Creating a Healthy Campus Environment for “Adulting”

Agenda
 Welcome & Introductions
 Describe characteristics of Gen Z
 Identify Gen Z’s expectations about health care
 Discuss environmental strategies to enhance health
Gen Z Quiz
 https://create.kahoot.it/#user/3cedd292-a914-433e-be77-
6e9cbe772526/kahoots/favourites
Characteristics of Gen Z
 Loyal  8-second filter
 Compassionate  Fiscally cautious
 Thoughtful  Live “out loud”
 Open-minded  Diverse
 Responsible  Practical
 Determined  Self-concept via Social Media
Gen Z in the workforce
Communication (57%)
Problem-Solving (49%)

Public Speaking (50%)

Communication Skills (45%)

Other Fun Facts

 96% owns a Smartphone

 Will make up 40% of US
consumers
 Racial/Ethnic Diversity
 Discerning consumers
 Prefer “real people” in ads
Gen Z’s Defining Characteristics: Smart
Phones & Social Media
 Dr. Jean Twenge
 San Diego State University
 Psychologist & Generational
Researcher
Gen Z and health behaviors
 Willing to pay for healthy foods
 More sedentary
 Decline in dating
 Decline in teen birth rate
 More body positive; dislike
highly gendered products
 Decline in driving
 Less underage drinking
 Later and less sexual activity
Generation Z Mental Health Concerns
 Mental health issues are less stigmatized for this generation.
 2 x more likely to be diagnosed with anxiety and depression
 Are reporting more suicidal ideation and attempts
 More likely to self-harm
 Decreased ability to cope with life stress
 Decreased ability to deal with rejection and failure
 Difficulty sitting with difficult emotions
Expectations of Healthcare
 Will want consumer technology
 Preventive care becoming mainstream
 Consumer mindset
 Extremely cost conscious
 Expect collaborative decision-making with provider
 Want access to care
Enhancing Our Practice
 We have to be competent in skills to address their identity
 Intersectionality of identities
 Conceptualization of gender, sexuality, and race
 Expect and be primed for challenges
 Outrage culture/culture of shaming & fear
 Lack of deference to our expertise
 Be ready for partnership-based conversations
 Student and provider conversations
 Student-parent-provider conversations
 Limited health literacy
Okanagan Charter Call to Action
The Charter has two Calls to Action for higher education institutions:

1. Embed health into all aspects of campus culture, across the

administration, operations and academic mandates.

2. Lead health promotion action and collaboration locally and globally.

Designing Environments for Health
 Use policies and built environment to engineer well-being
 Design spaces for:
 Phones down
 Physical activity up
 Sleep hygiene
 Create spaces and opportunities for the face-to-face interactions that
students desire
 Combat their propensity to stay in and socialize online
 Use their technology skills and social consciousness to our collective
advantage to advance health.
Thriving
Thriving: “fully engaged intellectually, socially, and
emotionally in the college experience.”

 Engaged in deep learning

 Energized by the learning process
 Apply effort strategically to meaningful goals
 Value multiple perspective and difference in others
 Involved in positive relationships
 View their present and future through realistic optimism
 Committed to enriching their community
Difficult Questions to Ponder
 How can we address the rising tide of mental health concerns among
young people?
 How do we build resiliency among students and develop a resilient
campus environment?
 How do we change to an outcomes-based medical style?
 How do we positively engage students with technology?
 How do we develop campus and community partnership, especially
with faculty, to realize our vision for a well-being campus?
Q&A
References
 The State of Gen Z 2017. (2017). Retrieved from: http://genhq.com/gen-z-2017-research-
white-paper/
 Here’s what Gen Z Thinks About the Future of Affordable Health Care. (2017). Retrieved
from: http://genhq.com/heres-gen-z-thinks-future-affordable-healthcare/
 Segran, E. (2016, September 8). Your Guide to Generation Z: The Frugal, Brand-Wary,
Determined Anti-Millennials. Retrieved from https://www.fastcompany.com/3062475/your-
guide-to-generation-z-the-frugal-brand-wary-determined-anti-millen
 Twenge, J.M. (2017, September). Have Smartphones Destroyed a Generation? Retrieved
from https://www.theatlantic.com/magazine/archive/2017/09/has-the-smartphone-
destroyed-a-generation/534198/
 The 11 Generation Z Statistics Advertisers Must Know. (2017). www.mediakix.com. Retrieved
from: http://mediakix.com/2017/03/the-generation-z-statistics-you-should-
know/#gs.VZak548
 Sexual Risk Behaviors: HIV, STD, & Teen Pregnancy Prevention. (2017/08). www.cdc.gov.
Retrieved from: https://www.cdc.gov/healthyyouth/sexualbehaviors/
 Seemiller, C. & Grace, M. (2016). Generation Z Goes to College. San Francisco, CA: Jossey-
Bass.
References
 Leventhal, Rajiv, A Generation of Digital Patients is Coming: Is Health Care Ready? Retrieved
10/5/2017 from https://www.healthcare-informatics.com/blogs/rajiv-leventhal/patient-
ngagement/generation-digital-patients-coming-healthcare-ready
 Bassett, Kim. Generation Z – The Just Google-It Generation.
http://http://www.corporatewellnessmagazine.com/others/generation-z-google/
 Biel, David. Deloitte Consulting LLP, 7/10/2017, By 2025, boomers, millennials, Gen Z will
reshape health care delvery.
 DeMeritt, Laurie “How Gen Z looks at health and wellness” 3/7/2016. Retrieved from:
http://www.smartbrief.com/original/2016/03/how-gen-z-looks-health-and-wellness
 Heck, Laura. 11/19/2015. A generation on edge: A look at millennials and mental health.
Retrieved from: http://www.voxmagazine.com/news/features/a-generation-on-edge-a-look-
at-millennials-and-mental/article_533c1384-fe5b-5321-84ae-8070ec158f17.html
 Kardaras, Nicholas. 9/1/2016. Generation Z: Online and at Risk? Retrived from:
https://www.scientificamerican.com/article/generation-z-online-and-at-risk/#
 Stillman, J. 3/23/3017. Gen Z Is Anxious, Distrustful, and Often Downright Miserable, New
Poll Reveals. Retrieved from: https://www.inc.com/jessica-stillman/gen-z-is-anxious-
distrustful-and-often-downright-miserable-new-poll-reveals.html?cid=email
 Adams, P. 10/10/2017. Why Gen Z might signal the end of demographic targeting as we
know it. Retrieved from: http://www.marketingdive.com/news/why-gen-z-might-signal-the-
end-of-demographic-targeting-as-we-know-it/506796/