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1.

Support is a numeric value for the minimal support of an item set, if the minimum support is
too low, it would create too many number of rules.

Confidence is a numeric value for the minimal confidence of rules.

It was chosen arbitrarily but at least 1/1000 for the support.

2. The rules are created using apriori principle. X, Y ∶ (X Y)  s(X)  s(Y ) to search
efficiently for rules that meet support and confidence thresholds
3.

4.

They can use this patterns to try to maximize sales on the supermarket as making a new physical
organization that makes benefits over the pattern.