Contact Information

E: Jfliegel2@gmail.com
Jennifer Fliegel Permanent Address
1453 Oxford Drive
C: 847.271.3158 Buffalo Grove, IL 60089

EDUCATION
The University of Illinois at Urbana-Champaign May 2017
Bachelor of Science in Advertising, Certificate in Public Relations GPA: 3.8/4.0

PROFESSIONAL EXPERIENCE
Digital Portfolio: www.jennyfliegelportfolio.weebly.com
Weber Shandwick Chicago, IL
Consumer Public Relations Intern July 2017 – January 2018
• Clients included: Panera Bread and MilkPEP (Milk Life Olympics, The Great American Milk Drive, Media Relations)
• Compiled comprehensive coverage and impressions tracking reports surrounding client announcements and launches
• Created client notes, weekly client updates, recap decks and campaign coverage reports to be distributed internally to clients
• Pitched local and national media, developed press materials and built key media lists for proactive outreach across all accounts
• Assisted in executing national and local market activations surrounding campaign launches and events across all accounts
• Assisted in media day coordination for Olympic and Paralympic athletes to support Team Milk’s sponsorship of PyeongChang
• Monitored Olympic, industry and competitor highlights and 30 Team Milk athletes daily; flagged issues to clients in real-time
• One of four interns in 30-person class granted additional two month extension to continue working across all accounts

National Student Advertising Competition (NSAC) Champaign, IL

Media Planner September 2016 – May 2017
• Selected as part of a 28 member team, represented UIUC’s American Advertising Federation Chapter at national competition
• Worked alongside strategy, research, and creative team to develop and present a fully integrated branding and advertising
campaign for the 2016 Client Sponsor: Tai Pei Frozen Asian Entrees

Midnight Oil Advertising Champaign, IL

Senior Account Manager September 2016 – May 2017
• Student-run, full-service advertising agency under AAF’s Illinois chapter for small business owners in Urbana-Champaign
• Ensured on-time deliverables and manage close client relationships by brainstorming and communicating interests
• Communicated client needs between account directors and creatives to develop effective marketing techniques
• Outlined client progress including status of projects, feedback and pending ideas weekly to managing director of agency
Account Planner September 2015-January 2016
• Conducted primary and secondary research in order to reinvent the Canopy Club brand to students on the UIUC campus
• Created Snapchat account executed to feature behind the scenes footage and interviews with performing artists and staff

GoHealth Chicago, IL
Consumer Marketing Intern May 2016 – July 2016
• Created final marketing project involving implementation of fall campaign
• Published weekly content for GoHealth blog and health and fitness blog Fulton+Morgan using WordPress; wrote 3 of the 4 top
performing summer posts; drove 50% of total unique visitors
• Conducted competitive analysis for GoHealth and Fulton+Morgan brands using industry research
• Created the first GoHealth Instagram account and introduced Snapchat to the GoHealth brand
• Managed Twitter, Facebook, and Instagram accounts for both brands using Sprout Social and CoSchedule
• Pitched idea to partner with local and national brands, secured partnerships with CrossTown Fitness, Nike Master Trainers, and
well-known fitness, health, and wellness bloggers
• Completed certifications in Yoast SEO training and Google Analytics Academy

Her Campus Media Champaign, IL

Event Coordinator; Previously Public Relations & Social Media Intern January 2015 – January 2016
• Promoted to Event Coordinator and Assistant to the Vice President of Public relations, responsible for training 24 PR interns
• Planned and implemented internal and external community outreach events for 200+ people staying within chapter budget
• Contacted local and national publications, businesses, and vendors for sample donations for HC fundraising events
• Strategically managed multiple social media platforms daily to generate buzz about HC content and increase website traffic

HONORS AND ACTIVITIES

College of Media’s Public Relation Certificate Program, College of Media’s Dean’s List, Alpha Chi Omega Sorority Iota Chapter,
Midnight Oil Advertising, National Student Advertising Competition, American Advertising Federation, Shi-Ai Organization