Q1.

With regard to elasticity of a product, the type whose volume of demand increases greatly
following a small reduction in price is termed as___________
(a) Inelastic Product
(b) Highly Elastic Product
(c) Highly Inelastic Product
(d) Perfectly Elastic Product
(e) None of the above

S1. Ans.(b)

Q2.Which of the following can be said about the Test Marketing Stage?
(a) prevents competitors from copying the product.
(b) is an extension of the screening stage.
(c) is a sample launching of the entire marketing mix.
(d) ensure that the product will not fail.
(e) should immediately after business analysis.

S2. Ans.(c)

Q3. Brand logo is a graphical mark used to identify a company, organization, product or brand.
All of the following are true about it EXCEPT:
(a) It should not be overcomplicated.
(b) It is a classic design that does not need to be updated to keep it in tune with styles & fashions.
(c) It stresses particular advantages of a product or organisation.
(d) It should encapsulate the values of a brand and provide an immediate reminder of the brand at
all time.
(e) All are true.

S3. Ans.(b)

Q4. Which among the following options is the step that a marketer should take during the
growth stage of a product life cycle?
(a) Move to extensive distribution.
(b) Fortify the product position.
(c) Raise the price.
(d) Move to exclusive distribution.
(e) Increase promotion as a percentage of sales.

S4. Ans.(b)

Q5. __________________ is the act of designing the company's offering and image to occupy a distinct
place in the mind of the target market.
(a) Profiling Segmentation
(b) Differentiation
(c) Segmentation
(d) Profiling
(e) Positioning

S5. Ans.(e)

Q6. Which of the following is NOT true in case of Secondary Marketing Research? 
(a) Secondary Marketing Research is extrapolating insight from existing data
(b) Secondary Marketing Research is quicker than Primary Marketing Research
(c) Secondary Marketing Research can be organised in-house or via a research agency. 
(d) Business entities will conduct Secondary Marketing Research to gather specific, highly targeted
information
(e) Secondary Marketing Research is cheaper than Primary Marketing Research

S6. Ans.(d)

Q7.  Family  of a consumer plays an important role in the decision-making process. In a family
_______________are the family members who usually panel the information i.e. provide us the
information about the product.
(a) Influencers
(b) Gate Keepers
(c) End Users
(d) Buyers
(e) Decision Makers

S7. Ans.(b)

Q8. The way in which people think of a particular brand of product when they think of a
particular activity because they are closely connected with each other defines-
(a) Brand Personality
(b) Brand Loyalty
(c) Brand Association
(d) Brand Attributes
(e) Brand Awareness

S8. Ans.(c)

Q9. Among the following which one is the factor that determines the classification of products
into good, services and ideas?
(a) Skill of service provider.
(b) Dominant Component.
(c) Degree of labor intensiveness
(d) Type of market.
(e) Degree of consumer contact.

S9. Ans.(b)

Q10. A firm using push policy in promoting its product-

(a) promotes the product to retailers only.
(b) promotes only to the next institution in the marketing channel.
(c) promotes directly to the customers.
(d) promotes the product to wholesalers only.
(e) promotes to any of the channel as per the product features..

S10. Ans.(b)