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in FMCG Industry
Customer
Supply Logistics Customer Towards Zero
Initiatives
Market & Demand Supply Chain – Service KPI –
Service Inventory Model
The Big Picture
Chain Operation
Overview Group
Distributors (GT) (TZIM)
(CSOG)
AGENDA
Customer
Supply Logistics Customer Towards Zero
Initiatives
Market & Demand Supply Chain – Service KPI –
Service Inventory Model
The Big Picture
Chain Operation
Overview Group
Distributors (GT) (TZIM)
(CSOG)
MARKET & DEMAND
Sulawesi % of CAGR
Kalimanta % of CAGR Total (%)
Tota (%) 2010
n 2010
l
•Population 7% 1.25%
•Population 6% 1.79%
•GRDP 4% 14%
•GRDP 8% 11%
(current Rp)
(current Rp)
•GRDP/Cap
•GRDP/Cap 11.9 13.0%
28. 8.9% (Rp mn)
(Rp mn)
9
• Jakarta 1
• Riau 2
• North Sumatra 3
• Nanggroe-Aceh D 4
• West Sumatra 5
• East Kalimantan 6
• West Java 7
• East Java 8
• Central Kalimantan 9
Customer
Supply Logistics Customer Towards Zero
Initiatives
Market & Demand Supply Chain – Service KPI –
Service Inventory Model
The Big Picture
Chain Operation
Overview Group
Distributors (GT) (TZIM)
(CSOG)
SUPPLY CHAIN
$$$$$
Supplier
Information Flow
Product Flow
SUPPLY VS DEMAND: RECONCILE?
Who is right ? They both are
MPS
Supplier
Information Flow
Product Flow
Demand Planning / Forecasting
Annual Plan
Event Forecast Forecast
Business Management
Forecast New
Product
Demand drivers
Supply
35
Demand Plan Demand Series Baseline
Demonstrated capability Event
30
Volume
20 Event
10
Cash-up (Turnover & Costs)
5
Jan Apr Jul Oct Jan Apr Jul Oct Jan Apr Jul Oct
Sell Source / Make History Future
Accurate forecast means higher turnover & lower cost
Demand Tracking Supply Tracking
AGENDA
Customer
Supply Logistics Customer Towards Zero
Initiatives
Market & Demand Supply Chain – Service KPI –
Service Inventory Model
The Big Picture
Chain Operation
Overview Group
Distributors (GT) (TZIM)
(CSOG)
LOGISTICS OVERVIEW
Supplier
Information Flow
Product Flow
TYPICAL DISTRIBUTION NETWORK
Area Demand
COSTUMER 1 Area Demand
COSTUMER 3
COSTUMER 2
Distribution
Centre 1 Distribution COSTUMER 4
Centre 2
Area Supply
Central Distribution
Centre
COSTUMER 5
Distribution
Centre 3
Manufacturing Site
(A)
National Demand
COSTUMER 6
CDC DC
W0 W1 W2 W3
LT = 21 days
OUTBOUND LOGISTICS
Customer Service
Customer Order
Purchase Order
Replenishment Order
Replenishment Model
Inventory Level
Order Fulfillment
Shipment / Delivery Execution
Billing Process
Proof Of Delivery COSTUMER 2
KPI Service Quality?
On Shelf Availability
Casefill On Time
Joint Initiatives
Service Improvements
Efficiency Improvements
Distribution
Warehouse Management Centre 1
Shipment / Delivery Execution Service Quality:
Transportation Management • How much?
Transport Provider •Is it On time?
Shipment / Delivery Execution •In Good Shape?
Distribution Cost Savings •Easy to Unload?
Contigency Route Management
PURCHASE ORDER & DELIVERY
Order Expedition Send Expedition
Synchronization ERP Validation Report Report
Data interface:
• SKU/Desc
PO Electronic •-Barcode
• Price
•Total PO
• Completeness Order Processor
PO Manual
Order Entry
PO Checking:
• SKU/Description
• Barcode
• Price WHS
Principal • Qty
• Total PO
Allocation
Load Planning
Assembling &
DELIVERY Loading Picking
Customer/
Store
REPLENISHMENT ORDER
Custome
Order Product
In-transit Stock
Sourcing Whs
Order
Sch. Date & Req. Date
FACTORY ULI WHS Etc.
MARKET
Supply
• Generate Order
• Parameter Setup
• Database
Shipment PRINCIPAL
Customer
Supply Logistics Customer Towards Zero
Initiatives
Market & Demand Supply Chain – Service KPI –
Service Inventory Model
The Big Picture
Chain Operation
Overview Group
Distributors (GT) (TZIM)
(CSOG)
KEY PERFORMANCE INDICATOR
The ability to deliver goods as customer ordered = SERVICE
Arrival:
Delivery: •Is it On Time?
•Lead Time as Planned? •Qty as ordered?
•Broken Product? •In Good Shape?
•Theft? •Easy to unload?
•Return?
Distribution Delivery
Centre
COSTUMER
Delivery:
•Stock available as ordered? Major KPIs:
•Dispatched On Time?
•Problem while stock picking? 1. Service Quality
•Transportation available?
•Any order revision? 2. Cost
MEASUREMENT
Customer
Supply Logistics Customer Towards Zero
Initiatives
Market & Demand Supply Chain – Service KPI –
Service Inventory Model
The Big Picture
Chain Operation
Overview Group
Distributors (GT) (TZIM)
(CSOG)
INITIATIVES
Logistics is about
Cooperation
(Us…NOT you & i)
INITIATIVES
Service Improvement
Electronic Data Interchange
Advance Shipment Notification
Integrated Promotion Activity Planning
CPFR
VMI
On Shelf Availability
Efficiency
Night Delivery – Holiday Delivery
Palletized Delivery
Distribution Bypass
Backhauling
Retailer Centralized Delivery
Logistic Discount Agreement