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There is also confusion of business due to Respondents' use of the "Big Mak" mark
in the sale of hamburgers, the same business that petitioners are engaged in, also
results in confusion of business. The registered trademark owner may use his mark
on the same or similar products, in different segments of the market, and at
different price levels depending on variations of the products for specific segments
of the market. The registered trademark owner enjoys protection in product and
market areas that are the normal potential expansion of his business.
registered trademark owner enjoys protection in product and market areas that are
the normal potential expansion of his business
Applying the dominancy test, Respondents' use of the "Big Mak" mark results in
likelihood of confusion. Aurally the two marks are the same, with the first word of both
marks phonetically the same, and the second word of both marks also phonetically the
same. Visually, the two marks have both two words and six letters, with the first word
of both marks having the same letters and the second word having the same first two
letters.
Respondent’s shoe may not be an exact replica of petitioner’s shoe, but the features
and overall design are so similar and alike that confusion is highly likely.
Dominancy Test
Holistic Test
In relation to the hang tags, the SC did find similarities but the differences were
more glaring and striking, The similarities of the competing trademarks in this case
are completely lost in the substantial differences in the design and general
appearance of their respective hang tags
Cointreau has been using the subject mark in france since 1985,Prior to ecole’s
averred first use of the same in the ph in 1948 of which the latter was fully aware
thereof. Ecoles directress had trained in cointreaus culinary school
• Lyceum vs. Ca
Lyceum is as generic in character as the word university. Lyceum refers to a school
or an institution of learning. Lyceum cannot compel other universities from using
the word lyceum
Dermaline vs Myra
Roma Drug
Prosource vs Horphag
Joaquin vs Drilon
The format or mechanics of a television shows is not included in the list of
protected works in PD No. 49. Being a statutory grant, the rights are only
such as the statute confers.