSLR photography ● Microsoft Office Suite
EDUCATION
The College of William and Mary, Williamsburg, VA
Bachelor of Arts, Double Major: French and Psychology, May 2008 GPA: 3.9 (Phi Beta Kappa and summa cum laude)