Master of Business Administration – MBA Semester 3

MB0034 Research Methodology - 3 Credits

BKID: B0800

Assignment Set- 1
60 Marks

Note: Each question carries 10 Marks. Answer all the questions.

Q 1. Give examples of specific situations that would call for the following types of
research, explaining why – a) Exploratory research b) Descriptive research c) Diagnostic
research d) Evaluation research. (10 marks).

Q 2.In the context of hypothesis testing, briefly explain the difference between a) Null
and alternative hypothesis b) Type 1 and type 2 error c) Two tailed and one tailed test d)
Parametric and non parametric tests. (10 marks).

Q 3. Explain the difference between a causal relationship and correlation, with an

example of each. What are the possible reasons for a correlation between two variables?
( 10 marks).

Q 4. Briefly explain any two factors that affect the choice of a sampling technique. What
are the characteristics of a good sample?(10 marks).

Q 5. Select any topic for research and explain how you will use both secondary and
primary sources to gather the required information. (10 marks).

Q 6. Case Study: You are engaged to carry out a market survey on behalf of a leading
Newspaper that is keen to increase its circulation in Bangalore City, in order to ascertain
reader habits and interests. Develop a title for the study, define the research problem
and the objectives or questions to be answered by the study. (10 marks).
 Master of Business Administration – MBA Semester 3rd core
MB0034 Research Methodology - 3 Credits

BKID: B0800

Assignment Set- 2
60 Marks

Note: Each question carries 10 Marks. Answer all the questions.

Q 1.Discuss the relative advantages and disadvantages of the different methods of

distributing questionnaires to the respondents of a study. (10 marks).

Q 2. In processing data, what is the difference between measures of central tendency

and measures of dispersion? What is the most important measure of central tendency
and dispersion? (10 marks).

Q 3. What are the characteristics of a good research design? Explain how the research
design for exploratory studies is different from the research design for descriptive and
diagnostic studies.( 10 marks).

Q 4. How is the Case Study method useful in Business Research? Give two specific
examples of how the case study method can be applied to business research. (10
marks).

Q 5. What are the differences between observation and interviewing as methods of data
collection? Give two specific examples of situations where either observation or
interviewing would be more appropriate.( 10 marks).

Q 6. Case Study: You are engaged to carry out a market survey on behalf of a leading
Newspaper that is keen to increase its circulation in Bangalore City, in order to ascertain
reader habits and interests. What type of research report would be most appropriate?
Develop an outline of the research report with the main sections.(10 marks).