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CITY COUNCIL
Staff Report
January 9, 2018
ORDERS OF BUSINESS
RECOMMENDATION:
1. Approve the special event fee schedule
2. Approve definition of “Neighborhood Block Party”
3. Ratify Veteran’s Day, Memorial Day, Homecoming Parade, Sandcastle Contest, and Breakfast with the
Bunny as historic City Events exempt from special event fees
BACKGROUND/SUMMARY:
On November 7, 2017 and December 5, 2017 Council received reports on special event fees and provided
direction to staff regarding these fees. The genesis of this discussion was the completion of a cost of services
study in 2016 that examined the City’s cost of providing various services and identified options for adjusting fees
in order to more equitably finance services. Council has the authority to determine the amount of fees to be
charged for these services and adopt a fee schedule that would apply to applicants seeking a special event or
activity permit.
Unlike the permit fee, the rental fee of the beach, park and streets is at Council’s discretion and is based on a
fee to allow the exclusive private use of these community assets. Council may charge a rate based on what the
market will bear. Accordingly, staff has proposed that the rental fee during the “high season” be set at $1,000 as
compared to $500 during the rest of the year, as illustrated on the Proposed Special Event Fee Schedule
included below. Consistent with this approach, staff has also put forth a proposal to increase the refundable
damage deposit during the “high season” to $1,000. Staff seeks Council direction on the approach to use for
the “high season” in order to incorporate this component into a finalized fee schedule.
“Neighborhood Block Party” is defined as a gathering, sponsored solely by owners, residents or tenants
of properties fronting a residential street, which causes a closure of the entire street, or a portion thereof,
to vehicular traffic and use of the street for the gathering.
Street event $500 per day per $250 per day per $1,000 per day per
block block block
REFUNDABLE
DAMAGE
DEPOSIT
Beach event $500 $500 $1,000
Park event $500 $500 $1,000
Street event $500 per block $500 per block $1,000
PARKING
STALL*
$100 $100 $100
Car Week, PGA
Tour, last two
$200 $200 $200
weeks of
December
*Temporary encroachment permit fees may also apply
Conclusion
Staff is seeking further direction on the proposed final fee schedule, specifically the newly proposed fees for
“High Season” events held in July and August. Once Council provides direction, staff will return with a master
fee schedule that reflects the final Special Event Fee schedule for adoption.
FISCAL IMPACT:
Overall the special event fees are a minor source of revenue to the City currently generating less than $50,000
in a fiscal year.
ATTACHMENTS: