ADVERTISING FEATURE | SUNDAY, OCTOBER 8, 2017

GOLD COAST
Living
Communities along
HUDSON RIVER
WATERFRONT
among NJ’s most
desirable

AREA’S EVOLUTION CONTINUES TO DRIVE DEMAND

By Robert Wahlers
Special to The Star-Ledger

New residential neighborhoods continue to be
created on refurbished land along New Jersey’s prized
nearly 20-mile Hudson River waterfront. Often referred to
as the Gold Coast by real estate professionals because of its
investment potential, the region began to evolve about 30
years ago.
That’s when out-of-date, and often abandoned
manufacturing plants, rail yards and shipping centers
began to be stripped and cleared away to make room for
ultra-modern townhomes, condominium communities and
apartment homes. The evolution was spurred on by big
investments in mass transit — from PATH and NJ Transit
to NY Waterways and the Hudson Bergen Light Rail. The
tens of thousands of new housing units that now line the
glittering Gold Coast have generated high demand, first for
their combination of stunning exteriors, spacious interiors
and spectacular views. The benefits of this modern urban
lifestyle also include the convenience of being within
walking distance of mass transit stations, stores, restaurants,
parks and many other amenities.

Continued on next page

IN THIS SECTION

Jersey City: A vibrant Port Imperial: Tour of What’s in the pipeline? Transportation options
location to live, work Weehawken, West New A look at current and a draw for residents and
and play York, Guttenberg and future projects commuters
North Bergen
Page 2 ADVERTISING FEATURE | THE STAR-LEDGER SUNDAY, OCTOBER 8, 2017

HISTORY OF THE GOLD COAST

1200 Avenue at Port Imperial, Lennar’s collection of luxury condominium residences on Weehawken’s Hudson River waterfront.

Area’s evolution continues to drive demand

CONTINUED FROM COVER
Among the residential developers that have
played a prominent role in the history of the
Gold Coast is Toll Brothers, which formed its
City Living division around the time it began
developing its Hudson Tea and Maxwell Place
communities, so named because these new com-
munities have been built on land once used by
the Lipton Tea factory and the Maxwell House
coffee plant.
“We’ve been involved with the Maxwell and
Hudson Tea communities for about 15 years.
We feel incredibly fortunate to have had the
opportunity to redevelop these two historic
sites into upscale residential for-sale properties,”
said Henry Waller, vice president of City Liv-
ing. Waller noted that completed projects have
included Hudson Tea, Harborside Lofts at Hud-
son Tea and Maxwell Place on the Hudson.
Waller recalls that 20 years ago, only a small
portion of the waterfront was accessible for resi-
dents to enjoy. The transformation of industrial
sites into residential properties, which includ-
ed the integration of new neighborhood parks,
changed all that.
The latest building at the Hudson Tea com-
munity is 1400 Hudson Street, a 12-story, 236-
unit condominium community. Toll Brothers
also has started foundation work for the last
building phase at Hudson Tea, the 99-unit 1425
Hudson community.
“We also have one phase left at the Maxwell
community,” Waller said. “This will be a mix of
commercial and residential space called 1000
Maxwell Lane.”
Carmelo Garcia, a lifelong Hoboken resident
and former executive director of the Hoboken
Housing Authority, said the transformation has
been magical for residents raising their families
in the city.
“When I was a kid, we used to play on dirt
and rocks along all those old industrial sites,”
he said. “Now, we have so many beautiful parks
for all to enjoy. We have many hidden gems in
this square-mile city and we have always been
strongly community-oriented. And we take a
lot of pride in our diversity.”
Garcia said Hoboken has brought in a new
generation of residents. Single professionals,
empty nesters and young couples with chil-
dren have exited high-priced Manhattan for
more affordable housing on the west bank of
the Hudson River, mixing in with long-time
New Jerseyans who like this style of city living.
Another long-time player on the Gold Coast
has been K. Hovnanian Homes.
“Our company became involved back in
the late 1990s when we purchased land from
Roseland Property at the northern end of their
master-planned Port Imperial community,” said
Barry McCarron, president of K. Hovnanian
Homes Northeast Division. “That’s when we
created two new townhome communities.”
McCarron said the housing mix at the 200-
acre, 2-mile-long Port Imperial community now
ranges from luxury rental apartment homes, as
well as for-sale condominiums and multilevel
townhomes and brownstones.
McCarron said K. Hovnanian’s latest Gold
CONTINUED ON PAGE 21

Vantage is a 448-unit building created by Fisher Development Associates in the Liberty Harbor North neigh-
borhood of Jersey City. The 45-story waterfront tower features studio, one- and two-bedroom residences.

With the Manhattan skyline as the backdrop, residents of 75 Park Lane and Shore House in Jersey City can
enjoy an expansive communal rooftop garden with a variety of seating options.

Lennar is currently marketing the final phase of Henley on Hudson, a new luxury condominium waterfront Located in Weehawken, Avora features unobstructed waterfront views, and residents are literally footsteps
community in Weehawken with spectacular views of the midtown Manhattan skyline. away from the ferry terminal and Light Rail station.

Look for this section on www.nj.com/sl/goldcoastliving . For other sections, log on to www.nj.com/specialsections/starledger
This section was prepared for The Star-Ledger by NJ Advance Media’s Advertising Content and Direct Marketing Department.
Inquiries can be made to Advertising Content Manager, NJ Advance Media, 485 Route 1 South, Iselin, NJ 08830
Phone: (732) 902-4654
SUNDAY, OCTOBER 8, 2017 ADVERTISING FEATURE | THE STAR-LEDGER Page 3

MANHATTAN,
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©2017 K. Hovnanian® Homes. K. Hovnanian® is a registered trademark of Hovnanian Enterprises®, Inc. We are pledged to the letter and spirit
of U.S. policy for the achievement of equal housing opportunity throughout the Nation. We encourage and support an affirmative advertising and
marketing program in which there are no barriers to obtaining housing because of race, color, religion, sex, handicap, familial status, or national
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Homes, 110 Fieldcrest Avenue, 5th Floor, Edison, NJ 08837-3634. * Visit khov.com/nine for full details.
Page 4 ADVERTISING FEATURE | THE STAR-LEDGER SUNDAY, OCTOBER 8, 2017

TOWN TOUR

From spectacular views to posh real estate, Jersey City

is a vibrant location to live, work and play
By Susan Kronberg
Special to The Star-Ledger
Jersey City is making a
not-so-gradual shift from grit-
ty to gentrified. It’s got the
edgy vibe, ethnic diversity,
and even the tony real estate
of Manhattan, but without
the peek-through-your-fingers
price tag. Jersey City has spec-
tacular views, but these days
you’ll likely do a double-take,
perhaps even longingly, when
you glance west from the New
York side of the Hudson.
Home to the Goldman Sachs
building, a lofty 238 meters tall,
Jersey City’s skyline continues
to sprout and cuts an impres-
sive sight.
Jersey City also is home to
stunning national landmarks
Liberty State Park and the
Statue of Liberty, and Ellis
Island is within its borders. Its
communities are a tapestry of
nations that include people of
Jewish, Italian, Cuban, Filipi-
no, Polish, Indian, Irish, Puer-
to Rican, Dominican, Afri-
can, Arab, and Asian descent.
Its population is estimated to
exceed 260,000.
Nightlife is lively and there’s
an outlet for all, whether the
goal is to hang out at one of
the many pubs and loung-
es or to get up and dance to
live music. Restaurants, cafes,
bakeries, and coffee houses
are steps away in any neigh-
borhood.
There are unique boutiques
for shopping and abundant
outdoor spaces for recreation.
Theaters and art galleries rival
those found across the river,
and the art scene is booming in
the Powerhouse Arts District,
centered around its namesake
historical landmark. The Jer-
sey City Museum, Mana Con-
temporary, and the Museum
of Russian Art are preemi-
nent cultural institutions that
preserve and exhibit historic
and artistic treasures.
Like the windows of the
high-rises going up on nearly
every open space, Jersey City
mirrors New York City on
many levels; still it has a Jer-
sey personality that holds true.
The multicultural, hometown
character of the city is evident
even as neighborhoods such as
the historic Downtown, Jour-
nal Square, and waterfront
Newport area all continue
to grow. New businesses are
established, old buildings are
transformed and repurposed,
and new development springs
up everywhere.
In Downtown Jersey City
near the Grove Street PATH
station, restaurants, art gal-
leries, and shops line the sur-
rounding thoroughfares.
Grove Street Plaza plays host
to Groove on Grove, a week-
ly series of free live concerts
from May through Septem-
ber, as well as a twice-weekly
farmers’ market from May to
December. The annual Down-
town Street Fair and seasonal
Artist & Maker Market draw
huge crowds from within and
around Jersey City.
Journal Square is anoth-
er PATH stop where business
and residential areas mingle.
Traditional brownstones and
frame houses share the land-
scape with new developments
that herald a renaissance in
this neighborhood. Closer to
the Hudson, the Newport area
on the waterfront consists of
residential towers, office build- 3 Journal Square is a new 240-unit luxury rental building located just steps from the Journal Square PATH Station with direct service
ings, hotels, shopping, restau- to Manhattan.
rants, the waterfront walkway,
and the Newport Centre Mall. tastings and talks; and the
A number of noteworthy Creative Lab, a space for res-
new luxury rental develop- idents to participate in hands-
ments have completed or are on activities such as interior
underway, and the list of ame- design, flower arranging, and
nities they offer is astounding. homemade apothecary. In the
Contemporary, luxurious and lobby, the 9 Bar Café coffee
located near swift transport shop serves as its lounge. Vis-
to New York City via PATH, it jerseycityurby.com for more
the Port Imperial Ferry, or bus, information.
these properties are drawing a 70-90 Columbus are part
discriminating market. of the four-phase Downtown
Jersey City URBY, on 200 development adjacent to the
Green St. at Harborside is Grove Street PATH station.
redefining city living. It offers It includes two 50-story apart-
modern living spaces with ment buildings in addition to
amenities that focus on social the original 36-story building
interaction and community at 50 Columbus, which cur-
building. Apartments in this rently is leased up, as well as
contemporary, 69-story tower a 152-suite Residence Inn by
are thoughtfully designed to Marriott hotel. Among the
make smart use of space and amenities at 70 Columbus are
provide maximum views and a landscaped roof deck with
natural light. Some of its com- a pool and private daybeds,
munal spaces include a ful- sport court, grilling stations,
ly equipped gym with ongo- a children’s playground and a
ing classes in cardio, strength dog run. On the ground floor
training, yoga and barre; a is Base Gym and Sprout Mar-
heated outdoor pool; a com- ket Place, a natural food store.
munal kitchen that will host 3 Journal Square is a new
cooking demonstrations by 240-unit luxury rental building
local chefs, pop-up dinners, located steps from the Journal

URBY is redefining what it means to live in the city. Jersey City URBY is a 69-story residential tower with
762 rental residences at 200 Greene St. in downtown Jersey City. It is the first of three 69-story towers Iron-
state is developing in partnership with Mack Cali.

Square Transportation Center.
The collection of apartments
Gull’s Cove II, the luxury condominium building rising in the Liberty Harbor North neighborhood of downtown from studios to up to three
Jersey City, has surpassed $60 million in pre-construction sales, with more than 70 percent of the building’s bedrooms spread throughout
107 units under contract. 12 floors, and there’s a Pent-
house level on the 13th story.
All are well-appointed with
designer finishes such as gran-
ite countertops and stainless
appliances, including in-unit
washers and dryers. Ameni-
ties include 24-hour concierge
and maintenance, dry cleaning
service, modern health and fit-
ness center, yoga studio with
virtual fitness classes, lounge
with fireplace and billiards, a
party room and a wired confer-
ence room. On the rooftop are
outdoor lounge areas, a chil-
dren’s playground and a dog
run. Visit threejournalsquare.
com for more information.
Journal Squared is a multi-
building rental complex cur-
rently underway that will
have direct access to the Jour-
nal Square PATH station and
36,000 square feet of retail and
restaurant space in addition
to its 1,838 residential units.
Bringing Manhattan-quality residences to Jersey City, 75 Park Lane and Shore House signifies the first new Amenities include 24-hour
condominium development in Newport in almost 10 years. concierge, a club lounge with
pool and fitness center, a cater-
ing kitchen that will host cook-
ing classes, a screening room,
kids’ room, and a Sky Lounge
for community or private gath-
erings. For more information,
visit journalsquared.com.
Ellipse, located in the New-
port neighborhood on the
Hudson River, is a 41-sto-
ry rental tower with 381 resi-
dences from studios to three
bedrooms and five penthous-
es — two of which with four
bedrooms. The luxury units
feature floor-to-ceiling win-
dows, hardwood floors, chic
and modern kitchens, and
ample closet space. The list of
amenities include a striking,
fully attended two-level lob-
by, co-working space, multi-
purpose lounge, game room,
state-of-the-art fitness center,
and a children’s playroom. An
expansive outdoor pool deck
is planned with an oversized
swimming pool, kiddie pool,
barbecue area, and fire pit. Vis-
it ellipsejc.com for more infor-
mation.
While rentals are plentiful
in Jersey City, there are own-
ership opportunities for those
who long for a more perma-
nent arrangement.
Gull’s Cove II is a luxury
condominium building near-
ing completion in Downtown’s
Liberty Harbor North neigh-
borhood.
Convenient to both the
Grove Street and Exchange
Place PATH stations and the
Hudson Bergen Light Rail
at Marin Boulevard, Gull’s
Cove also is just steps away
from restaurants and shops.
With 15 distinct floor plans
for studio and up to three bed-
room units, as well as a limit-
ed number of unique duplexes
and triplexes, all Gull’s Cove
residences are elegant, upscale
and contemporary with luxu-
rious designer touches. Ame-
nities such as a fitness studio
with Peloton bikes, a Club
room with two bowling lanes,
shuffleboard and a screen-
ing area, foster social engage-
ment. More than half of the
residences have already sold,
but more information on the
remaining units can be found
at gullscove2.net.
SUNDAY, OCTOBER 8, 2017 ADVERTISING FEATURE | THE STAR-LEDGER Page 5

Prices and availability are subject to change without notice. All drawings and photographs are artists renderings and are subject to change without notice at the discretion of the developer. The
complete offering terms are in an offering plan available from Sponsor. File R-4774. Obtain a copy of the State of New York CPS-12 application and exhibits prior to purchase File No. CP16-008.
Page 6
1400 HUDSON
Three outdoor decks bring the resort lifestyle home at 1400 Hudson in Hoboken.
Hoboken’s Hudson Tea continues to draw buyers
There is no question, homebuyers in Hobo-
ken want a piece of the Hudson Tea community
at the city’s north end. A decade after the start
of the Toll Brothers City Living project, and
with five buildings already complete, the area
continues its forward momentum with its latest
residential development at the site, 1400 Hud-
son, now more than 90 percent sold.
With its views of the Manhattan skyline
and convenient commuter-friendly location,
the popularity of the smartly designed 12-sto-
ry condominium community at 1400 Hudson
is no surprise. Residences have been sold at a
remarkable pace from day one.
Welcome to 1400 Hudson
All about location, location, location, this
condominium community is idyllic, just one
block from the waterfront, and at that perfect
intersection of accessibility to everything, tran-
quility for every day, and opportunity for any
adventure.
The building offers a complimentary shut-
tle service to the PATH, NJ Transit stations
and downtown ferry terminal. Manhattan
is not only within full view, but it’s just a few
minutes commute away. For those looking to
stick around and enjoy the many delights of
Hoboken, shopping, restaurants and enter-
ADVERTISING FEATURE | THE STAR-LEDGER SUNDAY, OCTOBER 8, 2017
Set on the 10th floor, poolside vistas include the Hudson River and the New York City skyline. A fire pit, televi-
sion, and outdoor lounging area complete this oasis in the city.
tainment are dor applianc- under the stars with friends, the terraces can
within walk- The building reflects a modern es to create provide the perfect extension of home.
ing distance, the perfect When they have guests, residents can enjoy
making every industrial look that tips its hat to the centerpiece the exclusive lounge for a place to kick back to
night one to history of the area, and the Lipton Tea for the open watch the big screen television or just sit and
r e m e m b e r. factory. With brick exterior and large floor plans chat. The sports den can spur friendly compe-
More than 14 found in each tition with its billiard room and poker table,
acres of pub- windows, residents enjoy great natural home. while the catering kitchen offers endless possi-
lic waterfront light in the residences, which range Beautifully bilities for hosting.
parks make from chic, modern studios to stylish, designed mas- The day-to-day conveniences of a fitness cen-
for a one-of- ter baths fea- ter, a children’s playroom, a dog wash room,
a-kind set- open three-bedrooms. ture custom a 24-hour attended lobby, bicycle storage and
ting for those vanities with private storage, and on-site parking only add to
looking to get quartz coun- the experience of home at 1400 Hudson.
some fresh air and a fabulous view. tertops, Kohler sinks and fixtures, glass show- Additional features include a landscaped
The building reflects a modern industrial er enclosures with spa-like rain showerheads, courtyard accessible just off the residents’
look that tips its hat to the history of the area, porcelain floors and wainscoting detail. lounge that features benches and footpaths for
and the Lipton Tea factory. With brick exterior some fresh air and relaxation, and a rain gar-
and large windows, residents enjoy great nat- Amenities in Abundance den. Three outdoor decks and a rooftop pool
ural light in the residences, which range from Hoboken living is taken up a notch at 1400 bring the resort lifestyle home. Set on the 10th
chic, modern studios to stylish, open three-bed- Hudson, with a full spectrum of amenities to floor, poolside vistas include the Hudson Riv-
rooms. enhance any lifestyle. er and the New York skyline. A fire pit, televi-
Like the exterior, the Andres Escobar-de- Private rooftop terraces are available for sion, and outdoor lounging area complete this
signed interiors also take their cues from the those looking for an exclusive outdoor retreat oasis in the city.
location’s factory roots, with industrial design that also happens to offer a pretty amazing Residences at 1400 Hudson still are available.
elements peppered throughout. view. Twelve stories up, and providing an To learn more about this elegant addition to the
Modern kitchens feature clean lines and expansive panorama of the city, these person- Hoboken cityscape, visit 1400hudson.com, call
minimalist design with custom wood cabinets, al hot spots are a special treat. Whether it’s an (201) 795-1960, or visit the sales gallery at 1450
quartz countertops and Bosch and Therma- early morning coffee al fresco, or a nightcap Washington St., Hoboken.
A HAVEN ON
THE HUDSON
Luxury Condominiums in Hoboken’s North End
Immediate Occupancy | Private Rooftop Terraces Available
Studio- to 3-Bedrooms from the mid-$600,000s
24-Hour Concierge • Numerous Resident Amenity Spaces
Waterfront Parks & Walkway • Convenient Access to New York City
Rooftop Pool • On-Site Parking, and Much More
1400hudson.com /SL
Sales Office: 1450 Washington Street | Hoboken, New Jersey 07030 | 201.795.1960
Brokers Welcome • Prices Subject To Change • This Is Not An Offering Where Prohibited By Law • Equal Housing Opportunity
SUNDAY, OCTOBER 8, 2017
10 PROVOST STREET
Buyers set sights on Jersey City condos
A gem on the Gold Coast, Jersey City is
among the most sought-after places to live in
the New York metro area. With its convenient
location, commuter-friendly advantages, and
proximity to the Big Apple, this is a city in
demand for urban home seekers, and residen-
tial options such as the luxurious 10 Provost
Street condominium complex currently under
construction give them a place to land.
For the past decade, that demand has mainly
focused on the rental market, but more home
buyers are showing an interest in the Gold
Coast.
A Hot Job Market Helps
Neighboring New York City has had a surge
in jobs in recent years. According to New
York’s state Department of Labor, private sec-
tor jobs in the New York City rose 2.4 percent
from August 2016 to August 2017.
This trend is reflected in urban areas across
the country. A report published in August by
24/7 Wall St. found that metropolitan job
growth has occurred at three times the rate of
non-metropolitan areas since 2009. The New
York-Newark-Jersey City area saw an employ-
ment increase of 6.7 percent over the five-year
period between 2012 and 2017.
The booming job market across the river
has led to a high housing demand for relatively
At 10 Provost, the east-facing 28th floor Sky Lounge takes full advantage of the sweeping cityscape and
waterfront vistas.
Visit Our Sales Gallery: 160 Morgan Street, Suite 4, Jersey City, NJ 07302 | 201.350.5944
Brokers welcome. Homes available nationwide. Prices subject to change without notice. This is not an offering where prohibited by law. Photos are images only and should not be relied
upon to confirm applicable features. Offers, incentives, and seller contributions are subject to certain terms, conditions, and restrictions. Equal Housing Opportunity.
ADVERTISING FEATURE | THE STAR-LEDGER
affordable, high-quality homes within an easy
commuting distance of New York, making Jer-
sey City a prime spot.
… And Even Hotter Residences
Toll Brothers City Living, the urban devel-
opment division of Toll Brothers Inc., recently
launched sales for 10 Provost Street at Provost
Square, a 28-story full-service building. The
new condominium will feature 242 luxury resi-
dences, more than 27,000 square-feet of amenity
space with convenient on-site retail, and is only
a block away from the Grove Street PATH sta-
tion and the Newark Avenue Pedestrian Plaza.
Designed by HLW International, and locat-
ed in Jersey City’s highly sought-after Power-
house Arts District, 10 Provost is the second
of the three buildings surrounding the newly
created Provost Square. Once completed, Pro-
vost Square, a pedestrian-friendly portion of
Provost Street between Morgan and Bay streets,
will define the community with its historic rail-
road tracks, cobblestones, public seating and
landscaping, and it will be home to a new per-
forming arts theater.
Offering incredible views of Manhattan, the
Statue of Liberty and New York Harbor, 10 Pro-
vost features an array of studios to three-bed-
room homes with open-plan living areas, white
oak floors and oversized floor-to-ceiling win-
10 Provost Street at Provost Square is a 28-story full-service building in Jersey City. The condominium will
feature 242 luxury residences and more than 27,000-square-feet of amenity space with convenient on-site
retail.
dows. Open kitchens are outfitted with oak cab-
inetry, quartz countertops and Bosch and Ther-
mador appliances.
Master bathrooms include walnut vanities
and glazed clay wall tile, while secondary pow-
der rooms include oak vanities and ceramic
wall tiles. Stunning porcelain floor tiles, quartz
countertops, and Kohler fixtures create com-
plementing levels of texture and depth in the
powder rooms. All the residences have in-unit
washer and dryers.
“The demand for high-quality condos in
Jersey City is strong, and 10 Provost delivers
just that — residences with elevated finishes,
thoughtful design and an exceptional array of
amenities set against the backdrop of the Man-
hattan skyline,” said Henry L. Waller, vice pres-
ident of Toll Brothers City Living.
Amenities for All
For the future residents of 10 Provost, the
day-to-day is only enhanced by the location
and surrounding area.
With the building set right in the heart of
the Powerhouse Art District, residents have
many options for entertainment just outside
their door. The Historic Downtown Jersey City
Farmers’ Market on Grove Street is a neighbor-
hood favorite, as is Groove on Grove, a free
concert series at the Grove Street Plaza. Home
JERSEY CITY LIVING
AT I T S F I N E S T
Located just steps from the Grove Street
PATH station, 10 Provost epitomizes the best
of urban living and features a pool, sky lounge and
other exceptional amenities in the heart of
Jersey City’s Powerhouse Arts District.
Studio- to 3-Bedroom Condominiums
from the $400,000s
10Provost.com/SL
Page 7
to a pedestrian plaza and dozens of restaurants
and shops, the vibrant Newark Avenue serves
as a hub for the area’s thriving arts and cultur-
al scene.
At 10 Provost, the east-facing 28th floor Sky
Lounge takes full advantage of the sweeping
cityscape and waterfront vistas. Residents will
delight in the lounge’s demonstration kitchen,
fully outfitted with professional quality appli-
ances. A rooftop terrace will provide an opti-
mal spot to take in the city lights beside the out-
door fire pit.
The seventh floor houses an additional suite
of amenities, including a residents’ lounge with
intimate seating, with both open and enclosed
study areas, a conference room and private
lounge opening to the pool deck. On the same
floor is a fitness center with yoga room, chil-
dren’s playroom, a dog run, plus outdoor TV
with inviting seating, gas fire pit and grill, as
well as an outdoor children’s play area. Down-
stairs in the Concourse, the 24-hour attend-
ed lobby, a concierge will greet guests and take
deliveries.
Pricing begins in the mid $400,000’s to more
than $1.3 million. To learn more about 10 Pro-
vost, visit 10provost.com, call (201) 350-5944, or
visit the sales gallery at 160 Morgan St., Suite
4, Jersey City. The building is anticipated to be
completed fall 2018.
Page 8 ADVERTISING FEATURE | THE STAR-LEDGER SUNDAY, OCTOBER 8, 2017

PORT IMPERIAL: A TOUR OF THE TOWNS

Rich in amenities, communities bear distinction, share common goal

By Susan Kronberg
Special to The Star-Ledger

The master plan for the

New Jersey community of Port
Imperial has unfolded spectac-
ularly as development contin-
ues to boom along this Gold
Coast stretch on the Hudson
River across from New York
City. Modern residences with
stunning views of that iconic
skyline of Manhattan dot the
harbors and cliffs of the Pal-
isades in the four towns that
comprise it: Weehawken, West
New York, Guttenberg and
North Bergen. Each commu-
nity bears its own distinction
and offers a unique spin on the
high-end lifestyle and ameni-
ties the region offers.
Its diverse populace shares
a common goal — to be close
to the abundance of New York
City’s business and entertain-
ment offerings without being
immersed in the non-stop hus-
tle and bustle that comes with
living in the midst of it. And
while it clearly holds sophisti-
cated appeal for singles, emp-
ty nesters, and “double-in-
come-no-kids” duos, the towns
along Port Imperial also have
so much to offer families.
Most coveted is the swift
commute to New York City.
The ferry, launching from
Port Imperial and Lincoln
Harbor, takes less than 10
minutes; and buses traveling Landsea is developing Avora, a new 184-unit luxury condominium building rising on the Weehawken waterfront with unobstructed views of midtown Manhattan. The iconic 11-story
through the Lincoln Tunnel to building is located in the heart of the $2 billion master-planned Port Imperial community that stretches 2 miles of Hudson River waterfront across three municipalities.
Port Authority can be equal-
ly quick, depending on traffic. Waterfront Park stretch- den gems in each town that miles, resisting the tempta- who have the height advan- lies who remain in the town as
There’s also the Hudson-Ber- es along the Hudson and fea- reflect the culturally diverse tion to build “up” is an envi- tage when it comes to taking well as those just discovering
gen Light Rail Line that gets tures playgrounds, soccer and population. able achievement. Home to the in the panoramic view across its charm.
to Hoboken in a speedy sev- softball fields, a track, tennis ferry launch and the heart of the Hudson.
en minutes for those who pre- courts and a workout area. Weehawken the waterfront, Weehawken’s From the luxury condo- North Bergen
fer to catch the PATH service The pedestrian promenade Purposefully developed livability quotient is marked- miniums along the water- With its geologically inter-
to Midtown and Downtown invites long walks and bike without high-rise apartment ly high. front to more modest single- esting landscape, including
Manhattan. rides, and several dog parks get buildings in order to preserve and multi-family homes, the an unusual serpentine rock
Less time spent on commut- Fido out of the house or con- the scenic views for all, resi- West New York attraction to life in West New formation along its western
ing means more time spent do for fresh air and social time. dences in Weehawken evoke Offering a great mix of York goes beyond its proxim- slope, North Bergen holds the
with friends and family, and Abundant shopping, ser- both a traditional Victori- urban and suburban living ity to Manhattan. An endur- distinction of being the sec-
Port Imperial provides plenty vices and restaurants can be an style as well as a modern and situated at the highest ing community spirit, fos- ond hilliest city in the United
of space and opportunity for found throughout the Port urban personality. With a pop- elevation in Hudson Coun- tered in large part by its active States after San Francisco. Its
recreation that all of its resi- Imperial region, from the ulation of more than 12,000 ty, West New York is home recreation department, has
dents can enjoy. Shops at Riverwalk to the hid- people within its 1.4 square to more than 49,000 residents engaged generations of fami- CONTINUED ON PAGE 23

GULL’S COVE II

Gull’s Cove II surpasses $60M in pre-construction sales

Gull’s Cove II, the luxury
condominium building rising
in the Liberty Harbor North
neighborhood of downtown
Jersey City, has surpassed $60
million in pre-construction
sales, with more than 75 per-
cent of the building’s 107 units
under contract.
With construction of the
new nine-story building near-
ing completion, initial occu-
pancy is scheduled for the fall.
Gull’s Cove II follows the
successful sell-out of the resi-
dential property’s first phase
of 322 condominiums. The
two phases are connected by
a ground-level row of public
retail and private amenities.
“In a city still dominated by
rental product, Gull’s Cove
has consistently appealed to
those residents from both
sides of the river looking to
purchase a new-construction,
luxury condominium in an
amenity-rich building,” said
Art Johnson, vice president of
Liberty Harbor North LLC,
Gull’s Cove’s developer. “The
success of the first phase, the
fact that we can start moving
buyers in this fall, and a dearth
of new-construction, for-sale
product in downtown Jersey Gull’s Cove II is located at 201 Marin Blvd. in a Liberty Harbor North neighborhood that has seen tremendous growth over the last decade.
City have all helped drive sales
velocity at Gull’s Cove II.” Liberty Harbor/ Marin Bou- Gull’s Cove II has also contemporary design details. and screening area; a sophis- away, each offering its own
The building’s location levard and the Grove Street received a vote of confidence Ornate touches, such as 5-inch ticated Resident’s Lounge fur- local charm, ambiance and
within downtown Jersey City’s PATH station are just a few from the private lending com- engineered hardwood floors, nished with deep velvet tufted dining options. Jersey City’s
Liberty Harbor North neigh- blocks away. Residents also munity. Construction of the will provide each residence sofas and club chairs ideal for scenic Hudson River water-
borhood has also contributed appreciate being able to walk building kicked off following a touch of understated luxu- socializing; and a children’s front walkway also is nearby,
to its success. Just steps away to an abundance of restau- $68.5 million of financing from ry, while top-of-the-line appli- playroom equipped with mod- as is the Morris Canal, home
is the Marin Boulevard Light rants, nightlife, arts, parks and Procida Funding and Advi- ances, such as Bosch dishwash- ern toys and classic books. In to multiple marinas and yacht
Rail stop, while NY Waterway culture that have flourished in sors LLC of Englewood Cliffs, ers and Bosch washer/dryers, addition to the amenities list- clubs.
ferry service at neighboring the area. which has been involved in will augment the home’s day- ed above, Gulls II residents will Gull’s Cove II is ideally situ-
more than $2 billion in proj- to-day functionality. Gourmet have complete access to Gulls ated for commuters. Both the
ect funding in New Jersey and kitchens will include Eggers- I amenities, which includes a Grove Street and Exchange
beyond. man cabinetry, quartz coun- fully equipped gym. Place PATH stations are with-
Vibrant neighborhoods, such as Grove Designed by Marchetto Hig- tertops and backsplash, Kohler Gull’s Cove II is located at in walking distance, as is the
gins Stieve Architects, Gull’s fixtures, a Bosch French door 201 Marin Blvd. in a Liberty NY Waterway ferry terminal
Street and Paulus Hook, are just blocks Cove II features 15 distinct refrigerator and a Bosch gas Harbor North neighborhood at Paulus Hook. The Hud-
away, each offering its own local charm, floor plans ranging from stu-
dios to three-bedroom layouts
oven with five-burner stove-
top. Enhancing residents’
that has seen tremendous
growth over the last decade.
son Bergen Light Rail’s Marin
Boulevard station is located
ambiance and dining options. Jersey City’s — including a limited selec- experience is a full suite A variety of restaurants and just steps from the building.
tion of unique duplex and tri- of social amenities. These shops are just steps away For motorists, the Holland
scenic Hudson River waterfront walkway plex units. Remaining homes include a 24-hour concierge, from the community, includ- Tunnel, New Jersey Turnpike,
also is nearby, as is the Morris Canal, are priced from $489,000 to
$1.9 million.
fitness studio equipped with
Peloton bikes and a dedicat-
ing unique attractions such
as the Zeppelin Hall Beer Gar-
Interstate 78 and routes 1 and
are all easily accessible.
home to multiple marinas and yacht clubs. All residences are well-ap- ed yoga studio, a Club Room den. Vibrant neighborhoods, For more information on
pointed with elegant finish- boasting two full sized mini such as Grove Street and Gull’s Cove II, visit gullscove2.
es, upscale appliances and bowling lanes, shuffle board Paulus Hook, are just blocks net or call (855) 485-5752.
SUNDAY, OCTOBER 8, 2017 ADVERTISING FEATURE | THE STAR-LEDGER Page 9

GULL’S® COVE II
Contemporary elegance at the perfect time.
Presented By Liberty Harbor North Urban Renewal

AMENITIES
INFORMATION 24hour Concierge | Fitness Studio | Yoga studio | Club Room
boasting two full sized mini bowling lanes | Shuffle Board
Screening Area | Sophisticated Resident’s Lounge | Children’s

& DETAILS
Playroom. Gulls II residents will have complete access to Gulls
I amenities which includes a fully equipped gym.

Gull’s Cove II offers both style and convenience in the

very heart of Downtown Jersey City. Designed
by Marchetto Higgins Stieve Architects, Gull’s Cove II
features 15 distinct floor plans ranging from studios to
three-bedroom layouts - including a limited selection
of unique duplex and triplex units.
MASS TRANSIT
The Marin Boulevard Bergen Light Rail stop is directly in front of the
building, while NY Waterway ferry service at neighboring Liberty
Harbor/ Marin Boulevard and the Grove Street PATH station are both just
a few blocks away.

PRICE RANGE
Homes are priced from $489,000 to $1,925,000

INTERIORS
All residences are well-appointed with elegant
finishes, upscale appliances and contemporary
design details. Ornate touches such as 5”
engineered hardwood floors will provide each
residence a touch of understated luxury, while top-
of-the-line appliances such as Bosch dishwashers
and washer/dryers will augment the home’s day-
to-day functionality. Gourmet kitchens will include
Eggersman cabinetry, quartz countertops and
backsplash, Kohler fixtures, a Bosch French door
refrigerator and gas oven with five-burner stovetop.

855.485.5752

CONTACT info@gullscove2@net
gullscove2.net
Page 10 ADVERTISING FEATURE | THE STAR-LEDGER SUNDAY, OCTOBER 8, 2017

AVORA

Designed by world-renowned architects IBI Group, Avora takes full advantage of its waterfront location with a multitiered, stepped-back design that maximizes views of midtown Manhattan and the Hudson River.

Avora Phase I sold out on Weehawken waterfront

Landsea Homes has
announced that the first phase
of luxury condominium homes
has sold out at Avora, a new
184-unit residential build-
ing rising on the Weehawken
waterfront with unobstructed
views of midtown Manhattan.
With a number of homes in
the second phase already taken
off the market by eager buyers
and initial occupancy sched-
uled to start next spring, all
signs are pointing toward con-
tinued success at Avora.
“It’s very encouraging to see
such a strong reception to this
new lifestyle offering,” said
Gabe Pasquale, senior vice
president of sales and market-
ing for Landsea Homes. “We
believe Avora has ushered in a
new era of luxury condomini-
um living in terms of vanguard
design, thoughtful amenities
and services and a spectacular
waterfront setting just minutes
from Manhattan, and buyers
are responding.”
Named “Community of the
Year” by the New Jersey Build-
er’s Association, Avora is ide-
ally located just steps from the
Port Imperial Ferry Terminal,
providing an ultra-convenient Residents will have access to a full suite of lifestyle amenities at Avora, including a magnificent lobby with concierge.
eight-minute commute into
Manhattan. features a collection of one-, designer spa bathrooms with nificent lobby with concierge,
Designed by world-re- two- and three-bedroom resi- porcelain countertops, Euro- private screening theater, busi- ‘We believe Avora has ushered in
nowned architects IBI Group, dences — as well as a limited pean-imported stone finishes ness center, elegant board-
Avora takes full advantage of offering of duplex Penthouses and limestone baths. Many room, a grand salon lounge a new era of luxury condominium
its waterfront location with — priced from the $800,000’s residences offer balconies and with a bar and catering kitch- living in terms of vanguard design,
a multitiered, stepped-back to more than $4 million. Dra- terraces with majestic, unim- en, on-site pet grooming, and thoughtful amenities and services and
design that maximizes views matic finishes and appoint- peded New York City views. a state-of-the-art strength and
of midtown Manhattan and ments include 9-foot ceiling Residents will have access to cardio fitness center. A third- a spectacular waterfront setting just
the Hudson River. heights, chef’s kitchens with a full suite of lifestyle ameni- floor landscaped outdoor pla- minutes from Manhattan,
The iconic 11-story building stainless steel appliances, and ties at Avora, including a mag- za features a pool, spacious sun and buyers are responding.’
Gabe Pasquale, senior vice president, sales and marketing, Landsea Homes

deck, lounges, grilling areas a week and is located at 500

and a fire pit — all set against
the backdrop of the Manhat-
tan skyline. The building also
will offer a secure parking
garage and bicycle and resi-
dent storage.
Located in the heart of the
$2 billion master-planned
Port Imperial community that
stretches 2 miles of Hudson
River waterfront across three
municipalities, Avora is ideal-
ly situated for commuters. The
building is within walking dis-
tance of the Port Imperial Fer-
ry Terminal, which offers ferry
service to both midtown and
downtown Manhattan. Hud-
son-Bergen Light Rail service
to neighboring Hoboken, Jer-
sey City, the PATH system and
NJ Transit’s Hoboken Termi-
nal also is available nearby.
Port Imperial also features
a waterfront walkway system
and numerous parks just out-
side residents’ front door, and
the nearby Shops at Riverwalk
offers a dynamic riverfront
destination with numerous
dining and shopping options.
For more information on
Avora, visit AvoraLiving.com
or call (201) 499-1496. The
Dramatic finishes and appointments include designer spa bathrooms with porcelain countertops, European-imported stone finishes and limestone Sales Gallery is open from
baths, 9-foot ceilings and chef’s kitchens with stainless steel appliances. 10 a.m. to 6 p.m. seven days
Avenue at Port Imperial, Wee-
hawken. Landsea is a wholly
owned subsidiary of a public-
ly traded international home-
building and development
company with operations in
the United States, China and
Europe. In the United States,
Landsea’s current endeavors
reflect the company’s vision
of shaping and enhancing the
fabric of key metropolitan set-
tings with iconic developments
that embody cutting-edge
design, forward-thinking ame-
nities and sustainable building
practices.
Landsea brings an unparal-
leled combination of progres-
sive vision, environmentally
responsible design and tech-
nologically advanced innova-
tion to the global residential
marketplace.
Landsea offers to each of its
new communities the experi-
ence of an international leader
in green technology, combined
with a profound understand-
ing of its customers’ preferenc-
es and lifestyles. From New
York to Boston, San Francis-
co and Los Angeles, Landsea is
delivering world-class commu-
nities to world-class cosmopol-
itan locations.
SUNDAY, OCTOBER 8, 2017 ADVERTISING FEATURE | THE STAR-LEDGER Page 11

AVORA ®
Luxury Waterfront Condominiums
Presented By Landsea Homes

INFORMATION AMENITIES

& DETAILS Sundeck with Pool, Lounges, Outdoor Grilling, Amphitheater,

and Firepit | Club Room | Fitness Center | 24-hour
Concierge | Dining Room | Boardroom | Private Screening
Theater | Exclusive Lounge with Bar and Catering Kitchen
On-site Bike Storage | Secure Garage Parking
Avora, Port Imperial’s newest and most sophisticated Kid’s Zone | On-site Pet Spa

residential collection. Here, contemporary style

blends seamlessly with an unparalleled level of
convenience, breathtaking beauty and a LEED certified
standard that boasts the latest in renewable energy
technologies and progressive sustainable practices.
A unique collection of one, two and three bedroom
residences featuring only the finest in interior finishes
and design to inspire perfect living.
NEIGHBORHOOD
Port Imperial on the Hudson River is an affluent community known
for beautiful homes, shopping, dining, and recreation. Scenic
views of Manhattan set the stage for a lavish lifestyle you have to
experience to appreciate.

INTERIORS
Nine Foot Ceilings | Chef’s Kitchens with
KitchenAid™ Professional Grade Stainless Steel
Appliance Ensemble | Designer Spa Baths with
Quartz Stone Countertops and European Imported
Stone Finishes | Exquisite Interiors with Bespoke
Palettes and Features | Balconies and Terraces in
Most Residences | Wi-Fi Programmable Thermostat

SALES GALLERY

CONTACT 500 Avenue at Port Imperial | Weehawken

201.499.1539
info@avoraliving.com
Page 12 ADVERTISING FEATURE | THE STAR-LEDGER SUNDAY, OCTOBER 8, 2017

NINE ON THE HUDSON

K. Hovnanian at Port Imperial Urban Renewal VI

launches sales at Nine on the Hudson
K. Hovnanian at Port Impe-
rial Urban Renewal VI, LLC,
has announced that its premier
condo building rising at 9 Port
Imperial in West New York,
Nine on the Hudson, has offi-
cially launched sales. Located
along the Hudson River and
on New Jersey’s Gold Coast,
the 13-story, 278-unit residen-
tial development will set new
standards for luxury living in
the area.
“My grandfather, Kevork
Hovnanian, believed in build-
ing superior homes and that’s
what we’re doing at Nine on
the Hudson,” said Alexander
Hovnanian, area president for
K. Hovnanian at Port Imperi-
al Urban Renewal VI, LLC
“Homebuyers have the oppor-
tunity to live in not only a lux-
urious development, howev-
er, one that emphasizes resort
style living via an unparalleled
amenities package, expansive
residences and high-end fin-
ishes.”
Designed by Marchetto Hig-
gins Stieve Architects, Nine on
the Hudson’s tiered design pro-
vides more corner views of the
New York City skyline than a
conventional vertical struc-
ture. Rather than static views
of New York City that sur-
rounding developments offer,
Nine on the Hudson showcas-
es a dynamic view with depth
perception.
With interiors done by
Childs Dreyfus Group, all
homes have opulent kitch-
ens with large islands, Bosch®
appliances, Italian Pedini®
cabinetry, Restoration Hard-
ware® light fixtures and lux-
urious marble floors/walls in
the owner’s suite. Most homes
at Nine on the Hudson also
include floor-to-ceiling win-
dows and direct access to pri-
vate balconies.
In addition to the architec-
ture, design and jaw-dropping

Nine on the Hudson’s tiered design provides more corner views of the New York City skyline than a conventional vertical structure.

views of the New York City
skyline, residents can experi-
ence nearly 32,000 square feet
of five-star amenities, includ-
ing an infinity-edge pool and
hot tub overlooking Manhat-
tan, a state-of-the-art, two-sto-
ry fitness center, fire pits and
outdoor lounge as well as 24/7
concierge services.
“Nine on the Hudson has
attracted buyers from as close
as a few buildings away to as
far as California,” Hovna-
nian said. “Our sales team is
witnessing growing interest
from buyers in New York City,
especially those who work or
will work in the far West Side
and Hudson Yards, due to the
Residents can experience nearly 32,000 square feet of five-star ameni- 25-minute ferry commute. We
ties including an infinity-edge pool and hot tub overlooking Manhattan, are also seeing residents under-
a state-of-the-art, two-story fitness center, fire pits and outdoor lounge stand the benefit of our unique
as well as 24/7 concierge services. 20-year tax abatement.”
Conveniently situated next
to the Hudson River Water-
front Walkway and within
walking distance to the Port
Imperial Ferry Terminal, Nine
on the Hudson is ideal for buy-
ers who work in New York
City. Additionally, the devel-
opment is in proximity to some
of the area’s notable eateries
and destinations, such as Son
Cubano, La Rumba Cubana,
SEAK and HAVEN; Donnel-
ly Memorial Park and Hamil-
ton Park, both of which boast
breathtaking views of the New
York City skyline.
With sales being handled
in-house, residences range in
size range from 773-square-
foot, one-bedroom homes to
2,580-square-foot, three-bed-
room homes with pricing
ranging from $600,000 to the
$6 million. Due to a 20-year
tax abatement program, buy-
ers purchasing at Nine on the
Hudson will pay a 1.1 percent
property tax rate for the first
10 years, with gradual increas-
es during the remaining 10.
For more information, call
(844) 230-7459. See khov.com/
Nine for full details. All prices
are base prices, subject to avail-
ability, and subject to change
without notice.
Hovnanian Enterprises Inc.,
founded in 1959 by Kevork S.
Hovnanian, is headquartered
in Red Bank. The company
is one of the nation’s largest
homebuilders. In addition to
New Jersey, the company has
operations in Arizona, Califor-
nia, Delaware, Florida, Geor-
gia, Illinois, Maryland, Ohio,
Pennsylvania, South Caro-
lina, Texas, Virginia, Wash-
ington, D.C. and West Virgin-
ia. The company’s homes are
marketed and sold under the
trade names K. Hovnanian
Homes, Brighton Homes and
Parkwood Builders. As the
developer of K. Hovnanian’s
Four Seasons communities,
the company also is one of
the nation’s largest builders of
active lifestyle communities.
Additional information on
Hovnanian Enterprises Inc.,
including a summary invest-
ment profile and the compa-
ny’s 2016 annual report, can be
accessed through the “Inves-
tor Relations” section of the
Hovnanian Enterprises’ web-
site at khov.com. To be added
to Hovnanian’s investor email
list, email IR@khov.com or
sign up at khov.com.

HENLEY ON
HUDSON®
Where the City Meets the River
on NJ’s Gold Coast
Presented By Lennar

INFORMATION AMENITIES

& DETAILS
Yoga/Pilates room | Theater Room
Billiards & Gaming Lounge | Fitness Center
Children’s Play Studio | Outdoor Patio with Fire Pit
Resort-Style Infinity Swimming Pool

Henley on Hudson offers an unprecedented lifestyle

along NJ’s Gold Coast. Each new condominium
home is a space of exquisite luxury and functionality
located minutes from the ferry. Enjoy a home that
features smart technology, expansive views of New PRICE RANGE
York City, and a membership to the club at Henley.
Homes Starting at
Call today to schedule a tour.
$ 875,000

(201)210-0099

CONTACT lennarnyurban@lennar.com
henleyonhudson.com
SUNDAY, OCTOBER 8, 2017 ADVERTISING FEATURE | THE STAR-LEDGER Page 13

NINE ON THE HUDSON

MANHATTAN, THE RIVER, AND YOU.
Presented By K. Hovnanian® Homes

We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. We encourage and support an affirmative advertising
and marketing program in which there are no barriers to obtaining housing because of race, color, religion, sex, handicap, familial status, or national origin.

INFORMATION AMENITIES

& DETAILS Over 31,655 SF of indoor and outdoor amenity space

including Infinity Pool | Hot Tub | Fitness Center | Rooftop
Deck | Residents Lounge | 24/7 Concierge |Children’s
Playroom | Sauna Spa.

Nine on the Hudson sets a new precedent for

resort-style living on New Jersey’s Gold Coast.
This innovative, vertically-tiered building design allows
the Manhattan skyline to follow you from rooftop to
residence, a beautiful backdrop to a beautiful lifestyle.
Residents indulge in the ritual of true living MASS TRANSIT
with sweeping views, spacious floor plans
Conveniently located in West New York along the Hudson River,
and five-star amenities. and only two minutes from the NY Waterway Ferry and Light Rail®.

RESORT
STYLE
LIVING
Live in a space that inspires all your senses.
Our sprawling amenity deck offers an array of
options for you to relax, reflect or reconnect with
friends. Whether it’s vinyasa flow in the fitness
studio, sunbathing on the outdoor lawn, or a
social night in the residents’ lounge, every detail is
designed to elevate your day.

CONTACT 844.230.7459
khov.com/nine
Page 14 ADVERTISING FEATURE | THE STAR-LEDGER SUNDAY, OCTOBER 8, 2017

1400 HUDSON
STREET®
Hoboken’s Newest Luxury Condominium
Presented By Toll Brothers City Living

Brokers welcome. Prices are subject to change without notice. This is not an offering where prohibited by law.

INFORMATION
AMENITIES
Attended Lobby | Rooftop Terrace | Pool - Residents’ Lounge
Landscaped Courtyard | Children’s Playroom | Fitness Center

& DETAILS
Parking | Sports Den | Pet Spa | On-site Parking

In Hoboken’s coveted north end is 1400 Hudson

Street, the much-anticipated addition to the MASS TRANSIT
Hudson Tea community. Developed by Toll NY Waterway ferry service to Manhattan 1 block away. Shuttle service to
Brothers City Living, 1400 Hudson offers expansive Hoboken PATH station.
condominium residences with open floorplans
and oversized windows - providing generous light
throughout. Wide-plank oak flooring, and sleek
kitchens with custom wood cabinetry and quartz
countertops are featured in every residence. PRICE RANGE
Available for Immediate Occupancy.
Studio to 3-Bedroom Condominiums from the mid

$ 600,000’s
1450 Washington Street | Hoboken

CONTACT 201.795.1960
1400hudson.com

THE AVENUE
COLLECTION®
Distinctive Luxury Waterfront Condominiums
Presented by Lennar

INFORMATION AMENITIES

& DETAILS
Onsite Enclosed Resident Parking
Sun Shelf Swimming Pool | Sun Deck
Hotel-Inspired Concierge Services | Skyline Social Room
Screening Room | Library Lounge | Fitness Center

The Avenue Collection features waterfront luxury

condominiums with breathtaking Manhattan views.
Welcome to the new standard in design, amenities, and
lifestyle, just minutes from New York City. Within the
uniquely designed homes you will find contemporary
PRICE RANGE
open-plan living / dining / kitchen area that is ideal
for entertaining. The Avenue Collection offers homes Homes Starting at

1,399,000
starting at $1.399M. Call Today to schedule a tour.
$

(201)210-0099

CONTACT lennarnyurban@lennar.com
theavenuecollectionnj.com
SUNDAY, OCTOBER 8, 2017 ADVERTISING FEATURE | THE STAR-LEDGER Page 15

VANTAGE

Vantage launches in downtown Jersey City

with luxury rentals, amenities and incredible views
Fisher Development Associates has opened
the doors to Vantage, delivering 448 upscale
apartment homes with immediate occupancy
and one-of-a-kind views of the Statue of Lib-
erty, Liberty Harbor Marina and Manhattan
skyline to downtown Jersey City.
Ideally located at 33 Park View Ave. in the
Liberty Harbor North neighborhood, the strik-
ing 45-story waterfront tower features studio,
one- and two-bedroom residences with some
of the largest apartment homes in Jersey City’s
new construction marketplace and a world-
class offering of indoor and outdoor amenities.
The collection of rental residences is initially
priced from the low-$2,000s.
The Marketing Directors, exclusive leasing
and marketing agent for Vantage, has opened
Vantage from an onsite leasing office with ful-
ly furnished model apartments and complet-
ed amenity spaces available to tour. Situated
on the 20th floor, the one- and two-bedroom
models dramatically demonstrate the panoram-
ic views from Vantage, as well as the expansive-
ness of the floor plans.
“We’re delighted to officially begin our leas-
ing program and welcome renters to this new
luxury address,” said Brian Fisher, president of
Enhancing residents’ lives
is a full suite of indoor
and outdoor social and
recreational amenities
that includes a 24-hour
concierge, cyber café,
state-of-the-art health
club, children’s playroom,
business center, conference
room, screening room,
dining area and an enclosed
parking garage.
Fisher Development Associates. “The pre-leas-
ing period was a tremendous success with dis-
cerning renters responding strongly to Van-
tage’s impressive interior living and amenity
spaces. There’s no question this downtown
architectural icon has quickly created a buzz
in Jersey City’s apartment market by providing Residences feature 9-foot ceiling heights, wood flooring, recessed LED lighting, in-home washer and dryer
the opportunity to immediately enjoy a luxu- units and cutting-edge energy-efficient systems.

ry high-rise lifestyle with move-in ready homes
and a roster of incredible amenities that are
open and ready for use.”
The busy pre-leasing period has ushered
Vantage to another significant milestone, with
the initial residents having taken occupancy at
the building and the important transition to an
active and vibrant community well underway.
“Our initial residents include people from
surrounding neighborhoods in Jersey City and
Hoboken, as well as Manhattan who have been
drawn to the building’s designer homes, resort-
like living and location steps from an abun-
dance of dining, shopping and nightlife, and
nearby transportation to New York City,” said
Adrienne Albert, chief executive officer of The
Marketing Directors. “The first move-ins are
fast creating an energy-infused environment at
Vantage, which is sure to increase momentum
as we shift from our pre-leasing program into
our public opening.”
Designed by S9 Architecture, Vantage boasts
floor-to-ceiling glass windows that bathe homes
in natural light and maximize its exception-
Situated on the 20th floor, the one- and two-bedroom models dramatically demonstrate the panoramic views al location. Residences feature 9-foot ceiling
from Vantage, as well as the expansiveness of the floor plans. heights, wood flooring, recessed LED light-
ing, in-home washer and dryer units and cut-
ting-edge energy-efficient systems.
Enhancing residents’ lives is a full suite of
indoor and outdoor social and recreational
amenities that includes a 24-hour concierge,
cyber café, state-of-the-art health club, chil-
dren’s playroom, business center, conference
room, screening room, dining area and an
enclosed parking garage. A sixth-floor outdoor
amenity deck features a zero-entry swimming
pool, lounge, landscaped area and full-court
basketball court, while the Vantage Point Sky
Lounge on the 45th floor offers a social space
with incomparable views.
Vantage is adjacent to Jersey City’s charm-
ing Paulus Hook and Van Vorst Park neigh-
borhoods. Just steps away is the vibrant din-
ing/nightlife scene on Newark Avenue, while
Manhattan is just minutes away via the Grove
Street and Exchange Place PATH stations and
New York Waterway ferry service.
Fisher Development Associates is pursuing
LEED Certification from the US Green Build-
ing Council for Vantage.
For more information on Vantage, visit Van-
tageJC.com or call (201) 333-1222. The build-
ing’s leasing and model center is open daily.

VANTAGE
JERSEY CITY® INFORMATION
Presented By
The Fisher Organization & DETAILS
VANTAGE in downtown Jersey City surpasses expectations with 448
upscale apartments, a complete package of premium indoor and
outdoor amenities and unmatched views of the Statue of Liberty,
Liberty Harbor Marina and Manhattan. The striking 45-story building
designed by S9 Architecture maximizes its Liberty Harbor North
location with floor-to-ceiling windows that fully amplify its 360°
vistas. Immediate Occupancy available.

AMENITIES
The resort-like amenities at Vantage are open and ready
for use, including a zero entry pool, Sky Lounge, full size
basketball court, dog run, state-of-the-art health club, and
many more.

MASS TRANSIT
Vantage lies adjacent to Jersey City’s Paulus Hook and
Van Vorst Park, minutes away from the Grove Street PATH
station, Light Rail service and New York Waterway ferries.

PRICE RANGE
Studio, one- and two-bedroom apartments at Vantage offer
some of the largest floorplans in today’s new construction
marketplace. Priced from the low-$2,000s, homes are
offered with limited-time incentives.

201.333.1222

CONTACT info@vantagejc.com
vantagejc.com
Page 16 ADVERTISING FEATURE | THE STAR-LEDGER
Brokers welcome. Prices are subject to change without notice. This is not an offering where prohibited by law.
INFORMATION
& DETAILS
Located in the heart of the Powerhouse
Arts District, 10 Provost Street—a 28-story
condominium by Toll Brothers City Living—
epitomizes the best of urban living. Featuring
refined finishes, thoughtful design, and exceptional
amenities for your lifestyle, 10 Provost is Jersey
City’s most sought after place to call home.
CONTACT
PARK AND SHORE
Park and Shore, Newport’s first waterfront
condominium in eight years, launches sales
Park and Shore, a new luxury condomini- Standing 37 stories, 75 Park Lane provides
um development located along Jersey City’s buyers with the coveted experience of living in
sought-after Hudson River waterfront, has offi- a high-rise tower with unparalleled river views.
cially launched sales, according to the developer It features a light gray façade adorned with ter-
Strategic Capital, the investment arm of China racotta accents, and 358 residences ranging
Construction America. from studios and one-bedrooms to two- and
Comprised of two distinct buildings, 75 three-bedroom homes as well as penthouses.
Park Lane and Shore House, the development Many apartments feature private balconies and
is bringing Manhattan-quality residences to outdoor space, while each residence boasts large
Jersey City, where there is limited inventory windows to allow for an abundance of natu-
to purchase. Park and Shore signifies the first ral light.
new condominium development in Newport in Kitchens and dining areas appeal to the
almost 10 years. entertainer and are outfitted with an open
“We have created a development that will chef’s kitchen, defined by a large center island
represent the pinnacle of quality residential and Bosch appliances. Master baths have
development in Jersey City,” said Ning Yuan, marble and polished nickel millwork trim
president of China Construction America. and include frameless all-glass showers. Views
“With discerning interior design, coupled with of Manhattan and the Hudson River can be
an unprecedented amenity-driven lifestyle and found in the master bedrooms, along with spa-
mere minutes-long commute to Manhattan, we cious walk-in closets.
are excited to officially introduce buyers to Park With inspiration taken from the lofts of
and Shore.” Brooklyn and Tribeca, Shore House, a boutique
Critically acclaimed architecture and interior 71-unit building standing seven stories, offers
design firm Woods Bagot, which recently com- an industrial aesthetic. Contrasting pleasantly
pleted the Baccarat Hotel & Residences in New with 75 Park Lane’s soft gray exterior, the con-
York, is designing all exteriors and interiors for dominium’s façade is decorated in a mélange
Park and Shore. While differing in style and of gray tones ranging from light to dark and
design, 75 Park Lane and Shore House both fea- featuring carefully placed accents of stacked,
ture stunning views of the Hudson River and dark gray brick.
Manhattan skyline as well as top-quality fin- Employing a stylish, avant-garde design,
ishes and materials. residences range from one- to two-bedrooms
and feature expansive chef’s kitchens,
with large center islands, and Bosch
appliances. Master baths are outfit-
ted in limestone and include frameless
all-glass showers, while the light-filled
master bedrooms provide residents with
large walk-in closets.
“While Jersey City has become
a sought-after living destination in
recent years, Newport has been lack-
ing in opportunities to buy, particu-
larly along its idyllic waterfront,” said
Phillip Gesue, chief development offi-
cer of Strategic Capital. “The arrival
of Park and Shore will begin to address
the increasing demand for thoughtfully
designed homes offering a suite of ame-
nities unheard of in this area.”
A hallmark of the development, Park
and Shore features an extensive selec-
tion of best-in-class amenities designed
Standing 37 stories, 75 Park Lane provides buyers with the to provide the ultimate recreational,
coveted experience of living in a high-rise tower with unpar- social and fitness experiences for resi-
alleled river views. dents in both buildings.
SUNDAY, OCTOBER 8, 2017
10 PROVOST
STREET®
Jersey City Living At Its Finest
Presented By Toll Brothers City Living
AMENITIES
24/7 Attended Lobby | Pet Spa | On-site Parking
Residents’ Lounge | Terrace w/ Pool, Seating, Firepit, TV, Grills, Dog Run
Children’s Play Room | Fitness Center w/ Yoga Room
Rooftop Sky Lounge w/ Terrace, Billiards, Demonstration Kitchen, Firepit,
TV and Seating Areas
MASS TRANSIT
Steps away from the Grove Street PATH station, and
blocks from the light rail
NEIGHBORHOOD
Seated firmly at the front door of downtown Jersey City, the
Powerhouse Arts District has been re-envisioned as an iconic
centerpiece for culture, retail, and entertainment.
160 Morgan Street, Suite 4 | Jersey City
201.350.5944
10provost.com
75 Park Lane also includes a graciously covered porte cochère entry flanked by landscaping and access
to an off-site parking garage with dedicated pedestrian pathway that links to the building’s lobby.
Located in 75 Park Lane and with several private events and a variety of lounge seating
private and communal spaces, residents can options.
enjoy a dining room and wine tasting area, Jersey City, with its Gold Coast area, is one
as well as fully integrated co-working spaces. of the most desirable living areas in the greater
Additional amenities designed for entertain- New York metropolitan area. In recent years,
ment include an outfitted game room featur- Jersey City’s Newport neighborhood has estab-
ing pool, ping-pong and foosball tables, as well lished itself as a destination of choice for both
as a multipurpose entertainment room with sur- New Jersey residents as well as many New York-
round-sound audio and retractable screens and ers on the hunt for a housing alternative out-
a separate golf room complete with golf simu- side of New York City. Located along the Hud-
lator. A whimsically designed children’s room son River waterfront, it offers incredible river
with carefully zoned activity areas provides the views and quick access to both Lower Manhat-
perfect indoor respite for children. tan and Midtown. The neighborhood also is
Offering a top-of-the-line fitness center expe- situated by Newport Green, a 4-acre park fea-
rience, Park and Shore will feature a windowed turing a beach, Ferris wheel and playgrounds.
Olympic swimming pool 82 feet in length and a The arrival of Park and Shore to Newport
dramatically lit teak-lined spa featuring Ham- will introduce a new level of luxury, as well as
mam-style steam rooms and saunas, as well as a full-service lifestyle, to the neighborhood.
a state-of-the-art gym with yoga studio. With construction of Park and Shore under-
75 Park Lane also includes a graciously cov- way, first closings at Shore House are slated for
ered porte cochère entry flanked by landscap- late 2018 and mid 2019 for 75 Park Lane. Pric-
ing and access to an off-site parking garage with ing for one-bedrooms at both buildings starts
dedicated pedestrian pathway that links to the at $640,000, two bedrooms from $1,095,000 and
building’s lobby. three bedrooms from $2.2 million.
With the Manhattan skyline as the back- The Marketing Directors is the exclusive
drop, residents can enjoy an expansive com- marketing and sales firm for the development.
munal rooftop outfitted with full-service prep The sales gallery is located at 100 Town Square
kitchen and island table for tasting events and Place, Suite 301, in Jersey City.
cooking demonstrations, an intimate lounge For additional information, visit parkand-
and dining area that can be sectioned off for shore.com, or call (201) 798-0008.
SUNDAY, OCTOBER 8, 2017 ADVERTISING FEATURE | THE STAR-LEDGER +Page 17

PARK AND SHORE

Unparalleled luxury condominiums on the Jersey City waterfront
Developed By Strategic Capital®

AMENITIES
Thoughtful, smart and attuned to people’s daily rhythms,

INFORMATION
the amenities of Park and Shore were purposefully created
to foster a sense of community and encourage balance in
residents’ lives. Amenities include a Pool & Fitness Area, Wine
Tasting Lounge with Private Dining, Sky Lounge, Co-Working

& DETAILS
& Conference Area Lounge, and Children’s Play Area.

When complete, 75 Park Lane and Shore House MASS TRANSIT

will represent the pinnacle of luxury residential
development in Jersey City. Located on a beautifully
landscaped park in the Newport neighborhood, the
two buildings offer discerning interior design and a
lifestyle that is unmatched in Jersey City.
Near both the Newport and Hoboken PATH stations, you can travel
to Christopher Street in 8 minutes, and to Midtown in 14 minutes, to
Wall Street in 7 minutes. Newport is right next to Lincoln Tunnel and
ferries to Midtown and Downtown Manhattan.

PRICE RANGE
Limited time preconstruction pricing: 1 bedrooms from $650,000,
2 bedrooms from $1,150.000 and 3 bedrooms from $2,220,000.

INTERIORS
The residences at 75 Park Lane feature generous
open layouts with an abundance of light and air.
Oversized windows deliver breathtaking river and
city views, and a warm palette of walnut and marble
elevates the finish level to new heights in Jersey City.
Shore House’s boutique residences offer expansive
layouts and feature natural hardwoods, blackened
steel, and bronze and chrome fixtures.

EXCLUSIVE MARKETING & LISTING AGENT:

THE MARKETING DIRECTORS

CONTACT 201-798-0008
info@parkandshore.com
parkandshore.com
Page 18 ADVERTISING FEATURE | THE STAR-LEDGER SUNDAY, OCTOBER 8, 2017

WHAT’S IN THE PIPELINE?

Aerial of 235 Grand, a 45-story building featuring 549 luxury rental residences, a 6,380-square-foot retail space and a 347-spot parking garage rising in Jersey City, on the site of the former Hudson County Boys & Girls
Clubs.

Current and future projects add to Gold Coast landscape

By Jeffrey Cohen
Special to The Star-Ledger

They don’t call it the Gold Coast for nothing.

The edge of the Hudson River with the best views of the Man-
hattan skyline has long been considered some of the most desir-
able real estate in the country. Cities such as Hoboken, Bayonne
and Jersey City have seen remarkable resurgences in recent years
as developers have capitalized on those views and the access to
New York City as prices for rentals and condominiums in Man-
hattan have skyrocketed.
The 2008 real estate crash did some damage but that is no lon-
ger the case on the Gold Coast. Developments that were under-
way at that time are now fully occupied and there is a continuing
need for new residential space in the area, preferably as near to
the water and to mass transit into New York City as possible.
Given that scenario it should come as no surprise that many
new projects are underway and others are about to begin con-
struction. Luxury apartments still are very much in demand
both for rental and for purchase. As more young profession-
als, families and others realize living in Manhattan might not
be affordable, they are discovering the Gold Coast might be
something that combines the best of both worlds: access to the
city on very short notice along with prices that are within reach.
“In Jersey City from 2005 to 2008, there were quite a few large
condominium projects that went up and flooded the market,”
said Henry L. Waller, vice president of Toll Brothers City Living.
“It took a while for those units to be absorbed. Now developers
have been building rental properties again. People are looking
for newer products.”
It is more likely to find condominium units in Hoboken and
other area towns and cities but there are some in Jersey City
as well.

‘We’re interested in the future of

Hoboken and are committed to working
with the city to develop sustainable
housing that significantly contributes
to the community at large. This new
building and open space donation fits
perfectly into that philosophy.’
Larry Bijou, managing partner, Bijou Properties in Hoboken

Among the projects now underway from Toll Brothers City

Living is the second phase of Provost Square at 10 Provost Street
in Jersey City, Waller added.
Located near the Grove Street PATH station, 10 Provost
offers studio, one-, two-, and three-bedroom units in a 28-story
high-rise building, he said.
“There are 242 condominium units that opened for sale in
July (2017),” Waller said. “The new units will be delivered in the
fourth quarter of 2018. There will be two residence lounges in
the building rather than the usual one, with one lounge on the
seventh floor and another on the 28th. There will also be two
rooftop decks.”
He described the building’s design as having “a very high
level of amenity. There will be a pool and the two roof decks
and in the third phase, which has not been started yet, there
will be a 525-seat theater that will help enliven the Powerhouse
Arts district.”
Prices begin in the $400,000’s and go well over $1million,
Waller said.
Hoboken, Waller added, was not affected quite as severely by
the real estate conditions of 2008 because not as much product
was available at the time. “It was much quicker to recover, and
actually rebounded in May 2009,” he said.
Currently, 1425 Hudson Street, part of the Hudson Tea com-
munity in Hoboken, should break ground in a matter of weeks,
Waller added. “It’s the closest there is to the waterfront and will
offer studios to three-bedrooms.” Some 236 units at 1400 Hud-
son are about 90 percent sold now, he said. 70-90 Columbus is a four-phase development in downtown Jersey City adjacent to the Grove Street PATH Station that will ultimately comprise
Larry Bijou, managing partner of Bijou Properties in Hobo- 1,484 rental residences and a 152-suite Residence Inn by Marriot® hotel.
ken, said his company and Intercontinental Real Estate have
broken ground at 700 Jackson Street for a project that will include a 424-unit rental building, a “This new building and open space donation fits perfectly into that philosophy.”
6,835-square-foot public gymnasium and a 2-acre resiliency park. The 14-story building was designed by Marchetto Higgins Stieve architects and will include
Construction, which has begun, is expected to finish in the middle of 2019. 90,000-square-feet of amenities, including a penthouse pool and roof deck. There will be 25,000
“We’re interested in the future of Hoboken and are committed to working with the city to
develop sustainable housing that significantly contributes to the community at large,” Bijou said. CONTINUED ON PAGE 23
SUNDAY, OCTOBER 8, 2017 ADVERTISING FEATURE | THE STAR-LEDGER Page 19

VA N TA G E
YOUR PLACE TO CALL HOME
NOW LEASING

VANTAGEJC.COM

I M M E D I AT E O C C U PA N C Y
B R A N D N E W S T U D I O , O N E - & T W O - B E D R O O M R E N TA L S I N J E R S E Y C I T Y

3 3 P A R K V I E W A V E N U E , J E R S E Y C I T Y , N J 0 7 3 0 2 | 2 01 . 3 3 3 .12 2 2
Page 20
Transportation
Avora, a 184-unit luxury condominium building rising on the Weehawken waterfront with unobstructed views of midtown Manhattan is ideally situated for commuters. The building is adjacent to the Port Imperial Ferry Ter-
minal, which offers ferry service to both midtown and downtown Manhattan. Hudson-Bergen Light Rail service to neighboring Hoboken, Jersey City, the PATH system and NJ Transit’s Hoboken Terminal also is available.
Range of transit options a draw for residents, commuters
By Lori Crowell
Special to The Star-Ledger
Proximity to Manhattan and a wealth of transportation
options are among the biggest draws to living along the Gold
Coast. An affordable alternative to Manhattan, the Gold Coast
offers a range of transit options — including commuter rail,
subway, light rail, buses and ferries — that few Garden State
locales can match.
Landsea Homes is developing Avora, a 184-unit luxury con-
dominium building on the Weehawken waterfront just steps
from the Port Imperial Ferry Terminal. Located in the heart of
the $2 billion master-planned Port Imperial community that
stretches along 2 miles of Hudson River waterfront across three
municipalities, Avora is ideally situated for commuters, offer-
ing residents an eight-minute commute into Manhattan. The
community is within walking distance of the Port Imperial Ferry
Terminal, which offers ferry service to both midtown and down-
town Manhattan. Hudson-Bergen Light Rail service to neigh-
boring Hoboken, Jersey City, the PATH system and NJ Transit’s
Hoboken Terminal also is available nearby.
“For consumers that place an importance on proximity to
public transportation, there simply could not be a better fit
than Avora,” said Gabe Pasquale, senior vice-president of sales
At Gull’s Cove II in Jersey City, homes feature contemporary kitchens with Eggersman cabinetry, quartz countertop and backsplash, Kohler fix-
tures and Bosch appliances.
Vantage is adjacent to Jersey City’s Paulus Hook and Van Vorst Park neighborhoods. Just steps away is the vibrant dining/nightlife scene on Newark Avenue, while Manhattan is just minutes away via the Grove Street and
Exchange Place PATH stations and New York Waterway ferry service.
ADVERTISING FEATURE | THE STAR-LEDGER
and marketing for Landsea Homes. “No matter where you are
going, you can get there virtually right from Avora’s front door;
the Ferry Terminal and Light Rail are about 1,000 feet away.
Although the Gold Coast is very transit-oriented, Avora pro-
vides what is perhaps the most direct access and proximity to a
host of transportation options.”
The 11-story building features a collection of one-, two- and
three-bedroom residences — as well as a limited offering of
duplex penthouses — priced from the $800,000’s to more than
$4 million. Avora residents will have access to lifestyle ameni-
ties including a lobby with concierge, private screening theater,
business center, elegant boardroom, a grand salon lounge with
a bar and catering kitchen, on-site pet grooming and a strength
and cardio fitness center. A third-floor landscaped outdoor pla-
za features a pool, sun deck, lounges, grilling areas and a fire pit.
The building also will offer a secure parking garage and bicycle
and resident storage.
Gull’s Cove II — the luxury condominium building rising in
the Liberty Harbor North neighborhood in Downtown Jersey
City — has surpassed $60 million in pre-construction sales, with
more than 70 percent of the building’s 107 units under contract.
“In a city still dominated by rental product, Gull’s Cove
has consistently appealed to those residents from both sides
of the river looking to purchase a new-construction, luxury
SUNDAY, OCTOBER 8, 2017
condominium in an amenity-rich building,” said Art Johnson,
vice-president of Liberty Harbor North LLC, Gull’s Cove’s
developer.
Gull’s Cove II is ideally situated for commuters. Both the
Grove Street and Exchange Place PATH stations are within
walking distance, as is the NY Waterway ferry terminal at Pau-
lus Hook. The Hudson Bergen Light Rail’s Marin Boulevard
station is located just steps from the building. For motorists, the
Holland Tunnel, New Jersey Turnpike, Interstate 78 and routes
1 and 9 are easily accessible. Residents also appreciate being able
to walk to an abundance of restaurants, nightlife, arts, parks and
culture that have flourished in the area.
Designed by Marchetto Higgins Stieve Architects, Gull’s
Cove II features 15 floor plans ranging from studios to three-bed-
room layouts — including a limited selection of duplex and tri-
plex units. Remaining homes are priced from $489,000 to $1.925
million.
All residences are well-appointed with elegant finishes,
upscale appliances and contemporary design details. A full suite
of social amenities includes a 24-hour concierge; a fitness studio
with Peloton bikes and a dedicated yoga studio; a Club Room
boasting two full-sized mini bowling lanes, shuffle board and
screening area; a sophisticated Resident’s Lounge; and a chil-
dren’s playroom.
Fisher Development Associates has officially opened the
doors to Vantage, 448 upscale rental apartment homes located
in the Liberty Harbor North neighborhood of Jersey City. The
45-story waterfront tower features studio, one- and two-bed-
room residences, and a world-class offering of indoor and out-
door amenities. The collection of residences is initially priced
from the low-$2,000s.
Vantage is adjacent to Jersey City’s Paulus Hook and Van
Vorst Park neighborhoods. Just steps away is the vibrant din-
ing/nightlife scene on Newark Avenue, while Manhattan is just
minutes away via the Grove Street and Exchange Place PATH
stations and New York Waterway ferry service.
“There’s no question this downtown architectural icon has
quickly created a buzz in Jersey City’s apartment market by pro-
viding the opportunity to immediately enjoy a luxury high-rise
lifestyle with move-in ready homes and a roster of incredible
amenities,” said Brian Fisher, president of Fisher Development
Associates.
On-site social and recreational amenities include a 24-hour
concierge, cyber café, state-of-the-art health club, children’s play-
room, business center, conference room, screening room, dining
area and an enclosed parking garage.
A sixth-floor outdoor amenity deck features a zero-entry
swimming pool, a lounge, landscaped area and full-court bas-
ketball court.
The Vantage Point Sky Lounge on the 45th floor offers a
social space with incomparable views.
SUNDAY, OCTOBER 8, 2017
HISTORY OF THE GOLD COAST
Area’s evolution continues
to drive demand
CONTINUED FROM PAGE 2
Coast venture is Nine on the
Hudson, a 13-story, 278-unit
luxury condominium commu-
nity in West New York.
“We started construction
late in 2015 and we’re now
about 60 percent complete,”
McCarron said. “We’re expect-
ing to see our first homes
closed here by next March.”
The Hudson River Water-
front Walkway is steps away
from the building. New York
Waterway offers ferry service
from Port Imperial, just a short
walk from Nine on the Hud-
son. Hoboken is a quick ride
away on the Light Rail.
Also at Port Imperial, Len-
nar Urban has introduced
1200 Avenue at Port Impe-
rial, a collection of 103 luxu-
ry condominium residences.
Two more communities —
1400 Avenue and 1600 Ave-
nue — are in the design stag-
es now, with ground breaking
expected by early 2019, said
Craig Klingensmith, president
of Lennar’s Northeast Urban
Division.
Nearby, Lennar also is
developing the final phase of
its Henley on Hudson water-
front condominium commu-
nity in Weehawken. The new
collection of 67 residences
brings to a close the 201-home
community.
“Construction will be com-
pleted by next January and
we have already sold more
than half of the homes,” Klin-
gensmith said. “This tract used
to be the site of the Chiquita
Banana factory. Some people
still call it the Banana Site, but
now it’s surrounded by water-
front walkways, parks and ball
fields and convenient ferry ser-
vice to midtown and down-
town Manhattan.”
Another new communi-
ty in Weehawken is Avora, a
184-unit luxury condomini-
um building being developed
by Landsea.
“This is an impeccable
location because it has unob-
structed waterfront views and
you are just literally footsteps
away from the ferry terminal
and Light Rail station. You
don’t need a car to live here,”
said Gabe Pasquale, senior vice
president of sales and market-
ing for Landsea.
For two decades, Pasquale
has been a marketing point
person for various Gold Coast
builders.
“I’ve witnessed so much
growth over that time, both
residential and commercial,”
he said. “One of the trends I’ve
seen has been people sticking
their toe into the Gold Coast
waters by moving into a rent-
al apartment. After they expe-
rience all of the benefits of liv-
ing here, they make their next
move —investing in a new
home.”
One the newer apartment
home communities, now in its
pre-leasing stage, is Vantage, a
448-unit building created by
Fisher Development Asso-
ciates in the Liberty Harbor
North neighborhood of Jersey
City. The 45-story waterfront
tower features studio, one- and
two-bedroom residences.
Also in Jersey City, Strate-
gic Capital is in the process
of creating its first New Jersey
development, Park and Shore,
a condominium communi-
ty with two distinct buildings
spread across two adjacent
blocks. Park Lane will be a
37-story, 358-unit community
while Shore House is a bou-
tique, 71-unit building stand-
ing seven stories.
Park and Shore will be part
of Newport, a master-planned,
600-acre mixed use communi-
ty in the downtown. Devel-
oped by the Lefrak Organiza-
tion, Newport is home to more
than 15,000 residents in high-
rise apartment and condomini-
um buildings.
The site had once been the
Erie Railroad’s Pavonia Termi-
MANHATTAN QUALITY COMES TO JERSEY CITY
ADVERTISING FEATURE | THE STAR-LEDGER Page 21
Avora, a new 184-unit luxury condominium building rising on the Weehawken waterfront, features unobstructed views of midtown Manhattan.
nal before the massive redevel-
opment project began in the
mid-1980s.
“We purchased the land for
Park and Shore from LeFrak
and broke ground a year ago,”
said Phillip Gesue, chief devel-
opment officer. “We expect to
see our first closings toward
the middle of 2018.”
Gesue said in earlier times,
Jersey City attracted residents
with its proximity to jobs in
nearby manufacturing plants
and heavy industry.
Today, just a short train or
ferry ride from Manhattan, Jer-
sey City draws a large group of
urban, white-collar profession-
als.
“Thanks to its redevelop-
ment, Jersey City has matured
into a terrific place where peo-
ple want to invest in a new
home,” Gesue said. “Although
many may see it as a bedroom
community for Manhattan, it
certainly functions as its own
cultural city. It continues to
attract highly educated work- The new collection of 67 residences at Henley on Hudson in Weehawken brings to a close the 201-home
ers from all across the coun- community.
try.”
PARK AND SHORE is Jersey City’s premier
condominium community featuring unparalleled finishes and
one of the most comprehensive suites of amenities in the
greater New York City market. The community consists of
two distinctive buildings, each with its own character.
Located on a beautifully landscaped park in the Newport
neighborhood with the Hudson River just beyond, Park and
Shore offers an exceptional level of design and lifestyle.
LIMITED TIME
PRECONSTRUCTION PRICING
1 Bedrooms from $650,000
2 Bedrooms from $1,150,000
3 Bedrooms from $2,220,000
For more information or to make an appointment,
call 201.798.0008 or visit us at PARKANDSHORE.COM
Equal housing opportunity. Sponsors 75 park lane south llc and 2 shore drive north llc affiliates of Strategic Capital. The units or interests in the development are offered to the public and are sold without regard to marital status, sex, race, color, creed, religious principles, national origin, ancestry, affectional or sexual orientation, or any other basis prohibited by the law against discrimination (n.j.s.a.10:5-1 et seq.)The artist representation
of the building and any description or depiction of interior decorations, finishes, appliances and furnishings contained herein are provided for illustrative purposes only and may be modified, altered or changed. The complete offering terms are in the Public Offering Statement available from Sponsor. Sponsor makes no representation or warranties except as may be set forth in the Public Offering Statement and Purchaser acknowledges
and agrees that it has relied only on the terms of the Public Offering Statement. As more further described in the public offering statement for each condominium, certain amenities located within 75 Park Lane Condominium shall be for the exclusive use of the residential condominium unit owners of 75 park lane condominium and the residential condominium unit owners of shore house condominium. The residential condominium unit
owners of shore house condominium shall have access to 75 park lane condominium amenities as set forth in the public offering statement for each condominium. Residential condominium unit owners of 2 shore lane condominium shall not have access to the amenities located within shore house condominiums.
Page 22 ADVERTISING FEATURE | THE STAR-LEDGER SUNDAY, OCTOBER 8, 2017

1200 AVENUE AT PORT IMPERIAL

Condominium homes at 1200 Avenue at Port Imperial on the Weehawken waterfront represent a floorplan never before offered at the midtown Manhattan-facing building, where immediate occupancy is available.

Lennar unveils custom condominiums at 1200 Avenue at Port Imperial

A new, fully furnished cus-
tom condominium home
showcasing a unique floor-
plan, high-tech features and
expansive outdoor space has
been completed at 1200 Ave-
nue at Port Imperial, Lennar’s
collection of luxury condo-
minium residences on Wee-
hawken’s Hudson River water-
front.
The custom condomini-
um home represents a floor-
plan never before offered at
the midtown Manhattan-fac-
ing building, where immediate
occupancy is available. The
unique two-bedroom-plus-
den layout has been designed
with entertaining in mind.
Advanced automated fea-
tures such as a Lutron light-
ing system, motorized window
shades and a built-in Wi-Fi
access point enhance the resi-
dence’s 1,830 square feet of liv-
ing space. A 392-square-foot,
wrap-around balcony extends
the living and entertaining
opportunities outdoors.
The home offers a fresh
take on the incomparable life-
style afforded residents at the
ultra-luxe, 103-unit residential
property.
“We’re delighted to unveil
this innovative and stylish
addition to our portfolio of
residences at 1200 Avenue at
Port Imperial,” said Craig Klin-
gensmith, division president of Situated in the heart of Port Imperial, a 2-mile stretch of Hudson River waterfront featuring shops, restaurants, parks and a riverfront promenade, 1200 Avenue at Port Imperial is the
Lennar Northeast. “Though second building within Lennar’s Avenue Collection following the sell-out of 1000 Avenue at Port Imperial.
new to the lineup, it reflects
our vision for this community Situated in the heart of Designed by renowned son River and Manhattan sky- Remaining two- and rial is ideally situated for com-
since its onset, one that incor- Port Imperial, a 2-mile stretch Manhattan-based architect line. three-bedroom residences muters. The community is
porates modern architectur- of Hudson River waterfront Handel Architects, LLP, the Residents enjoy a variety of with 1,431 to 3,139 square feet within walking distance of the
al design, superior amenities featuring shops, restaurants, new building features an inti- hotel-style amenities, includ- of living space are priced from Port Imperial Ferry Terminal,
and services and sophisticat- parks and a riverfront prom- mate seven-story design with a ing a grand salon lobby, library $1.399 million to $3.75 million. which offers ferry service to
ed living spaces. The result is enade, 1200 Avenue at Port sleek glass exterior with brick lounge, media screening room, Most homes offer private out- both midtown and downtown
a boutique lifestyle experience Imperial is the second building and metal panel accents, large children’s playroom, and state- door space, ranging as large as Manhattan. Shuttle transpor-
in a dramatic waterfront set- within Lennar’s Avenue Col- windows and private balco- of-the-art fitness center with 484 square feet. tation to the terminal is avail-
ting that is unlike anything else lection following the sell-out of nies/terraces in most homes to men’s and women’s locker Designer finishes and able daily through the Port
offered in the marketplace.” 1000 Avenue at Port Imperial. maximize views of The Hud- rooms with sauna and steam appointments include Bra- Imperial Property Owners
showers. On the seventh floor, zilian Chestnut hardwood Association and Hudson-Ber-
the Skyline Social Room fea- flooring throughout the gen Light Rail service to the
tures a lounge space, catering home, Whirlpool Duet front PATH system and NJ Tran-
kitchen, bar, multiple gath- load washer and dryer, Hon- sit’s Hoboken Terminal also
ering areas with a fireplace, eywell Wi-Fi Smart thermo- is available nearby. The Lin-
sound system and televisions; stat, pre-wiring for motorized coln Tunnel, Holland Tunnel,
an internet lounge and more shades, and in select homes, George Washington Bridge,
— all set against the spectacu- a fireplace with granite sur- New Jersey Turnpike, Route 3
lar backdrop of the New York round. and other highways are all just
City skyline. Gourmet kitchens feature a minutes away.
Outside, a dramatic third- full GE Monogram Appliance Port Imperial also features
floor landscaped plaza offers Suite, built-in, under-counter a waterfront walkway system
an expansive open-air amenity wine coolers, garbage dispos- and numerous parks just out-
space that includes a sun shelf als, and under-counter ener- side residents’ front door, and
swimming pool, a catering bar, gy-saving LED lighting. Glass the nearby Shops at Riverwalk
garden spaces with multiple and stainless-steel mosaic tile offers a dynamic and animat-
seating areas and a fire pit with backsplash and a combina- ed riverfront destination, with
motorized shade trellis. tion of Spazzi Luz cabinetry retailers such as Son Cubano,
“The private amenities serve enhance the kitchen’s ultra- Ben & Jerry’s and Giannone
as an extension to each home,” modern aesthetic. Luxury mas- Wines spread out along a pic-
Klingensmith said. “Wheth- ter baths include dual vanity turesque, waterfront prome-
er moving up to more living Kohler sinks with Caesarstone nade.
space or scaling down from countertops, custom Spazzi For more information on
no-longer-needed single-family vanity cabinets, Kohler soak- 1200 Avenue at Port Imperial,
homes, residents have the lux- ing tub and waterfall spout, visit TheAvenueCollection-
ury of entertaining in a mul- and custom-designed Traverti- NJ.com, or call (201) 210-0099.
titude of indoor and outdoor na Italian porcelain tile appli- The Welcome Home Center is
spaces that enhance their life- cations. located at 1600 Avenue at Port
The 392-square-foot, wrap-around balcony extends the living and entertaining opportunities outdoors. style experience.” 1200 Avenue at Port Impe- Imperial in Weehawken.
SUNDAY, OCTOBER 8, 2017 ADVERTISING FEATURE | THE STAR-LEDGER Page 23

Current and future projects add to Gold Coast landscape

CONTINUED FROM PAGE 18

square feet of retail space on

the ground floor. The park
will include a 1-acre open
grass area and playground and
a 1-acre public plaza for vari-
ous recreation uses, according
to Bijou.
Ironstate Development
Company, based in Hobo-
ken, is developing 235 Grand,
a 45-story building including
549 luxury rental residences
in Jersey City.
The building, on the site
of the former Hudson Coun-
ty Boys & Girls Clubs, is now
being constructed.
The Boys & Girls clubs
have relocated to a new facili-
ty in the 18 Park development,
also an Ironstate property.

As more young
professionals,
families and
others realize
living in Manhattan
might not be
affordable, they Bijou Properties and Intercontinental Real Estate have broken ground at 700 Jackson St., in Hoboken for a project that will include a 424-unit rental building, a 6,835-square-foot pub-
are discovering lic gymnasium and a 2-acre resiliency park.

the Gold Coast dence Inn by Marriot, and 90

might be
something that
combines the best
of both worlds:
access to the
city on very short
notice along with
prices that are
within reach.
The new building will
include several recreation
areas for residents, a pool and
seating areas.
Also in Jersey City, Iron-
state is in the process of a four-
phase development adjacent to
the Grove Street PATH station
at 70-90 Columbus.Some 545
rental apartments are available
to lease in the 50-story build-
ing at 70 Columbus, which
includes 60,000 square feet of
landscaped roof deck, a pool
and private daybeds, grilling
stations, a playground and
a dog run. Retail space takes
up 30,000 square feet on the
ground floor.
At 80 Columbus is a Resi-
Columbus is under construc-
tion with an additional 539
rental apartments.
Bayonne will be the home of
a mixed-use project from JMF
Properties.
The company, based in
Whippany, will construct some
200,000 square feet of commer-
cial space, 500 residential units
along the waterfront and an
80,000-square-foot shopping
center anchored by a Cost-
co Wholesale store at 150,000
square feet.
“Bayonne is an untapped
jewel on the New Jersey Gold
Coast,” said Joe Forgione,
founder and principal of JMP
Properties. “Investment is
starting to pour in, with the
former Military Ocean Termi-
nal poised to experience signif-
icant attention and growth.”
The former U.S. Army and
Navy base where the construc-
tion will take place juts into
New York Harbor.
The Harbor Station proj-
ect will feature shops, restau- JMF Properties was designated redeveloper of a significant portion of the Military Ocean Terminal in Bayonne, a former U.S. Army and U.S. Navy
rants, commercial space, res- base situated on a peninsula that juts out into New York Harbor. JMF’s Bayonne parcel will comprise 200,000 square feet of commercial space,
idences and recreation areas, 500 residential units along the waterfront, and an 80,000-square-foot Village Shopping Center anchored by a 150,000- square-foot Costco Whole-
Forgione said. sale store.

Rich in amenities, communities bear distinction, share common goal

CONTINUED FROM PAGE 8

irregularly shaped 5.5 square

miles are home to more than
60,000 people, yet it projects
a small-town feel against the
backdrop of the New York
skyline.
This is a family-friendly
town whose expansive com-
munity pool complex hosts
an annual pool party, just one
of many events sponsored by
North Bergen’s active recre-
ation department.

Guttenberg
Tiny but terrific Guttenberg
is a mere four blocks wide and
10 blocks long, and it shares
the “most densely populated”
designation as well as a border
with West New York. More
than 11,000 people make Gut-
tenberg home, representing
an ethnically and economi-
cally diverse population. Gut-
tenberg’s engaging recreation
department sponsors sports,
clubs, camps and various pro-
grams for children and seniors.
Senior citizens can enjoy Tai
Chi classes, trips to the mov-
ies, birthday parties and lun-
cheons.

Hot Properties
Port Imperial’s newest real
estate offerings are extraor-
dinary masterpieces, offer- 1200 Avenue at Port Imperial, Lennar’s collection of luxury condominium residences on Weehawken’s Hudson River waterfront.
ing luxurious amenities that
make resort living an expe- ic landscaped plaza with a sun-shelf swimming den inspired outdoor plaza as well as an infini- areas and fire pit, and a secure parking garage
rience to be savored every day. With unique pool, catering bar, seating areas and fire pit. ty pool. And, of course, there are incomparable as well as bicycle and resident storage. Inside
floor plans and distinctive, designer appoint- Inside the private residences are high-tech and views of Manhattan. Visit henleyonhudson. each residence is unparalleled sophistication,
ments in each residence, the list of indulgent high-end features, such as motorized window com or call (201) 210-0099 for more informa- with lavish chef’s kitchens and sleek, contem-
comforts and conveniences that await home- shades and built-in Wi-Fi access, that add to tion. porary master suites with marble and porcelain
owners is endless. the superior luxury of its design. Avora, with its first phase of construction spa baths.
At 1200 Avenue, a seven-story sleek glass Visit TheAvenueCollectionNJ.com or call already sold out, is already rapidly selling its “We couldn’t be more excited about this most
building with brick and metal accents, resi- (201) 210-0099 for more information. second phase. Avora is just steps away from prominent location in the Port Imperial resi-
dents are greeted by a grand salon lobby and Henley on the Hudson, with its final phase the Port Imperial Ferry and takes full advan- dential portfolio,” said Gabe Pasquale, senior
have exclusive access to a library lounge, media of construction complete, is nearly 60 percent tage of its waterfront location with a multi- vice president of sales and marketing for Land-
screening room, children’s playroom, and a sold. Its residences feature designer kitchens tiered, stepped-back design to maximize views sea Homes, which developed Avora. “From a
state-of-the-art fitness center with locker rooms, with gourmet appliances and custom cabinetry, of Midtown Manhattan and the Hudson Riv- transportation perspective, it hits the trifecta.
sauna and steam showers. The seventh floor’s master spa bathrooms, and interesting archi- er. It’s magnificent lobby with Concierge, pri- Bus, rail and ferry are all right at your doorstep.
Skyline Social Room is a lounge space with a tectural accents throughout. Exclusive ame- vate screening theater, business center, elegant It’s truly a waterfront lifestyle with spectacular,
catering kitchen, bar, gathering areas, fireplace, nities include a state-of-the-art fitness facility boardroom, and cutting-edge fitness center are unobstructed views of the most iconic skyline
sound system and televisions — with the spec- with cardio and yoga/pilates rooms and locker just some of the lifestyle amenities Avora offers. in the world.”
tacular backdrop of the New York City skyline. rooms, a children’s playroom, a theater room, a There’s also an on-site pet grooming service, Visit avoraliving.com or call (201) 499-1496
Open-air space on the third floor is a dramat- billiards and game lounge, and an English gar- landscaped outdoor plaza with pool, grilling for more information.
Page 24 ADVERTISING FEATURE | THE STAR-LEDGER SUNDAY, OCTOBER 8, 2017

OCCUPANCY FALL 2017 | 70% SOLD OUT

Studios,
1, 2, 3 BR's
& Townhouses

Contemporary elegance
at the perfect time.

201 Marin Blvd, Jersey City | gullscove2.net | 855-485-5752