Joyce Hsu

‣ Cell: 626-310-2281 ‣ ms.joyce.hsu@gmail.com ‣ linkedin.com/in/jhsupr ‣ jhsupr.weebly.com

SUMMARY OF QUALIFICATIONS
 A writer able to communicate technical, complex ideas clearly and concisely.
 Excellent communicator with a touch of humor. Experienced in social media management, media and
public relations outreach.
 Able to acquire new technical skills easily. Computer experience includes: Microsoft and Google Suite,
Adobe Lightroom & Photoshop & Premiere, iMovie, Audacity.
 Rich understanding of the Asian entertainment culture; ability to conduct business meetings in
Mandarin and Taiwanese without stepping on any cultural taboos.

RELEVANT SKILLS
Media Relations
 Experienced in creating and managing the media relations opportunity for a variety of clients by
developing and monitoring press coverage as well as cultivating and maintaining key contacts in print
and broadcast media, coordinating client’s ongoing media needs.
 Recently coordinated interviews with reputable outlets including ESPN, FOX5, NPR, CBS This
Morning and secured media footage for promotion use for the College of Engineering’s work
on Hailey Dawson’s 3-D printed robotic hand as she threw the first pitch at World Series 2017.

Public Relations
 Passionate and hands-on in the development of public relations strategies and campaigns through
general media, branding, special events, the creation of media kits, press releases, and public service
announcements.
 Collaborated with VP of Diversity and Communications for the CBS Summer TCA Press Tour and
CBS Television- TCA Studio day with event coordination and press outreach.

Social Media
 Strong understanding of how best to communicate with clients’ different audience groups by
optimizing various social media platform strengths.
 Responsible for daily support of social media and PR initiatives to include creation of content
calendars, developing and posting daily content, promoting events through social media and
generating quarterly reports.
 Increased Facebook & Twitter presence by 25% in less than two years for College of
Engineering.

International Perspective
 Fluent in Mandarin and Taiwanese and familiar with the entertainment and social structure of Asia
from living in Taiwan and China for 10+ years.
 Translated valuable materials into Mandarin to broaden the client’s reach in hopes to increase
global business partnerships.

Organizational/ Administration
 A confident user of MS office and Google Suite with strong office administration skills.
 Proactive & enthusiastic; ability to work collaboratively with a busy team, take initiative and work
autonomously to deadlines.
 6+ years of administration experience including casinos, event production companies,
corporations, higher education institutions and an insurance agency.
WORK EXPERIENCE
Assistant to Director of Communications
Howard R. Hughes College of Engineering- University of Nevada, Las Vegas Jan. 2016- Present
Event Planner & Translator
Independent Contractor Sep. 2012- Present
Public Relations & Media Relations Intern
EVENTure- Las Vegas, NV Sep. 2016- Dec. 2016
Drai’s Enterprises- Las Vegas, NV Jan. 2015- May 2015
Caesars Entertainment- Las Vegas, NV Sep. 2013- Dec. 2013
CBS Media Relations- Studio City, CA Jun. 2011- Aug. 2011
Event Coordinator
Figaro Flowers Inc.- Pasadena, CA Sep. 2011- Jul. 2012
Executive Assistant
Shanghai Guangcan Food Co.- Taipei, Taiwan & Shanghai, China Jan. 2012- Mar. 2012

EDUCATION
B.A., Journalism & Integrated Marketing Communications, University of Nevada, Las Vegas, NV, 2015-16
A.A., Journalism & Media Studies, College of Southern Nevada, NV, 2013-15