21 Ways To Find A Job Fast

Copyright © 2009-2010 by David E. Perry and Kevin Donlin. All rights reserved. GuerrillaResumes.
com 1
Table of Contents
About The Authors ........................................................................................................................3
Introduction ...................................................................................................................................4
The Typical Job Search Sucks! ....................................................................................................5
How to Get Hired Faster Using 21 Guerrilla Job Search Secrets! ...............................................6
Simple Script Gets Job Leads in Less Than 5 Minutes ................................................................7
3 Habits of Job Seekers Who Get Hired Fast ...............................................................................8
Network Backwards ....................................................................................................................11
Networking Begins at Home .......................................................................................................12
How to Persist and Get Hired .....................................................................................................13
How to Recover From a Bad Job Interview ................................................................................15
Work Full-Time to Find Full-Time Work ......................................................................................17
Employee Referral Programs – Get an Advocate.......................................................................19
Look to Past Employers for Job Leads .......................................................................................20
Offer to Temp For Your Last Employer.......................................................................................21
Hit Them From All Directions ......................................................................................................22
Act Fast.......................................................................................................................................23
Don’t Take No For An Answer: Part I..........................................................................................24
Don’t Take No For An Answer: Part II.........................................................................................25
Write a Prospecting Letter ..........................................................................................................26
Send a Letter Saying You Are Overqualified! .............................................................................27
Write a Case Study .....................................................................................................................28
Send Articles...............................................................................................................................29
2 Ways to Find a Job -- from 1938..............................................................................................30
2 More Ways to Find a Job from 1938........................................................................................32
The #1 Way to Turn an Interview Into a Job Offer ......................................................................34
Success Stories ..........................................................................................................................37
Lawyer stuff: This publication is designed to provide accurate and authoritative information with regard to
the subject matter covered. It is given with the understanding that the publisher is not engaged in
rendering legal, accounting, or other professional advice.
David E. Perry and Kevin Donlin, individually or corporately, do not accept any responsibility for any
liabilities resulting from the actions of any parties involved.
About The Authors
Kevin Donlin (left, above) is President of Guaranteed Résumés and Co-Author of

Guerrilla Resumes.
He has written and edited more than 10,000 résumés and cover letters, assisted nearly
5,000 clients, and has written a Job Search column for the Minneapolis Star Tribune
since 2000.
David E. Perry (center, above) is Managing Director of Perry-Martel International, one

of North America’s top executive search, recruiting and placement firms.
David is a veteran headhunter whom the Wall Street Journal labeled the Rogue
Recruiter. He has negotiated more than $174 million in salaries and placed 997
executives since 1988.
He is the co-author of Guerrilla Marketing for Job-Hunters 2.0 and author of 3 other
books.
Together, David and Kevin have been featured by The Wall Street Journal, The New
York Times, Fortune Magazine, ABC TV, CBS Radio, and too many more media outlets
to list here.
Copyright © 2009-2010 by David E. Perry and Kevin Donlin. All rights reserved. GuerrillaResumes.com 3
Introduction
Dear Smart Job Seeker,

As you can see, we’ve begun this letter with a big “D.”
Why have we done this?
That D is what’s known as a drop cap.

It’s a large, bold capital letter used to start a piece of writing. David Ogilvy, a giant in the
advertising industry, wrote in his book, Ogilvy on Advertising: “Starting your body with a
Drop Capital has been shown to increase readership by an average of 13%.”
So we wanted to give ourselves at least a 13% better chance of getting you to read this
letter 
But what does that have to do with your job search?
This Special Report is going to show you 21 unconventional, Guerrilla Marketing-based

ways to find a job. Tactics that draw on nearly 100 years of research, like that of David
Ogilvy above. By using a drop cap to get your attention, we wanted to show you -- right
from the start, that our tactics are not only new and unusual to a job search, but … they
work.
And you’ve just proven that a drop cap can increase readership, because you’ve read
this far!
But wait. It gets better …
You see, just about everybody looks for a job the same way.
Just about everybody puts together a résumé and uploads it on Monster or

CareerBuilder. Or they email that résumé to companies with advertised job openings.
They may try networking for a few days with friends. Then, they wait for employers to
call. And wait, and wait.
And after about four or five weeks of this, just about everybody will agree that …
The Typical Job Search Sucks!
That’s why you’ve got to try something different. Something unconventional.
Because, if what you were doing in your job search was working, then you would be
working in a new job now, right? But you’re not.
So …
If you’ve sent out loads of résumés and not heard back from employers …
If you’re confused or angry about why nobody’s calling you for interviews …
If you want to find a simple way to get hired for the job you want, at the salary you
deserve …
Then you’re about to discover exactly how to do that!
You’re about to discover …
How to Get Hired Faster Using
21 Guerrilla Job Search Secrets!
Because the traditional job search is a struggle. It’s a frustrating waste of time. Why play
that game, just because everybody else is?
Why not replace the traditional job search with a simpler, more effective system that is
based on proven, direct-marketing principles that have worked for nearly 100 years?
This Special Report will do that for you, and help you get hired faster for your dream
job. Here’s what you’ll learn in these pages:
 The #1 way to turn an interview into a job offer

 4 "forgotten" ways to find a job ... from 1938
 The simple script you can use to get job leads less than 5 minutes from now
 3 habits of job seekers who get hired fast
 And much, MUCH more!
Put another way, this Special Report will show you how to “zig” when everybody else is
“zagging” … and find a job faster than you ever thought possible!
Now, let’s get started …
David E. Perry and Kevin Donlin

Co-Creators, Guerrilla Resumes
Simple Script Gets Job Leads in Less Than 5 Minutes
Recently, I gave a job-search seminar in Fargo, ND for the Forum newspaper.
Rather than talk to folks about how to get job leads, I thought it would be cool to actually
PRODUCE job leads for them, live, at the event.
And we did.
What follows is a four-part script that produced a job lead for one man, Greg, in less
than 5 minutes. At later seminars, I’ve helped attendees get job leads in as little as 3
minutes -- just 180 seconds!
Here’s the script, with explanatory notes in parentheses …
1. “Hi! I’m at a training session and they told me to call the most-connected person I
know. That’s you!”
(Many folks hesitate to make networking calls because they don’t know how to start the
conversation. So, use me as your excuse — say that somebody else told you to call.
That’s what Greg and the others did.
Now, look through your phone list. Who is the one person who seems to know almost
everybody? That’s the most-connected person you know.)
2. “I’m looking for a position as a JOB TITLE at a company like COMPANY #1,
COMPANY #2, or COMPANY #3.”
(You have to think first, about what JOB you want and at least 3 COMPANIES you want
to work for.)
3. “Now. Who would you call if you were in my shoes?”
(You’re asking the most-connected person you know to think as if they were in your
shoes. This produces rapid results.)
4. “Could I have their name and number?”
(Write it down. THANK the person who just helped you. Then hang up. Call that new
person and drop your well-connected friend’s name.)
Can you dial a phone? Speak English? Congratulations. You can network and get job
leads -- in less than 5 minutes!
3 Habits of Job Seekers Who Get Hired Fast
After helping more than 20,000 job seekers since 1996, I've met a small number of
people who seem to sail from one position to the next, no matter what the economy is
doing.
What do they do differently from average job seekers?
Three things. Habitually.
Best part: These 3 habits are recession-proof.
Here they are ...
1) Focus on results, not processes
People who struggle to find work always seem to be in the process of doing something.
They can't tell friends exactly what job they seek because they're in the process of
deciding. Or they can't improve their Linkedin profile because they're in the process of
revising their resume.
Highly successful job seekers know that results are what count. So, they just get stuff
done.
A job seeker who meets 3 networking contacts with an imperfect resume will get hired
faster than one who spends all week revising their resume and zapping out emails.
Every time.
2) Pick up the phone and call
I've never met anyone who was hired solely on the strength of their resume or cover
letter. You have to talk to and meet employers first.
In other words, it takes multiple conversations to get a job.
Successful job seekers know this. They stack the odds in their favor by proactively
calling, talking to, and asking to meet employers they've sent resumes to.
What's the worst that can happen if you call and ask an employer to meet?
They say no.
But ... if you wait for a phone call that never comes, you're still getting a "No" from that
employer, albeit a tacit one that can take weeks to play out.
Make your own luck. Call to verify that employers got the resume and cover letter you
emailed.
Better: Print and mail your documents. In your cover letter, say: "I will call your office at
10:00 a.m. Tuesday to answer any questions you may have."
Two very good things can happen when you call at a specific time to follow up:
1. Your call may turn into a phone interview.
2. If you get voicemail, your message will be stamped with the time you called, which
should be when you said you would in your cover letter. Congratulations -- you've
proven that you're detail-oriented and keep promises. And you're not even on the
payroll yet.
3) Contact employers 7 times
In advertising, it's a rule of thumb that prospects must be exposed to your pitch at least
7 times before they buy.
Successful job seekers recognize this.
So, create a plan for contacting target employers 7 times in the next 3-4 weeks. Be sure
to vary the means of contact and -- this is vital -- always give employers another reason
to hire you with every contact.
Here's an example campaign to illustrate:
Day 1: Mail well-researched cover letter and resume to ABC Corp., promising to call in
two days to follow up.
Day 3: Call, as promised. Ask for interview.
Day 5: Mail newspaper clipping of interview with company president, underlining

comments about strategic plan that I can help achieve.
Day 8: Visit company office, saying I was "in the area." Ask if president got article by
mail.
Day 14: Mail hiring manager a white paper, "5 Ways to Save on Purchasing at ABC
Corp.," based on research done on days 1-10.
Day 16: Call hiring manager to follow up. Ask for interview.
Day 22: Email company president with 5 news items about ABC Corp. found via
www.Google.com/alerts in days 1-21. Offer suggestions for how I could help with each.
Now. Is contacting one employer 7 times a lot of work?
Yes.
Do you think any other job seeker will create and follow such a detailed plan of action?
No.
So, which is better: a little work now, or no work later?
Network Backwards
One client, Jeff R. from Prior Lake, Minnesota, hit pay dirt in February by networking
among contacts most people would never consider calling. He contacted potential
employers from his LAST job search – companies he had interviewed with but not
accepted job offers from.
"I emailed a manager I had interviewed with two years ago, before my latest job. He had
moved to a different part of the company, but he referred me to the right decision
maker. That new person interviewed me and offered me a job," says Jeff.
Action Step: Don't forget to look both ways when you network -- forward and back, all
the way back to your college career office and internships, no matter how long ago you
graduated.
And … don’t stop with your last job search. Ask your spouse/significant other, friends,
family, neighbors if they have contacts from their last job search you could talk to.
You’re sure to find something. But you have to ask!
Networking Begins at Home
When networking and sending out resumes, most folks tend to search far and wide for
job leads. But don't overlook your own family as a potential gold mine of employment
information.
One client of mine, Paul W. from Columbia Heights, Minnesota, found a job this way in
accounting and financial management:
"I emailed over 100 resumes to employers and was networking seriously, eventually
getting 8-10 good interviews. But it was my wife who helped me find my new job," says
Paul.
His wife told her friend, who told her boss about Paul's qualifications. That wife's friend's
boss offered Paul an interview, and eventually, a job. It's proof that you should leave no
stone unturned in your networking efforts, even under your own roof!
Other examples: my wife got a job interview from a contact she made at our daughter’s
school … my brother got a phone call and an interview from an old high school buddy.
And that was just during one two-week span, in my own family!
There are thousands of job leads out there, most of them unadvertised, waiting to be
uncovered by you. Go get them.
Action Step: Every single relative in your family is a potential gold mine of employment
information, especially those who are in positions dealing with management, human
resources, sales and marketing – they will interact with hiring decision makers every
day.
How to Persist and Get Hired
Despite the tight labor market, you CAN stand out from the crowd and get the job you
really want.
Consider Eugene, a software developer from Savage, MN.
After getting serious about his job search, he found his ideal job -- at a higher salary
than he expected -- in just over six weeks.
Here’s what he did …
“I saw a job posted on the Internet that I really wanted,” says Eugene. “Like most
people, I thought I would just email my resume and wait. But that approach had not
produced any callbacks for three months, so I decided to try something different.”
Eugene picked up the phone and called the contact person listed in the job posting,
after getting her phone number from the company switchboard.
“I asked if I could hand-deliver my resume. She said “No,” but I struck up a conversation
and learned enough about the position to write a very targeted cover letter, which I
emailed with my resume,” says Eugene.
After that, Eugene made three follow-up calls, one week apart, to very politely ask if a
decision had been made. Since he had already built a rapport with the hiring manager
during his first call, she did not see this as an intrusion.
Between his second and third follow-up calls, Eugene employed a brilliant tactic that set
him apart from every other candidate.
“During my second follow-up call, I offered to deliver a portfolio of additional material. I

wanted to maximize my chances of getting that job!” he says. The hiring manager
agreed.
So Eugene put together a collection of awards and descriptions of projects he had

worked on. As he was dropping off this “brag book” with the receptionist, he met several
employees in the lobby. “I asked about the four biggest problems they were facing on
the job,” says Eugene. “I took notes, then went home to think up solutions.”
Finally, after four weeks, three follow-up phone calls and one hand-delivered portfolio,
Eugene was called for an interview. He aced it, aced the interview that followed ... and
got the job.
“After talking to employees and researching the company’s products and customers
from their Web site, I was able to talk intelligently and make helpful suggestions. The
interviewers were impressed by that,” says Eugene.
Does all this research and telephone follow-up sound like a lot of work to you? Not if
you consider your job search to be a full-time job in itself. Eugene spent only a few
hours total on this approach, but the pay-off was enormous.
“I start next week at a higher salary than before and with a great company. I’m really
excited about this new position,” says Eugene.
Action Step: You can hit the jackpot with some old-fashioned persistence and
creativity. Of course it takes work. But doing a thing right is never really work, is it? One
thing’s for sure – the other people who want your job probably won’t go to the lengths
Eugene did. Will you?
How to Recover From a Bad Job Interview
You got the interview. You went to the interview. You blew the interview.
Sound familiar?
Lots of folks come home beating themselves up after getting stumped with tough
questions and coming up short in a job interview.
But here’s good news.
You can still get a job offer, even if you interviewed poorly. Do this by using your thank-
you letter as an opportunity to recover and re-sell your skills.
Here’s how one client of mine did that brilliantly, and was offered a position at higher
pay just a few weeks ago, despite the intense competition for jobs in this recession.
“I interviewed for a job I really wanted. But I was angry with myself afterwards because I
realized I didn’t sell myself as well as I should have,” says Shelly, a high-tech sales rep
from Minneapolis.
So Shelly wrote the following “recovery letter” and emailed it to all three of the hiring
managers she had interviewed with. She did that on a Friday. She received a job offer
the following Tuesday.
Thank you for taking the time last Friday to interview me for the sales position.
I am very impressed with XYZ Corp., from both a business and cultural standpoint. It is
obvious to me that XYZ has an exceptionally bright future and I would like to be an
integral part of it.
You mentioned in our interview that a fast start is essential for the person you hire.
Since history typically repeats itself, I have noted a few of my accomplishments at
former employers below.
There is no question I can/will do the same for you.”
Shelly then went on to list her top 2-3 achievements for each of her previous three
employers, focusing on what she accomplished in the first few weeks on the job.
Examples from her letter:
ACE Electronics
First year in the position I ranked #1 in the country. My quota was $6.2 million; I ended
the year with 9.3 million.
DEF Consulting
In my first 30 days I won a 6-month contract for 5 consultants that resulted in $360,000
in business within my first year.
GHI Group
In my first 90 days, I produced a Web project for $25,000 that turned into a $35,000
project and an additional proposal in the pipeline for a supply chain project proposed at
$65,000.
Shelly succeeded by using her thank-you letter to prove she could do that job she had
just interviewed for.
Action Step: Don’t beat yourself up if you don’t knock their socks off in your next job
interview. Instead, feel good about yourself. After all, they thought highly enough of you
to call you for an interview in the first place, right?
Then, go home and prove they were right – and that you deserve the job – by writing a
“recovery” letter that resells your skills and proves you can do the job.
Work Full-Time to Find Full-Time Work
It sounds like nonsense. Yet many unemployed or under-employed people go at their

job search only half-heartedly, working 2-3 hours just 2-3 days a week.
How many hours a day are you spending on your job search?
If you’re currently employed, you should carve out 3-5 hours a day to look for your next
job.
Not employed? Devote at least 8 hours a day -- every day -- to this, your new full-time
job. Nothing less will do.
If you can’t find the time, think again. After all, finding a job is your most important job
now! Like time for your family and health, you have to make time for your job search.
Here are 4 easy ways to make more job-search time in your schedule.
Don’t watch TV news. It takes 30 minutes to tell you the headlines of the same stories
you could get by scanning the newspaper for 10 minutes or listening to the news on
radio.
Time saved: 20 minutes.
Screen your calls. Unless the call is coming from an employer asking for an interview,
let your answering machine pick up. Then return all your calls in one batch every 2 or 3
hours. You’ll avoid becoming a slave to the telephone and all the productivity losses that
arise when you have to stop what you’re doing every 5 minutes to tell a telemarketer to
go to hell.
Time saved: 30-60 minutes in useless conversations and productivity drops.
Skip one TV show every night. Better yet, kill your television (but that’s another book
entirely :-)
Get up 30 minutes earlier and go to bed 30 minutes later Monday to Friday. You can
miss a little bit of sleep each weekday until you find your dream job. Sleep in and don’t
use an alarm clock on weekends.
(You might actually live longer on one hour less of sleep each night. No kidding!
Although its a common belief that 8 hours of sleep is required for optimal health, a six-
year study of more than one million adults ages 30 to 102 has shown that people who
get only 6 to 7 hours a night have a lower death rate. Individuals who sleep 8 hours or
more, or less than 4 hours a night, were shown to have a significantly increased death
rate compared to those who averaged 6 to 7 hours. Researchers from the University of
California, San Diego (UCSD) School of Medicine and the American Cancer Society
collaborated on the study, which appeared in the February 15, 2002 issue of the
Archives of General Psychiatry, a journal of the American Medical Association.)
Action Step: Use the time that others waste. A full week of productive 8-hour days
devoted solely to your job search can dramatically reduce your time out of work.
Between the hours of 8:00 and 4:00 (or whenever you are most productive) don’t shop
for groceries, watch TV, rake the yard or do anything else but one thing: look for your
next job.
Employee Referral Programs – Get an Advocate
“In this economy, a number of companies refuse to interview candidates who aren’t
referred by employees,” says Dave Lloyd, a Silicon Valley recruiter and author of
“Graduation Secrets,” a career guide for young people.
Large corporations use referral programs to encourage employees to submit names of

people they know for open positions. This screening process makes sense, since like
attracts like -- talented employees often have talented friends. And companies are
willing to pay $500, $1,000 – and more – to employees who refer new hires.
That means you should start making friends at big companies you want to work for.
“I knew one motivated employee at a high-tech firm who made $500 for every hire he
referred. So he actively searched for great candidates. He helped get three people hired
while I was recruiting for that company in 2001,” says Lloyd.
Action Step: The best way to learn about employee referral programs is to strike up a
relationship with someone at your target company -- and ask. A simple email will do.
Then, keep in touch. Your contact may end up walking your resume into a hiring
manager’s office. You get hired and your “advocate” gets a cash award – win-win!
Look to Past Employers for Job Leads
Eric H., a design engineer from Ohio, came to me with a sad-looking resume. He had
been sending it out for 6 months with no luck.
Before working with him to write a new resume, I suggested he contact prior employers
to ask for letters of recommendation, since those are valuable documents to bring to a
job interview.
Four days later, he sent me a shocking email…
“Thanks to you making me call old employers for recommendations, one of them just
offered me a great job!”
It turns out that a previous employer was looking for someone with Eric’s skills. And
since Eric had done good work before and would have no trouble fitting into the
corporate culture, he was immediately offered the new position.
Action Step: You’ve been told to tell everyone you know about your job search, but
have you told ALL of your past employers? If you parted on good terms, your old
bosses can be a rich source of job leads. They may even hire you back. At the very
least, your prior managers and co-workers should be able to give you tips and insider
information on companies hiring in your industry.
Offer to Temp For Your Last Employer
One client of ours, Michele M., shares this story.
“I've just accepted a position back at my old company (the same one that laid me off!)
It's for a great job (Pharmaceutical Business Associate) at even higher pay than when I
left.
“I got it by offering to temp for someone in customer service while she was on maternity
leave. After a few weeks, people starting thinking "Why did we let her go?" and they
created this position for me. Yahoo!” says Michelle.
How did she get back in touch with her old employer? You can do the same thing …
“I had a lot of friends there, and lunched with them regularly. One of them told me that a
woman in the customer service department was soon to go on maternity leave. I called
the manager of that department (also a friend) and told her I was available to fill in as a
temp. She thought this was a great idea -- she'd already asked for a temp, but was told
that the training time would be too long and wouldn't be worth the money.
“Since I already knew all about the product, it would take almost no time to train me on
the phones. I was hired and worked full-time as a temp for 10 weeks. One thing led to
another and they created a permanent position for me.
“I believe being at the company every day, working hard and being positive (I tried NOT
to complain about my long unemployment) was the reason I was hired. I was right in
front of them, which made them remember what I'd done for them in the past,” says
Michelle.
Action Step: Never burn your bridges with past employers, even if they lay you off!
Keep in touch and be willing to swallow your pride and work temporarily at a lower
salary, if need be. The results could be a new, permanent job at a higher salary.
Hit Them From All Directions
Another client, Cindy S. from Minnesota, got hired at a huge Fortune 500 corporation by
persisting past the point where others would have given up.
You can, too.
“I had applied to this company many times through a big Internet job site, but got no
response,” said Cindy.
“Late one night, I saw a job posted on the company’s own Web site that was perfect. I
applied online and the next day got a call from them! I don't think I had the experience
for the job I applied for, but the recruiter was very nice in helping me find a position that
would be a good fit.
“Coincidentally, I got a temp job at the same company, as an administrative assistant for
a VP in the HR department. I wrote a thank-you letter to the recruiter and mentioned I
was working on the 9th floor for 2 weeks, and that maybe we should meet. It turned out
she worked on the same floor!
“Because I was already working there, I was able to interview with 3 different people on
my lunch hours. And I got hired full-time!”
Action Step: When using the Internet, apply directly to your target company through
their Web site. Send a thank-you letter to every person you speak with. Then, make
your own luck by working hard to get an interview with decision makers. Even a temp
job can lead to a permanent one, as it did in this case, if you make smart use of your
contacts and network within that firm.
Act Fast
You may think it’s nearly impossible to stand out at one of those “cattle call” job fairs
typically held at hotels. But you can make a great first impression -- and get hired -- if
you take the initiative.
That’s what Patrick C. from Texas did.
“I interviewed with an insurance firm and I thought they liked me. As I was leaving the
interview, I thought, ‘I want this job. I’m going to try something different,’” says Patrick.
“So I went to the front desk and asked to use their word processor. The hotel secretary
let me type up a thank-you letter that re-emphasized all the reasons I thought I was a
perfect fit for the job. Then, I paid a bellhop $5.00 to take it up to Mark Jones in suite
#101 – he was the guy I interviewed with.”
The result?
“I got the job. When the hiring manager called me the next day, he remembered me
from the ‘instant thank-you letter’ I had sent.”
Action Step: Every employer wants go-getters on the payroll. If you follow up FAST
and creatively after every interview, you’ll prove that you have what it takes, no matter
what the job.
Don’t Take No For An Answer: Part I
Dale B., a client of ours, shares this story of persistence that paid off.
“A recruiter found my resume on a website for a Sales Manager position in January. I

made it through a sales test, interviews, one-hour long sales presentation. But someone
else got hired because they had more experience and a bigger book of business.
“After that, I got an outside sale rep. position, selling bottled water, but kept in touch with
that company's owner. Even gave him a proposal for bottled water! The person they
hired didn't work out as planned and they admired that I kept in touch with the company
since January, so the owner offered me the Sales Manager's job!” says Dale.
Dale kept in touch with the owner of the company by email and with in-person visits.
“One time, I was in the area and stopped by to see if the owner was available. He was
in a meeting but I saw his car in the parking lot so I put my business card on his
window. He said he admired my tenacity and that it got me the job.”
Action Step: Even if the job you really want is given to someone else, stay in touch with
the hiring manager. Why? One word: Attrition. Not every new hire stays hired. In fact, as
many as 20% of new employees either quit or get fired within the first year. That’s one
in five.
So stay in touch with your ideal employers. Good things can happen when you do!
Don’t Take No For An Answer: Part II
Here’s another tale of how simple persistence, plus some quick thinking, paid off big for
one reader, Joe L. in Pennsylvania. He was hired by an employer who first rejected him!
Joe’s learned of a job opening by email. “Timing is everything timing, so I quickly

responded by email with a cover letter and resume,” says Joe.
“The president called me to state that I was not qualified for the position, but I kept
talking. After a brief discussion, during which I gave him some business ideas and
posed questions as if I were networking, he invited me in for an interview.”
The results?
“They created a position and presented an offer a couple of days after our meeting. The
time between the first e-mail contact and job offer was seven business days.”
Action Step: Try to turn every phone call into a face-to-face meeting, even if that phone
call is to turn you down for a job! If you persist politely with more reasons to hire you, it
can happen.
Remember that the goal of all your job search efforts, from sending out resumes to
networking, is to get an in-person interview with someone who can hire you.
Joe got hired by persisting past the first “No” on the phone, and by demonstrating his
value with the suggestions he offered and questions he asked. Smart.
Write a Prospecting Letter
Harness the power of direct mail. The first thing you need to do for a prospecting letter
is compile your list. Find 5-10 companies you want to work for based on your research.
Then, write a letter to your network of contacts asking them if they know of anyone who
works at any of the companies on your list. When a contact does know someone at one
of the companies ask him or her to forward your resume to them and let you know how
to follow up on the referral. Enclose a Guerrilla Resume with 3-5 bulleted
accomplishments that would be of interest to hiring managers at the companies you
target.
Action Steps:
 Mail the letter to all your direct contacts first: lawyer, accountant, friends, colleagues,
former employers.
 Send the list to your closest neighbors next and then people that you don’t
necessarily know but you’ve always meant to stop by and introduce yourself to.
 Attach a hand written note to your list and sign your name
 If you hit a dead-end, find out who supplies the company with computer
products, stationery or any other service and approach them the same way.
 Don’t be surprised if someone calls one or two of the companies and tells them you
are doing research on them… that’s not a bad thing to have happen.
Send a Letter Saying You Are Overqualified!
Send employers your Guerrilla Resume and a cover letter, which states “It’ll appear
obvious from my resume that I’m over-qualified for the job you advertised, so let me tell
you why you should talk to me and consider ‘super-sizing’ your opportunity”. Write a
bulleted list of 3-5 benefits you think they might be interested in.
Close your letter by saying something to the effect that, “I am old enough to have
already learned from my mistakes – so my experience is more cost effective than a
more junior person. In a few months, or years, you’ll need to send them on training to
upgrade their knowledge, whereas I come fully equipped to do the next job too.”
Action Steps:
 Point out any certificates or advanced training which you already have that someone
in that job might be expected to acquire.
 Show you are already qualified to do the next position too.
 Point out any retraining allowances or incentives employers might be eligible for if
they hire a more seasoned person.
Write a Case Study
Do a case study on a project that showcases your skills. This could be as simple as a
new coveted client you sold, or as complex as a new product you helped introduce to
the market.
Send the case study to firms you know have similar needs for the skills you emphasized
in the case study. Not only do you get to showcase your writing, research, and
analytical skills, it demonstrates your business acumen too.
Example: Did you establish a new compensation program for resellers that increased
sales and decreased spoilage or returns? This is a big deal in retail, where 90% of
profits are lost due to returns.
Action Steps:
 Chose an example that builds your credibility with your targeted employers.
 Explain why you did what you did and what the short and long term effects were.
 Results which would be of interest to a potential employer include: increased
efficiencies, new marketing techniques, new or different distribution channels.
 Ideas that would be good for competitive analysis include: sales/marketing:
distribution channels; manufacturing: the use of just-in-time techniques; and
operations: ERP systems
Send Articles
Sending an article to a hiring manager with a simple note like: “I thought you might be
interested in this…” is a great door opener. The trick is to find something that is truly
helpful to them in their job. You can uncover potential needs by doing a search through
Google for position papers they may have presented or to see what their competitors
are announcing by way of new products—and let them know. I know several people
who have landed great jobs by doing this!
Action Steps:
 Articles are easy to find by using search engines like Google or Yahoo.
 Magazines usually have electronic editions.
 Photocopies I find work best because very few people bother to do this anymore.
Also the photocopy will stay longer on their desk and it may even be passed on to
other staff members who could be hiring too.
 Keep your contacts through this medium to a maximum of once every three weeks.
 Don’t bombard people unless they ask for more.
 Make sure you send a personal note even if you send an e-mail clipping.
 Use the alert system at Google to keep you up-to-date on subject areas of interest to
your targeted employers: http://www.google.com/alerts
2 Ways to Find a Job -- from 1938
Think the job market is tough now?
It's been tougher. A lot tougher.
Recall the 1930s, when unemployment ran as high as 25%. That's tough.
Now, do you think the best job-search methods from the Great Depression might help
you find work now, in the Great Recession, when around 10% of people are jobless?
I do.
To get you started, here are two Depression-era job search tips, taken from two books
published in 1938.
The first book is "We Are Forty And We Did Get Jobs," by C.B. Thompson and M.L.
Wise, two forty-year-old women who spent 10 weeks perfecting a job-search system by
looking for -- and getting -- jobs in cities across America.
Of their system, they write: "It proved, in short, the touchstone that had magic even
during the depths of the 1938 recession."
Here's one of their tips, with modern applications for you ...
1) "Put the employer's needs before your own. Visualize the needs of the person for
whom you want to work. Then fill them" (page 42).
The authors call this, "the most important step of all in the job-getting formula." It was
true then and still is today.
When you keep the employer's needs uppermost in your mind, it improves every word
you write in your resumes and cover letters, and every word you say in job and
networking interviews. You will see the world differently -- and for the better.
Because, when you focus on employer's needs, you see problems that need solving in
almost any business, in any city. These problems are jobs in disguise. Prove you can
solve them, and jobs will be given to or created for you.
Meanwhile, ordinary job seekers, who think first of themselves and their needs, are
looking for advertised openings that appeal to them -- and not finding many.
The second tip comes from "Pick Your Job And Land It!" by S.W. and M.G. Edlund. Of
their methods, they write: "For over three years, the authors have tested the program
laid down in this book in the now famous Man Marketing Clinic" in New York City.
2) "Make a written sales presentation of what you have to offer" (page 48).
Your resume and cover letters can get you interviews. A sales presentation, delivered in
the interview, can get you job offers.
What should go into your presentation? Four things, according to the Edlunds (and me):
1. A description of all your experience, education, and training relevant to the job
you seek; this can be as simple as a color copy of your resume, extended to 2-3
compelling pages
2. Samples of your work: copies of reports you've written, presentations you've
delivered, graphics you've designed, etc.
3. Case studies of achievements and specific results produced in each position
4. Proof of your performance: letters of recommendation from managers, clients,
professors, et al; copies of awards, photos, etc.
When deciding what to include in your sales presentation, consider the Edlunds' advice:
"the man or board to whom you are making this presentation is not interested in you but
only in what you can do for him."
In the pre-digital 1930s, this presentation would have been printed and bound in a
portfolio. Today, you could use PowerPoint, but I would consider creating something
tangible with a "thud" factor when you lay it on the table in an interview.
So there you have it -- two job-search tips that worked in The Great Depression.
Why not try one or both today?
2 More Ways to Find a Job from 1938
I've written before that, if you want to find a job in today's Great Recession, it makes
sense to study how people got hired in the Great Depression, when times were even
tougher.
So I dug out a job-search book published during the depths of the Depression, in 1938.
Titled, "We Are Forty And We Did Get Jobs," it's written by C.B. Thompson and M.L.
Wise, two forty-year-old women who spent 10 weeks perfecting a job-search system by
looking for -- and getting -- jobs in cities across America.
If you'd like to know 2 actions you can take to get hired today, tested and proven in the
worst job market in world history, read on ...
1) Use all your thoughts to plan and execute your job search.
Because, right now, nothing else matters.
Here, the authors offer 3 questions and answers to guide your daily efforts:
Q. Who wants you to work for them?

A. Nobody.
Q. Who wants more business or better service?

A. Everybody.
Q. If you could show that you can provide more business or better service, who will
want you?
A. Almost everybody.
Note that there are no qualifying statements here. It's not almost every employer
advertising a job opening that will want you, it's almost every employer. Period.
Instead of waiting for your ideal job to be advertised, start thinking about how you can
show employers -- in clear, convincing detail -- that you can give them more business or
better service.
To get at those results, ask yourself these the following questions about the top 3
achievements for every job you've had going back 15 years:
Whom did you do it for?

When?
Why?
What happened?
How much time/money was saved or earned?
Here’s my favorite "before" and "after" example from an IT resume that worked like a
charm.
BEFORE
Cleaned up Microsoft Access database.
AFTER
Helped retain $20-million contract with top client after working 16-hour days for four
months to clean up Access database and repair reporting problem using Excel and
Crystal Reports.
See the difference?
The world pays for value received. Show your value and you can start getting paid
again.
2) To stay on track, ask yourself two questions every day.
According to Thompson and Wise, they wrote letters and made phone calls to
employers that produced job interviews consistently, once they kept the following two
questions continually in mind:
1. What does he -- or she -- need?

This simple question helps you remember to always put an employer's needs before
your own. "This may sound like the golden rule, but it was certainly to prove the golden
key that could open the door to employment," write the authors.
2. How can I supply that need?

Once you know what an employer needs, you can quickly examine every resume you
send out and every word that you say, to make sure you're communicating only what
employers want to hear.
Example: If the employer needs a manager who can negotiate money-saving contracts
with suppliers, you will either revise or delete irrelevant information in your resume, such
as the bartending job you had last year.
The title "We Are Forty And We Did Get Jobs," reflects the fact that ageism was even
more rampant in the 1930s than now. And I won't even touch on the sexism the authors
faced, apart from noting that attitudes have certainly improved.
So, these two women overcame economic and other headwinds to get hired --
repeatedly -- for jobs ... without Google, Linkedin, email, cell phones, or FedEx (I've
omitted their tips on sending telegrams).
Why don't you adopt just one of their tactics today, and see if you don't get noticed by
more employers tomorrow?
The #1 Way to Turn an Interview Into a Job Offer
If you're looking for the toughest place in America to find a job, try Michigan.
The state, hammered by the collapsing auto industry, has suffered the highest
unemployment rate in the U.S. for 14 straight months.
Make no mistake: Most job searches in Michigan are nasty, brutish, and long.
Yet, one suburban Detroit man was recently hired for a six-figure position in only 8 days.
Bill McCausland, from Novi, Mich., beat all odds by landing a job that was not
advertised and paid a higher salary than his previous position.
"Since being laid off at the end of June 2009, I had been aggressively looking for a
professional opportunity. But all of the tactics that I used before, with a lot of success,
weren't working for me," says McCausland.
But something changed.
McCausland was hired for a management position that was created for him, a success
he credits to the following "guerrilla" job search method: He started working before he
was hired.
Pay attention. Because if this can work in Michigan -- in only eight days
-- it can work anywhere.
It has three parts. Here they are …
1) Research the employer.
Learn all you can about the needs, problems, and opportunities of companies you want
to work for. This will help you create a compelling message that appeals to an
employer's self-interest … while ordinary job seekers are simply asking for a job.
McCausland reached out for this information to customers and competitors of his target
employer. "I spoke with a competitor and asked them, ‘What is it about Company ABC
that keeps you awake at night?' That competitor told me a ton."
2) Research the job.
Learn all you can about the work you would do if hired.
Here are four ways to do it:
* Ask people in your network of contacts on Linkedin and Facebook for information.
Human intelligence is best.
* Search online for resumes and profiles of people who work at your target employer.
* If the job is advertised, analyze the required skills to cull out what you'll be doing if
hired.
* Search Google and the employer's web site for press releases announcing new
employees. You'll often find reasons why those people were hired -- precious
information.
3) Prove you can do the job, in the interview.
The most effective way is to audition and perform the required skills.
Examples:
* a software developer could program an application showcasing their skills;

* a sales professional could bring 25 customer leads or make cold calls;
* an editor could proofread a document in the interview.
Another way to prove your skills is to offer testimonials from others. This is what
McCausland did in his job-winning interview.
He created a two-page addendum to his resume, which he handed to the hiring

manager in the interview. Both pages matched the look and feel of his business card
and web site.
Page one, titled "Accolades," was made up of quotes from recommendations posted on
his Linkedin profile. The quotes were divided into three parts: customers, managers,
and business partners.
Page two was titled "Skills Required For Success." In researching the employer,
McCausland found they needed help with project management, problem solving, and
execution. So he let former managers prove his expertise. "I took quotes from past
performance reviews that tied into the skills they were looking for in the position," he
said.
Putting this all together, here's the timeline of what McCausland did:
* learned to "start work before you're hired" on September 16, 2009;

* landed the interview on September 21;
* interviewed on September 22;
* offered the job on September 23.
He sums up his success this way: "I got a position where none was advertised and did
not have to compete with others because I nailed the interview, thanks to researching
and demonstrating that I was already on the job."
If this can work in Michigan, for a six-figure executive, in 8 days, why not give this three-
step method a try in your job search?
We hope you’ve enjoyed this Special Report, with 21 proven Guerrilla Job Search
tactics. We've given you some of our unconventional secrets that have produced new
jobs fast for people from all walks of life.
Again, feel free to email this e-book to any of your friends, family, or co-workers that you
think might enjoy this information.
If you’re interested in our comprehensive Resume, Cover Letter, and Job Search
program that we’ve developed, based on our 35+ years of combined experience helping
people get hired in good economic times and bad, check out our Guerrilla Resumes
program.
In addition, if you’ve enjoyed the tips and tricks we've given you here, please sign up for
our FREE Guerrilla Job-Search Secrets Newsletter (a $30 value), which gives you
brand new Guerrilla Job Search tips and success stories every couple of weeks.
Success Stories
Here’s a small sample of what people from around all over are saying about the
Guerrilla Resumes program ...
"Hired In Only 30 Days!"
"I was struggling ... out of work for 8 months. The first 7 months I was using my two-
page resume that I think pretty much everyone else uses. My confidence was pretty
low. [The Guerrilla Resume] gave me the confidence, it gave me a resume that I felt
positive to hand out to anybody. I had a job offer within a month."
-- Scott Bornstein
Minneapolis, Minnesota
"Hired In Only 31 Days!"
"This stuff really works. You blew me away with the results achieved. How about this --
a job offer in 31 days, and that was without rushing out of the starting gate!
"Here's the chronology:
"Day 1 -- Purchased Guerrilla Resumes and read it immediately.
"Day 4 -- After several revisions, faxed my NEW Guerrilla Resume in response to a

newspaper ad. Received a phone call back within 2 hours and had a brief phone
interview.
"Days 11-20 -- Began sending my new resume with cover letter to a selected list of
preferred employers. I built the list by driving around the neighborhood where I thought
potential employers might be. I researched and found contact information for them using
Google.
"I mailed/emailed/faxed a total of 19 resumes. Received 12 responses, resulting in 4 in-

person interviews, 1 phone interview and 1 employer who I haven't met with yet, but still
wants to meet.
"Everyone I talked to said they were impressed by my resume. At one of the interviews
(with 2 partners) I was told, 'That wasn't a resume. It was one of best pieces of
advertising we've ever seen -- it was so different and so effective. We're not looking to
hire another person right now, but we had to talk to you after reading your stuff.'
"Day 30 -- Called back for 2nd interview and offered a position.
"Day 31 -- Accepted the offer for a job, 5 minutes from home.
"You know what the sad part is? I have to call the job search off now. It was fun and
energizing. "
-- Rod Sider
Waterloo, Ontario
"Hired for Dream Job -- So Was My Husband!"
"I'm sitting at my desk overlooking Hennepin Avenue in downtown Minneapolis. Yes, I

GOT THE JOB! So far, it's my dream job. I'm glad to be a part of this team and working
with such dynamic and talented people.
"You not only helped me land my dream job but indirectly helped my husband too.
(You'll remember he landed a job with XYZ Corporation. I helped him create his resume
and we basically took my Guerrilla Resume and inserted his information.) Oh, get this --
he works across the street from me. We carpool and have lunch together when we can."
"With companies holding on to their cash in this economy, I don't see many people
finding jobs all that easy. That is why your approach is perfect for this economy.
Mentioning numbers and how you can save the company money is what people are
looking for. I think I got this job because I showed that I know how to create something
out of nothing. Thanks again!"
-- Toni Lee
Minneapolis, Minnesota
"Jobless For 8 Months, Hired in About 30 Days!"
"I'd been looking for a job for about 8 months before and I got a new job about one
month after. I used my Guerrilla Resume as well as a cover letter created by the
templates provided by you guys.
"I went to the interview not anticipating a job offer but with an open mind. I took an exam
first and then talked to a team member of the consulting agency. The next day the offer
came in. I really believe the entire thing came about from my revamped resume. I feel a
sense of pride when I hand it out now ... I can't thank you enough for the changes you
have helped me make in my resume and in all aspects of the job search."
-- Keith Talbert
Lumberton, Texas
"Hired in Only 7 Weeks For Surprisingly High Salary"
"I sent out 7 Guerrilla Resumes. Of those 7, I got callbacks from every single one and
two job offers. And these are companies that aren't supposed to be hiring — we're in
Detroit. I got a phone call this past week [Nov. 2] from a company that's establishing an
office in the Detroit area, went in, had the interview, and was offered a position. I was
surprised that the salary is equivalent to what I had previously."
-- Jeff Donaldson
Oxford, Michigan
"New Job in 60 Days!"
"Your approach to the job search breaks the larger goal into smaller daily tasks -- bite-
size chunks that are palatable. ... It was easy to get my resume to the top of the pile,
schedule the interview and land the job!"
-- Lynda Holland
Apple Valley, Minnesota
"7 Job Interviews, 2 Job Offers!"
"After reading getting the resume samples from you, I wrote my resume and was able to
land not one but 2 offers. I started getting responses within a month ....
"At first, I thought the format was odd. You look at all the traditional resume books and
talk to people and they say, 'No you don't want to do that.'
"I believe I sent about 25 to 30 resumes out, I landed 7 interviews, which I turned into 2
offers. Both were similar salaries to what I was making before I was laid off. This was
extremely exceptional considering my profession (architecture/engineering) currently
has about 50% unemployment."
-- Jim Muehlbauer
Woodbury, Minnesota
Follow this link to learn more about Guerrilla Resumes.

21 Ways To Find A Job Fast

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Copyright © 2009-2010 by David E. Perry and Kevin Donlin. All rights reserved. GuerrillaResumes.

Kevin Donlin (left, above) is President of Guaranteed Résumés and Co-Author of

David E. Perry (center, above) is Managing Director of Perry-Martel International, one

Dear Smart Job Seeker,

Why have we done this?

That D is what’s known as a drop cap.

But what does that have to do with your job search?

This Special Report is going to show you 21 unconventional, Guerrilla Marketing-based

But wait. It gets better …

Just about everybody puts together a résumé and uploads it on Monster or

That’s why you’ve got to try something different. Something unconventional.

Then you’re about to discover exactly how to do that!

You’re about to discover …

 The #1 way to turn an interview into a job offer

Now, let’s get started …

David E. Perry and Kevin Donlin

Recently, I gave a job-search seminar in Fargo, ND for the Forum newspaper.

Here’s the script, with explanatory notes in parentheses …

3. “Now. Who would you call if you were in my shoes?”

4. “Could I have their name and number?”

What do they do differently from average job seekers?

Three things. Habitually.

Best part: These 3 habits are recession-proof.

Here they are ...

1) Focus on results, not processes

2) Pick up the phone and call

In other words, it takes multiple conversations to get a job.

They say no.

1. Your call may turn into a phone interview.

3) Contact employers 7 times

Successful job seekers recognize this.

Here's an example campaign to illustrate:

Day 3: Call, as promised. Ask for interview.

Day 5: Mail newspaper clipping of interview with company president, underlining

Now. Is contacting one employer 7 times a lot of work?

So, which is better: a little work now, or no work later?

Consider Eugene, a software developer from Savage, MN.

Here’s what he did …

“During my second follow-up call, I offered to deliver a portfolio of additional material. I

So Eugene put together a collection of awards and descriptions of projects he had

But here’s good news.

There is no question I can/will do the same for you.”

Examples from her letter:

It sounds like nonsense. Yet many unemployed or under-employed people go at their

Large corporations use referral programs to encourage employees to submit names of

Four days later, he sent me a shocking email…

One client of ours, Michele M., shares this story.

You can, too.

That’s what Patrick C. from Texas did.

“A recruiter found my resume on a website for a Sales Manager position in January. I

Joe’s learned of a job opening by email. “Timing is everything timing, so I quickly

Think the job market is tough now?

It's been tougher. A lot tougher.

Why not try one or both today?

Because, right now, nothing else matters.

Q. Who wants you to work for them?

Q. Who wants more business or better service?

Whom did you do it for?

See the difference?

2) To stay on track, ask yourself two questions every day.

1. What does he -- or she -- need?

2. How can I supply that need?

But something changed.