CI Manual Guidelines

Corporate Identity Guidelines
Contents
Section 1 Section 3
CORPORATE POSITIONING STATIONERY SYSTEM
Our Company 02 Business Card 15
Positioning Statement 02 Letterhead & Continuation Sheet 16
Corporate Statement 03 Fax 17
Corporate Values 04 Complimentary Slip & A5 Memo 18
Masterhead of Form 19
Section 2 Envelope 20
CORE ELEMENTS Email Signature 21
Applus+ Brand 06 CD Surface 22
Applus+ Division Brand 06 CD Jacket 23
Applus+ VELOSI Brand 07 Certificate 24
Applus+ VELOSI Logo Positioning 08 Seals & Rubber Stamp 25
Incorrect Usage 09
Colors of the Applus+ VELOSI Brand 10 Section 4
Clear Space & Minimum Size 11 COMMUNICATION MATERIALS
Font Type Usage 12 Mail Templates 27
Corporate Colors of Applus+ VELOSI 13 General 28
Powerpoint Templates 29
Screensaver 30
Clothing 31
Identification Cards 35
Ad Template 36
Service Vehicle 38
Merchandising 39
Various Displays 42
Section 1
CORPORATE
POSITIONING
Our Company 02
Positioning Statement 02
Corporate Statement 03
Corporate Values 04
SECTION 1 • CO R P O R AT E P O S IT IO NING
Our Company
VELOSI offers technical expertise in Quality Assurance, Quality Control, Asset Integrity,
and HSE across five continents, to the Energy and Mining sectors. Our range of services
revolves around our maxim, Making Plant Safe, by ensuring the Integrity, Safety, and
Efficiency of Plant.
VELOSI has entered into another chapter of its illustrious career. Into its third decade,
VELOSI is now part of the Applus+ Group of companies, one of the world’s ten largest firms in
the conformity assessment sector.
It is now necessary for us to re-brand ourselves to reflect our relationship with the
Applus+ Group.
Positioning Statement
Our company identity is one of the most valuable assets we have and we must maximise its
potential by creating a point of difference in the minds of our stakeholders. By applying a
singular vision to everything we do, we can create preference and communicate clearly.
This document introduces Applus+ VELOSI positioning which encapsulates the key
differentiating characteristics of our company and drives the way we behave.
These guidelines set out to inform and inspire our communication partners about our
company identity. The guidelines outline the principles for the way in which our identity
is expressed. For those of us who communicate the brand, these guidelines are also an
important tool to help guide our creative expression.
It is important to ensure that all our visual communications are aligned with the Applus+
VELOSI positioning so that our stakeholders will receive consistent messages about who we
are and what we stand for.
Communication Style
• Professional
• Approachable & simple
• One stop solutions provider
2 AP P LU S+ VELO S I CO R P O R ATE I DENT I T Y GU I D E L I NES

S ECT I O N 1 • CO R P O R AT E P OSIT IONING
Corporate Statement
Our Business
Providing effective solutions to ensure the integrity and safety of plant.
Our Vision
To be the world’s leading asset integrity service provider with respect to technical excellence
and market penetration.
Our Mission
To expand our global reach while we continually improve, evolve and deliver excellent value
added services – it is our goal to always deliver timely service of the highest standard.
AP P LU S + V E LO S I CO RP O RATE I D ENT I T Y G UIDELINES 3

SECTION 1 • CO R P O R AT E P O S IT IO NING
Corporate Values
Corporate Governance and Integrity
We demand of ourselves and of each other the highest standards of individual and corporate
integrity in dealing with employees, customers and shareholders of the communities we
serve.
Transparency and Open Dealing

We do not allow business situations – in any form – to undermine or weaken our standards for
integrity. In everything that we do, both within VELOSI and externally, we always work in an
objective manner, with clearly defined goals in terms of quality and profitability.
Caring for the Health and Safety of our Employees

We aim to conduct our business in a way that presents no risk of injury or ill health to our
employees by providing healthy and safe working conditions, including staff training in health
and safety practices, the success of which requires the commitment and responsibility of
everybody in the Company.
Mutual Respect
We show respect for each other throughout our international organization, in an environment
where honest praise and constructive criticism stimulates personal development,
responsibility and job satisfaction. While we encourage entrepreneurship, we are also team
players who demonstrate cooperation and camaraderie.
Protecting the Environment

We recognize our responsibility to manage the environmental effects of our services, and we
are committed to employing environmentally responsible operating methods and supporting
our clients in achieving their environmental objectives.

Section 2
CORE
ELEMENTS
Applus+ Brand 06
Applus+ Division Brand 06
Applus+ VELOSI Brand 07
Applus+ VELOSI Logo Positioning 08
Incorrect Usage 09
Colors of the Applus+ VELOSI Brand 10
Clear Space & Minimum Size 11
Font Type Usage 12
Corporate Colors of Applus+ VELOSI 13
SECTION 2 • CO R E E L E ME NTS
Applus+ brand
The Applus+ brand consists of two inseparable elements - the logo and the symbol - whose spacing and layout may not be
altered under any circumstances. The spacing between the brand elements is established according to the proportions
shown on this page. The minimum size in which the brand may be reproduced is 15mm in width.
6x
1.5x
x x
15mm
Applus+ DIVISION brand

The divisions of Applus+ are shown below: they consist of the Applus+ logo and the division descriptor.

S ECT I O N 2 • CO RE EL EM ENTS
Applus+ VELOSI BRAND

The Applus+ VELOSI logo is made up of three inseparable elements:
• The letters “Applus”

• The symbol “+”
• The letters “VELOSI”
The spacing and placement of letters and elements may not be altered under any circumstances. The spacing between the
elements of the brand is established according to the proportions shown on this page. The minimum size in which the brand
may be reproduced is 23mm in width.
x x
6x
1.5x
1/2x
23mm

Applus+ VELOSI LOGO

Positioning
There are two established positions for the Applus+ brand. The first and main position is, whenever possible, along the right
margin. The second is along the left margin. In the event that the brand is not accompanied by an image and has prominence
on the page, it may be centred in the available space.
Right margin position Left margin position
Centred

S E CT I O N 2 • CO RE EL EM ENTS
INCORRECT USAGE
The brand is the main element of our visual identity. We must never allow it to be altered or replaced; if we change the brand
we misrepresent our graphic personality, and our image is damaged as a result. This page illustrates some examples where
the brand is improperly used or applied.
DO NOT reverse the positioning of the elements DO NOT distort the brand
DO NOT use outlines DO NOT change the space between the letters
DO NOT change the brand DO NOT use other colors

colors of the
Applus+ VELOSI brand
The brand may be used in any of the color compositions displayed on this page. The choice is made according to requirements
and, above all, depending on the quality and reliability of the final product to be printed.

clear space & minimum size

Clear Space
In order for the Brand Mark to achieve maximum impact, a clear space surrounding the Logo has been defined. A minimum
distance of 1A must be kept clear around the Logo. It is preferable if a larger area be defined as the clear space whenever
possible.
The minimum clear space is shown here as ‘A’ (where ‘A’ is equal to the height of the letter of the logotype).
Protected area
The brand has a protected area, whose function is to prevent any element (images, fonts, borders or other) from interfering
with its readability and accurate reproduction.
Minimum Size
The minimum size in which the brand may be reproduced is 23mm in width.
23mm
The image should not enter into the protected area of

the brand.

Font type usage

Our corporate typefaces are made up of the Foundry Monoline font in versions Ultralight, Light, Regular, Italic, Medium and
Bold (paid), and the Tahoma font in versions Regular and Bold (free).
To obtain the Foundry Monoline font, contact Corporate Communications Department or the distributor directly:
The Foundry
tel: + 44 (0)2072551222
fax: + 44 (0)2076377352
mail@foundrytypes.co.uk
Foundry Monoline Regular Foundry Monoline Regular Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890@©#$¢%&+=!~’{}’:;?”” 1234567890@©#$¢%&+=!~’{}’:;?””
Foundry Monoline Medium Foundry Monoline Bold

1234567890@©#$¢%&+=!~’{}’:;?”” 1234567890@©#$¢%&+=!~’{}’:;?””
Tahoma Regular Tahoma Bold

1234567890@©#$¢%&+=!~’{}’:;?”” 1234567890@©#$¢%&+=!~’{}’
:;?””

Corporate colors
of Applus+ VELOSI
Pantone 1505 Pantone 410 Pantone 280
Four-color process: Four-color process: Four-color process:

C 0%, M 70%, Y 90%, K 0% C 0%, M 18%, Y 21%, K 56% C 100%, M 72%, Y 0%, K 18%
Use only in newspapers and magazines. Use only in newspapers and magazines. Use only in newspapers and magazines.
RGB: RGB: RGB:

R 252, G 101, B 0 R 123, G 92, B 78 R 0, G 68, B 137
Use on a computer screen. Use on a computer screen. Use on a computer screen.

Section 3
STATIONERY
SYSTEM
Business Card 15
Letterhead & Continuation Sheet 16
Fax 17
Complimentary Slip & A5 Memo 18
Masterhead of Form 19
Envelope 20
Email Signature 21
CD Surface 22
CD Jacket 23
Certificate 24
Seals & Rubber Stamp 25
S E CT I O N 3 • Stationery System
BUSINESS CARD
Applus+ VELOSI stationery must strictly adhere to the following guidelines and not deviate in any way. Always refer to the
template in CD-Rom.
Typography Paper Font Type (Front)

Type should be clear and concise, with a Card: Conqueror Smooth CX 22; white Name:
simple grid structure. Always flush left. Thickness: 320gsm Foundry Monoline Bold (9pt)
Reproduction Size Designation:

Prints: 2c x 3c Width 89 mm x Height 54 mm Foundry Monoline Regular (8pt)
Contact Details:
Foundry Monoline Regular (7pt)
7 mm 7 mm
Name (Firstname Surname)

Position
Velosi Corporate Services Sdn. Bhd. (Co. Reg. 871805-M)

Suite 7.05, 7th Floor, The Gardens, North Tower
Mid Valley City, Lingkaran Syed Putra
59200 Kuala Lumpur, Malaysia
T +000 0000 0000
F +000 0000 0000
M +000 0000 000
E firstname.lastname@applusvelosi.com
7 mm
Logo - 23 mm
Front: 89 mm x 54 mm
Logo - 50 mm
Back: 89 mm x 54 mm

SECTION 3 • Stationery System
Letterhead &
Continuation sheet
template in CD-Rom.
Typography Paper Font Type

Type should be clear and concise, with a Simili (A) Address:
Reproduction Size
Prints: 3c x 0c A4 (B) Date & Receiver’s Address:
Width 210 mm x Height 297 mm Tahoma Regular (10pt)
Printed & Electronic Version (C) Header:

Tahoma Bold (10pt)
38 mm Logo - 38 mm 26 mm (D) Body Text:

20 mm
Tahoma Regular (10pt)

(A) T +603 2282 2935
F +603 2282 3044
www.applusvelosi.com
27 mm
July 01 2011
Summa Comunicacio
(B)
29 mm
Roger de Lluria 124, Planta 8

Barcelona 08037
(C) Header
Iquat nit erostis alisl ullaortin hendrer aut luptat irilla feu feum augueros nostie volorer
cipsuscilisl iriusto ea facilit eugue vullan et, commy nostrud tie duipis nullandrem quis
doleniscilis er sent alisciliquat velit augait nos nim venim zzril iuscipisi. Tat alisi tisl eugiam
dolor iriure dunt vel eugait luptatue te dolent ad diam dipit alis nis eriure eugue vel ea conse
tat praesequatue modolese consequi tet venis nissed magna feugait eummodolore mincipit
irit luptatem zzriureet velessis nullaorperci tatet, quatet alis nullamet, quismod modolorper
sum vel dolor sequis num velestie commod esto digna conse cor acing eu faci ea feu feugue
magna cons nullan henisit wisit wis acipis nonsenibh endigna augiamcortis autpatin utate
dolorem vel dionulputem aci tatisim vel utate tis adigna faccum elit erit exeraestrud enit
doloreriure ver inibh et do dolutet, vulput lum ea feugiamet wisim dolortis num zzrilluptat
accumsa ndiat. Ad magna faccum nonum inibh enit lor sendre dit utat wisi. It lut lut ea
consed ming erciliquate magna consequissi blandiam zzril exeriure exer sectet wis eum ing
essis nisi te dolor at. Voloreetue faciniam, verat veniat. Iquat laore et il eliquisl dolore dunt
(D) lum quam, conulput alis augue velenit in vel dit atem alis num zzrit iniat, quat. In ver ad do
eugiamet ip ex essent ecte dunt luptat, coreriusto eum dolorerosto od tis acin utpatinci tet at.
Volortisl ea commy nullut ipsum quat. Tat num vel utat. Umsandiat, qui tet ad modiate vel er
inim eu faccumm oluptat. Ibh estie conum vullumm olorting ea facipsum quatum velit autat.
Iquat laore et il eliquisl dolore dunt lum quam.
Voloreetue,
Tat alisi tisl
Do not write in this area
Scale down 30%

30 mm
Do not write in this area
Scale down 50%

Fax
template in CD-Rom.

Type should be clear and concise, with a Laser Offset Paper (A) Address:
Reproduction Size
Prints: 1c x 0c A4 (B) Details:
Width 210 mm x Height 297 mm Tahoma Regular (10pt)
(C) Subject:
Tahoma Bold (10pt)
38 mm Logo - 38 mm 26 mm (D) Body Text:

20 mm

(A) T +603 2282 2935
F +603 2282 3044
27 mm
Fax
15 mm
To
From
(B) Pages
Fax
Date
(C) Subject
25 mm
Iquat nit erostis alisl ullaortin hendrer aut luptat irilla feu feum augueros nostie volorer
cipsuscilisl iriusto ea facilit eugue vullan et, commy nostrud tie duipis nullandrem quis
doleniscilis er sent alisciliquat velit augait nos nim venim zzril iuscipisi. Tat alisi tisl eugiam
dolor iriure dunt vel eugait luptatue te dolent ad diam dipit alis nis eriure eugue vel ea conse
tat praesequatue modolese consequi tet venis nissed magna feugait eummodolore mincipit
irit luptatem zzriureet velessis nullaorperci tatet, quatet alis nullamet, quismod modolorper
sum vel dolor sequis num velestie commod esto digna conse cor acing eu faci ea feu feugue
magna cons nullan henisit wisit wis acipis nonsenibh endigna augiamcortis autpatin utate
dolorem vel dionulputem aci tatisim vel utate tis adigna faccum elit erit exeraestrud enit
doloreriure ver inibh et do dolutet, vulput lum ea feugiamet wisim dolortis num zzrilluptat
(D) accumsa ndiat. Ad magna faccum nonum inibh enit lor sendre dit utat wisi. It lut lut ea
consed ming erciliquate magna consequissi blandiam zzril exeriure exer sectet wis eum ing
essis nisi te dolor at. Voloreetue faciniam, verat veniat. Iquat laore et il eliquisl dolore dunt
lum quam, conulput alis augue velenit in vel dit atem alis num zzrit iniat, quat. In ver ad do
eugiamet ip ex essent ecte dunt luptat, coreriusto eum dolorerosto od tis acin utpatinci tet at.
Volortisl ea commy nullut ipsum quat. Tat num vel utat. Umsandiat, qui tet ad modiate vel er
inim eu faccumm oluptat. Ibh estie conum vullumm olorting ea facipsum quatum velit autat.
Iquat laore et il eliquisl dolore dunt lum quam.
Voloreetue
30 mm
Scale down 50%

COMPLIMENTARY SLIP
& A5 Memo
template in CD-Rom.
Typography Paper A5 Memo:

Type should be clear and concise, with a Simili A5 Vertical
simple grid structure. Always flush left. Thickness: 100gsm Width 148 mm x Height 210 mm
Reproduction Size Font Type

Prints: 3c x 0c Complimentary Slip: Address:
A5 Horizontal Foundry Monoline Bold (8pt)
Width 210 mm x Height 148 mm Foundry Monoline Regular (8pt)
Complimentary Slip A5 Memo
15 mm Logo - 38 mm 15 mm 15 mm Logo - 38 mm 15 mm
15 mm
15 mm
Suite 7.05, 7th Floor, The Gardens, North Tower Suite 7.05, 7th Floor, The Gardens, North Tower
Mid Valley City, Lingkaran Syed Putra Mid Valley City, Lingkaran Syed Putra
59200 Kuala Lumpur, Malaysia 59200 Kuala Lumpur, Malaysia
T +603 2282 2935 T +603 2282 2935
F +603 2282 3044 F +603 2282 3044
www.applusvelosi.com www.applusvelosi.com
5 mm
Memo
20 mm
With Compliments
Scale down 40%

20 mm
Scale down 40%

Masterhead of Form
template in CD-Rom.
Typography Font Type

Type should be clear and concise, with a Form Title: Suite 7.05 7th Floor The Gardens North Tower
Mid Valley City Lingkaran Syed Putra
simple grid structure. Always justify. Tahoma Bold (15pt) 59200 Kuala Lumpur, Malaysia
T +603 2282 2935
F +603 2282 3044
Reproduction Detail:
Prints: 1c x 0c Tahoma Regular (9pt)
Paper Body Text: ly

On
Simili Tahoma Regular (9pt) rm
Fo
Thickness: 100gsm le
mp
Address: Sa
Size Foundry Monoline Bold (8pt)
A4 Foundry Monoline Regular (8pt)
Width 210 mm x Height 297 mm
38 mm Logo - 38 mm 26 mm
20 mm

T +603 2282 2935
F +603 2282 3044
5 mm
Form Title
Scale down 70%

EnVELOPE
Applus+ VELOSI stationery must strictly adhere to the following guidelines and not deviate in any way. Always refer to the template in
CD-Rom.
Typography Reproduction Size Font Type

Type should be clear and Prints: 3c x 0c (A) “American envelope” or “DL” Address:
concise, with a simple grid 220x110mm, with or without Foundry Monoline Bold (8pt)
structure. Always flush left. window; white Offset paper, Foundry Monoline Regular (8pt)
90g.
(B) 160x230mm envelope; white

Offset extra paper, 100g.
(C) A4 or “C4” envelope,

230x325mm; white Offset
extra paper, 100g.
(C)
29-2, 3rd Floor. The Boulevard. Mid Vallet City
Lingkaran Syed Putra.
T +603 2282 6178
F +603 2284 8179
www.applus.com
(B)
T +603 2282 6178
F +603 2284 8179
www.applus.com
(A)
T +603 2282 6178
F +603 2284 8179
www.applus.com

Email Signature
Applus+ VELOSI email signature should always be used for any business correspondence. Do not recreate the signature, but use the
template provided in the CD-Rom.
Color Font Type Skype:

Black Name In Full: Tahoma Regular (10pt)
Tahoma Bold (10pt)
Brand Mark Size Telephone No. (T):
Width 25 mm x Height 12 mm Designation & Department: Tahoma Regular (10pt)
Fax No. (F):
Company Name: Tahoma Regular (10pt)
Website (W):
Mobile No. (M): Tahoma Regular (8pt)
Address (A):
Email (E): Tahoma Regular (8pt)
Example:
Name in Full (Firstname Surname)

Function
T: +6 03 2282 2935
F: +6 03 2282 3044
E: firstname.lastname@applusvelosi.com
Skype: name-velosi
Suite 7.05 Level 7 The Gardens North Tower

Mid Valley City Lingkaran Syed Putra
59200 Kuala Lumpur
Malaysia
This e-mail is privileged, confidential and contains private information.

Any reading, retention, distribution or copy of this communication by
any person other than its intended recipient, is prohibited.

CD Surface
This Applus+ VELOSI CD/DVD should be used when circulating any material or presentation related to Applus+ VELOSI in soft format
to any external parties. This CD/DVD should always be used together with the CD Jacket shown on page 23.
Reproduction Size
Prints: 3c x 0c Width 120 mm x Height 120 mm

CD jacket
This CD Jacket should always be used with the Applus+ VELOSI CD/DVD when circulating material relating to Applus+ VELOSI to
external parties.
Reproduction Paper Size

Prints: 3c x 1c Card: Matt Art Open: Width 366 mm x Height 157 mm
Finishing: Die Cut, Gluing Thickness: 260gsm Close: Width 127 mm x Height 127 mm
25 mm 15 mm 50 mm
15 mm 15 mm
Engineering For A Safer World

Local Service
Global Reach
15 mm
120 mm 127 mm 127 mm
25 mm 15 mm 15 mm
15 mm 15 mm
15 mm 15 mm
120 mm 127 mm 127 mm
Front: Scale down 45%

Certificate
Applus+ VELOSI stationery must strictly adhere to the following guidelines and not deviate in any way. Always refer to the template in
CD-Rom.

Type should be clear and concise, with a Simili paper (A) Header:
simple grid structure. Thickness: 120 gsm Tahoma Bold (30pt)
Reproduction Size (B) Details:

Prints: 3c x 0c A4 Tahoma Regular (16pt)
Width 210 mm x Height 297 mm Tahoma Bold (23pt)
(C) Body Text:

Tahoma Bold (9pt)
15 mm Logo - 50 mm 15 mm
30 mm
15 mm
(A) CERTIFICATE OF APPRECIATION

15 mm
Silver Stamping
We hereby acknowledge
Company Name
for
(B)
10 years of Partnership
with
APPLUS+ VELOSI
Thank you for your support
Firstname Lastname
Designation
(C)
Date: 00 Month 0000
10 mm
20 mm
Scale down 50%

SEALS & RUBBER STAMP
A0 0 0 0
Scale down 80% Rubber Stamp - minimum size 1.5cm x 1.5cm

Section 4
COMMUNICATION
MATERIALS
Mail Templates 27
General 28
Powerpoint Templates 29
Screensaver 30
Clothing 31
Identification Cards 35
Ad Template 36
Service Vehicle 38
Merchandising 39
Various Displays 42
S ECT I O N 4 • CO M M U N I CAT I ON M AT ERIALS
MAIL TEMPLATES
The use of the logo in the mail header is optional, due to viewing problems on some computers.
Mail background: Signature:

white Tahoma, 10 point
Font Type Legal text:

Message text: Tahoma, 8 point
Tahoma, 10 point
Lorem ipsum,
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam no
nummy nibhty euismod tincidunt ut laoreet dolore magna aliquam er
volutpat. Ut wisi enim ades minim veniam, quis nostrud exerci tatio
ullamcorper suscipit lobortis nisl ut aliquen ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse mo
lestie consequat, vel illum dolore eu feugiat nulla f acilisis at vero eros e
Nibremh euismod ,
Name
Function
T: +31 10 716 60 00
F: +31 10 716 62 06
E: firstname.lastname@applus.com
Skype: name-velosi
Address line
Address line
Address line
Country

SECTION 4 • CO MMUNICATIO N MAT E R IA LS
GENERAL
The use of the logo in the mail header is optional, due to viewing problems on some computers.
Mail background: Font Type

Cover page, orange (A) Title text: (C) Subject:
Continuos page, white Tahoma Bold (25pt) Tahoma Regular (10pt)
Tahoma Bold (18pt)
(D) Legal text:
(B) Footer text: Tahoma Regular (8pt)
(C) Subject
(A) Ethical Code & Code of Conduct

L1-POL-07
(B) L1-POL-07 Ethical Code & code of conduct Rev (2) 29/06/2011 © Applus+ VELOSI
www.applusvelosi.com (D) Department name
Page 1

POWERPOINT TEMPLATES
Powerpoint presentation projects a strong image of the Applus+ VELOSI branding. Therefore, it is important that this
template is used consistantly when creating presentation. Always refer to the template in CD-Rom.
Size Font Type

Cover Logo: Width 180 mm Subject of Presentation: Tahoma Bold (50pt)
Page Logo: Width 38 mm Date: Tahoma Regular (30pt)
Heading: Tahoma Bold (30pt)
Subheading: Tahoma Bold (22pt)
Body Text: Tahoma Regular (18pt)
PRESENTATION
SUBJECT
Date
Cover sample Sample page
Index Presentation subject
01_ Chapter subject 01_ Chapter subject

Lorem Ipsum dolor sit amet consectetuer adipiscing elit
To emphasize important points, we use the following system:
02_ Chapter subject _ point number one
Lorem Ipsum dolor sit amet consectetuer adipiscing elit _ point number two
_ point number three
03_ Chapter subject
Lorem Ipsum dolor sit amet consectetuer adipiscing elit Subtitle
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam no nummy nibh
04_ Chapter subject euis mod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad
Lorem Ipsum dolor sit amet consectetuer adipiscing elit minim ven iam. Lorem ipsum dolor sit amet, consec tetuer adipiscing elit, sed diam
nonummy nibh euis mod tincidunt ut laoreet dolore magna aliquam erat volutpat.
05_ Chapter subject Ut wisi enim adven iam. Lorem ipsum dolor sit amet, consectetuer adipiscing elit,
Lorem Ipsum dolor sit amet consectetuer adipiscing elit sed diam
Sample page Sample page

Screensaver
Example of how the logo appears on the screen; the action may vary according to how the screen saver is programmed.

CLOTHING
The example shown on this page is for illustrative purposes only.

CLOTHING

CLOTHING

CLOTHING

Identification cards
Corporate and division identification card with photo.

Position
(Firstname)
(Surname)
Position
Vertical

Position
Horizontal

Ad Template (Classified)
All Classified ads must consistently follow the template provided in CD-Rom.
Typography Size Font Type

Type should be clear and concise, with N/A (Dependent on media format/size) (A) Header: Foundry Monoline Bold
a simple grid structure. Always flush (B) Subheading: Foundry Monoline Bold
left. (C) Body Text: Foundry Monoline Regular
applusvelosijobs.com
(A) GENERAL MAINTENANCE ENGINEER

Ruentis acervi, qui redit in fastos et virtutem aestimat annis miraturque nihil nisi quod
(C) Libitina sacravit. Gortis et alter Homerus, ut critici dicunt, leviter curare videtur, quo
promissa cadant et somnia Pythagorea. Naevius in manibus non est et mentibus haeret.
(B) REQUIREMENTS:
• Possess a Degree in Mechanical or Mechatronic Engineering.
An equivalent professional engineering qualification will also be considered.
• A Grade 2 Steam Engineer certification would be an added advantage.
• At least 3 years experience in managing utilities installation or new project in a
manufacturing envrionment.
• Aged 30 years and below.
• Familiar with utilities installation such as wastewater treatment plant, refrigeration and
boiler operation.
• Good knowledge in automation & PLC.
• Knowledge in ISO 9002 & HACCP.
(C) • Able to work odd hours with minimum supervision.
We provide mense vel anno, inter quos referendus erit. Veteresne poetas, an quos Gortis
et alter Homerus, ut critici dicunt, leviter curare videtur, quo promissa cadant et somnia
Pythagorea. Naevius in manibus non est et mentibus haeret paene recens.Usus ratione
ruentis acervi, qui redit in fastos et virtutem aestimat annis miraturque nihil nisi quod
Libitina sacravit.Oraesens et postera respuat aetas.
Unit 1 Woodside Business Park

Whitley Wood Lane Closing Date: 1st September 2009
Reading, Berkshire Please indicate position applied for on top
RG2 8LW, England left-hand corner of envelope.
Only shortlisted candidates will be notified.

Ad Template (Print)
All Print ads must consistently follow the template provided in the CD-Rom.
Typography Size Font Type

Type should be clear and concise, with N/A (Dependent on media format/size) Vertical:
a simple grid structure. Always flush Header: Foundry Monoline Bold (13pt)
left. Subheading:
Body Text:
Vertical Foundry Monoline Regular (9pt)
15 mm 15 mm Horizontal:
15 mm
Header: Foundry Monoline Bold (13pt)

Subheading:
Body Text:
Horizontal
5 mm
Header (Foundry Monoline Bold 13pt) 5 mm 5 mm

Subheading (Foundry Monoline Regular 11pt)
5 mm
• Body Text (Foundry Monoline Regular 9pt).................................................................................

• Body Text (Foundry Monoline Regular 9pt)................................................................................. Logo -
38 mm
18 mm
Foundry Monoline Bold (12pt)

Full Page: Scale down 30%

5 mm
Header (Foundry Monoline Bold 13pt)

Subheading (Foundry Monoline Regular 11pt) Logo - 36 mm
15 mm
Foundry Monoline Bold (12pt)

Half Page: Scale down 50%

sERVICE VEHICLE
This is the basic marking system for vehicles. Please follow each of the vehicle design standards for size and balance of the
Applus+ VELOSI Logo and Special Emblem.
Front view Back view
Side view
Top view

Merchandising
Umbrella
Bags

Merchandising
Caps
T-Shirts

Merchandising
Calendar

Various displays
applusvelosi.com

Various displays

applusvelosi.com
info@applusvelosi.com

CI Manual Guidelines

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Corporate Identity Guidelines

2 AP P LU S+ VELO S I CO R P O R ATE I DENT I T Y GU I D E L I NES

AP P LU S + V E LO S I CO RP O RATE I D ENT I T Y G UIDELINES 3

Transparency and Open Dealing

Caring for the Health and Safety of our Employees

Protecting the Environment

4 AP P LU S+ VELO S I CO R P O R ATE I DENT I T Y GU I D E L I NES

Applus+ DIVISION brand

6 AP P LU S+ VELO S I CO R P O R ATE I DENT I T Y GU I D E L I NES

Applus+ VELOSI BRAND

• The letters “Applus”

AP P LU S + V E LO S I CO RP O RATE I D ENT I T Y G UIDELINES 7

Applus+ VELOSI LOGO

Right margin position Left margin position

8 AP P LU S+ VELO S I CO R P O R ATE I DENT I T Y GU I D E L I NES

DO NOT change the brand DO NOT use other colors

AP P LU S + V E LO S I CO RP O RATE I D ENT I T Y G UIDELINES 9

10 AP P LU S+ VELO S I CO R P O R ATE I DENT I T Y GU I D E L I NES

clear space & minimum size

The image should not enter into the protected area of

AP P LU S + V E LO S I CO RP O RATE I D ENT I T Y G UIDELINES 11

Font type usage

Foundry Monoline Regular Foundry Monoline Regular Italic

Foundry Monoline Medium Foundry Monoline Bold

Tahoma Regular Tahoma Bold

12 AP P LU S+ VELO S I CO R P O R ATE I DENT I T Y GU I D E L I NES

Pantone 1505 Pantone 410 Pantone 280

Four-color process: Four-color process: Four-color process:

RGB: RGB: RGB:

AP P LU S + V E LO S I CO RP O RATE I D ENT I T Y G UIDELINES 13

Typography Paper Font Type (Front)

Reproduction Size Designation:

Name (Firstname Surname)

Velosi Corporate Services Sdn. Bhd. (Co. Reg. 871805-M)

AP P LU S + V E LO S I CO RP O RATE I D ENT I T Y G UIDELINES 15

Typography Paper Font Type

Printed & Electronic Version (C) Header:

38 mm Logo - 38 mm 26 mm (D) Body Text:

Tahoma Regular (10pt)

Roger de Lluria 124, Planta 8

Iquat laore et il eliquisl dolore dunt lum quam.

Tat alisi tisl

Do not write in this area

Scale down 30%

Do not write in this area

Scale down 50%

16 AP P LU S+ VELO S I CO R P O R ATE I DENT I T Y GU I D E L I NES

Typography Paper Font Type

38 mm Logo - 38 mm 26 mm (D) Body Text:

Tahoma Regular (10pt)

Iquat laore et il eliquisl dolore dunt lum quam.

Scale down 50%

AP P LU S + V E LO S I CO RP O RATE I D ENT I T Y G UIDELINES 17

Typography Paper A5 Memo:

Reproduction Size Font Type

Complimentary Slip A5 Memo

Scale down 40%

Scale down 40%

18 AP P LU S+ VELO S I CO R P O R ATE I DENT I T Y GU I D E L I NES

Typography Font Type

Paper Body Text: ly

Suite 7.05, 7th Floor, The Gardens, North Tower

Scale down 70%

AP P LU S + V E LO S I CO RP O RATE I D ENT I T Y G UIDELINES 19