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Seoul

Hallyu Tourist Guide


CONTENTS

Intro : Are you ready to meet your Hallyu Star? 04 Key to Symbols
Accommodation
Museum / Gallery
The Top 10 Hallyu Hot Spots in Seoul 06
Performance Hall
Shopping
Tourist Destinations by Area 14 Tourist Information Center

l
Craft Studio
City Center 16

ou
Restaurant

Se
Palace Quarter 24 Police Station
Dongdaemun&Around 30 Post Office
Embassy
University Quarter 36
Hospital
Itaewon, Yeouido 42 Bank
Gangnam, Jamsil 48 School
University

How to Enjoy K-pop 56


Seoul Free Wi-Fi*
Airport Limousine
Hallyu Tourist Guide
Theater
Tips for Tourists 58 Club
*Areas with access to Seoul
The Official Hallyu Travel Guide to Seoul 60 Free Wi-Fi
Hours
Index 61 Location
Contact
Maps, Route Maps Cost
62
Website

Published in January, 2017


Published by Seoul Metropolitan
Government,Tourism Business
Division
Publisher Mayor of Seoul
Planning and production Seoul
Tourism Organization
Designed by aGroup

Korea Travel Hotline


•Travel information, interpretation,
and suggestions & complaints
•24 hours a day, 365 days of the year.

In Korea 1330
From overseas +02-1330
1 Korean 2 English
3 Japanese 4 Chinese
Are you ready
to meet
your Hallyu Star?
Seoul is a city of a myriad of interesting stories created
by a combination of the past and the present.
Seoul is also the main stage of Hallyu, which is widely
spreading beyond Asia to America, Africa, and Eu-
rope. The heroes and heroines of K-dramas and pas-
sionate K-pop stars display their dynamic movements
and performances in every corner of this city.
0ODFZPVDPNFUP4FPVM ZPVXJMMmOEPVUIPXBUUSBD-
tive this city is – you might even be really surprised.
:PVDBOMJTUFOUPSFMBYJOHTPVOETPGXBUFSnPXJOH
through a stream in the middle of the hustle-and bustle
of downtown, and you can enjoy unforgettably deli-
cious Korean pancakes from traditional markets right
OFYUUPUIFDPMPSGVM nBTIZMJHIUTPGEFQBSUNFOUTUPSFT
and duty free shops. So, are you ready now? It’s time
to meet your Hallyu Star!
10 BEST HALLYU HOT SPOTS

The Top 10 Hallyu Hot Spots in Seoul


Selected by 13,000 Domestic and Overseas Tourists
Hallyu stars are creating impressive, touching dramas,
crossing over time and beyond space.
They sing sweet melodies to make our hearts go pitapat
and overwhelm audiences with splendid group dances.
They infuse delights into our daily lives with their pleasant, cheerful energy.

Hallyu Here are the top 10 Hallyu hot spots in Seoul


where you can follow the traces of the Hallyu stars.

Hot Spots

10 B E S T
N Seoul Tower

Gyeongbokgung Palace

Cheonggyecheon Stream

Namsangol Hanok Village


01 Filming Location of <My Love from the Star>
N Seoul Tower a Romantic Destination

Yeouido Hangang Park & Hangang Cruise N Seoul Tower (height: 236.7m, 497.7m above sea level) is a famous tourist destination located on
UIFTVNNJUPG/BNTBO.PVOUBJO5IFSFWPMWJOHSFTUBVSBOUPOJUTTFWFOUInPPSDPNNBOETBDPNQSF-
Deoksugung Palace hensive view of Seoul, and is especially popular among couples who want to enjoy the city’s romantic
nightscape together.
COEX & SMTOWN coexartium Do Min-joon (Kim Soo-hyun) in My Love from the Star is an alien with mystical abilities and good looks,
and he falls in love with Cheon Song-yi (Jun Ji-hyun), a top Hallyu actress. Despite huge differences
K-star Road between their surroundings and personal characteristics, they dream of a romantic date at charming
places with delicious food, just like any other ordinary couple. In this drama, this couple’s date spot
Lotte World & Lotte World Tower
was the restaurant of N Seoul Tower, and the scene of “Love Padlocks” made for a famous moment.
Some Sevit & Banpo Bridge Moonlight Rainbow Fountain Still, a lot of courting couples ride the high-rise elevator to stand on the observatory together and enjoy
the panoramic view of Seoul, and they attach “Love Padlocks” to the fence wishing for their undying
love. What do we people treasure the most? Maybe it is love. N Seoul Tower is full of love all year round.
6.7
10 BEST HALLYU HOT SPOTS

1 2

1 Gyeongbokgung Palace packed with

02
tourists wearing hanbok
Filming Location of <Moon Embracing the Sun> & <Love in the Moonlight> 2 “Seoul Lantern Festival” at Cheonggye-
Gyeongbokgung Palace the Royal Palace of Joseon cheon Stream
3 Namsangol Hanok Village with a view of
N Seoul Tower
As the main royal palace of the Joseon Dynasty, Gyeongbokgung is the most famous and popular
traditional palace, among many other palaces representing the long period of the dynasty. As a royal
palace of the last dynasty era, 27 kings from Taejo to Sunjong reigned here. A royal palace refers to
the highest level of palace in which kings resided and reigned.
Gyeongbokgung has also been frequently featured in many TV dramas. In Moon Embracing the Sun,
Kim Soo-hyun played a king who tried to protect his love against the backdrop of this palace. Recently,
Park Bo-gum and Kim Yoo-jung, the main cast members of Love in the Moonlight, held a signing event
at Heungnyemun Plaza to respond to the immense love from the audience.
Moreover, visiting royal palaces in hanbok (Korean traditional clothes) is all the rage among young 3
people these days. Hanbok is well-known for its beautiful style and colors, and several rental services
are available around Gyeongbokgung. Like heroines of TV dramas, why don’t you take a stroll around
the halls in Gyeongbokgung, wearing a beautiful hanbok?

04 Filming Location of <Infinite Challenge>


Namsangol Hanok Village The Old Landscape of Seoul

03 Filming Location of <We Got Married>


Cheonggyecheon Stream Would You Go for a Walk?
The natural stream of Cheonggyecheon was developed during the Joseon period in order to
Namsangol Hanok Village presents the old landscape and atmosphere of Seoul, including the
HBZBHFVNNFMPEJFTnPXJOHBMPOHUIFTUPOFXBMMTBOEUIFTDFOUTPGHMPTTZXPPEFOnPPST BTJGJUXBT
NPWFEJOBnBTIGSPNUIFQBTUUPUIFNJEEMFPGEPXOUPXO4FPVM)BOPL PS,PSFBOUSBEJUJPOBMIPVTFT 
JOUIJTWJMMBHFTVSSPVOEFECZHBSEFOT QPOET BOEQJOFUSFFTXFSFSFTUPSFECZSFMPDBUJOHmWFUSBEJ-
QSFWFOUnPPEJOHBOENBJOUBJOUIFDMFBOMJOFTTPGUIFDJUZBTXFMM"GUFSBOFYUFOTJWFSFTUPSBUJPOQSPKFDU tional houses once scattered throughout Seoul including the Private Residence of the Yun Family, the
conducted for two years from July, 2003, the stream is now loved as a relaxing spot for Seoul citizens. former residence of Empress Sunjeonghyo.
5BLFBTMPXXBMLBMPOHUIFTUSFBN IFBSJOHUIFTPVOETPGnPXJOHXBUFS NBLJOHFWFOUIFSVTIFEDJUZ *OmOJUF $IBMMFOHF JT SFHBSEFE OPU BT B NFSF 57 FOUFSUBJONFOU QSPHSBN CVU BT BO JOnVFOUJBM QIF-
life feel quite romantic. There is a Korean saying that goes, “Tap on the stone bridge before crossing OPNFOPOEVFUPJUTFBSOFTUFGGPSUTUPEFMJWFSTJHOJmDBOUNFTTBHFTBMPOHXJUIIVNPSUPJUTBVEJFODF
a river,” meaning that one should be careful at everything. In the TV show, We Got Married, an idol Among its numerous episodes, “Mudo Tour” was designed to introduce various representative tourist
couple of Yook Sung-jae and Joy had a date near Cheonggyecheon, and crossed the stepping stones EFTUJOBUJPOTJO4FPVMGPSJOUFSOBUJPOBMUSBWFMFST/BNTBOHPM)BOPL7JMMBHFXBTUIFmSTUEFTUJOBUJPOPG
together. the Midnight in Seoul Course presented by Yoo Jae-suk and Hwang Kwang-hee and attracted much
For the whole course of Cheonggyecheon, running for about 10.84km between the Jongno-gu and attention from foreign tourists as a must-go place to experience Korean traditional culture and history.
Jung-gu areas, there are several sets of stepping stones enjoyed by couples holding their hands Namsangol Hanok Village displays furniture and household items used by people once living in those
BOEDIJMESFOEJQQJOHUIFJSGFFUJOUIFXBUFS%VSJOHUIFMVODIUJNF NBOZPGmDFXPSLFSTGSPNOFBSCZ traditional houses, and provides experience programs such as Hangeul calligraphy and hanji origami
companies come to the stream to have a short walk. A variety of events are also held around Cheong- and cultural lectures about tea culture and Korean traditional etiquette. If you want to take a brief rest,
gyecheon Stream, of which the Seoul Lantern Festival in November is one of the most popular events. you can have a cup of healthy, tasty tea at a traditional teahouse in the village. Your tour course should
During this festival, countless colorful lanterns cast beautiful lights over the water, and visitors enjoy include the Namsangol Hanok Village, when you plan a tour for experiencing the traditional life and
taking photos with friends and family. history of Seoul.
8.9
10 BEST HALLYU HOT SPOTS

05 06
Filming Location of <Running Man> & <My Love from the Star> Filming Location of <Infinite Challenge>
Yeouido Hangang Park & Hangang Cruise Deoksugung Palace Historic Stage of the Korean Empire
Romantic Date Course
The Jeong-dong area in Seoul is scattered with royal palaces, galleries, theaters, and many oth-
A grand chasing game between the members of Running Man and 100 guests of idols, actors, er early modern-style buildings, attracting a great number of visitors every season. Also known as
and announcers was held at Yeouido Hangang Park. This riverside park located near Yeouido, the Jeongdong Road, the Stone Wall Path of Deoksugung Palace is adorned with red and yellow leaves in
center of Korean politics and economics, is also a venue of diverse cultural events, including the autumn, and creates an exotic scene with a snowy landscape in winter.
cherry blossom festival and October’s Seoul International Fireworks Festival. The park is also popu- %FPLTVHVOH1BMBDFXBTGFBUVSFEJOUIF57FOUFSUBJONFOUTIPX*OmOJUF$IBMMFOHFTFWFSBMUJNFT5IJT
lar among couples, as they can enjoy a romantic cruise tour from Yeouido Quay to the area around show introduced the story of Emperor Gojong and his love for coffee at Jeonggwanheon Hall of this
Seongsandaegyo Bridge. palace, and in October 2016, the special episode ‘Mudori GO’ was planned to highlight the show’s
One of the most famous scenes from My Love from the Star related to a cruise party was also shot major episodes, celebrating its 500th episode. The six members were scattered among different lo-
here. During a splendid wedding ceremony on a cruise, Cheon Song-yi (Jun Ji-hyun), the heroine of DBUJPOT :PP +BFTFPL BOE :BOH 4FIZFPOH WJTJUFE %FPLTVHVOH :BOH XBT UIF mSTU UP EJTDPWFS UIF
this drama, was in danger of falling off of the ship, and Do Min-joon (Kim Soo-hyun) saved her life by DPGGFFNVHUIFSF PCUBJOJOH.VEPSJ UIFPGmDJBMNBTDPUPG*OmOJUF$IBMMFOHF"MTP EVSJOHUIFi.VEP
GSFF[JOHUJNFVTJOHIJTNZTUJDBMBCJMJUZ"TJGDFMFCSBUJOHIFSSFTDVF mSFXPSLTTIPUIJHIJOUPUIFTLZ Tour” episode, Yoo Jae-suk and Hwang Kwang-hee introduced the nighttime opening of Deoksugung.
Some of the Hangang cruise ships provide entertainment shows such as a live music performance Generally, the nighttime openings of other royal palaces in Seoul are available only on occasion, but
and theme show. Cruise ships with special events are particularly popular among courting couples, Deoksugung is open all year round except for Mondays.
BTUIFZDBOFOKPZQFSGPSNBODFTBOEGPPEPOCPBSE BTXFMMBTUIFNBHOJmDFOUOJHIUWJFXPG4FPVM*O %FPLTVHVOHXBTUIFPGmDJBMSPZBMQBMBDFPGUIF,PSFBO&NQJSF BOEJUTCVJMEJOHTEJTQMBZJOUFSFTUJOH
addition, these cruise ships provide many events by season and by theme in order to provide a wide architectural styles and harmonious arrangement, ranging from Korean traditional styles to Western-in-
array of choices for everyone. nVFODFE TUZMFT *O QBSUJDVMBS  4FPLKPKFPO )BMM JT B 8FTUFSOJOnVFODFE TUZMF CVJMEJOH PSJHJOBMMZ VTFE
as an audience hall and the sleeping chambers of the emperor and the empress. After a restoration
project, this hall is now used as the Korean Empire History Museum, and online reservations should be
NBEFJOBEWBODFGPSUPVSJOHUIFmSTUBOETFDPOEnPPSTPGUIJTNVTFVN

The stunning-looking building in front of Ex-

07
Where You Can Meet the Artists of
its No. 5 and 6 at Samseong Station is SMTOWN
coexartium, where visitors can experience diverse
content and products related to K-pop stars from
SM Entertainment, such as SHINee, Girls’ Genera-
tion, EXO, f(x), and Red Velvet. This multi-purpose
SM Entertainment cultural space was designed to provide a venue
COEX & SMTOWN coexartium for K-pop fans to communicate with their beloved
1 Hangang Cruise at night Dazzling Like a Star artists, and just like a gift box full of surprises, it con-
2 View of Deoksugung Palace TJTUTPGmWFnPPSTFBDIPGXIJDIHJWFTFYDJUJOHFY-
1 3 Entrance to SMTOWN coexartium periences to the enthusiastic followers of K-pop. At
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aired on the media wall, captivating the hearts of the
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ty shop, selling a wide range of products, such as
items once actually worn by the stars, artists’ limited
editions, and special products made by collabora-
tions between global brand designers and artists.
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can have a chance to experience life of an artist by
touring a vocal and dance training room, recording
room, and music video studio, and they also can
enjoy beverages and desserts with the theme of
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4.508/5IFBUFSPOUIFmGUInPPSJTFRVJQQFEXJUI
a 40 m-long screen that wraps 270 degrees around
the audience seats and shows hologram musicals
2 and concert videos. The theater often holds fan
3
meeting events and showcases as well.
10 . 11
10 BEST HALLYU HOT SPOTS

08
Where You Can Meet the Art Toys of Hallyu Stars
K-star Road Birthplace of Hallyu Stars
Would you believe if there is a place where you can meet 1 GangnamDol figures bearing the
Super Junior, SHINee, EXO, and BTS at the same time? It names of singers
is at the K-star Road, which displays the art toys of famous 2 Exterior of the 123 story-tall Lotte
idol groups extending for about 1 km from Exit No. 2 of Ap- World Tower
gujeong Rodeo Station to Cheongdam Junction. These art 3 Nightscape at Some Sevit and
toys are called “GangnamDol,” a compound word formed 1 Moonlight Rainbow Fountain
from “Gangnam,” Hallyu “idol,” and “doll,” and each of these
bear-shaped structure symbolizes Hallyu stars. Many K-pop
stars, including BTS, Lee Teuk of Super Junior, Suho of EXO,
and Kwon Yu-ri of Girls’ Generation, also visited K-star Road
to take a photo with their art toys. If you are really fond of
these art toys, you can purchase their miniature versions at
GangnamDol Haus located in front of Exit No. 7 at Apgujeong
Rodeo Station.
The area around K-star Road is truly the hub of Hallyu en-
tertainment culture. SM Global Training Center of SM Enter-
tainment is located behind the GangnamDol of EXO, and at
the end of K-star Road, near the GangnamDol of Block B,
is the building of JYP Entertainment which is the home of
2PM, GOT7, and TWICE. FNC Entertainment, whose artists
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minutes away on foot from JYP Entertainment, and many other
entertainment companies, such as BH Entertainment of Lee
2 3
Byung-hun and Jin Goo and Artist Company of Jung Woo-
sung and Lee Jung-jae, are in the neighboring areas.

09 10
Filming Location of <She Was Pretty>
Filming Location of <Infinite Challenge> & <We Got Married>
Lotte World & Lotte World Tower New Landmarks of Seoul Some Sevit & Banpo Bridge
Moonlight Rainbow Fountain Fabulous Nightscape
*OUIFi$IBJO-FUUFSwFQJTPEFPG*OmOJUF$IBMMFOHFBJSFEJOFBSMZ 1BSL.ZFPOHTVIJEIJT 4PNF4FWJU BMTPLOPXOBT4FWJUTFPN DPOTJTUTPGnPBUJOHJTMBOETUSVDUVSFTDBMMFE(BWJU $IBFWJU 
NBJMCPYPOUIFUInPPSPG-PUUF8PSME5PXFSBOE+FPOH+VOIB XIPIBTBDSPQIPCJB TVDDFFEFE Solvit, and Yevit where visual contents are played. This glowing cultural complex on the Hangang River
to send mail to Park almost in tears by visiting the under-construction tower. provides a variety of services, such as wedding ceremonies, restaurants, buffet, cafes, and cultural
-PUUF8PSME5PXFSTUPUBMIFJHIUXJMMCFNXJUIJUTPCTFSWBUPSZPOUIFUInPPS"MPOHXJUIUIJT events including exhibitions and performances all year round.
tower, Lotte World Mall and Lotte World Adventure have emerged as new landmarks of the Jamsil 5IBOLTUPJUTGBCVMPVTOJHIUTDBQF 4PNF4FWJUJTQPQVMBSBTmMNJOHMPDBUJPOTGPSNBOZNPWJFTBOE57
BSFBBOEBTmMNJOHMPDBUJPOTGPSQPQVMBS57ESBNBTBOEFOUFSUBJONFOUTIPXT-PUUF8PSME.BMMJTB ESBNBT4IF8BT1SFUUZ B57ESBNB XBTBMTPmMNFEIFSFXJUIJUTNBJODIBSBDUFST1BSL4FP
culture and shopping complex consisting of shopping malls, movie theaters, and restaurants. In We joon, a rising Hallyu star, and Choi Si-won of Super Junior. In the drama, Hwang Jung-eum (Kim Hye-
Got Married, Gong Seung-yeon and Lee Jong-hyun visited Gangnam Bungeoppang in the Lotte World jin) came to Some Sevit after being humiliated by Park Seo-joon (Ji Sung-joon) to take in the comfort
.BMM FOKPZJOHmTITIBQFEQBTUSJFT BOEQMBZFEJO'VO*UBSDBEFDFOUFS-PUUF8PSME"EWFOUVSFJTBMTP and glowing lights of Some Sevit and the beautiful nighttime view of the Moonlight Rainbow Fountain
one of the most famous places in Seoul, which has long been popular among couples and featured in under the Banpo Bridge.
a variety of TV programs. This theme park consists of an indoor complex and a lake park called Magic Moonlight Rainbow Fountain draws water from the Hangang River, using underwater pumps, and jets
Island, providing diverse attractions all year around, and even has an ice rink on the third basement it to the water surface with background music and splendid lights to create a fantastic scene. This
nPPS fountain is listed in the Guinness Book of Records as the world’s longest bridge fountain.
12 . 13
It’s where the
stars twinkle
Tourist Destinations by Area

City Center

Palace Quarter

Dongdaemun & Around

University Quarter

Itaewon, Yeouido

Gangnam, Jamsil

14 . 15
n
1 tatio
uk S Unhyun Elementary

City Center
4
2
5
Gwanghwamun Ang 5 School
3 4
1
Sajik Park 6
Gyeongbokgung Station Line 3 Duksung Women's
7 6 University, Jongno Campus
Jongno Police Station Jongmyo Shrine
(UNESCO World Heritage)
The City Hall Area includes Korean Insa-dong
Seoul Metropolitan Free
Kyodong Elementary
traditional and historical sites as well Police Agency Cultural Street School
BTmMNJOHMPDBUJPOTPG57ESBNBT USA
Embassy
and entertainment shows, Woori Bank
01 Gwanghwamun
where visitors can get glances of the Center Mark Hotel
Free 6 7
Sejong Center Square Free

Station
lifestyles of Hallyu stars. Jongno 3(sam)-ga Station
5 5 4 3 8
Line
2

3(sam)-ga
1
Free
8
Gwanghwamun Station Free
Woori Bank
2-1 9
9 3 Pagoda Park

Jongno
2 3-1 3 1 2 10 11
Gyeonghuigung Palace 7 4
1
Free
Free

Kumho Art Hall Sejong-ro Line 1 Jonggak Station Jongno Line 1 Jongno 3(sam)-ga Station
6 5 6
Dongwha Duty Free 5 4 Samilgyo Tourist 15 14 13 12
Informaion Center
Cheonggye Plaza Jonggak
Bosingak Bell
Cheonggyecheon Youth Street Seoul Cinema
Tourist Information Center Central Tourism Hotel
e5 Cheongg
Lin Singapore yecheon
(Stream Police Box
Embassy )
Deoksoo Elementary School Taepyeongro Police Box Free
Myeongdong Tourist Free Free
Free

Grévin Museum Information Center


Free

5
04
U.K. Embassy Hana Bank 4
Canada Embassy 4 06 08
5 2 3
3 4 1 4 Hana Bank 1 2 3 6

ion
Jeongdong Theater Deoksugung Citizens Free

tat Euljiro 1(il)-ga Station Eulji-ro Euljiro 3(sam)-ga Station Line 2 Euljir

City Hall Station


2 3
Hall
nS
5 Palace 8 5
mu

1 6 2 12 11 10 7
7 6
dae

02 03 9 8
Seo

8 7
Russia Embassy Free
1 6
Lotte Department Strore, 07 Myungbo Art Hall
Seoul Yurimmyeon 12 Lotte Hotel Duc
Middle
Museum 7

So
of Art 11 ion 05 Olive Young Myeong-dong Myeongdong
Stat
The Plaza

gon
Flagship Store Cathedral
Hall Hotel Seoul Jungbu

g-r
10
City 8 Police Station

Line 3
National Police Agency
-ro 9
Lotte Young Plaza 10
omun Bank of Korea Money (Shopping Mall) Myeongdong
Seos Dominica Museum
2 Street
Line

Jeodong 1-ga
Citi Bank Embassy

ro
STYLE NANDA Standard Chartered

dae
Shinsegae Department Store Bank Korea 8

ng-
Attraction (Flagship Store)
n

El Salvador Embassy

Sejo
Shinhan Bank
tatio

n
Statio
5 6 7 8 9 10 Sejong Hotel 6 7
01 Gwanghwamun Square 09 gmuro
no S

9 5
11
8
Uiju

1
Chun
Seosomun 2
Toegye-ro Myeongdong Station Line 4
-ro

BOYS24 Hall Ambassad


ong

3 Neighborhood Ramada Hotel & Suite


02 Seoul Museum of Art 4 3 2 1
tion
Seoul Namdaemun 3
ngje

Park Free
4
04 Citizens Hall Sta 7
Chu

7 no 4 Free
2
ng Chilpae-ro
6
rket) New Oriental Hotel Prince Hotel Woori Bank
jeo n Ma
10 Sungnyemun Gate Woori Bank
Namdaemun
06 Grévin Museum 1 ung Market d aem u
Ch (Nam 1
tion 2 Dongguk U
08 Myeongdong Tourist Information Center Sta Seoul Lex

Sogo
6 5 Free
o n Seoul Cam
1

h ye Namsangol

ng-r
H oe
Line

11 BOYS24 Hall Sweden Embassy 5


Hanok Village

o
Hotel Palace Lila Elementary
3
4 School

Restaurant 3
Lin e4
4
Gyeonggi Girl's 5 6 7 Office of Postal Service
03 Yurimmyeon Commercial High School
Soongeui Women's
College
Seoul Station 2 8 N Seoul Tower
9
Shopping
Gyeongui Line

9-1
05 Lotte Young Plaza Outdoor Music Hall
07 Olive Young Myeong-dong Flagship Store 1
10
Seoul Station

09 Shinsegae Department Store,


11
eoul Station

Shinsegae Duty Free Shop 14


10 STYLE NANDA Ahn Jung Geun
13 12 Memorial Museum

16 . 17
City Yurimmyeon
Center Filming Location of <My Love from the Star> : Map No.03

In a scene from My Love from the Star, Do Min-joon and his law-
yer friend Jang visits this noodle restaurant along with Cheon
Song-yi, as she wants to have hot pot noodles. With its 50-year
history, this buckwheat noodle restaurant has become a must-go
QMBDFBNPOHPGmDFXPSLFSTJOUIFOFJHICPSIPPEBOEJOUFSOBUJPO-
al travelers. As this place is always crowded, customers should
QBZmSTUCFGPSFFBUJOH5IFDPNCJOBUJPOPGSJDICSPUI TPGUCPJMFE
FHH mTIDBLFT BOEOPPEMFTXJUIUIFHSFBUFTUUFYUVSFNVTUCF
the secrets that captivate the taste of the romantic couple of My
Love from the Star.
3
11:00am-9:00pm 02-755-0659 About 200m from Exits No. 11 and 12 of
City Hall Station, Lines 1 and 2 (139-1, Seosomun-ro, Jung-gu) KRW 7,000 – 8,000
(Buckwheat Noodles, Spicy Noodles, etc.)
1
Citizens Hall
Filming Location of <Running Man> : Map No.04
Gwanghwamun Square
Filming Location of <Moon Embracing the Sun> & <Love in the Moonlight> : Map No.01 -PDBUFEPOUIFmSTUBOETFDPOECBTFNFOUnPPSTPGUIFOFX4FPVM
City Hall building, Citizens Hall was established for Seoul citi-
Park Bo-gum has risen as the hottest Hallyu star as he played a crown prince of the Joseon Dynasty zens to have a space to have a voice and share their opinions
in a recent hit drama Love in the Moonlight. In a teaser released before the airing of this drama, he with others. Various types of citizen-oriented activities are held
gave a performance of the “Bombastic” dance at this Gwanghwamun Square, attracting huge attention in this place, including exhibitions, performances, discussions,
among K-drama lovers. Originally, a 20-lane road in front of Gwanghwamun Gate of Gyeongbokgung lectures, rests, plays, and wedding ceremonies, and every part
Palace, Gwanghwamun Square was constructed by a special project to restore the area to its historical of this hall is designed to be used by citizens according to their
appearance where the six ministries of Joseon were located. From this square, visitors can enjoy a pic- purposes. In the TV entertainment show Running Man, the cast
1 Wide open Gwanghwamun Square at the
turesque view of Gyeongbokgung Palace and Bugaksan Mountain, and there are statues of historical members played a special mission game at this hall, and visitors center of downtown Seoul 2 Seoul Muse-
mHVSFTPG+PTFPO TVDIBT,JOH4FKPOHUIF(SFBUBOE"ENJSBM:J4VOTJO5IFTRVBSFJTMPWFECZNBOZ can take photos with the pictures of Running Man members at a um of Art 3 Neat interior of Yurimmyeon 4
citizens as it holds diverse cultural events all year round. photo zone. Villages of the World, a fair trade shop in
About 190m from Exit No. 2 of Gwanghwamun Station, Line 5 (172, Sejong-daero, Jongno-gu) Citizens Hall 5 Running Man photo zone on
9:00am-9:00pm 02-120 About 120m from Exits No. 4 of City Hall Station,
the second basement floor of Citizens Hall
Lines 1 and 2 (110, Sejong-daero, Jung-gu) seoulcitizenshall.kr

Seoul Museum of Art


Filming Location of <My Love from the Star> : Map No.02

In a scene from My Love from the Star, Lawyer Jang, a life-long


MPZBMGSJFOEPG%P.JOKPPO JTVQTFUUPmOEPVUUIBU%PCPVHIUB
mobile phone because of Cheon Song-yi. Do Min-joon, who is
VTVBMMZBNBOXJUIBQSPVEBUUJUVEF GPMMPXT+BOH XIJMFnVTUFSFE 
against the backdrop of the Seoul Museum of Art beautifully dec-
orated with red leaves of autumn. The Seoul Museum of Art is
one of the most representative modern art museums in Seoul and
presents artistic exhibitions with various themes. Located within
the complex of Deoksugung Palace, the museum is surrounded
with old trees and early modern buildings constructed in the late
19th and early 20th centuries.
Summer(Mar-Oct) 10:00 am-8:00 pm (closes at 7:00 pm on Sat, Sun, and holi-
days), closed every Mon / Winter(Nov-Feb) 10:00 am-8:00 pm (closes at 6:00 pm on
Sat, Sun, and holidays), closed every Mon 02-2124-8800 About 600m from
Exit No. 10 of City Hall Station, Line 1 and 2 (61 Deoksugung-gil, Jung-gu) sema. 2 4 5
seoul.go.kr

18 . 19
1 2 4

Lotte Young Plaza 1 Façade of Lotte Young Plaza 2 Lotte


Young Plaza with various Hallyu MD goods
Olive Young Myeong-dong Flagship Store
Includes MD shops selling artist goods from SM and YG : Map No.05 3 Wax sculpture of G-Dragon at Grévin Filming Location of <Get It Beauty> and <Tasty Road> : Map No.07
Museum 4 Olive Young Myeong-dong
Lotte Young Plaza, connected to Euljiro 1(il)-ga Station, is a fa- Flagship Store 5 Myeong-dong Tourist "NVTUHPEFTUJOBUJPOGPS,CFBVUZNBOJBDTþ:PVDBOEFmOJUFMZ
mous shopping place including a number of fashion brands for Information Center, the starting point of learn about the recent beauty trends of Korea at Olive Young
youngsters. In addition, this shopping mall has gained particu- Seoul Tour Myeong-dong Flagship Store where a wide range of beauty
lar attention from K-pop fans, as it has special MD shops called products are available – for your head to toe. The store includes
SMTOWN Pop-up Store and YG Place, each of which sells artist several expert sections, such as Hair Studio and Health, Body,
goods from SM (EXO, SHINee, Girls’ Generation, etc.) and YG and Foot Care, as well as a special space for its male customers
(Big Bang, 2NE1, Winner), respectively. Their goods range from and My Pet Zone for pet lovers. While browsing in this store, you
clothes with the characters of K-pop stars to accessories. can use sample products before purchase and get professional
advice from the store’s beauty counselors. Also, you can com- 5
11:30am-9:30pm 02-771-2500 About 400m from Exit No. 7 of Eulji-ro
1(il)-ga Station, Line 2 (67, Namdaemun-ro, Jung-gu) store.lotteshopping.com
pare similar products from different brands all at once, which is
BOPUIFSCFOFmUPGUIJTTUPSF
10:00am-10:30pm 02-736-5290 About 350m from Exits No. 8 of Myeo-
ng-dong Station, Line 4 (53, Myeongdong-gil, Jung-gu) From KRW 1,000 (various
Grévin Museum beauty products, beverages, and snacks) www.oiveyoungshop.com
Hallyu stars’ wax sculpture museum : Map No.06

The Grévin Museum, a world-famous museum of celebrities’ wax Myeongdong Tourist Information Center
TDVMQUVSFT XBTGPVOEFEJO4FPVMJOGPSUIFmSTUUJNFJO"TJB Filming Location of <A Song for You> : Map No. 08
What makes Grévin Museum more special is that it houses the
largest number of wax sculptures modelled after popular Hal- Need help while travelling in Seoul? Myeong-dong Tourist Infor-
lyu stars, such as Psy, G-Dragon, Lee Min-ho, and Kim Su-hyun, mation Center is located in Myeong-dong, one of the must-visit
along with Korean sports stars including Kim Yuna and Chan Ho places for international travelers, in order to provide a one-stop
Park. Also, the exhibits of this museum include several eminent tour service, including tourist information, reservations for ac- Tip. Join the Top 10 Best Hallyu Hot Spots
mHVSFTPG,PSFBOIJTUPSZ TVDIBT,JOH4FKPOHUIF(SFBUBOE"E- commodations and performances, recharging mobile phones, Stamp Tour! When you collect more than
miral Yi Sun-sin. Visitors can enjoy savory fusion cuisine at Café hanbok experience program, souvenir photos, and foreign lan- three stamps among the top 10 best hal-
Grévin and purchase Hallyu star souvenirs at Grévin Boutique. guage assistance service. lyu hot spots in Seoul, you can receive a
3
souvenir at the Myeong-dong Tourist Infor-
10:00am-6:00pm 02-777-4700 About 300m from Exit No. 5 of City Hall 9:00am-8:00pm (Souvenir Shop 10:30am-7:30pm) 02-778-0333 About mation Center. (For details, please refer to
Station, Lines 1 (23, Eulji-ro, Jung-gu) Admission Fee: KRW 16,000 www. 200m from Exit No. 5 of Eulji-ro 1(il)-ga Station, Line 2 (66, Eulji-ro, Jung-gu) www. the website. This promotion is subject to
grevin-seoul.com/ko facebook.com/MyeongdongTouristInformationCenter availability of souvenirs.)

20 . 21
2

3 5 6

STYLE NANDA 1 The main branch of Shinsegae Depart-


ment Store, the hub of Hallyu shopping
Clothes and cosmetics sponsor of TV dramas : Map No. 10 in Myeong-dong 2 Shinsegae Duty Free
Shop with international brands 3 Kakao
Style Nanda is a Korean female fashion brand that leads Friends in K-character Shop 4 “Mirror Car-
the vogue of K-fashion both in the domestic and internation- ousel” creating diverse moods by different
BM NBSLFUT 'PMMPXJOH JUT UXP nBHTIJQ TUPSFT JO )POHEBF BOE colors on LED screens 5 Clothes in Style
Sinsa-dong, the third Style Nanda store has opened in Myeo- Nanda’s pink hotel 6 Façade of Style Nan-
1 4 ng-dong. With the concept of “pink hotel,” its façade is painted da’s pink hotel 7 BOYS24’s performance
pink, and the interior design is themed as a hotel lobby, gues-
Shinsegae Department Store, USPPN TQBSPPN BOETXJNNJOHQPPM'SPNJUTCBTFNFOUnPPSUP
UIFUInPPS 4UZMF/BOEBPGGFSTOPUPOMZDMPUIFTCVUBMTPJUTPXO
Shinsegae Duty Free Shop cosmetic brand, accessories, and shoes, at reasonable prices.
Filming Location of <Pinocchio> : Map No. 09 Im Yoon-ah of Girls’ Generation wore Style Nanda’s white lace
ESFTTJOUIFmSTUFQJTPEFPG5IF,
You shouldn’t miss this place if you are a fan of the Korean TV dra-
ma Pinocchio. The kiss scene between the so-called “Darling Cou- 11:00am-11:00pm 02-752-4546 About 160m from Exit No. 6 of Myeo-
ple” of this drama, Dal-po (Lee Jong-suk) and In-ha (Pak Shin-hye), ng-dong Station, Line 4 (37-8, Myeongdong 8-gil, Jung-gu) Clothes from KRW
XBTmMNFEIFSFJOGSPOUPGUIFNBJOCVJMEJOHPGUIF4IJOTFHBF%F- 15,000- www.stylenanda.com
partment Store. Apart from the popularity of the drama, this build-
ing is frequently visited by international travelers, as it is decorated
with gorgeous lighting every winter. The main building of this de- BOYS24 Hall
partment store was originally built as the Gyeongseong Branch of K-pop performance hall where you can see idol groups
the Japanese Mitsukoshi Department Store in the 1930s, and was all throughout the year : Map No. 11
reborn through remodeling construction in 2007 to provide diverse
luxurious brand products. The Shinsegae Duty Free Shop has also BOYS24 is a pre-debut boy group whose 28 members were se-
SFDFOUMZ PQFOFE PO UIF UI UP UI nPPST PG UIF VSCBOTUZMF OFX lected by a reality competition show aired in 2016 with the same
building, offering some specialized shopping places including the name. Consisting of four units of Green, Sky, White, and Yellow,
nation’s largest K-beauty Zone as well as a K-character Shop sell- BOYS24 is presenting live performances at BOYS24 Hall for a
ing popular character items from Line Friends and Kakao Friends. ZFBS CFGPSFJUTPGmDJBMEFCVU UPHJWFUIFBVEJFODFBOPQQPSUV-
Belgian artist Carsten Höller’s “Mirror Carousel” is displayed on the nity to watch the entire process of their beginning and growth.
UInPPS Foreign language subtitles and lyrics service is available through
an application called “E Factory,” and the audience can vote for
Department Store 10:30am-8:00pm / Duty Free Shop 9:30am-9:00pm Depart- their favorite members at the end of the performance.
ment Store 1588-1234 / Duty Free Shop 1661-8778 About 300m from Exit No. 7
of Hoehyeon Station, Line 4 (63, Sogong-ro, Jung-gu) www.shinsegae.com / www. 02-371-8380 About 165m from Exit No. 7 of Hoehyeon Station, Line 4 (10F,
7
ssgdfs.com Mesa Building, 2, Namdaemunsijang 10-gil, Jung-gu)

22 . 23
Moon shot 04

Palace
Quarter Mugunghwa
Park
05 Sonamu Gallery

Bukchon-ro
Insa-dong / Bukchon / Seochon Gong Geun Hye Gallery Seoul Choongang
High School
Cheongwa-daero

Samcheong-ro
Community Credit Lya Nature
Cooperative
Make your own stamp bearing Hangeul, Changdeokgung-gil
UIFNPTUTDJFOUJmDBMQIBCFU BOEFOKPZ
Korean traditional tastes and
styles at a hanok café with its 100-year 07 Free

history. Free

Orgel4757 KB Bank Daedong Taxtation


High School
The National Folk
Museum of Korea
Bukchon Hanok Village
08
Samcheong Police Box

03 Jeongdok
Public Library
Dosirak Cafe of Tongin Market
Coffe Bangatgan

Samcheong-r
Seoul Metropolitan
Police Agency, 202 Garrison Gahoe-dong
Community Service Center

Hyoja-ro
Jahamun
Seoul Education Museum Jaedong

o
Elementary School

-ro
Community Credit National Museum of Mordern
Gyeongbokgung
Piru
Cooperative and Contemporary Art, Seoul Bukchon Cultural Center
Palace
n-d

Tongui-dong Art Link Gallery

Bukc
aer

Post Office

hon-
06
o

Woori Bank
Wiki Cafe

ro
Constitutional
Duksung Girl's Court of Korea Shinhan Bank
Middle Schoo
Daelim Museum Duksung Girl's
High School
Tosokchon 2
3
Seochon 09
Woori Bank

Jeontong Sundaeguk Hwanggeumjeong Tongui Police Box


tion
4
Gallery Hyundai
National Palace Pungmoon Girls' Sta 5
Geumcheongyo 2 Museum of Korea 5 uk
Ang
3 4 High School 1
Market 1 Unhyeongung
sajik park Line 3 Sajik-ro Line 3 Baeksang
Gyeongbokgung Station (Government Complex-Seoul) Yulgo Palace
k-ro Memorial Hall
7
6 Gwanghwamun Shinhan Bank
6
Miyu (Gyeongbokgung Branch) Starbucks NH Bank
Jongno Police Station
Saji Seoul Metropolitan Police Agency Government Complex Gwanghwamun
k-ro Citizens
8-g Japan Embassy The Dongduk Art Gallery Insa-dong Cultural Street
il Square

Ins
Restaurant 01

ad
on
g
Free

-gi
Citi Bank

Samil
l
03 Coffee Bangatgan Seoull Regional Tax Office
Sajik-ro 8-gil Ssamzigil

-
daero
Mokin Museum

Ujeongguk-ro
Sejong-daero
06 Wiki Cafe Seowon Calligraphy Shop
Woori Bank Sejongno
National Museum of Korean
Contemporary History Ireland Embassy
Jogyesa Temple 02
08 Dosirak Cafe of Tongin Market Sungkok Museum Park Passport Department of MOFA
Saegimsori
Saemunan-ro 3-gil

OCI Museum
09 Seochon Jeontong Sundaeguk Gy USA Embassy Woori Bank
eo Aventree Hotel Fraser Suites
ng Free
Free
hu Jongno-gu Office Insadong
igu Shinhan Bank
ng Wooa House
-gi Gwanghwamun
Shopping l
Square
Sambong
-ro Center Mark Hotel
Sejong Center NH Bank
01 Ssamzigil Free Beautiful
Czech Embassy 1 2 New Maul Restaurant KB Bank Tea Museum
02 Saegimsori Hana Bank 8
Gwanghwamun Line 5 Free
Citi Bank
04 Moon Shot
9 3 Austria Embassy
05 Lya Nature e5
Sinmunno Lin Kyobo Book Centre
Standard Chartered
Police Box Bank Korea
07 Orgel4757 Gyeonghuigung Sinanchon 4
(Gwanghwamun Branch)
Shinhan Bank 2 3-1 Seoul YMCA Tourist Hotel
Palace Seoul Museum of History 7
1 3
24 . 25
Palace Coffee Bangatgan
Quarter Filming Location of <Another Oh Hae Young> & <Infinite Challenge> :
Map No.03

In the TV drama Another Oh Hae Young, Park Do-kyung (Eric


Mun) and Oh Hae-young (Seo Hyun-jin) go on dates mainly in the
Samcheong-dong area. Their kiss scene, which must have been
UIFmFSDFTUPOFPGJUTLJOE XBTmMNFEJOBOBMMFZJOGSPOUPG$PG-
fee Bangatgan. As its name literally means “Coffee Mill,” Coffee
Bangatgan roasts coffee beans every day to serve rich, tasteful
coffee to its customers. Its building was built by remodeling a
100-year-old hanok, or Korean traditional house, and the interi-
or of this café is decorated with interesting pictures and items.
Not only coffee, but Korean traditional teas are also available,
and you can purchase bean products as well. The owner of this 3
café draws a “one-minute portrait” for customers for a fee of KRW
1,000.
1
8:30am-11:00pm 02-732-7656 About 600m from Exit No. 1 of Anguk
Station, Line 3 (8-11, Bukchon-ro 5ga-gil, Jongno-gu) KRW 4,500-11,000 (coffee,
Ssamzigil fruit juice, waffle, etc.)
Filming Location of <Seoul Song music video featuring Super Junior
and Girls’ Generation> : Map No. 01

Insa-dong, the hub of Korean traditional culture in Seoul, is a


QPQVMBS mMNJOH TQPU GPS 57 ESBNBT BOE NPWJFT  GPS FYBNQMF 
Beautiful Gong Shim, featuring Minah of Girl’s Day, and Insadong
Scandal. Ssamzigil is regarded as the center of this culturally im-
pressive area, and appeared in the music video of Seoul Song to
broadly introduce the charming aspects of this city to the world.
The four-story building of Ssamzigil has no stairs; instead, the
nPPST BSF DPOOFDUFE UP FBDI PUIFS XJUI TQJSBM BMMFZT VQ UP UIF
rooftop to include 70 or more small artists’ studios and shops.
The studios and shops in the alleys present a variety of traditional
artwork products as well as many participatory programs.
10:30am-8:30pm 02-736-0088 About 450m from Exit No. 6 of Anguk
Station, Line 3 (44, Insadong-gil, Jongno-gu) www.ssamzigil.co.kr

4 5
Saegimsori
Filming Location of <The Return of Superman> : Map No. 02
Moon Shot
Saegim means “engraving letters or designs” in Korean. These Korean cosmetic brand by YG Entertainment : Map No. 04
days, this kind of engraving is normally done with machines, but
manual engraving requires an absolute high level of skills and Moon Shot, meaning the launching of a spacecraft to the Moon,
attention. Saegimsori in Insa-dong is a studio of expert artists is a “beauty playground” in Samcheong-dong provided by YG
who are trying to preserve the value of manual engraving. Par- Entertainment. As a professional cosmetic brand, Moon Shot
ents of new-born babies come to this studio to make the baby’s mainly focuses on makeup products with sleek colors, attractive
mSTU TUBNQ  BOE TPNF DVTUPNFST DIPPTF UP MFBWF UIFJS GBWPSJUF characteristics, and free styles. “One-source, multi-use” prod-
phrases on a T-shirt or a clock. In The Return of Superman, Choo ucts are especially popular because they are available for var-
Sung-hoon (also known as Yoshihiro Akiyama) and his daughter JPVT GVODUJPOT $VTUPNFST BU UIF .PPO 4IPU nBHTIJQ TUPSF DBO
Sarang visited Saegimsori to make a Hangeul stamp. also receive makeup service from expert makeup artists called
Moon Shot Boys. 1 Ssamzigil with diverse kinds of craft art
10:00am-8:30pm 02-2278-7809 About 570m from Exit No. 6 of Anguk products 2 Saegimsori for artistic experi-
Station, Line 3 (33, Insadong-gil, Jongno-gu) KRW 20,000-100,000 (handmade 11:00am-8:00pm 070-4100-4607 About 1.3km from Exit No. 2 of Anguk ence of Hangeul 3 Coffee Bangatgan 4
T-shirts, stamps, frames, etc.)* 10% discount available for customers with Hallyu Tour 2 Station, Line 3 (111, Samcheong-ro, Jongno-gu) From KRW 4,000 www.moon- Moonshot 5 Cosmetic products displayed
Guidebook or a printed version from its website. saegimsori.com shot-cosmetics.com in Moonshot store

26 . 27
Lya Nature Dosirak Cafe of Tongin Market
Lee Young-ae’s cosmetic brand : Map No. 05 Filming location of <Running Man> & <Two Days and One Night> :
Map No. 08
Lee Young-ae, the epic Hallyu star of Dae Jang Geum, has been
XFMMLOPXO GPS IFS USBOTQBSFOU  nBXMFTT TLJO GPS B MPOH UJNF You can have a great meal of Korean foods, using brass coins
For those who are curious about the secrets of her unchanging called “yeopjeon” at Tongin Market. All you need to do is to buy
beauty, Lya Nature will be the answer. Launched with her own UFODPJOT ,38FBDI
POUIFTFDPOEnPPS BOEHPBSPVOEUIF
name LYA, Lya Nature offers cosmetic products only containing NBSLFUUPmMMZPVSMVODICPYUSBZXJUIEJWFSTFGPPETTVDIBTTUJS
extracts from plants. Also, Lya Nature is gaining more and more fried spicy rice cakes, glazed fried chicken bites, and dumplings.
trust, as Lee’s twin children are known to use products from this The food is priced differently, but most of them cost just one or
brand as well. The store located in Samcheong-dong also shows two coins. If you have company, it is better not to take the same
this Hallyu queen’s elegant personality. You can use the samples kinds of food– to enjoy as many kinds of food as you can. Tongin 4
of all the products displayed on black lacquered furniture, and Market has long been famous for its vendors of delicious foods,
UIFGSFFMPVOHFPOUIFUIJSEnPPSJTPQFOUPUIFQVCMJDXIPXBOUT and Dosirak Café is the best course to properly enjoy them.
to enjoy the panoramic view of Samcheong-dong. 1 11:00am-5:00pm (Closed on every third Sunday) 02-722-0911 About
10:00am-10:00pm 1899-6838 About 1.3km from Exit No. 2 of Anguk 700 m from Exit No. 2 of Gyeongbokgung Station, Line 3 (18, Jahamun-ro 15-gil,
Station , Line 3 (94, Samcheong-ro, Jongno-gu) KRW 9,500-195,000 www. Jongno-gu) KRW 5,000
lyanature.com Dosirak Cafe Guide
① Buy coins at Dosirak Cafe. One coin costs KRW 500, and ten coins will be enough to make
your lunch box.
② Take a lunch box tray and look around the market to find vendors with a Dosirak Cafe sign.
You can buy each food items with one or two coins.
③ Go back to Dosirak Cafe and buy a bowl of rice and/or soup (KRW 1,000 each) to enjoy your
Wiki Cafe meal. You can also buy rice and soup with the coins.
5
Run by Super Junior’s Sungmin’s mother : Map No. 06 ④ Coffee and beverages are offered at Dosirak Cafe with a discount of KRW 500.

Wiki Café was constructed by renovating a two-story house with


a terrace near the National Museum of Modern and Contempo-
rary Art. It became famous as it is run by Super Junior’s Sung-
Seochon Jeontong Sundaeguk
Filming Location of <Doctor Crush> : Map No. 09
min’s mother. You can see Gyeongbokgung Palace on this café’s
TFDPOE nPPS UFSSBDF BU UIF UPQ PG XPPEFO TUBJST  BOE UIF MBOE- Seochon Jeontong Sundaeguk featured in Doctor Crush as a
scape of the royal palace displays a soft and comfortable mood rice soup restaurant run by the father of main character Hye-jung
with lighting falling on the stone walls. Wiki Café is an optimal 2
(played by Park Shin-hye). This restaurant, serving traditional
place to take a brief rest when you visit Gyeongbokgung Palace, blood sausage soup, is famous for its rich broth boiled with ox
Gwanghwamun Square, and nearby galleries. bones for 24 hours. Its building in the style of a Korean tradition-
10:00am-9:00pm 02-720-9073 About 800m from Exit No. 1 of Anguk al house as well as its interior creates great harmony with the
Station, Line 3 (22-21, Samcheong-ro, Jongno-gu) Beverages KRW 4,000-5,800 neighborhood near Gyeongbokgung Palace. In addition to its sa-
www.wikicafe.net vory, spicy broth, this restaurant is also well-known for delicious
kimchi. The staff of this restaurant make their own kimchi, which
is regarded as one of the most delicious kimchi in Seoul. Enjoy
your meal here, and take a souvenir photo at the table where the
couple of Doctor Crush were sitting together.
Orgel4757 10:00am-10:00pm 02-735-0122 About 500 m from Exit No. 1 of Gyeo-
Filming Location of <She Was Pretty> : Map No. 07 ngbokgung Station, Line 3 (8, Sajik-ro 9ga-gil, Jongno-gu) KRW 7,000-15,000
From the three-way junction leading to Suseongdong Valley, turn
MFGUBOEHPTUSBJHIUBTIPSUEJTUBODF BOEUIFOZPVXJMMmOEBDP[Z
two-story house. In the TV drama She Was Pretty, the two hero-
ines, Hye-jin (Hwang Jung-eum) and Ha-ri (Go Joon-hee), lived
together in this house. Actually, this house is a music box shop
named Orgel4757. The owner of this shop collects vintage music
CPYFTGSPNnFBNBSLFUTJO&VSPQFFWFSZZFBSBOEBMTPQSPWJEFT
1 Exterior of Lya Nature 2 Wiki Cafe 3
music boxes manufactured by the shop with diverse themes.
Exterior of Orgel 4757 featuring vintage
11:30am-8:00pm 070-8833-4757 About 1km from Exit No. 1 of Gyeong- orgels 4 Tongin Market 5 Delicious lunch
bokgung Station, Line 3 (3, Pirun-daero 9-gil, Jongno-gu) From KRW 31,000 6 box you can enjoy at Tongin Market 6 Exte-
3
www.orgel4757.com rior of Seochon Jeontong Sundaeguk

28 . 29
Dongdaemun Free
4
Dongsoong Art Center

07
& Around 1 Daehangno
Musical Center

6
Hyehwa Station

Line
Daehangno Woori Bank
Changdeokgung Palace
(UNESCO World Heritage)
Street 09 Naksan Park (Seoul City Wall) Dongsin
Elementary School Samik Apt.,
Office of

Bom
Jabong-ro
The Dongdaemun area is always full And Here Postal Service

u
3 2 NH Ba
-ro

n-ro
il
of dynamic energy. Especially at night,

n-g
Free
am
An

ksa
the entire place is dotted with a wide Naksan Park

Na
Marronnier Theater
range of Hallyu culture from trendy Community

Changsin Station
2 3 Credit Cooperative
Community
fashion products, Free Daehangno Seo-il International
1 4 Credit Cooperative
Changgyeonggung Business High School
vintage items, and Korean food. Police Box
Palace Korea National 08
Opem University KB Bank

Daehak-ro

Ihwajang-gil
Ihwa-dong

-ro
Mural Village Daegwang

bit
High School

n
1

Ha
Line
Community Sungin
Hongik Credit Cooperative 3
Art Center Neighborhood Park

Line 6
2
tion Ramada Encore
Changsin 12 1 g Sta Seoul Dongdaemun
oldon
Sinse 5
Elementary 4
11
School Sins 6 IBK (Industrial
Hostel Korea
no eold
Jong ong Bank of Korea)
10 Stat
ion 7

Daehak-ro

Yul
Jongmyo Shrine 1 8
Woori Bank
Line

gok
Hyoje Police Box Chungsin Community Credit
(UNESCO World Heritage) 2

-ro
Market Cooperative 10 Shinhan Bank 9
1
Ugaksan 06
9

Nangye-ro
6 7 8 Seoul Hostel Korea (Sungin Branch)
3

Dongmyo Station
Changsin Market Children's Park
Jongno 3-ga Station Dongdaemun 4 Dongmyo
Fortress Wall Park 7 Park Community Seoul Folk
3
ga Station

4 3 8 Woori Bank 2 Dongmyo Credit Cooperative Flea Market


1
on Police Box
2 3 n Stati 6 5
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aemu

Dong
2-1 9
Jongno 3-

4
Hyehwa Police Box 1 4 10
Dongd 5 (Str
eon

daem
Dongdaemun
1 2 10 11 Jongno 5(o)-ga Station Line 1 6 ch
Stationary & Toy Market gye

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7 Lotte Cinema
ong
9
Jongno 3-ga Station 8 5
Che

tation
7 6 8 IBK (Industrial
Dangdaemun Market Dangdaemun Market Dongmun Market Woori Bank Bank of Korea)
15 14 13 12
Cheonggyecheon (Stream)
05
Seoul Cinema
Gwangjang 10 04 Hwanghak-dong

Dasan-ro
Market Yummy Kampong Jeil Pyeonghwa Market Seongdong Kitchenware Street

Nangye-ro
4
Doota 02 SMTOWN Shinhan Bank Technical
3 Bangsan Duty Free Shop Free High School Wangsimni New Town
5 Market Stadium
4 5 apm Community Development District
2
1 6 Hullyeonwon Park National Medical Center Credit Cooperative
3 6
Dongdaemun 10
2
Attraction Jongno 4-ga Station History & Culture Park 11

Sindang Station
Jongno 3-ga Station Eulji-ro 01
01 Dongdaemun Design Plaza (DDP) Standard Chartered 10
9 8
7 Benikea Hotel 03 14 Dongdaemun Chungmu
Seoul Jungang Market
1 2
11
10 7 Bank Jungbu Market Dongdaem 1 Design Plaza(DDP) Art Hall KB Bank
03 K-live un History 2 9 12 Sindang Station
9 8 K-live & Culture
Ramada Seoul Park Stati 3 Line 2
on egye-ro 5 4
07 Naksan Park (Seoul City Wall) Myungbo Art Hall
Ducksu Middle Dongdaemun 7
Dongdaemun History &
8
3
Line 2 To 8
7 6 Toegye-ro
1
School Culture P Sangwa
6 ar k Stati 4 ngsimn
08 Ihwa-dong Mural Village on i Stati
on
Line 3

KB Bank 5 6
Woori Bank Community 5
Credit Cooperative Sungdong High School 4
e-ro
Restaurant Toegy
Line 4

6
Muhak Police Patrol

Line
05 Yummy Kampong
Lin
Muhakbong
an-ro

e5
& Services Center IBK (Industrial Bank of Korea)
8 Shinhan Bank Neighborhood Park
09 And Here
d
chun

6 7 Station
Dongho-ro

muro Jangchung-dong Community


Chung
5
Jang

2 1
Line 4 Community Service Center Credit Cooperative Community
Shopping 4 3
1
2
Credit Cooperative
Che
02 SMTOWN Stadium ong
gu S Che
Grand Ambassador tatio

Nangye-ro
n ong
Line gu-r
04 Doota Duty Free Shop 3 Seoul 2 Jangchung 3 o
1 3
4 Elementary School
06 Seoul Folk Flea Market Dongguk Univ. Station KB Bank Woori Bank Eungbong Park
5
10 Gwangjang Market
Lin
e3

30 . 31
Dongdaemun K-Live
K-pop hologram performance hall : Map No.03
& Around
,-JWFJTEFmOJUFMZUIFVMUJNBUFEFTUJOBUJPOXIFOZPVXBOUUPTFF
(%SBHPO #JH#BOH 1. BOE(05BOZUJNF5IJTXPSMETmSTU
hologram performance hall presents virtual concerts with a vivid
sense of reality, supported by high-resolution media technolo-
gies. Also, visitors can enjoy the panoramic view of DDP and its
neighborhood from the observatory of K-Live. The souvenir shop
selling various cheering items for K-pop artists and accessories
is another popular spot in this hall.
1:30pm-9:00pm (Four performances a day, closed on Mondays) 02-2265-0810
About 160 m from Exits No. 11 and 12 of Dongdaemun History & Culture Park Sta-
3
1 tion, Lines 2, 4, and 5 (9F, Lotte Fitin, 264, Eulji-ro, Jung-gu) Children KRW 16,000,
Adults KRW 33,000 www.klive.co.kr

Dongdaemun Design Plaza (DDP)


Filming Location of <My Love from the Star>, <The Producers>,
<She Was Pretty> : Map No. 01

Since its opening in 2014, Dongdaemun Design Plaza has played 1 Panoramic View of Dongdaemun Design
a pivotal role as the center of design and fashion industries, hold- Plaza 2 SM artist goods at SMTOWN Sta-
ing a number of events such as conventions, exhibitions, perfor- dium 3 Hologram performances at K-live
mances, and fashion shows. It is generally called by its acronym 4 Descendants of the Sun Photo Zone on
DDP, and this name also stands for its main concepts “Dream,” the third floor of Doota Duty Free Shop 5
Shops in Doota Duty Free Shop 6 Entrance 4
“Design,” and “Play.” DDP’s objectives is to respect individual 5
of Yummy Kampong
unique characteristics and to further illuminate them. In this re-
gard, the building of DDP is regarded as excellent architecture Doota Duty Free Shop
that goes beyond any stereotypes. The huge building with four Special Exhibition Hall of Descendants of the Sun : Map No. 04
VQQFSnPPSTBOEUISFFCBTFNFOUnPPSTXBTCVJMUXJUIPVUQJMMBST
in an atypical shape, strongly revealing its identity as a cultural Good news for those who still miss Captain Yoo Si-jin of Descendants of the Sun! Doota Duty Free
complex where people can feel free to dream, design, and play. Shop in Dongdaemun has reproduced the setting from the Descendants of the Sun, receiving a huge
%%1JTBMTPXFMMLOPXOBTBmMNJOHMPDBUJPOGPSEJWFSTF57ESB- response from both domestic and overseas travelers. Take souvenir photos against the backdrop of
mas, such as My Love from the Star, The Producers, and She Kang Mo-yeon’s room, Urk Cathedral, and medic cube. Doota Duty Free Shop provides more than 500
Was Pretty and was selected as one of the “52 Places to Travel” brands of fashion, jewelry, and beauty products and is open until 2:00am for customers who want to
by the New York Times. enjoy night shopping in Dongdaemun. Of particular note, Doota is the only duty free shop in Korea that
includes Blanc & Eclare, the fashion and cosmetic brand by Jessica from Girls’ Generation.
10:00am-7:00pm 02-2153-0000 About 200m from Exits No. 1 and 2 of
Dongdaemun History and Culture Park Station, Lines 2, 4, and 5 (281, Eulji-ro, Jung- 10:30am-2:00am (On Sundays, 10:30am-00:00am) 1833-8800 About 300 m from Exit No. 8 of Dongdaemun Station, Line
gu) www.ddp.or.kr 4 (FD1 to FD10, Doosan Tower, 275, Jangchungdan-ro, Jung-gu) www.dootadutyfree.com

SMTOWN Stadium Yummy Kampong


MD shop selling artist goods from SM : Map No. 02 Run by Jang Su-won of Sechs Kies : Map No.05

SMTOWN Stadium, a pop-up store of SM Entertainment, is locat- +BOH 4VXPO  B NFNCFS PG ,PSFBT mSTU HFOFSBUJPO JEPM HSPVQ
ed in the Design Shop area of DDP. The entire space is designed Sechs Kies, expands his career as a singer and actor to a res-
in the concept of a sports stadium, presenting SM stars including taurant owner. Located in Dongdaemun Shopping Town, Yummy
EXO, Girls’ Generation, and SHINee as sports players. Unique Kampong is a Singapore-style seafood restaurant that uses only
and sleek products by professional designers range from sneak- fresh seafood ingredients imported from Singapore. Its signature
ers, clothes, and bracelets to stationery products like notebooks. menu is Kampong Chicken, which is a Singapore-style sweet and
Some of these products are only available at SMTOWN Stadium, sour chicken, and its spicy and sour taste will stimulate your ap-
making this place a must-visit destination for SM fans. petite. Sometimes, Jang Su-won serves the dishes to his custom-
ers and takes photos with his fans.
10:00am-10:00pm 02-2153-0660 About 200m from Exit No. 10 of Dong-
daemun History & Culture Park Station, Lines 2, 4, and 5 (281, Eulji-ro, Jung-gu) 2 11:00am-10:00pm 02-2283-2240 About 500m from Exit No. 8 of Dongdaemun 6
KRW 8,000-49,000 (artists goods) smtown.com Station, Line 4 (Cerestar, 20, Jangchungdan-ro 13-gil, Jung-gu) From KRW 10,000

32 . 33
Seoul Folk Flea Market Ihwa-dong Mural Village Tip. As this village is also a private resi-
dential area, visitors need to be careful not
Filming Location of <The Return of Superman> & <Running Man> : Filming Location of <The Heirs>, <She Was Pretty>, <Doctor Crush>
to intrude on the privacy of the residents.
Map No. 06 : Map No.08

In the TV show The Return of Superman, Tablo and his daughter To the south of Naksan Park is Ihwa-dong Mural Village in which
Haru go around the Seoul Folk Flea Market, which is full of old folk narrow alleys and stairs are packed along with beautiful wall
items showing the lifestyles of Korean tradition. The main items of paintings. This village was originally an old residential area and
this market include everyday Korean traditional items, folk crafts, XBTUSBOTGPSNFEJOUP4FPVMTmSTUNVSBMWJMMBHFBGUFSDPMPSGVMQJD-
and even diverse foods and snacks. They are generally not ex- tures were painted and interesting structures were placed in
pensive at all, so you can enjoy affordable shopping. 1 every corner of the village by local artists. The village has been
featured in a number of TV dramas, such as The King 2 Hearts,
10:00am-7:00pm (Closed every second and fourth Tuesday) 02-2232-3367
About 100m from Exit No. 6 of Sinseol-dong Station, Line 1 (21, Cheonho-daero 4-gil, The Heirs, She Was Pretty, and Doctor Crush, and is now regard-
Dongdaemun-gu) pungmul.or.kr ed as one of the most representative places in Seoul.
About 400m from Exit No. 2 of Hyehwa Station, Line 4 (99-4, Naksanseonggwak-
seo-gil, Jongno-gu)

Naksan Park (Seoul City Wall)


Filming Location of <She Was Pretty> : Map No. 07

She Was Pretty was a 2015 TV drama about the careers and
romance of a young couple at a fashion magazine company The 2
Most. In this drama, the main character Sung-joon (Park Seo-
joon) remembers his childhood at Naksan Park. Also known as 1 Entrance to Seoul Folk Flea Market 2
Traditional products sold inside Seoul Folk 4
“Montmartre of Seoul,” this park presents an open, wide land-
Flea Market 3 Night view of Seoul City Wall
scape during the day and at night shows a marvelous, dazzling
4 Beautiful paintings of Ihwa-dong Mural
nightscape. To the east of Naksan Park is the Seoul City Wall Village 5 Exterior of And Here 6 Diverse And Here
which was constructed in the Joseon Period in order to protect snacks of Gwangjang Market Run by Big Bang’s Seungri’s parents : Map No.09
the capital area from outside attacks. Among its entire area,
measuring 18.6 km in length, the section going through Naksan "OE )FSF DBGF JO %BFIBLSP TFSWFT USBEJUJPOBM #FMHJBO XBGnFT
Park is a popular walking course due to its gentle slopes. With a crunchy skin and soft cream, it tastes rich and sweet
About 850m from Exit No. 2 of Hyehwa Station, Line 4 02-743-7985 enough without any toppings. This café has a post box so that
customers can send a fan letter to Seungri and also displays
Tip. Naksan Section of Seoul City Wall: Hyehwamun Gate – Exit 4 of Hansung Univ. Sta-
tion – Stairs – Back Alley of the Catholic University – Jangsu Village – Secret Gate – Event
a variety of items related to the K-pop star. Its outdoor terrace
Stage of Naksan Park – Ihwa Village – Seoul City Wall Museum (Seoul Design Support Center) commands a panoramic view of the Daehak-ro area, and small
– Dongdaemun City Wall Park – Heunginjimun Gate [Distance: 2.1 km / Travel Time: 1 hour] DPODFSUTBSFPGUFOQFSGPSNFEPOUIFTFDPOEnPPSCZJOEJFCBOET
11:00am-11:00pm 02-744-8464 About 400m from Exit No. 2 of Hyehwa
Station, Line 4 (90, Dongsung-gil, Jongno-gu) Beverages KRW 4,500-7,000
www.andhere.co.kr

Gwangjang Market
Filming Location of <Infinite Challenge> : Map No.10 5

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of their tour course. This market was originally for retailers and
wholesalers of textiles, including hanbok (Korean traditional
clothes), suit fabrics, and beddings. However, it has become a
popular tourist destination as its “mayak gimbap” with addictive
nBWPSBOENVOHCFBOQBODBLFT XIJDIXFSFTJNQMFNFBMTFO-
joyed in the early mornings by dealers, spread through word of
mouth, attracting many epicures. You can also purchase Seoul
souvenirs in this market.
3 Opening hours vary by store 02-2267-0291 About 270m from Exit No. 8 of 6
Jongno 5(o)-ga Station, Line 1 (88, Changgyeonggung-ro, Jongno-gu)

34 . 35
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7

hub of Hallyu culture where diverse Hallyu Sangam Bank of Korea) Yeonnam-dong Dongseo Hospital

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contents are created.

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36 . 37
University Haneul Park
Quarter Filming Location of <Infinite Challenge> : Map No. 03

Haneul Park is one of the most famous parks in Seoul, which


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attraction after a long period of effort and attention. Today, this
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thistle, violet, and lettuce, providing a beautiful landscape. In 3
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sented a special event of “Romantic Autumn in Seoul” to intro-
duce this park with a marvelous sunset. To get to this park, you
need to climb up 291 stairs or a gentle slope, after getting off
of a subway at the World Cup Stadium Station. You can use the
electric car at the entrance, too.
5:00am-10:00pm 02-300-5501 About 1.5km from Exit No. 1 of World Cup
Stadium Station, Line 6 (Information Center, 95, Haneulgongwon-ro, Mapo-gu)

1 Ansan Jarak-gil
Filming Location of <Let’s Eat 2 and Misaeng> : Map No. 04
4
MBC WORLD This trekking course was often featured in the TV drama Let’s Eat
Experience center for broadcasting contents : Map No.01 2, when Gu Dae-young (Yoon Doo-joon) and Baek Soo-ji (Seo
Hyun-jin) took a walk together. Ansan Mountain is not very high
MBC, one of the leading Korean TV and radio networks, has long (295.9 m above sea level) and includes hiking paths with gentle
been loved by Hallyu fans from all around the world with is TV slopes where even wheelchair-bound people and those with a
dramas and entertainment shows, including Dae Jang Geum, baby stroller can easily walk. The paths display beautiful natu-
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about two and a half hours to complete. When you reach Muak
EPOHJT,PSFBTmSTUCSPBEDBTUJOHUIFNFQBSLXIFSFWJTJUPSTDBO Beacon Mound on the summit of this mountain, you can see
experience and enjoy MBC’s well-made dramas and popular 1 Entertainment show section of MBC the panoramic view of Seoul, including Namsan Mountain and
entertainment programs. It provides a variety of attractions with WORLD 2 DMC, where Hallyu broadcasting (ZFPOHCPLHVOH1BMBDF5IFmSTUTDFOFPG.JTBFOH TIPXJOHUIF
the themes of VR, K-pop dance, newsroom, historical drama, and contents are created 3 Haneul Park cov-
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trick art photo wall. ered with silver grass in autumn 4 Ansan
Jarak-gil, a walking course in the city 5 02-330-1938 About 2.6km from Exit No. 4 of Gajwa Station, Gyeongui Jungang 5
10:00am-6:00pm 02-789-3705~6 About 600m from Exits No. 2 and 9 of Exterior of Bonjour Hawaii Line / About 3.6 km from Exit No. 2 of Sinchon Station, Gyeongui Jungang Line
DMC Station, Gyeongui Jungang Line and Airport Railroad (267, Seongam-ro, Mapo-gu)
Entrance Fee: Adults KRW 18,000, Teenagers KRW 13,000, Children KRW 9,000
mbcworld.imbc.com
Bonjour Hawaii
Filming Location of <Doctor Crush> : Map No.05
Sangam DMC
The hub of Hallyu contents : Map No. 02 Bonjour Hawaii is a well-known Hawaiian-themed restaurant in Hongdae. It was featured in TV Drama
Doctor Crush as a restaurant operated by protagonist Hye-jung’s (played by Park Shin-hye) best friend
Located in Sangam-dong, Mapo-gu, DMC is a digital media in- Cheon Sun-hui (played by Mun Ji-in). Hye-jung hands out a lot in the restaurant with her boyfriend.
dustry complex that includes Korea’s leading media groups such A lot of people call the place ‘Sooni Hawaii,’ the title of the café that was featured in the drama. The
as MBC, SBS, CJ E&M, and JTBC. Visitors can enjoy Digital Me- terrace with small decorative elements, indoor palm trees and parasols, delivers the exotic sentiment
dia City Gallery, Korean Film Museum, and MBC by walking in the of a tropical island. The restaurant serves a wide variety of delicious food and cocktails. Don’t forget
neighborhood or by using Ttareungyi, which is a free bike rental to visit Bonjour Hawaii and enjoy popular dishes like BBQ Combo and Sushi Pizza with blue Hawaiian
system available in front of Digital Media City Gallery. cocktail.
Around Exits No. 2 of DMC Station, Gyeongui Jungang Line and Exits No. 9 of DMC 11:00am - 11:00pm About 450m from Exit No. 3 of Hapjeong Station, Line 2 (23, Jandari-ro 3an-gil, Mapo-gu) KRW 12,000-
Station, Airport Railroad dmc.seoul.kr 19,800

38 . 39
401 Restaurant
Run by Haha, a member of Infinite Challenge : Map No. 08

401 in Hongdae is a Jeju pork restaurant run by Haha, a famous


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design of this restaurant is in a unique Jamaican style, and cus-
tomers can have Korean barbecue dishes of pork shoulder, pork
belly, and even pork rinds, while enjoying reggae music. 401 is
known to be frequently used as a gathering place for the mem-
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his restaurant, so you might be able to meet him in person, if you
are lucky.
4
4:00pm-2:00am 02-325-0805 About 600m from Exit No. 1 of Sangsu
Station, Line 6 (23, Jandari-ro, Mapo-gu) KRW 10,000-33,000

Hongdae Playground
Mino and Bobby’s busking place : Map No. 09

Hongdae Playground is not a simple playground. As it is located


near the main gate of Hongik University, it has become a popular
meeting place in the neighborhood. Also, a free market opens
1 2 here every weekend by various artists and local citizens, and
talented musicians presents busking performances as well. In
September, 2016, Winner’s Mino and iKon’s Bobby showed a
Yogorino 1 Yogorino building 2 Yogorino Ice Cream
3 Interior of BBQ Hapjeong Star Branch 4
busking performance at this playground to celebrate the forming
5
Run by Block B’s Zico’s father : Map No.06 of a unit group named MOBB.
Entrance of 401 Restaurant 5 Hongdae
Playground, a famous busking place for In front of Hongik University, about 700m from Exit No. 9 of Hongik Univ. Station, Line
0QFOFEJOTVNNFSPG ZPHPSJOPJTmMMFEXJUIWBSJPVTTJHOT new musicians 6 Seogang 8 Kyoung with 2 (84, Yeonnam-ro 1-gil, Mapo-gu)
of Zico, who is a member of Block B and a hip hop musician. On fantastic night view of Hangang River
JUTPQFOJOHEBZ DFMFCSBUPSZnPXFSTXJUINFTTBHFTGSPNDFMFCSJ-
ties were standing in front of the store, cheering the owner, Zico’s Seogang 8 Kyoung
father. yogorino is an Italian brand dealing with frozen yogurt, Filming Location of <My Love from the Star> & <Misaeng> : Map
handmade ice cream, and parfait, and this store also serves vari- No.10
ous beverages like Americano coffee. There are more than 1,000
yogorino stores in 30 countries, and this store in Hongdae is the Seogang 8 Kyoung is a French restaurant commanding an ex-
only one in Korea. traordinary view of the Hangang River. This restaurant was fea-
11:00am-10:00pm 02-336-2070 About 500m from Exit No. 7 of Hongik
tured in My Love from the Star, when Do Min-joon (Kim Soo-hyun)
Univ. Station, Line 2 (31, Wausan-ro 27-gil, Mapo-gu) Beverages KRW 4,300-5,800 saved Cheon Song-yi (Jun Ji-hyun) who fell off after drinking poi-
www.yogorino.co.kr soned wine. You can enjoy a French cuisine course with the night
view of the Hangang in a private room, or wine and cocktails in
the Sky Lounge.
BBQ Hapjeong Star Branch 12:00pm-1:00am 02-334-1919
Station, Line 6 (128, Tojeong-ro, Mapo-gu)
About 500m from Exit No. 3 of Sangsu
KRW 50,000-165,000 seogang-
Run by the parents of Lee Sung-yeol of Infinite and
8kyoung.co.kr
Dae-yeol of Woollim Boys : Map No. 07

If you want to enjoy “Chimaek,” a combination of chicken and


beer, go ahead toward BBQ Hapjeong Star Branch, which is
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also serves pasta and pizza, as well as chicken fried with fresh
olive oil, providing a wide range of choices for its customers. It
is already cited as a store with kind service among Hallyu fans.
11:30am-11:00pm 050-7526-2126 About 33m from Exit No. 3 of Hapjeong
Station, Lines 2 and 6 (5, Yanghwa-ro 8-gil, Mapo-gu) KRW 16,000-20,900 6
3
11370.mbym.co.kr

40 . 41
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09 My THAI School Hana Convalescent
Hospital Chung-Ang Univ. Medical
5 6
Yongmasan
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06 Gocheok Skydome g 3

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4 Chung-Ang University
05 Noryangjin Fisheries Wholesale Market

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10 Shilla I’Park Duty Free Shop 5

tion
1

42 . 43
Itaewon, Seoul Marina Club & Yacht
Yeouido Filming Location of <Infinite Challenge>, <Running Man>,
<We Got Married> : Map No. 03

At Seoul Marina, you can enjoy yachting in the middle of Seoul


for a reasonable price (KRW 15,000 per person, four or more
persons per group required). The 27-feet cruise yacht operates
between Yanghwadaegyo and Seogangdaegyo Bridges for an
hour, offering its customers with a special experience of the cool
breeze on the Hangang River and beautiful neighboring land-
scape.
11:00am-10:00pm 02-3780-8400 Exit No. 4 of Dangsan Station, Line 2 →
Go ahead for 100m from the bridge → Go down in an elevator → About 400m from the
Water Sports Training Center (160, Yeouiseo-ro, Yeongdeungpo-gu)

4
1

Seonyudo Park
KBS Filming Location of <Infinite Challenge> : Map No. 04
Filming Location of <The Producers> : Map No. 01
In the middle of Yanghwadaegyo Bridge, there is a gate that will
The Producers, a TV drama with Kim Soo-hyun as its main char- lead you to Seonyudo Park. Consisting of four sections, this is a
acter, was about hectic, yet passionate lives of producers in a recycled ecological park established in the center of Seoul city.
CSPBEDBTUJOHDPNQBOZ5IJTESBNBXBTmMNFEJOBSFBMCSPBE- 0SJHJOBMMZ UIFSFXBTBXBUFSQVSJmDBUJPOQMBOUJOUIJTBSFB BOE
casting company, KBS, which is the national public broadcaster was changed to a park through a small renovation process. In the
of Korea. KBS is also familiar to Hallyu fans, as there are several i"UUBDLPG#BME.FOwFQJTPEFPG*OmOJUF$IBMMFOHF BUISJMMJOH
chasing game was carried out in this park, and in a special epi- 5
shows open to the public each week. The company is operating
a free exhibition hall “KBS On” in order to introduce the history of sode celebrating the 500th airing of this TV show, Hwang Kwang-
KBS and its production environment. IFFWJTJUFEUIJTQBSLUPmOEUIFNBTDPUPG*OmOJUF$IBMMFOHF5IJT 1 Inside of Yeouido KBS 2 Exterior of 63
park presents a unique atmosphere created from the combina- Square also known as the ‘Golden Bar’ 3
9:30am-5:30pm 02-781-2224~5 About 655m from Exit No. 4 or National Mermaid Show at Aqua Planet 63 4 Yachts
tion between nature and humans, and is a popular destination for
Assembly Station, Line 9 (KBS, 13, Yeouigongwon-ro, Yeongdeungpo-gu) office. at Seoul Marina Club & Yacht 5 Old Seo-
kbs.co.kr/kbson
walking and shooting wedding photos.
nyu Water Purification Plant inside Seonyu-
6:00am-12:00am 02-2631-9368 About 1.3km from Exit No. 2 of Seonyudo do Park 6 Dynamic Noryangjin Fisheries
Station, Line 9 (343, Seonyu-ro, Yeongdeungpo-gu) Wholesale Market
63 Square
Filming Location of <The Legend of the Blue Sea> : Map No. 02

The Legend of the Blue Sea is a TV drama about a love story Noryangjin Fisheries Wholesale Market
between a mermaid and a man. Shim Cheong (Jun Ji-hyun), who Filming Location of <Infinite Challenge> : Map No. 05
is a real mermaid, was performing in a mermaid show, when she
found Heo Joon-jae (Lee Min-ho), and could not take her eyes /PSZBOHKJO 'JTIFSJFT 8IPMFTBMF .BSLFU JT UIF MBSHFTU mTIFSJFT
2 market in the central inland area of Korea, which is open all year
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aquarium of 63 Square. Also known as “Golden Bar” due to the SPVOE*O*OmOJUF$IBMMFOHF +FPOH+VOIBBOE)BIBWJTJUFEUIJT
golden appearance of the building, 63 Square has been regard- market with foreign travelers as a part of journey for exploring de-
FE BT POF PG 4FPVMT NPTU XFMMLOPXO MBOENBSLT TJODF JUT mSTU licious foods of Seoul. In the early mornings, the market is awak-
opening about 30 years ago. An art museum, 63 Art is located ened by dynamic auctions between the vendors, and during the
264 m above sea level to display diverse art works and offers a day, every store in this market is crowded with local citizens and
place to enjoy the panoramic view of Seoul, and Galleria Duty tourists who wants to enjoy fresh, delicious seafood. You can
Free 63 has recently opened in the same building. have a seafood meal that you choose yourself on the spot, and
UIF NPTU QPQVMBS JUFNT BNPOH UPVSJTUT BSF SBX mTI TMJDFT BOE
63 City 10:00am-10:00pm / Galleria Duty Free 63 9:00am-7:30pm 63 City
live octopus.
02-789-5663 / Galleria Duty Free 63. 1661-6633 Free shuttle bus is available at
a bus stop about 10m from Exit No. 1 of Saetgang Station, Line 9 (50, 63-ro, Yeongde- 3 24 hours 02-2254-8000 Near the exits of Noryangjin Station, Line 1 (674, 6
ungpo-gu) www.63.co.kr Nodeul-ro, Dongjak-gu)

44 . 45
Gocheok Skydome My THAI
Culture and sports complex / Hallyu star performance hall : Map No. 06 Run by Hong Seok-cheon of <Please Take Care of My Refrigerator> :
Map No. 09
In 2015, Korea’s largest baseball dome opened with a concert
QFSGPSNFE CZ UIF )BMMZV JEPM HSPVQ &90 8JUI GPVS nPPST BOE My THAI is a Thai restaurant run by Hong Seok-cheon, an actor
UXPCBTFNFOUnPPST (PDIFPL4LZEPNFIBTBTFBUJOHDBQBDJUZ and TV star whose cooking talent was recognized in the variety
of 20,000 and holds diverse cultural and sports event all year program Please Take Care of My Refrigerator. As he is a well-
round. It is the home ground of Nexen Heroes, a professional LOPXOTPDJBMCVUUFSnZJOUIF,PSFBOFOUFSUBJONFOUXPSME NBOZ
baseball team based in Seoul. During the offseason, large-scale celebrities visited his restaurant, including Lee Byung-hun, Lee
K-pop performances, such as Melon Music Awards and Super Min-jung, Ji Sung, Lee Bo-young, and Dongjun of ZE:A. The in-
1
Seoul Dream Concert, is held at this baseball dome. terior of My THAI displays an eye-catching contrast between red
blinds and yellow walls. Its foods are generally in a fusion style,
9:00am-6:00pm 02-2128-2300 About 500m from Exit No. 1 of Guil Station,
Line 1 (430, Gyeongin-ro, Guro-gu)
which embrace European tastes as well, and are fairly enjoyable
even for people who are not so familiar with strong spices. The
most popular dishes of this restaurant are Pad Thai Goong (Thai 5
traditional fried noodle with shrimp) and Goong Tod Katium (stir-
Nerd on Earth fried big shrimp and garlic).
Run by Lim Seul-ong of 2AM : Map No. 07
12:00pm-10:00pm 02-794-8090 About 100 m from Exit No. 2 of Itaewon
Lim Seul-ong, a member of 2AM and an actor, opened his own Station, Line 6 (183-4, Itaewon-ro, Yongsan-gu) KRW 16,000-29,000
bar in Itaewon. Also known as Nerd Bar, Nerd on Earth is a hid-
den sanctuary for young people in Itaewon, and its interior style 2
displays his awesome taste. Visitors can enjoy high-quality dish-
es, along with unique lighting of blue and red colors and mysteri- Shilla I’Park Duty Free Shop
ous music presented by the owner with artistic senses. Its rooftop Urban duty free shop for shopping and entertainment : Map No. 10
commands a panoramic view of Itaewon.
Shilla I’Park Duty Free Shop is located in Yongsan, the central
6:00pm-2:00am 02-798-2221 About 350m from Exit No. 1 of Itaewon area of Seoul, providing optimal access to customers. Its stores
Station, Line 6 (22, Itaewon-ro 17-gil, Yongsan-gu)
include more than 600 brands from cosmetics, fashion, and ac-
cessories to tourist souvenirs. Song Joong-ki, the leading male
of Descendants of the Sun and one of the original members of
Studio Concrete Running Man, appeared at this duty free shop in a suit, when 1 Comprehensive view of Gocheok Sky-
Creative studio and gallery café of Yoo Ah-in’s artist group : Map No. 08 he joined Hurry Up, Brother (Chinese version of Running Man) dome 2 Violet lighting and a bar in Nerd
in season 4 as a special guest. As this duty free shop is located on Earth 3 Studio Concrete with the exhi-
A talented actor Yoo Ah-in of Veteran, The Throne, and Six Flying bition of Jean Jullien 4 Building of Studio
JO*1BSL.BMM ,PSFBTmSTUTIPQQJOHDPNQMFY WJTJUPSTDBOFOKPZ
Dragons, is also the director of Studio Concrete, a group of seven Concrete 5 My THAI with a portrait of Hong
diverse entertainment and duty free shopping together.
artists in their early to mid-thirties. The building of this studio in Seok-cheon 6 Night view of Shilla I’Park
Hannam-dong was originally an old house before being reborn 9:00am-9:00pm 1688-8800 About 150 m from Exit No. 3 of Sinyongsan Duty Free Shop 7 Interior of Shilla I’Park
as an artistic and creative space. This studio consists of a cafe, Station, Line 4 (55, Hangang-daero 23-gil, Yongsan-gu) www.shillaiparkdfs.com Duty Free Shop
atelier, and gallery displaying diverse works of brilliant artists of
Seoul. It is very unique that there are no walls between the gallery
and cafe, so visitors can enjoy artwork anywhere in the gallery
with a cup of beverage from the café.
11:00am-9:00pm 02-794-4095 About 500m from Exit No. 2 of Hangangjin
Station, Line 6 (162, Hannam-daero, Yongsan-gu) www.studio-ccrt.com

3 4 6 7

46 . 47
Apgujeong-dong
Community Service Center

Gangnam,

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Apguje
The highlights of Hallyu style are Tourist Information Center, Studio J
all gathered in this area, from entertainment G+Star Zone 4 3 Rare Market THE STREET
companies, the homes of Hallyu stars, Sinsa-dong Dosan Park
New York Lobster
to restaurants and select shops in Community Service Center IBK
Cheongdam Main Store Hotel Prima
Cheongdam-dong. IBK
Shingu Elementary School Samsung Digital
Tomi APT Plaza
Yeongdong Fire House Free

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Cheongdam Neighborhood Park
Garosu-gil of Namoo Actors

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n
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8
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9 K-Pop Hotel Ja
02 Gangnam Tourist Information Center, G+Star Zone Line POSCO Center
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8
on 7 10
07 COEX Aquarium 2 3 Stati 9
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5 누네안과병원
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09 KAMONG 10 Gomyung Elementary School
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nam
10 Viva Polo Yeolmae Branch Gang 11

on
2 3 한보은마
8 7 Sejong University 2 아파트
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Myeongil Station
2
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48 . 49
Gangnam Gangnam Tourist Information Center,
G+Star Zone
Jamsil Center for tourist information and Hallyu contents : Map No.02

G+Star Zone in Apgujeong Rodeo Station (Bundang Line) is a


donation space designed with the theme of Hallyu stars. Photos
and video clips of various stars are displayed by season, encour-
aging people to donate, and the collected donations are entirely
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Gangnam Tourist Information Center is located in Gangnam, the 4
world-famous area featured in “Gangnam Style” by Psy, to pro-
vide diverse services for foreign travelers. The center also pre-
sents signing events of Hallyu stars, and the event information is 4
posted on its website.
Gangnam Tourist Information Center: 10:00am-7:00pm Gangnam Tourist Infor-
mation Center: 02-3455-0111 Gangnam Tourist Information Center: Near Exit No.
6 of Apgujeong Station, Line 3 (161, Apgujeong-ro, Gangnam-gu) / G+Star Zone: Near
Exits No. 1, 2, and 7 of Apgujeong Rodeo Station, Bundang Line (161, Apgujeong-ro,
Gangnam-gu)

1 The MIN’S
Run by 2AM’s Chang-min’s mother : Map No. 03

The MIN’s is a café run by the mother of Chang-min, a famous


vocalist of 2AM and Homme. It is said that he frequently visits his
mom’s café. Its popular menu items are handmade ades and ice
cream in summer and organic teas of lime, lemon and ginger,
and apple cinnamon in winter. This café provide menu boards
in English, Japanese, and Chinese for international Hallyu fan
customers.
10:00am-10:00pm 02-512-1452 About 300 m from Exit No. 6 of Apgujeong
Rodeo Station, Bundang Line (330, Apgujeong-ro, Gangnam-gu) KRW 3,000-8,000

2 3

SMT SEOUL
Dining complex operated by SM Entertainment : Map No.01

SMT SEOUL is a stylish dining complex operated by SM Enter-


tainment. It serves diverse tapas, which are a variety of appetiz-
FSTBOETOBDLT JOTNBMMEJTITUZMFT5IFmSTUBOETFDPOEnPPST
are called Playground and are run as a lunch and dessert cafe
during the day time and tapas restaurant in the evening. A res-
ervation is required to use the Penthouse on the third and fourth 1 Interior of SMT SEOUL decorated with
nPPST XIFSFBDPVSTFNFBMJTTFSWFEJOBDPODFQUPG4FPVMTUZMF the symbol of EXO 2 SMT SEOUL’s open
kitchen 3 Façade of SMT SEOUL 4
tapas.
G+Star Zone with Hallyu contents 5 Gang-
11:00am-1:00am 02-6240-9300 About 800m from Exit No. 13 of Cheong- nam Tourist Information Center 6 Wall in
dam Station, Line 7 (58, Apgujeong-ro 79-gil, Gangnam-gu) Lunch set KRW The MIN’S covered with congratulatory 6
13,000-22,000 / Dinner KRW 12,000- 29,000 www.smt-seoul.com messages from Korean singers

50 . 51
1 2

6
1 Interior of fashion select shop Rare
Rare Market Market 2 Façade of Rare Market 3 THE
Run by G-Dragon’s sister : Map No. 04 STREET’s open kitchen 4 Façade of THE
STREET 5 Entrance of SUM Market 6, 7
Operated by the older sister of G-Dragon, Rare Market is a SM artist goods in SUM Market 8 Shark
clothes select shop that covers diverse fashion brands and items tank at COEX Aquarium
which are rarely found in Korea. The shop’s name is known to be
G-Dragon’s idea. YG Bazaar is often held at this market, selling
items of YG stars.
11:00am-8:00pm 02-512-3433 About 700m from Exit No. 3 of Apgujeong
Rodeo Station, Bundang Line (24, Apgujeong-ro 80-gil, Gangnam-gu)

THE STREET
Run by Lee Jung-jin : Map No. 05 5 7
THE STREET is Lee Jung-jin’s brunch cafe, which is very popular
among Korean famous entertainers, including Kang So-ra, Park
Han-byul, and Tzuyu of Twice. Its main menu includes kimchi pi- SUM Market
laf and soybean paste pasta with beef brisket. Jackson, a mem- MD shops selling artist goods from SM : Map No. 06
ber of GOT7, is a regular customer of this brunch café and his
4. $PNNVOJDBUJPO $FOUFS  UIF PGmDF CVJMEJOH PG 4. &OUFSUBJO-
favorite is basil pesto cream pasta.
ment, has become a new gathering place for Hallyu fans, as SUM
10:00am-11:00pm 02-547-8898 About 1.13 km from Exit No. 12 of DBGFBOE46..BSLFUPQFOFEPOUIJTCVJMEJOHTmSTUnPPSBOEmSTU
Cheongdam Station, Line 7 (529, Dosan-daero, Gangnam-gu) KRW 3,000-20,000 CBTFNFOU nPPS  SFTQFDUJWFMZ "MTP LOPXO BT 4. $POWFOJFODF
Store, SUM Market sells a wide range of SM artist goods and food
JUFNTJODMVEJOH5792USVGnFDIPDPMBUFBOE4VQFS+VOJPSSBNFO
10:00am-10:00pm 02-6240-9846 About 135m from Exit No. 6 of Cheong-
dam Station, Line 7 (648, Samseong-ro, Gangnam-gu) www.smtown.com

COEX Aquarium
Filming Location of <Running Man> : Map No. 07

COEX Aquarium is where you can see various species of marine


life in the middle of Seoul. In Running Man, the members carried
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of this aquarium. It includes 16 theme zones, such as a marine
tunnel and penguin’s hill.
10:00am-8:00pm (Last entrance at 7:00pm) 02-6002-6200 Exits No. 5
3 4 and 6 of Samseong Station, Line 2 (513, Yeongdong-daero, Gangnam-gu) ww.co- 8
exaqua.com

52 . 53
Viva Polo Yeolmae Branch
Run by EXO’s Park Chanyeol’s mother : Map No. 10

Viva Polo Yeolmae Branch is an Italian restaurant run by the moth-


er of Park Chanyeol, a member of EXO. The restaurant’s branch
name “Yeolmae” comes from Chanyeol’s nickname, meaning
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tirely covered with photos of Chanyeol and EXO members, as
well as messages from fans, and it will be interesting to search for
photos of kid Chanyeol and fan art paintings. As it is not a large
restaurant, it has a quiet, comfortable atmosphere. The main
dishes are pastas that are served at affordable prices of KRW
8,000 to 9,000, and Chanyeol’s favorite is kimchi arrabbiata.
4
11:30am-9:30pm 02-442-7885 Near Exit No. 1 of Myeongil Station, Line 5
(1631, Yangjae-daero, Gangdong-gu) KRW 5,000-20,000

WAPOP
Hallyu performance hall : Map No. 11

WAPOP Hall located on the grounds of Children’s Grand Park is


a permanent performance hall for Hallyu contents, which has a
1 2 seating capacity of 1,600. WAPOP is a 90-minute concert that
combines popular Korean dramas and K-pop, and a panorama
video is displayed on the hall’s 260-degree screen. Its contents
include video clips of live performances by K-pop idols, b-boy
Studio J performances, and drama OSTs.
Filming Location of <Sister’s Slam Dunk> : Map No. 08
Visit website 02-3437-2002 Near Exit No. 1 of Children’s Grand Park Station,
Studio J is a lounge bar established by collaboration between Line 7 (In Children’s Grand Park, 216, Neungdong-ro, Gwangjin-gu) KRW 90,000-
Park Jin-young (a.k.a. JYP) and Y1975, a famous bar in Cheong- 120,000 www.wapophall.com
dam-dong. Its interior features fabulous LED lighting, grand
space, and a live stage, all of which are enough to present
awesome attractions and performances to its customers. When
the members of Sister’s Slam Dunk formed a special girl group
named Unnies, the music video of their single “Shut Up” was
NBJOMZ mMNFE JO 4UVEJP + 5IF BSUJTUT PG +:1 &OUFSUBJONFOU  JO-
cluding G.Soul, Baek A-yeon, and Park Ji-min sometimes hold a
surprise performance at this bar. 1 Studio J 2 A long bar and golden ceiling
7:00pm-3:00am 02-540-6799 About 340m from Exit No. 4 of Apgujeong of Studio J 3 Interior of KAMONG 4 Viva
Rodeo Station, Bundang Line (13-12, Seolleung-ro 158-gil, Gangnam-gu) KRW Polo Yeolmae Branch decorated with EXO’s
33,000-73,000 Park Chanyeol 5 WAPOP Hall

KAMONG
Run by EXO’s Kai’s sister : Map No. 09

KAMONG is a cafe run by the sister of Kai, a member of EXO,


and its name means “Kai is dreaming.” It has become one of the
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served with fresh fruits are very popular, and its cups and nap-
kins are decorated with Kai’s paintings and messages.
9:00am-10:00pm 02-522-5949 About 550m from Exit No. 1 of Seoul Nat’l 3 5
Univ. of Education Station, Line 2 (356, Seocho-daero, Seocho-gu)

54 . 55
•Website : program.sbs.co.kr
• Live
•Date on air : Every Tuesday, 8:00pm (live)
SBS MTV •Location : Sangam SBS Prism Tower (82 Sangamsan-ro, Mapo-gu)
THE SHOW 5 •Application :Applying for the studio audience
•Selection process : Log in to the official website and apply for the studio
audience on the desired date.

•Website : www.mbcplus.co.kr
• Live
•Date on air : Every Wednesday, 7:00pm (live/Recorded Broadcast)
MBC Music •Location : Ilsan MBC Dream center
My Music, My K-pop Show Champion (869, Janghang-dong, Ilsandong-gu, Goyang-si, Gyeonggi-do)
•Application :Audience selected from voters
How to Meet K-pop Stars •Selection process : Log in to the official website and vote for the Show
Champion. Selected candidates will be sent tickets every week.
Once you see a K-pop show in person,
the impression it leaves will be everlasting.
Go see your favorite K-pop star. • Live •Website : mcountdown.mnet.interest.me
A variety of music programs in Korea are always open to Hallyu fans, •Date on air : Every Thursday, 6:00pm (live)
and anyone can enjoy the shows with only a simple application process. Mnet •Location : 2F Studio, CJ E&M Center (66 Sangamsan-ro, Mapo-gu)
M! Countdown •Application :In order of arrival
How to Make a Reservation for Hallyu Music Programs

•Website : www.arirang.co.kr
• Recording
•Date on air : Every Friday, 11:00am (Recording on Monday) •Website : www.imbc.com
• Live
Arirang TV •Location : 2F Studio, Arirang TV (2351, Nambusunhwan-ro, Seocho-gu) •Date on air : Every Saturday, 3:50pm (live)
Simply K-pop •Application : Applying for audience ticket MBC •Location : Sangam MBC Open Hall (257 Seongam-ro, Mapo-gu)
•Selection process : Apply under the “tickets” category on the official website. Show! •Application : Apply for admission tickets
➊ The title of your post should include detailed information. For example, “September 15, Pre-re- Music Core •Selection process : Log in to the official website and select a date.
cording Part 1, 2, and 3.” ➊ Winners will be announced on the ‘winner announcement’ menu on the website and a text message
➋ Indicate the number of participants, email address, and contact number. will be sent to each winner as well.
➋ Please present your ID card and winner announcement text message when you receive your admis-
➌ Individual emails will be sent to selected candidates after Sunday.
sion tickets (2 admissions per 1 text message)
➍ Show your name, group number, and phone number at the studio on the day of the shoot.

•Website : www.kbs.co.kr
• Live •Website : program.sbs.co.kr
•Date on air : Every Friday, 5:00pm (live) • Live
•Date on air : Every Sunday, 12:10pm (live)
KBS •Location : KBS New Wing Open Hall (13 Yeouigongwon-ro, Yeongdeungpo-gu) SBS •Location : SBS Deungchon Open Hall (442 Yangcheonno, Gangseo-gu)
Music Bank •Application : Applying for audience ticket
Inkigayo •Application : Applying for audience ticket
•Selection process : Log in to the official website and apply one week before the
•Selection process : Log in to the official website and select a date.
show (between 9:00am Thursday and 12:00am Friday).
➊ Create an ID and go to The Music Trend > Apply for Tickets > Apply.
➊ Ticket winners are announced at 6:00pm the following Monday. ➋ Enter the basic information required for audience tickets (name, registration number, mobile number,
➋ Select seats from 6:00pm Monday to 6:00pm Wednesday. contact number, address, and ticket date)
➌ Text message sent to ticket winners at 2:00pm Thursday ➌ The ticket winners will be announced on Thursday morning on the website.
Ex.) Sept. 16 – 17 (Thursday-Friday) apply online. ➍ Present your ID when entering the SBS building (One ticket is valid for yourself and one guest).
Sept. 20 (Mon.) 6:00pm ticket winners announced, seat selection possible
➎ You are not allowed to take pictures or videos in the studio
Sept. 23 (Thu.) 2:00pm winners receive text message
Sept. 24 (Fri) visit KBS New Wing Open Hall

56 . 57
Tourist Information •SEOUL CITYPASS Plus
T-money card with added discount feature for affiliated performances, exhibitions, tourist sites, restau-
rants, etc. 5 % discount applied when using Seoul City Tour Bus
[Purchase] GS25 convenience store, Tour Information Desk, Train Stations
From Airport to Seoul Transportation [Fare] 3,000 KRW for card purchase; 5,000 KRW for Cellphone Strap Type; Maximum charging amount
is 500,000 KRW

•Limousine Bus ▶ Incheon International Airport •M-PASS


[Boarding Gate] Seoul-Bound : Bus stop 3B-6B, 10A-13A by Entry Gate (1F) This is a rental type foreigner exclusive transportation card that you can use up to 20 times a day for
[Ticket Office] Next to Passenger Terminal (1F) Gate 4, 6-8, 11, 13; Bus Stop 9C metropolitan area subway and Seoul City buses. Charge it like a T-money card to use it at T-money
▶ Gimpo International Airport affiliated companies including convenience stores and taxis.
[Purchase] Seoul Tour Information Desk at Incheon International Airport’s Entry Gate, Seoul Global
[Boarding Gate] Domestic Flights : Gate 3-5 for Downtown Seoul; Gate 13-15 for Incheon International Airport
Cultural Center (Myeong-dong)
International Flights : Gate 6 for Downtown Seoul; Gate 7 for Incheon International Airport
[Fare] Day pass 10,000 KRW, 2 Day Pass 18,000 KRW, 3 Day Pass 25,500 KRW, 5 Day Pass 42,500
[Ticket Office] Cash payment without buying ticket KRW, 7 Day Pass 59,500 KRW; Rental Fee 5,000 extra; 4,500 KRW reimbursed when card is returned
(500 KRW excluded)
•Airport Train
05:20-21:45 (10-15 min interval) Airport Railroad Co., Ltd. (AREX) 1599-7788 http://www.arex.or.kr •Discover Seoul Pass
Discover Seoul Pass is a one-day tourist facilities pass exclusively for international tourists. With this
card, you can visit 16 attractions including royal palaces, Hallyu experience centers, and art galleries in
Seoul. Moreover, it can also be used as a transit card.
[Purchase] Four KEB Hana Bank exchange counters and three CU convenience stores in the Arrivals
Hall of Incheon Int’l Airport, Seoul Global Cultural Center in Myeong-dong, and KEB Hana Bank Hongdae
Public Transportation Branch
[Fare] KRW 39,900 (Save over 70% in admission fees for the 16 tourist facilities)
In Seoul, if you get off a one public transportation and transfer to another form of public transportation within 30 minutes, you
get a discount. The discount is only applicable when you use a transportation card and you need to tag off your transportation •Seoul City Tour Bus
card when you get off as well. Keep in mind that the transfer discount does not apply to same line transfers. You can enjoy a comfortable, effective tour for major attractions in Seoul, for just one ticket for a ride on
the Seoul City Tour Bus. Various themed courses are available, and you can ride as many times as you
•Subway want for a day.
Seoul Subway has nine lines numbered 1 to 9. Each line is in a different color and is easily identifiable [Purchase] Ticket box next to Koreana Hotel, Dongdaemun Design Plaza, Seoul Station, Sejong Center
because it is marked by line number and station number. for the Performing Arts, Gangnam Tourist Information Center
[Fare] from 1,250 KRW [Fare] Adults KRW 6,000-15,000 (Prices vary by course.)
[Single Ride Subway Card] This is a single ride card that you can issue from each subway station’s ticket
machine. The additional 500 KRW charge is reimbursed when you return the card to the card
return machine at your arrival station.
Currency
•Taxi
Seoul operates general taxi, deluxe taxi and large taxi services as well as a foreigner exclusive taxi service. Korea’s unit of currency is ‘won (원, ₩).’ Currency exchange is done at the official exchange booth as well as banks,
[Fare] From 3,000 KRW for general taxi; 20 % extra charge for late night service (12 - 4 am) airports, department stores and hotels according to the daily exchange rate. The commission fee varies by site. Generally,
Foreigner Taxi is operated by drivers who can speak English, Chinese and Japanese. You can reserve one easily through phone or our on-line the fee is highest at the official exchange booth and goes down in the order of bank, airport, department store and hotel.
website. Reservation must be made at least 24 hours before use.
[Fare] From 3,600 KRW for medium sized vehicles
1644-2255 www.intltaxi.co.kr

Accommodation
Transportation Cards of Seoul
You can choose from a wide range of lodgings from luxury hotels to economical youth hostels according to your travel
budget and purpose of travel. Check out the Visit Seoul website operated by Seoul City to find out more about hotels,
•T-money
guest houses, youth hostels, camping sites as well as trustworthy private home lodging and Seoul Stay companies (www.
This is a transportation card that can be used both on bus and subway in the metropolitan area. visitseoul.net).
Make sure to tag on and off when you get on and off to receive transfer discount.
[Purchase] Any Seoul City subway station; Convenience store with T-money mark [Seoul Stay] This is an experiential lodging system that utilizes the empty rooms of Seoul citizens. It is legally classified and registered as
[Fare] 2,500 KRW for card purchase; 1,000 KRW charging minimum ‘Foreigner Tourism Urban Private Home Lodging Business’ and ‘Traditional Housing Experience Business’ by the 25 autonomous district offices
within Seoul City. Through the system, you can experience guesthouses, home staying and traditional Korean housing. http://stay.visitseoul.net
58 . 59
Index

How to read the index

Seoul Museum of Art 26

Tourist attractions Page no.

There are so many reasons for you to come to Korea, if you are a
Official Hallyu passionate lover of K-pop, K-dramas, and K-TV shows. From Cheon
401 Restaurant 41 Seoul Marina Club & Yacht 45

Travel Guide to Song-yi’s beauty shop in My Love from the Star and Lee Mi-ho’s fa- 63 Square 44 Seoul Museum of Art 18

vorite cafe, to even Big Bang’s shopping destination! TV dramas are


Seoul TUJMM mMNJOH JO 4FPVM UP NBLF ZPV TUBZ VQ BMM OJHIU  BOE UIFSF JT B
BBQ Hapjeong Star Branch 40 Seoul Folk Flea Market 34

KBS 44 Seochon Jeontong Sundaeguk 29


http://hallyu.visitseoul.net chance for you to cross paths with a Hallyu star somewhere in this
city. Here is essential tourist information for Hallyu fans, including MBC WORLD 38 Seonyudo Park 45
Hallyu experience programs, must-visit Hallyu destinations, and the SMT SEOUL 50 BOYS24 Hall 23
schedule of popular Hallyu stars.
SMTOWN Stadium 32 STYLE NANDA 23

SUM Market 53 Studio J 54

THE STREET 52 Studio Concrete 46

Gangnam Tourist Information Center, G+Star Zone 51 Citizens Hall 19

Gocheok Skydome 46 Shilla I’Park Duty Free Shop 47

Gwangjang Market 35 Shinsegae Department Store, Shinsegae Duty Free Shop 22

Gwanghwamun Square 18 Ssamzigil 26

Grévin Museum 20 Ansan Jarak-gil 39

The Top 10 Best Hallyu Hot Spots Hallyu Activities Program Hallyu Celebrity Schedules Naksan Park (Seoul City Wall) 34 And Here 35
in Seoul Sign up for diverse Hallyu activity Check your favorite Hallyu stars’ 46 33
Nerd on earth Yummy Kampong
The Top 10 Best Hallyu Hot Spots programs, such as a K-pop class schedule, including performances 45 28
Noryangjin Fisheries Wholesale Market Orgel4757
JO 4FPVM JODMVEF mMNJOH MPDBUJPOT and a broadcast theme park tour, and fan meeting events. The in-
of popular TV dramas and enter- to make your Seoul travel a spe- formation is updated every week, The MIN’S 51 Olive Young Myeong-dong Flagship Store 21
tainment shows and places where cial, unforgettable memory. and you will be able to add more Dongdaemun Design Plaza (DDP) 32 WAPOP 55
you can meet Hallyu stars. pleasure to your travel.
Doota Duty Free Shop 33 Yogorino 40

Rare Market 52 Wiki Cafe 28

Lotte Young Plaza 20 Yurimmyeon 19

Lya Nature 28 Ihwa-dong Mural Village 35

My THAI 47 KAMONG 54

Myeong-dong Tourist Information Center 21 Coffee Bangatgan 27

Moonshot 27 K-live 33

Bonjour Hawaii 39 COEX Aquarium 53


Recommended Hallyu Hot Spots Recommended Hallyu Courses 10 Best Hallyu Hot Spots Stamp Tour
The website includes valuable in- If you are interested in searching Follow along the Hallyu Hot Spots Viva Polo Yeolmae Branch 55 Dosirak Cafe of Tongin Market 29
formation about Hallyu hot spots for the footsteps of Hallyu celeb- Stamp Tour course, and you will Sangam DMC 38 Haneul Park 39
GPS UPVSJTUT  TVDI BT mMNJOH MPDB- rities from your favorite K-dramas be able to enjoy the best Hallyu
Saegimsori 26 Hongdae Playground 41
tions for popular TV dramas and TV BU UIFJS mMNJOH MPDBUJPOT  ZPV DBO destinations.
shows as well as restaurants and enjoy a special trip to Seoul with Seogang 8 Kyoung 41
shops frequented by Hallyu stars. recommended Hallyu courses.
60 . 61
Seoul Tourist Map

How to read the index

35 Gwangjang Market ............................ [B2] 75 Soma Museum .................................. [C3]


1 Gyeongbokgung Palace ...... [B2]
36 Namdaemun Market........................... [B2] 76 Lock Museum .................................... [B2]
Tourist attractions
Map no. Coordinates 37 Noon Square ...................................... [A2] 77 Hangaram Art Museum ..................... [B3]
38 Dongdaemun Shopping 78 Gana Insa Art Center ......................... [B2]
Complex ............................................. [B2] 79 War Memorial of Korea ...................... [B2]
Cultural Heritage 39 Doota! ................................................. [B2] 80 Cheonggyecheon Museum ............... [B2]
1 Changdeokgung Palace .................... [B2] 40 Lotte Duty Free Shop .......................... [B2] 81 Cheong Wa Dae Sarangchae ........... [B2]
2 Changgyeonggung Palace ................ [B2] 41 Lotte Department Store ..................... [B2] 82 Seoul Baekje Museum ....................... [C3]
3 Deoksugung Palace .......................... [B2] 42 Lotte World Mall ................................. [C3] 83 Horim Art Center ................................ [B3]
4 Mongchontoseong Fortress ............... [C3] 43 Lotte Fitin ........................................... [B2]
5 Seonjeongneung ................................ [C3] 44 Myeongdong Street ........................... [B2] Entertainment
6 Unhyeongung Palace ........................ [B2] 45 Migliore .............................................. [B2] 84 LG Art Center ..................................... [B3]
7 Jongmyo Shrine ................................. [B2] 46 Serosugil ............................................ [B3] 85 Clubs Around Gangnam Station ....... [B3]
8 Changgyeonggung Palace ................ [B2] 47 Central City ........................................ [B2] 86 National Center for Korean Traditional
9 Changdeokgung Palace .................... [B2] 48 Sinsadong Garosugil ......................... [B3] Performing Arts ................................. [B3]
10 Seoul City Wall (Hanyang Doseong) . [B1] 49 Shinsegae Department Store ............ [B2] 87 Daehangno Street ............................. [B2]
50 Ssamzigil ............................................ [B2] 88 Myeongdong Theater ........................ [B2]
Landmarks 51 Sungnyemun Gate ............................. [B2] 89 BIBAP Theater..................................... [B2]
11 63 Square .......................................... [B3] 52 Apgujeong Rodeo Street ................... [C2] 90 SaChoom Theater ............................ [B2]
12 N Seoul Tower ................................... [B2] 53 M Plaza .............................................. [B2] 91 Samsung d’light ................................ [B3]
13 Gwanghwamun Plaza ......................... [B2] 54 Ewha University 92 Seoul Norimadang ............................. [C3]
14 Dongdaemun Design Plaza (DDP) ..... [B2] ‘Street You Want to Visit’ ................... [B2] 93 Seoul Helicopter Tour ........................ [C3]
15 Lotte World ........................................ [C3] 55 Itaewon Antique Furniture Street ...... [B2] 94 Sejong Center for The Performing Arts [B2]
16 Banpo Moonlight Rainbow 56 Jamsil Shopping Town ....................... [C3] 95 Arko Arts Theater ............................... [B2]
Fountain ............................................. [B3] 57 Cheongdamdong Fashion Street ....... [C2] 96 Yeouido Hangang Swimming Pool ..... [A2]
17 Bosingak Belfry .................................. [B2] 58 COEX Mall .......................................... [C3] 97 Seoul Arts Center .............................. [B3]
18 Seoul Plaza ........................................ [C3] 59 Pyeonghwa Market ............................ [B2] 98 Jeongdong Theater ........................... [B2]
19 Seoul City Hall .................................... [B2] 60 Hyundai Outlet Dongdaemun 99 COEX Aquarium ................................. [C3]
20 Sungnyemun Gate ............................. [B2] Branch ............................................... [B2] 100 Hangang Cruise ................................. [A2]
21 Cheonggye Plaza ............................... [B2] 61 Hongdae Free Market ........................ [A2] 101 Hongdae Clubs .................................. [A2]
22 Cheonggyecheon Stream .................. [B2]
23 Heunginjimun Gate ............................ [B2] Museums and Galleries Parks
62 National Palace Museum of Korea .... [B2] 102 Naksan Park ....................................... [B2]
Experience Traditional Culture 63 National Folk Museum of Korea ....... [B2] 103 Namsan Park ...................................... [B2]
24 Kukkiwon ............................................ [B3] 64 National Museum of Korea ............... [B3] 104 Dosan Park ......................................... [B2]
25 Namsangol Hanok Village ................. [B2] 65 National Museum of Modern and 105 Marronnier Park ................................. [B2]
26 Bongeunsa Temple ............................ [C3] Contemporary Art Seoul Hall ............. [B2] 106 Seoul Forest ....................................... [B2]
27 Bukchon Hanok Village ...................... [B2] 66 K-Pop Music Exhibition Hall .............. [C3] 107 Seokchon Lake Park ......................... [C3]
28 Samcheonggak ................................. [B1] 67 National Museum of 108 Seonyudo Park .................................. [A2]
29 Jogyesa Temple ................................. [B2] Korean Contemporary History .......... [B2] 109 Yeouido Park ....................................... [A2]
30 Korea Cultural House ......................... [C3] 68 Lotte World Folk Museum ................. [C3] 110 Yeouido Hangang Park ...................... [A2]
31 Korea House ....................................... [B2] 69 Mongchon Museum of History ......... [C3] 111 Yeoksam Park .................................... [B3]
70 Culture Station Seoul 284 ................. [B2] 112 Olympic Park ..................................... [C3]
Shopping 71 Leeum Samsung Museum of Art ..... [B2] 113 Jamsil Hangang Park ........................ [C3]
32 Gangnam Station Underground 72 Seoul Museum of Art ......................... [B2] 114 Jamwon Hangang Park...................... [B3]
Shopping Center ................................ [B3] 73 Seoul Museum of History .................. [B2] 115 Tapgol Park ........................................ [B2]
33 Galleria Duty Free 63 ......................... [B3] 74 The Story of King Sejong·The Story of
34 Galleria Department Store ................. [C2] Admiral Yi Sun-shin ........................... [B2]
Interactive
Hallyu Programs
in Seoul

For more detailed information,


please refer to the website of the Official Hallyu Travel Guide to Seoul