Faculty of Management

Erode Builder Educational Trust’s Group of Institutions

I Internal Assessment Test – March 2013
BA 9227 – Business Research Methods
Faculty : R D Vasudevan Date : 18.03.2013 FN
Class : I MBA Duration : 3 Hours
Semester : II Semester Max. Marks : 100
Part A (2*10 = 20 Marks)
1. Define applied research.
2. How research questions are framed?
3. What is the significance of ‘Null Hypothesis’?
4. Define ‘Alternative Hypothesis’.
5. Define the terms validity and reliability?
6. What are the features of cause and effect method of research?
7. What are the various types of reliability?
8. Differentiate between ordinal and nominal scale.
9. Explain why either ratio or interval scales is preferred in management research.
10. What do you understand by the term ‘construct’?
Part B (16*5 = 80 Marks)
11. (a) Examine the various types of research and their relative merits and demerits.
OR
(b) Explain the research process in detail.

12. (a) How does one frame research objectives? Why is it important to define the research
problem appropriately?
OR
(b) Compare and contrast cross sectional and longitudinal research designs.

13. (a) What are the various types of measurement scales and their importance? Discuss.
OR
(b) Compare Likert’s scale and Semantic differential scale giving examples.

14. (a) How does one construct a survey instrument? What steps need to be followed?
Discuss.
OR
(b) What is experimental research design? Where can experimental research design be
used? Give examples for your answer.

15. (a) (i) What are the relationships among descriptive, exploratory and causal research?
(ii) Give examples of where each of these designs would be used.
OR
(b) (i) What is qualitative research and how it is conducted?
(ii) Why is focus group considered as the most popular qualitative research technique?