Marketing Lesson Plan Jan 2017

LESSON PLAN
For Student
Module Title : INTRODUCTION TO MARKETING

Module Code : DBS110
Pre-Requisite : NIL
Module Duration : 4 HOURS
Course Instructor : MS. KOMLAVATHI
Contact No : 012-5117880 (9AM- 7PM)
Email Add : komlavathi@gmail.com
Weekly Module Outline:
Week 1 Lecture 1 Marketing ( Assignment 1- Marketing Plan -20%)

Week 2 Lecture 2 Marketing Strategy
Week 3 Lecture 3 Marketing in the New Internet Economy (Quiz 1- 10%)
Week 4 Lecture 4 The Marketing Environment
Week 5 Midterm (20%)
Week 6 Lecture 5 Managing Marketing Information
Lecture 6 Customer and Buyer Behavior
Week 7
Lecture 7 Market Segmentation, Targeting and Positioning for competitive advantages
Week 8 Lecture 8 Marketing Implemenation(Quiz 2- 10%)
Week 9 Lecture 9 The Global Market place
Week 10 Revision & Final Assignment presentation (Submit Assignment 1-Marketing Plan-20%)
Week 11 Final Exam (40%)
COURSE EVALUATION
Course Title Assessment Framework Recommended Textbook(s)

DBS 110 Introduction To Final Examination 40% Armstrong, G., and Kotler, P. (2007),
Marketing Mid-term Examination 20% Marketing: An Introduction, 8th
Edition. New Jersey: Prentice Hall.
Quiz and Assignment 40%
For Internal Use
Week 1
Previous Knowledge
Introduction to marketing for class to refresh knowledge learnt before proceeding to new lesson.
Prepared by: KOMLAVATHI Submission No.: 1 Submission Date: 1/12/2016

Vetted and
Vetted and Approved by Programme Leader:
Approved Date:
RSG-ACAD-FR-001-v3.0 Page 1 of 12
LESSON PLAN
Learning Outcome(s)
 Demonstrate an understanding of the concepts of marketing and broad view of the practices that
associated with the marketing.
Content Outline
1. Marketing
1.1 Definition of Marketing
1.2 Understanding the Marketplace & Customer Needs
1.3 Designing a Customer-Driven Marketing Strategy
1.4 Preparing an Integrated Marketing Plan & Program
1.5 Customer Value
1.6 Landscape of changing Marketing
Assign Assignment 1- Marketing Plan -20%
Teaching Method
Lecture/discussion/tutorial based learning Problem based learning
Case based learning Portfolio based learning
Project based learning Competency based learning
Game/simulation/role play based learning Laboratory/studio based learning
Group work (collaborative) based learning Fieldwork Others
Teaching Aids
Whiteboard Mind Map Flipchart
Games Role play Rubric
Demonstration Computer simulation Power point/computer presentation
Concept design Video/DVD presentation Others
Measuring Learning Achievements

Class Activity after each subtopics
To ask student to summarise lesson learnt

Vetted and
Approved Date:
LESSON PLAN
Week 2
Previous Knowledge
Recap Lecture 1
Learning Outcome(s)
 Appreciate marketing mix
 Applying the marketing practices according to the company’s marketing issues
Content Outline
2. Marketing Strategy
2.1 Strategic Planning
1.1 Designing Business Portfolio
2.2 Planning Marketing
2.3 Marketing Strategy and Marketing Mix
2.4 Managing Marketing Effort
2.5 Measuring and Managing Return on Marketing Investment
Teaching Method
Teaching Aids
Whiteboard Mindmap Flipchart
Demonstration Computer simulation Powerpoint/computer presentation

Week 3
Vetted and
Approved Date:
LESSON PLAN
Previous Knowledge
Recap Lecture 2
Learning Outcome(s)
Content Outline
3. Marketing in the New Internet Economy
3.1 Major Forces Shaping the Internet Age
3.1.1 Digitalization and connectivity
3.1.2 The Internet Explosion
3.1.3 New Forms of Intermediaries
3.1.4 Customisation and Customerisation
3.2 Marketing Strategy in the New Internet Age
3.2.1 E-Business, E-Commerce and E-Marketing
3.2.2 Benefits to Buyers and Sellers
3.3 E-commerce Domains
3.3.1 B2C 3.3.3 C2C
3.3.2 B2B 3.3.4 C2B
3.4 Conducting E-commerce
3.4.1 Click-Only versus Click-and-Mortar
3.4.2 Setting up an e-marketing presence
Quiz 1 (10%)
Teaching Method
Teaching Aids

Class Activity
Week 4
Previous Knowledge
Recap Lecture 3

Vetted and
Approved Date:
LESSON PLAN
Learning Outcome(s)
 Identify the influences of marketing environment upon the marketing practices
Content Outline
1. Marketing Environment
1.1 The Microenvironment
1.2 The Macroenvironment
1.3 Responding to The Marketing Environment
Teaching Method
Teaching Aids

Q&A
Week 5
Previous Knowledge
Lecture 1-4
Learning Outcome(s)
Vetted and
Approved Date:
LESSON PLAN
Content Outline
Midterm examination
Teaching Method
Teaching Aids

Mid-Term exam to assess students understanding of basic knowledge of marketing from Lecture 1 to
Lecture 4

Vetted and
Approved Date:
LESSON PLAN
Week 6
Previous Knowledge
Recap Lecture 1-4
Mid-Term Exam Deliberation
Learning Outcome(s)
 Applying the integrated marketing communication concepts
Content Outline
1. Managing Marketing Information
1.1 Marketing Information and Customer Insights
3.5 Assessing Marketing Information Needs
3.6 Developing Marketing Information
3.7 Marketing Research
3.8 Analysing and Using Marketing Information
3.9 Other Marketing Information Consideration
Teaching Method
Teaching Aids
Demonstration Computer simulation Powerpoint presentation

Week 7
Vetted and
Approved Date:
LESSON PLAN
Previous Knowledge
Recap Lecture 5
Learning Outcome(s)
 Demonstrate an understanding of the concepts of marketing and broad view of the practices
that associated with the marketing.
Content Outline
4. Customer and Buyer Behavior
1.1 Consumer markets and Consumer Buyer Behavior
4.1 Buyer decision process
4.2 Buyer Decision process For New Products
4.3 Business Markets and Business Buyer Behavior
5. Market Segmentation, targeting and Positioning for Competitive Advantages
5.1 Market Segmentation
5.2 Targeting
5.3 Differentiation and Positioning
Teaching Method
Teaching Aids

Ask questions and summarise lesson learnt

Vetted and
Approved Date:
LESSON PLAN
Week 8
Previous Knowledge
Recap Lecture 6 and 7
Learning Outcome(s)
Content Outline
6. Marketing Implementation
1.1 New Product Development Strategy
1.2 New Product Development Process
1.3 Managing New Product Development
1.4 PLC Strategy
1.5 Additional Product and Service Considerations
Quiz 2 (10%)
Teaching Method
Teaching Aids

Summaries Lesson learnt
Week 9
Previous Knowledge

Vetted and
Approved Date:
LESSON PLAN
Recap Lecture 9
Learning Outcome(s)
Content Outline
7. The Global Marketplace
1.6 Global Marketing Today
1.7 Global Marketing Environment
1.8 Deciding Whether to go Global
1.9 Deciding which Market and How to Enter the Market
1.10 Deciding on Global marketing program
1.11 Deciding on Global marketing Organization
Teaching Method
Teaching Aids
Demonstration Computer simulation Powerpoint/computer
presentation

Q&A
Week 10
Previous Knowledge
Recap Lecture 1 -10

Vetted and
Approved Date:
RSG-ACAD-FR-001-v3.0 Page 10 of
12
LESSON PLAN
Learning Outcome(s)
 Complete the assigned assignment through teamwork
Content Outline
Revision and Presentation of Marketing Plan
Teaching Method
Teaching Aids

To ask questions
To select short case for case discussion

Vetted and
Approved Date:
12
LESSON PLAN
Week 11
Previous Knowledge
-
Learning Outcome(s)
 Demonstrate an understanding of the concepts of marketing and broad view of the practices
that associated with the marketing.
 Complete the assigned assignment through teamwork
Content Outline
Final Exam
Teaching Method
Teaching Aids

-
Week 12
Self Reflection

Vetted and
Approved Date:
12

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Marketing Lesson Plan Jan 2017

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Доступные форматы

LESSON PLAN

Module Title : INTRODUCTION TO MARKETING

Weekly Module Outline:

Week 1 Lecture 1 Marketing ( Assignment 1- Marketing Plan -20%)

Course Title Assessment Framework Recommended Textbook(s)

For Internal Use

Prepared by: KOMLAVATHI Submission No.: 1 Submission Date: 1/12/2016

Measuring Learning Achievements

Prepared by: KOMLAVATHI Submission No.: 1 Submission Date: 1/12/2016

Measuring Learning Achievements

Measuring Learning Achievements

Prepared by: KOMLAVATHI Submission No.: 1 Submission Date: 1/12/2016

Measuring Learning Achievements

Measuring Learning Achievements

Prepared by: KOMLAVATHI Submission No.: 1 Submission Date: 1/12/2016

Measuring Learning Achievements

Measuring Learning Achievements

Prepared by: KOMLAVATHI Submission No.: 1 Submission Date: 1/12/2016

Measuring Learning Achievements

Prepared by: KOMLAVATHI Submission No.: 1 Submission Date: 1/12/2016

Measuring Learning Achievements

Prepared by: KOMLAVATHI Submission No.: 1 Submission Date: 1/12/2016

Measuring Learning Achievements

Prepared by: KOMLAVATHI Submission No.: 1 Submission Date: 1/12/2016

Measuring Learning Achievements

Prepared by: KOMLAVATHI Submission No.: 1 Submission Date: 1/12/2016

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