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Lauren Bliss
Szetela
English 1010
07 October 2017
The choice for some people not be ignorant when it comes to what foods are healthy and
which ones should be eaten in moderation, yet many quickly drive to McDonald's or goes out to
fetch a pizza because of laziness or the lack of the desire to cook. The danger is what lurks inside
of what is consumed and how the human body handles it. Recently, there was an effective
documentary released to the public which exposes the possible danger in what is eaten.
How What the Health presents its information is effective through the use of logos, ethos,
and pathos separately and together. What the Health is a one hour and thirty-two minute food
documentary written and produced by Kip Andersen and Keegan Kuhn to help uncover the
problems with the Western diet and how to help prevent and reverse chronic diseases through a
healthy diet. The documentary is made for the American society, especially for anyone who has
been diagnosed with any chronic diseases such as cardiovascular disease, obesity, and cancer.
Another audience would be all health organizations and their sponsors. This documentary
exposes financial connections between health organizations and certain sponsors and is meant to
show that there is a link between diet and disease, and how big companies and organizations are
not helping that cause. It goes into depth of how the body reacts to certain foods, especially
protein and dairy from animals. The film also examines the link between diet and disease. Many
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medical professionals were interviewed and explained their point of view. Average, everyday
people who experience problems that correlates to diet and food are interviewed. This
propaganda film is made to help persuade people with such diseases to change their lifestyle and
According to imdb.com, the basic summary of What the Health is “An intrepid
filmmaker on a journey of discovery as he uncovers possibly the largest health secret of our time
and the collusion between industry, government, pharmaceutical and health organizations
keeping this information from us” (para. 1). Anderson records his adventures and discoveries as
he searches to find a possible cure or perhaps just answers to his question about diet and disease.
Anderson grew up desiring to be healthy, and kept himself in good shape in fear in the thought
that he would one day contract the diseases that consumed his family and were in his personal
genetics. After some basic research, Anderson stumbled across some facts about processed meat
being a level one carcinogen, something equivalent to smoking. Through his findings, Anderson
decides to record and share his discoveries. What the Health is a compilation of interviews with
doctors and people with experience on diet and disease, discoveries about what big food
companies and health organizations are keeping secret from the public, success in finding
information, and failure and opposition that make up the Western diet and how it directly
connects with common diseases such as cancers, cardiovascular diseases, and obesity. This
documentary exposes national health organization's corruption through their sponsors, such as
the American Cancer Society has Tyson and Campbell’s as some of their sponsors, the same
companies that use process meat that has a correlation to various cancers. This documentary was
The way that Anderson’s What the Health presents its information is exaggeratedly
effective based off of the way he uses logos, ethos, and pathos separately and together.
Logos is used throughout the documentary. Logos is the appeal to logic. The more
credible facts or ideas presented, the stronger logos may be. Many facts are presented
throughout What the Health to strengthen logos. “Harvard researchers looked at nine prospective
studies finding that just one serving of processed meat per day increases risk of developing
diabetes by 51 percent” (Anderson 11:24). That is an interesting and daunting fact. This fact
helps to increase logos by stating appealing information that can help strengthen the point that
diet correlates to disease. At the beginning, it takes into account that nine different studies were
conducted. By expressing a numerical number, in this case nine, more logos is used by stating
facts. This fact also contains a sense of ethos by stating that the research is from a credible
source, from Harvard research. Research and experimentation done by Harvard will be more
convincing than research done by a middle school science class. “Over seventeen million people
die every year from cardiovascular disease. It is the leading cause of death around the world.
Nearly one out of every three people will die from this disease. The amount of people who die
from cardiovascular disease is equivalent of four jumbo jets crashing every single hour, every
single day, every single year” (12:16). That section is full of facts. The last sentence, “The
amount of people who die from cardiovascular disease is equivalent of four jumbo jets crashing
every single hour, every single day, every single year,” helps increase logos by making a fact
that most of society can connect with easier than plain numbers. Yet numbers, specifically
seventeen million, are effective to present just how large the problem is. Another numerical fact
is the every single hour, every single day, every single year. That is saying that there are 60
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minutes in an hour, and a day has 24 hours, and a year has 365 days and in each of the 60
minutes, up to four full jumbo jets crashing are killing that many people. Numerically, that is a
lot of people. That very sentence increases logos by stating numeric facts. The next sentence
shows that death is a fact. For every three people, one dies. That is having someone sit on both
sides and one of them dies from cardiovascular or diabetic related problems. That fact helps
realize how real this problem is which then increases logos. Every fact that is presented in that
section helps improve the logos. All logos is accumulated throughout the documentary through
basic facts and logic. This helps strengthen the effectiveness of the argument by presenting
evidence that appeal to evidence. This evidence shows that facts are just as important as feelings
and opinions attempting to convince the audience. Straight facts help strengthen the argument.
What the Health is effective throughout the film by using facts to strengthen their sense of logos,
authority. Throughout the film various knowledgeable and high skilled people are interviewed
and recorded. These people include high qualified doctors, surgeons, dietitians, and other
significant persons with experience and credible knowledge. All of these people have
experienced first-hand the correlation between what they eat and their disease, or have seen it in
the lives closest to them. This increases the ethos in the documentary by having and showing that
their information is from credible sources. A critical care physician is more trustworthy on
information regarding diet and disease than a young adult going through film school. Having
information being presented through people with more authority than less credibility strengthens
ethos. In the documentary, they interviewed real people that are effective in their day to day lives
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from their diet and disease. This helped build their sense of ethos because their source was
appealing to authority, or people with knowledge and experience. These real people are
neighbors that understand how their own life experience has changed due to their diet and
disease. Interviewing people like this strengthens ethos by receiving, filming, and stating
information from a credible source. The documentary later discusses a study done in the 1940s.
“Dr. Walter Kempner from Duke University back in the 1940s was reversing some of our worst
killer disease with diet alone. And the diet he was using was not only strictly plant-based but, it
was made up of white rice, fruit, and table sugar. And he was reversing diabetes, he was
reversing malignant hypertension, reversing heart disease, the diabetic complications, reversing
diabetic blindness. So, these people basically had death sentences, went to him, and were given
basically sugar.” (Anderson 1:16:00). This use of this study helps increase ethos because it was
done by a doctor of credibility and had more knowledge in what he was doing rather than a
mathematician who understands nothing of how the human body works. This also increases
logos by explaining an experiment that worked that its data has been around for many decades.
What the Health is a film that interviews and films many different people to strengthen their
ethos so their argument about how food correlates with diet is strong because of their ethos.
Logos and ethos can be used together to make logos seem more appealing. By stating
certain facts increases logos, but using specific ideas from a credible source increases the validity
and credibility to the argument. What the Health does this effectively by recording those doctors
and scientists explaining facts to help strengthen the idea that a harmful, Western diet has a
direct link to disease. For example, “Diabetes is not caused by eating a high carbonated diet or
sugar” (Anderson 8:18). This fact is stated by Michael Greger, M.D. who is a doctor and is into
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nutrition. By having someone with high credibility stating a fact such as, “Diabetes is not caused
by a high carbonated diet or sugar” makes the persuasive device work so much more effectively
instead of having a random parent saying it in the street. Logos and ethos can be used hand in
Pathos is the biggest Aristotelian appeal that is used most effectively in What the Health.
Pathos is the appeal to emotion. Images of food help make the audience feel a certain way, like
savoring and are pleased with how they or what they eat, perhaps jealous because they are not
healthy as others, or by chance embarrassed by their diet. Images are edited in such a way that it
strikes emotion like want or an appetite. At the beginning, it talks about how processed meat is
the equivalent to smoking, so there were images of cigarettes mixed with sausages to feed to
children. This simple example evokes a feeling of disgust which makes the audience not want to
eat processed meats. This is an example of how pathos was used. When talking about plants, the
mood was brighter, more welcoming, making the audience feel better to help convince them to
not eat meat. When the movie wanted to evoke a darker feeling, dark images and music were
used to help make the audience feel bad. Lighting and bouncier music were played to evoke a
feeling of happiness and good when wanting to make a positive point, especially when trying to
convince that a plant-based diet is better than a serving of meat. The tonality shifts when trying
to persuade. When a positive feeling is attempting to be drawn out, the tone will be brighter,
will be more welcoming. This would help draw the audience in by making them feel more
welcomed, so they will have a higher chance of being persuaded. When the documentary desires
a negative feeling, the tone changes to something deeper, almost evil. This pushes the audience
away, giving them an idea that it must be evil based on the tonality shift. By toying with the
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audience’s feelings, pathos is increased to help make a point stand out. At the end, they were
interviewing athletes and other public figures, making the audience feel like they could be like
them. The audience’s feelings are powerful and a good drive to persuade. What the Health has a
strong sense of pathos to help persuade those who were watching it to be good. Feelings are
strong emotions that evoke drive or a sense of action. A good way to convince anyone is through
their feelings. The food documentary does a good job to poke at the audience’s emotion to give
them a sense that their lives need to change, almost a guilty sense to make someone change their
diet like when they give out statistics about disease or interview people who are suffering
because of their diet. This documentary has a strong sense of pathos through the way that
Ethos combined with pathos was a tool used throughout What the Health by interviewing
and recording various, average citizens to help strengthen ethos and pathos. In Duplin County,
North Carolina, there are big pig ranches and What the Health covers the issues there. In a
neighborhood and small community, residents were interviewed. A resident, Rene Miller was
quoted saying, “Now see if you live here and saw the way the do, we don’t eat no pork. Well, I
don’t eat bacon ‘cause I know where it come from. When they die, they go into a box, and they
decompose because they swell from the heat. A truck come and pick ‘em up, take ‘em to the
processing plant in Rose Hill, ground ‘em up into feed, and then feed it back to the hogs”
(Anderson 38:40). While she is talking solemnly, the camera records footage of decomposing
pigs in dumpsters. Ethos is being built through a local who lives in this environment and
understands more about this process than a child in New York City. Mrs. Miller knows what she
is talking about because she is living it. It is in her backyard, and her front yard, and it surrounds
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her daily. Pathos was used to evoke feelings of disgust while film of dead hogs are shown.
Pathos is also used in listening to Miller’s voice and how sad she sounds, which then makes the
audience feel pity or compassion for her. At another part of What the Health, another woman
was interviewed by the name of Jane Chapman who was a patient suffering from rheumatoid
arthritis. She had been on several different medications to help her with her crippling disease had
changed her diet. After changing to a plant-based diet after two weeks, she was recorded
replying, “From going from the walker, needing wheelchair assistance at the airport to strolling
down the street enjoying the fresh air, the sunshine... A lot of rapid healing occurred just by
doing the right things for your body” (Anderson 1:12:57). Her story involves ethos because she
is the one that the source and quote is coming from. She is sharing her personal experience and
nothing could deny that it truly happened to her. Pathos was also used when showing before and
after clips, drawing out an emotion of happiness or satisfaction. From feeling depressed and sad
for her to proud of who Chapman had become and how she had gotten to where she is now. At
the end of What the Health, various athletes were recorded their experiences. One particular
man, David Carter, former NFL Defensive Lineman explained, “Before I was vegan, I was only
bench pressing 315 like five times. Then, after going vegan, I was doing 400, 425, 465, and I
was like, this is amazing, I’m vegan and I’m bench pressing 465 pounds, this is ridiculous.”
Another athletic star, Tia Blanco, professional surfer, ISA World Surf Champion |x2| also
mentioned, “I travel all around the world for my surfing, and I’ve always been able to eat vegan.
I feel like if you want something you can make it happen. I just don’t make any excuses. I would
never not be vegan now that I know all the benefits and now that I know how it feels to be
vegan.” Other athletic idols were interviewed and they all explained their experiences that
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changing their diet. Ethos was used in a sense that these people appeal to many of the audience.
They are people of a credible source and understand how they feel and no one can tell them
differently. Pathos was used while watching them perform and how they act. They filmed doing
what they loved in correlation to how they ate and it could pull out a sense of longing for that
from the audience. It draws out an emotion of drive, like the audience should do something else.
Ethos and pathos can be great, and they are even more effective when used together.
The filmmakers were effective in their rhetoric. Anderson’s What the Health is a newer
documentary that exposes the correlation between disease and diet, as well as the contributors
and influences to the American diet. What the Health has a strong sense of logos, ethos, and
pathos through the way the filmmakers presented their information visually, aurally, and orally.
The producer was effective in his use of how he showed his information. The film that was
meant for the American society that are affected or know anyone that is affected with a bad diet
that results in bad health, as well as big health organizations that are sponsored by the very food
companies that contribute to illness. The documentary was effective when trying to persuade its
Work Cited
“What the Health.” IMDb, Amazon Services LLC Associates Program,
www.imdb.com/title/tt5541848/.