RESEARCH QUESTION #1

PARTICIPANTS IN A POLITICAL CAMPAIGN, HOW IT IS NECESSARY TO HAVE AN

ADVERTISEMENTS?
A -
B Political advertisement is necessary because it helps to convey the
message of the candidates.
C Advantage to competitors, most especially when the candidate has a budget
(money)
D It is necessary because it is serves as a convenient medium to reach the
audience faster in a limited time of election campaign.
E “Non-negotiable” - really needed especially in the national campaign

TABLE 3
It is showcase that in a national campaign, political advertisement is essential to
implicate to the people the goals of the candidates, the message they want to convey, and it will
serve as an effective medium to reach the voters in the faster way as possible. Indeed, it is very
significant for it will construct the image of the candidates to portray the most desirable and
good image to the people based on the trend and issues raised in the society.

PARTICIPANTS DO POLITICAL ADVERTISEMENT IMPROVE OR WORSEN THE IMAGE

OF A CANDIDATE? HOW?
A Political Advertisements improve the image of the Candidate but there’s no
assurance of winning.
B It really improves the image of the candidate. For example Risa Honteveros,
her slogan for women’s and human rights.
C Even if the candidate is incapable, as long as the Political Advertisement is
good, it will have a positive effect on the candidate.
D It depends because there are backlashes on them if they fail to utilize the
ads correctly, it cannot be too much ad on tv. People are already aware.
E It re-enforce the image of the candidates

TABLE 4
The presentation proves that political advertisement improves the image of the
candidates. Based on the people’s participation chart hereunder, candidates in 2010 election
like aquino and villar gained the most number of likes and comments in facebook and as
analyze they have the vast number of supporters and followers all over and having the famous
advertisement all over. Unlike, the other candidates gained less amount of likes and followers
but the sympathy of the audience in shares and even comments they have the large
percentage. Thus, it creates a good image and positive effect to the audience and the people
are already aware about what the candidate’s advocacy to solve the issues in the community
not only in print or digital but also in new media.
 PEOPLE’S PARTICIPATION IN 2010 PRESIDENTIAL ELECTON

LIKES

VILAR,
AQUINO
1,597,798,
19% ESTRADA
VILLANUEVA,
297,164, 4% GORDON
AQUINO,
4,149,601, 51% MADRIGAL
TEODORO,
TEODORO
809,429, 10%
VILLANUEVA
MADRIGAL,
VILAR
3,812, 0%
GORDON,
634,195, 8% ESTRADA,
675,295, 8%

SHARES
VILLAR, 102, 4%

AQUINO
AQUINO, 500,
18% ESTRADA

ESTRADA, 241, 8% GORDON

VILLANUEVA, 743,
26% MADRIGAL
GORDON, TEODORO
291, 10%
TEODORO, 900, VILLANUEVA
32%
VILLAR
MADRIGAL, 50, 2%
 COMMENTS
VILLAR, 40, 8%
VILLANUEV
A, 56, 11%
AQUINO
ESTRADA

TEODORO, 50, 9% GORDON

AQUINO, 300, 57% MADRIGAL

MADRIGAL, 10, 2% TEODORO

GORDON, 20, 4% VILLANUEVA

VILLAR
ESTRADA, 50, 9%

FOLLOWERS

VILLAR, AQUINO
1,549,463,
19% ESTRADA
VILLANUEVA,
291,602, 4% GORDON
AQUINO,
MADRIGAL
TEODORO, 4,040,322, 51%
TEODORO
778,513, 10%
VILLANUEVA
MADRIGAL, 3,776,
0% VILLAR
GORDON, 630,018,
8%
ESTRADA,
668,231, 8%