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Country Population in 2014 GDP per capita Pure alcohol

(Nominal) ($)2014 consumption among


adults (age 15+) in liters
per capita per year,
2010

Benin 10,599,510 $ 822 2.1

Cameroon 22,818,632 $ 1,405 8.4

Gabon 1,711,294 $ 10,836 10.9

Ivory Coast 23,110,000 $ 1,155 6

Liberia 4,396,873 $ 484 4.7


Mali 15,768,227 $ 755 1.1

Senegal 14,548,171 $ 1,072 0.6

Togo 6,993,244 $ 658 2.3

Zambia 15,021,002 $ 1,781 4

Notes
1 Other alcoholic beverages (%), such as rice wine, sake, kumi kumi, kwete, mead and cider.
2 Alcohol consumption measured in equivalent litres of pure ethanol consumed per capita p
Top 4 Breweries Present Local Tabacco Industry Teledensity (Mobile Top 5 Telecom Present
in Number (Hieneken, Present (Y/N) phone subscribers per in Number (Vodacom,
Diaggeo, SAB Miller, 100 people) in 2014 Airtel, MTN, Tigo,
BGI) Orange)

No 101.71 MTN
Benin,Moov,Globacom,L
ibercom,Bell Benin
Nigerian Breweries Communications
Plc,CWAY Group,Societe
Beninoise de
Brasseries,Castel Group,
Carlsberg
No 75.69 MTN,
Orange,Nexttel,Camtel,Y
ooMee

castel,Heineken,Les Brasseries du Cameroun,Diageo, Carlsberg


No 210.37 Airtel,Libertis,Moov,Azur,Gabon Telecom

Sobraga,Castel Group,
Carlsberg,Diageo
106.25 MTN Côte d'Ivoire (MTN
Group),Orange (Orange
S.A.),Cote d'Ivoire
Telecom,Moov,GreenN
S.A

Castel Group,
Carlsberg,Heineken,Diag
eo No
No 73.35 Atlantic Wireless
(Liberia) Inc,CellCom
Inc,Comium Services
BVI
(Liberia),Novafone,Lone
star Cell,Liberia
Telecommunication
Corporation (Libtelco
Castel Group,Monrovia
Breweries Inc.,DIAGEO
No 149.02 Ikatel
(Orange),Sotel,Malitel
S.A.,Planor Afrique;
Afribone; CEFIB;
Datatech
Diageo ,Castel
yes 98.84 Orange,
Tigo,Expresso,Sonatel,KI
RENE avec Orange
MVNO

Carlsberg,Castel
68.97 Togocel, Moov,Societe des Telecommun

BB Lome,Castel
Group,Diageo
No 67.34 MTN,
Airtel,ZAMTEL,Zambia
Telecommunications
Company Limited

Zambrew’s ,Nile
Breweries ,South
African Breweries'

mi, kwete, mead and cider.


nol consumed per capita per year.
Differential between Differential between Differential between Top 5 Banks Present in
RM and FG for paper RM and FG for board RM and FG for SAV Numbers (Standard
Chartered, BOA, UBA,
Ecobank, Barclays,
Stanbic, BGFI)

BANK OF AFRICA - BNIN,


ECOBANK BNIN

BICEC,Afriland First
Bank,SGBC,Standard
Chartered Bank
Cameroon,SCB
Attijariwafa,ECOBANK
CAMEROUN

BGFI Bank,BICIG,UGB
(Union Gabonaise de
Banque),Ecobank,Citiba
nk

APBEF-CI (Association Professionnelle de

Ecobank Liberia,International Bank (Libe


GROUPE BANK OF
AFRICA, BANQUE DE
DVELOPPEMENT DU
MALI, ECOBANK MALI

United Bank for Africa,


CBAO GROUPE
ATTIJARIWAFA BANK,
ECOBANK
SNGAL,Banque
Internationale pour le
Commerce et l'Industrie
du Sénégal (BICIS),
SOCIT GNRALE DE
ECOBANK
BANQUES AU SNGAL
TRANSNATIONAL INC,
ORAGROUP SA (EX-
FINANCIAL BANK)

Zambia National
Commercial Bank
(Zanaco),Standard
Chartered Bank Zambia,
Barclays Zambia, Stanbic
Bank,Citibank (Z) Ltd
Open access to Major Trading Block Exports of goods and
cuurency (Y or N) services (% of
GDP)2014

36.15

21.74

54.19

43.39

24.99
25.82

27.37

50.40

40.90
Offset Large Format Flexo
Capable Machinery Capable Machinery Capable

Country 1 Competitor 1
Competitor 2
Gravure Listing
Machinery Capable Machinery Capable Machinery
Number of Annual Estimated
SKU volume Factor

Country 1 Client 1
Client 2
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