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ASUS Announces ZenFone 4 Family in Taiwan

ASUS hosts We Love Photo press event for Asia debut of ZenFone 4 Pro, ZenFone 4,
ZenFone 4 Selfie Pro, and ZenFone 4 Selfie

KEY POINTS

 ASUS launched the highly anticipated ZenFone 4 family at the We Love Photo
press event in Taiwan

 ASUS is the first mobile brand to launch an entire lineup of smartphones with
dual rear or dual front cameras

 Gong Yoo, Korean pop sensation, endorsed the ZenFone 4 family on stage at
the We Love Photo event in his debut as ASUS brand ambassador

TAIPEI, Taiwan, August 17, 2017 — ASUS Chairman Jonney Shih today unveiled the highly anticipated
ZenFone 4 smartphones — ZenFone 4 Pro, ZenFone 4, ZenFone 4 Selfie Pro and ZenFone 4 Selfie —
during the We Love Photo press event in Taipei. ZenFone 4 is the first family of smartphones to all
feature dual rear or dual front cameras, enabling users to capture the best photos in any scenario, at any
distance, and in any lighting conditions.

“With the ZenFone series, we have always been committed to enabling the best mobile photography
experiences and empowering consumers to capture every precious moment of their lives and easily
share them with their loved ones,” said Chairman Shih. “We are very excited to announce the availability
of the ZenFone 4 family.”

Vice President and President of Qualcomm Taiwan ST Liew showed his support for the strong
relationship between ASUS and Qualcomm Technologies, Inc. On stage, he said “It is a pleasure to work
with ASUS on the launch of their ZenFone 4 family of smartphones. ZenFone 4 Pro utilizes the latest
premium-tier Qualcomm Snapdragon 835 Mobile Platform which is engineered to support superior user
experiences in power efficiency, cutting-edge camera capabilities, and blazing-fast connectivity.”

Joining Shih on-stage to endorse the new smartphone line was South Korean pop sensation Gong Yoo.
The We Love Photo press event marked his debut as the new ASUS brand ambassador for the ZenFone
4 family. During an interview onstage, Gong Yoo discussed his experience with the new ZenFone 4
lineup and his expectations for the partnership with ASUS. “ASUS has created a very exciting and
innovative lineup of smartphones with ZenFone 4. Working on the first two commercials launched today,

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you can really see the unique benefits of each model based on their different story lines. I believe ASUS
will continue to break boundaries in the smartphone industry, and I am very excited to discover the new
possibilities we can create together.”

The smartphones announced on stage, including ZenFone 4 Max Pro which is designed to be the perfect
all-day photography companion and showcased in the demo area, will be launched first in Asia and then
extended to other markets worldwide.

ZenFone 4 series: We Love Photo

The ZenFone 4 Series smartphones are designed to provide the best mobile photography experiences,
with dual cameras that enable unlimited creative options and give users the freedom to capture their
world from multiple perspectives. The ZenFone 4 Series currently includes two models: ZenFone 4 Pro
and ZenFone 4.

ZenFone 4 Pro: 10X zoom, 8X light sensitivity, 6GB RAM

ZenFone 4 Pro is the ultimate expression of ASUS smartphone design, crafted to provide luxury in every
detail and engineered to deliver an unparalleled mobile photography experience. ZenFone 4 Pro features
an advanced dual-camera system designed to take mobile photography to new heights. Its main camera
is equipped with the industry-leading Sony IMX362 image sensor with a large 1/2.55-inch size, 1.4µm
pixels and a wide, f/1.7-aperture lens to capture brighter and clearer photos in low light. The dual-camera
system on ZenFone 4 Pro also has a 16MP camera with a 2X optical zoom and a 10X total zoom that
brings distant subjects closer, putting them in sharp focus while softening background details. Together
with the ASUS SuperPixel™ Engine that effectively increases captured light by up to 8X, and optical
image stabilization (OIS) that enables blur-free handheld exposures of up to 1/4 seconds, ZenFone 4 Pro
captures sharper, brighter and clearer photos at night and in low-light environments.

ZenFone 4 Pro is built on the latest Qualcomm® Snapdragon™ 835 Mobile Platform, which is designed to
deliver powerful performance and a responsive camera experience, while the Qualcomm® Adreno™ 540
GPU is engineered to provide superior performance for high-end mobile gaming. ZenFone 4 Pro also
delivers ultrafast network connectivity with the latest LTE Advanced features for cellular download
speeds.

ZenFone 4: Dual cameras, 120° landscape photos

ZenFone 4 is a 5.5-inch Android™ smartphone that evolves the ZenFone lineage with luxurious, crafted
design and delivers an unparalleled mobile photography experience with a dual-camera system that gives

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users the freedom to capture photographs from multiple perspectives. The dual-camera system features
a main camera with the flagship Sony IMX362 image sensor and a large, f/1.8 aperture lens that offers
incredible low-light performance to let users capture gorgeous photos at night or indoors, as well as a
120° wide-angle lens that enables users to fit more scenery and people in the frame for dramatic photos
and videos that capture a true sense of place.

Powered by the latest Snapdragon 660 and 630 Mobile Platform, ZenFone 4 delivers fast yet energy-
efficient performance for every scenario, and a high-capacity 3300mAh lithium polymer battery and ASUS
BoostMaster fast-charge technology keep ZenFone 4 going longer.

ZenFone 4 represents a major evolution in smartphone camera design, empowering users to rediscover
their world from different points of view and have more fun exploring and sharing with friends. ASUS
ZenFone 4 opens the door to unlimited photographic possibilities and puts professional-quality photos
within everyone's reach.

ZenFone 4 Selfie Series: We Love Selfie & Wefie

ZenFone 4 Selfie Series smartphones feature high-quality, dual front-facing cameras and intuitive yet
powerful image-processing software that enables users to easily capture beautiful selfies and super wide-
angle wefies with their friends in any scenario. The all-new SelfieMaster app lets users apply real-time
beautification effects to selfies, videos, and live-streams, and the camera's Beauty mode enables
professional-quality adjustments — such as skin softening, eye enhancement and facial-feature balancing
— with just a few taps. With its compelling combination of dual cameras and beautification features, the
ZenFone 4 Selfie series provides the best all-around selfie photography experiences, letting users have
fun, express themselves and portray the perfect version of themselves to the world.

ZenFone 4 Selfie Pro: 2X light sensitivity, 120° wefies, 4K selfie video

ZenFone 4 Selfie Pro — the flagship model of the ZenFone 4 Selfie series — has the world's most
advanced selfie camera, with a Sony IMX362 dual-pixel image sensor that has twice the number of light-
capturing photodiodes as conventional sensors of the same resolution, and the ASUS SuperPixel™
Engine that enables users to capture 2X brighter low-light selfies and astonishingly detailed 4K UHD
selfie video. 24MP1 DuoPixel™ camera technology uses the information captured by the sensor to
intelligently create one 24MP photo, resulting in beautiful, high-resolution selfies. ZenFone 4 Selfie Pro

1
24MP (12MP x 2) DuoPixel™ camera unit - Sony IMX362 12MP dual pixel image sensor

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also comes with a 120° super wide-angle wefie camera that makes it easy to fit multiple people or the
surrounding environment into the shot, perfect for social occasions and travel.

ZenFone 4 Selfie Pro is powered by a 64-bit, 2.0GHz Snapdragon 625 Mobile Platform with 4GB RAM
and desktop-grade Adreno 506 GPU, designed to deliver smooth and responsive camera performance for
superior photography experiences as well as run the latest apps and games with ease. ZenFone 4 Selfie
Pro is available in three beautiful colors: Rouge Red, Sunlight Gold and Deepsea Black

ZenFone 4 Selfie: Dual selfie cameras, 20MP selfies & 120° wefies

ZenFone 4 Selfie features dual, front-facing cameras, including a high-resolution, 20MP main selfie
camera and a 120° super wide-angle wefie camera. A Softlight LED flash delivers the perfect amount of
fill light in low-light conditions, softening skin texture and bringing out true skin tones to make selfies look
their best. Users have additional photo-enhancement effects with the ASUS-exclusive SelfieMaster app,
which applies beautification effects in real-time, letting users preview the results and even apply them
while shooting video or live-streaming on their favorite social-networking sites.

In addition to its dual selfie cameras, ZenFone 4 Selfie features a rear, high-resolution 16MP camera with
fast, phase-detection autofocus for capturing every precious moment with vivid clarity and stunning detail.
Powered by the Snapdragon 430 Mobile Platform, ZenFone 4 Selfie comes with a triple-slot tray that
accommodates two SIM cards for dual data connections with speeds of up to 150Mbps and an additional
MicroSD slot to expand storage by up to 2TB. Its convenient design lets users install both SIMs and a
MicroSD card in one easy step.

AVAILABILITY & PRICING

Please contact your local ASUS representative for further information.

PRESS CONTACTS

Bryce Jones
Asst. Global PR Manager
Bryce_jones@asus.com

NOTES TO EDITORS

Product webpages:

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ZenFone 4 Selfie Pro: https://www.asus.com/Phone/ZenFone-4-Selfie-Pro-ZD552KL/

ZenFone 4 Selfie: https://www.asus.com/Phone/ZenFone-4-Selfie-ZD553KL/

ZenFone 4: https://www.asus.com/Phone/ZenFone-4-ZE554KL/

ZenFone 4 Pro: https://www.asus.com/Phone/ZenFone-4-Pro-ZS551KL/

ZenFone 4 Max: https://www.asus.com/Phone/ZenFone-4-Max-ZC554KL/

ZenFone 4 Max Pro: https://www.asus.com/Phone/ZenFone-4-Max-Pro-ZC554KL/

Product Videos:

ZenFone 4: https://youtu.be/r2cI80i6DQ0

ZenFone 4 Manifesto: https://youtu.be/It3CEluIAhg

ZenFone 4 Design Story: https://youtu.be/eXT_9XSEHnU

ZenFone 4 Selfie Pro: https://youtu.be/-dNZ9tLvHmE

ZenFone 4 Selfie: https://youtu.be/igwSxCAFxD0

ZenFone 4 Selfie Design Story: https://youtu.be/nb-hzN8LUK0

ZenFone 4 Max: https://youtu.be/kybuurX18s4

ZenFone 4 Max Pro: https://youtu.be/IagBDi0MKvI

Meet the ZenFone 4 Max Series hands-on video: https://youtu.be/_j2QTpjejbw

ASUS Global Press Room: http://press.asus.com

ASUS Global Facebook: http://www.facebook.com/asus

ASUS Global Twitter: http://www.twitter.com/asus

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SPECIFICATIONS

ZenFone 4 Pro ZenFone 4

Colors Pure Black, Moonlight White Midnight Black, Moonlight White, Mint Green

Design Front 2.5D curved glass display Front 2.5D curved glass display
Front and rear Corning® Gorilla® Glass Front and rear Corning® Gorilla® Glass
2.1mm slim bezel 2.1mm slim bezel
175g weight 165g weight
Live fingerprint sensor Front fingerprint sensor

Display 5.5" AMOLED display 5.5" Super IPS+ display

500cd/m2 brightness for outdoor readability 600 cd/m2 brightness for outdoor readability
Capacitive touch panel with 10-point multi-touch Capacitive touch panel with 10-point multi-touch
(supports glove touch) (supports glove touch)
Blue-light filter for eye care Blue-light filter for eye care

CPU Qualcomm® Snapdragon™ 835 Mobile Platform Qualcomm® Snapdragon™ 660 Mobile Platform
with 10nm, 64-bit processor with 14nm, 64-bit processor
Qualcomm® Snapdragon™ 630 Mobile Platform
with 14nm, 64-bit processor

RAM/ROM 6GB RAM / 128GB ROM 6GB RAM / 64GB ROM

4GB RAM / 64GB ROM

Main rear 12MP Sony IMX362 image sensor 12MP Sony IMX362 image sensor
camera 1/2.55" sensor size, 1.4μm pixel size 1/2.55" sensor size, 1.4μm pixel size
f/1.7 aperture lens f/1.8 aperture lens
83° field of view 83° field of view
25mm focal length 25mm focal length
World’s fastest 0.03s Dual Pixel PDAF (100% World’s fastest 0.03s Dual Pixel PDAF (100%
pixel used for focusing) pixel used for focusing)
4-axis, 4-stop optical image stabilization for 4-axis, 4 stop optical image stabilization for steady
steady photos photos
Color correction sensor Color correction sensor
LED Flash LED Flash
Laser and continuous focus Instant camera switching
PixelMaster 4.0 camera modes: Auto mode with PixelMaster 4.0 camera modes: Auto mode with
low light and HDR / Pro / Super Resolution low light and HDR / Pro / Super Resolution
(64MP) / Beauty / GIF Animation / Panorama / (64MP) / Beauty / GIF Animation / Panorama /
Slow Motion / Time Lapse with Power Saving Slow Motion / Time Lapse with Power Saving
Mode / 9 various filters Mode / 9 various filters

Second rear 16MP Sony IMX351 image sensor 8MP 120° wide-angle camera with 200% wider
camera 2X optical zoom view
10X total zoom
50mm focal length

Front 8MP Sony IMX319 image sensor 8MP

camera F1.9 aperture F2.0 aperture
87.4° field of view 84° field of view
1.4μm pixel size 24mm focal length

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Video 4K UHD at 30 fps video recording 4K UHD at 30 fps video recording

recording Electronic image stabilization for rear camera's Electronic image stabilization for rear camera's
shake-free videos shake-free videos
Still image capture during video recording Still image capture during video recording

Wireless 802.11a/b/g/n/ac Wi-Fi 802.11b/g/n/ac Wi-Fi

technology Bluetooth® 5.0 Bluetooth® 5.0
Wi-Fi direct Wi-Fi direct
NFC

Connectivity USB-C™ 2.0 USB-C™ 3.1 Gen 1

Front live fingerprint sensor, 0.3 seconds Front fingerprint sensor, 0.3 seconds fingerprint
fingerprint unlock, support 5 fingers 360° unlock, support 5 fingers 360° recognition
recognition

SIM cards Dual SIM and one MicroSD card Hybrid slot: Dual SIMs and one MicroSD card
Slot 1: 2G/3G/4G nano-SIM card Slot 1: 2G/3G/4G nano-SIM card
Slot 2: 2G/3G/4G Nano SIM Card or MicroSD Slot 2: 2G/3G/4G nano-SIM card or MicroSD card
card

Navigation GPS, A-GPS, GLONASS, BDSS GPS, A-GPS, GLONASS, BDSS

Operating Android™ 7.1 with new ASUS ZenUI 4.0 Android™ 7 with new ASUS ZenUI 4.0
system

Battery 3600mAh capacity 3300mAh capacity

Audio Dual speakers Dual speakers

Triple internal mics with ASUS noise reduction
technology
FM radio
Audio CODEC integrated into PMIC
Hi-Res Audio 192kHz/24-bit standard that is 4
times better than CD quality
DTS (Digital Theater System)
Headphone:X™ 7.1 virtual surround sound for
headphone support
Dual internal mics with ASUS noise reduction
technology
Audio CODEC integrated into PMIC
Hi-Res Audio 192kHz/24-bit standard that is 4
times better than CD quality
DTS (Digital Theater System)
Headphone:X™ 7.1 virtual surround sound for
headphone support
Dual internal mics with ASUS noise reduction
technology
VoLTE support (varies by region)

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SPECIFICATIONS2

ZenFone 4 Selfie Pro ZenFone 4 Selfie

Colors Rouge Red, Sunlight Gold, Deepsea Black Deepsea Black, Mint Green, Rose Pink, Sunlight
Gold

Design 2.5D Corning® Gorilla® Glass for best screen Front 2.5D curved glass display
protection Premium metallic finished design
Premium metal design with 6.85mm thickness 1.65mm slim bezel
1.7mm slim bezel 144g weight
147g weight Front fingerprint sensor
Front fingerprint sensor

Display 5.5" Full HD (1920 by 1080) AMOLED display
76.7% screen-to-body ratio
500cd/m2 brightness for outdoor readable
Over 100% NTSC color gamut display
Capacitive touch panel with 10 points multi-
touch (supports glove touch)
Blue-light filter for eye care
5.5" IPS display
400cd/m2 brightness for outdoor readable
Capacitive touch panel with 10 points multi-touch
(supports glove touch)
Blue-light filter for eye care

CPU Qualcomm® Snapdragon™ 625 Mobile Qualcomm® Snapdragon™ 430 Mobile Platform
Platform, 2.0 GHz with FinFET LPP (Low Power
Plus) power-saving technology

GPU Qualcomm® Adreno™ 506 Qualcomm® Adreno™505

RAM/ROM Up to 4GB RAM / 64GB ROM 4GB RAM / 64GB ROM

Main selfie 2X light sensitivity low light photos* 20MP

camera ASUS SuperPixel™ Engine - exclusive image f/2.0 aperture
processor Softlight LED Flash
24MP** DuoPixel™ camera technology Instant cameras switching
Sony flagship IMX362 12MP dual pixel image ASUS SelfieMaster technology for smart
sensor - 1/2.55" large sensor size, 1.4 µm large beautification in selfies, videos, and livestreams
pixel size
f/1.8 aperture
4K UHD (3840 by 2160) selfie video
Softlight LED Flash
Instant cameras switching
ASUS SelfieMaster technology for smart
beautification in selfies, videos, and livestreams

* Compared with a typical camera with 16MP,

F2.0 & 1µm pixel camera
** 24MP (12MP x 2) DuoPixel™ Unit - Sony
IMX362 12MP Dual Pixel sensor.

2 Specifications, content and product availability are all subject to change without notice and may differ from country to country.

Actual performance may vary depending on applications, usage, environment and other factors. Full specifications are available at

http://www.asus.com

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Second selfie 120° super wide-angle camera 120° super wide-angle camera
camera 200% wider view for more friends and scenery 200% wider view for more friends and scenery in
in the frame the frame

Rear camera 16MP Sony image sensor 16MP

ASUS SuperPixel™ Engine - exclusive image LED real tone flash
processor Phase-detection auto-focus
LED real tone flash
Phase-detection auto-focus

Video 4K UHD (3840 by 2160) video recording at 30
recording fps
1080p HD video recording at 60 fps
3-axis EIS for selfie and rear cameras
Take still photo while recording video
Full HD at 30 fps video recording
3-axis EIS for rear camera
Take still photo while recording video

Wireless 802.11 b/g/n Wi-Fi, Bluetooth® 4.2, Wi-Fi direct 802.11 b/g/n Wi-Fi, Bluetooth® 4.0, Wi-Fi direct
technology

Connectivity Micro USB 2.0, front fingerprint sensor (supports Micro USB 2.0, front fingerprint sensor (supports 5
5 fingers 360° recognition) fingers 360° recognition)

SIM cards Dual SIM dual standby Triple Slots: Dual SIM & one MicroSD card
Slot1: Nano SIM (2G/3G/4G) Slot 1: 2G/3G/4G Nano SIM card
Slot2: Nano SIM (2G/3G/4G) / MicroSD Slot 2: 2G/3G/4G Nano SIM card
(supports up to 2TB) Slot 3: Supports up to 2TB MicroSD card

Navigation GPS, A-GPS, GLONASS, BDSS GPS, A-GPS, GLONASS, BDSS

Operating Android 7 with ZenUI 4.0 Android 7 with ZenUI 4.0

system

Battery 3000mAh capacity with fast charging 3000mAh capacity

Audio Hi-Res Audio 192kHz/24-bit standard
5-magnet speaker with NXP Smart Amp
DTS (Digital Theater System) for headphone
support
Dual internal microphone with ASUS Noise
Reduction Technology
5-magnet speaker for louder sound and less
distortion
Dual internal microphone with ASUS Noise
Reduction Technology

###

About ASUS

ASUS is one of Fortune magazine’s World’s Most Admired Companies, and is dedicated to creating
products for today and tomorrow’s smart life. Our comprehensive portfolio includes Zenbo, ZenFone,
ZenBook and a range of IT devices and components, along with AR, VR and IoT. ASUS employs more
than 17,000 people worldwide and over 5,500 world-class R&D talents. Driven by innovation and
committed to quality, the company won 4,385 awards and earned approximately US$13.3 billion of
revenue in 2016.

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Qualcomm, Snapdragon and Adreno are trademarks of Qualcomm Incorporated, registered in the United States and other

countries.

Qualcomm Snapdragon and Qualcomm Adreno are products of Qualcomm Technologies, Inc.

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