Communications - anywhere anytime

Dr Mike Short
Vice President R&D
Telefónica Europe
UK CCIS Board Member

mike.short@o2.com May 2009

Agenda

„ Mobile has come a long way

„ Applications proliferate

„ Connectivity everywhere ?

„ Web 2.0 and beyond?

Key Historical Developments in Mobile Services

European Mobile Observatory (Figure 1, p.10)

www.gsmworld.com/europe_observatory/index.shtml
In the future we will need to reinforce the connected world

Users are rapidly adopting new habits

More powerful and enabled devices will be available

Digital contents will continue growing and

will be fully stored

New services will flourish

Users are rapidly adopting new habits

Social networks Microblogging

Million Unique users

ƒ Always on
x 7,5 90
ƒ Multitasking
12
ƒ Group communications
Dec 06 Sep 08
ƒ Content generation
Personalized
Prosumer ƒ On-line applications
consumption
ƒ Co-operation / Co-
creation
ƒ Interactive advertising
More powerful and enabled devices will be available

iPhone Ultramobile PC USB Modem

RFID Tag NFC POS

Digital Holographic
Telepresence Projection
Interactive Surface
Digital contents will continue growing and will be fully stored

Digital content will multiply The cost and size of It will be possible to store
by 10 in 5 years memory will decrease everything we …

Storage cost

hear
Zetabytes
2,0 ÷50
1,8
1,6 see
2 Zetabytes
1,4 100,000 MM LOC
1,2
1,0
0,8 2007 2015 say
0,6
0,4
0,2 All IP traffic stored in just
0 1 gram of memory
2007 2011 do

… indexed by time and location

to make searching easier
New services will flourish

Today Tomorrow

ƒ Ultra Broadband Access

ƒ Internet access (100Mb/s)
ƒ Mobile data ƒ High-speed Mobile Data

ƒ Instant messaging
ƒ HD Videocalls
ƒ VoIP
ƒ HD Telepresence

ƒ Personal TV
ƒ IPTV
ƒ HD TV
ƒ Internet TV
ƒ 3D TV

ƒ Hosting ƒ Virtualization
Penetration Rate of Active SIMs in EEA Countries, 2007

European Mobile Observatory (Figure 7, p.14)

Number of SMS and MMS Sent per Head of Population/
Month in EEA Countries, 2007

European Mobile Observatory (Figure 14, p.17)

UMTS (3G) Population Coverage in the EEA, 2007

European Mobile Observatory (Figure 4, p.12)

Percentage of the EEA Population with 3G Enabled Phones,
2007

European Mobile Observatory (Figure 5 ,p.13)

Mobile Operator Technology Evolution Roadmap

European Mobile Observatory (Figure 45, p.45)

Applications
 Mobile Internet – content where you
want it, anytime, anyplace
% of Top 100 Sites

„ Just scratching the surface of what is possible

„ Building a new ecosystem for Mobile Internet
„ Partnerships to engage effectively with developers
 Connecting business…

„ All businesses - Corporate, SME, SoHo

„ Desktop applications – email, calendar, contacts
„ Enterprise applications – CRM, SAP
 Connecting services…
EDGE connected hospital
in Bangladesh

Concept well-being phone

Mobile connected
E-learning centre
in Kenya
 Connecting things…

„ Payments
„ Machine to machine
„ Automotive
„ Transport telematics
„ Energy and environmental telematics
Connected Roads Connected Homes

Connected Health / Wellness

Connected Cars
The Mobile Digital Hub – The Future For The User

Broadcast (TV/Radio)

Photographs Web Browsing

Music/Video Streaming/
Download
Music

Calendar Sharing

Contacts Messaging/
Email

P2P Voice/
Money Video

Chris & Ben why are sales

falling in Wales. Can you
Chat
explain why?

Source: O2 JAN 2000

‘’Transforming the internet to Service Your Life’’
Summary

Mobiles are here to stay

Applications/services will offer significant growth
Web evolution will multiply access and services
Sensors – we’ve only just begun

Building a connected world vision