1. How many segments do you focus on?

2. What criteria do you use to identify your different target segments?

3. What channels do you use to study your consumers?
4. Based on the different segments that you have made, how do you produce
products/services?
5. How important do you think market research is? Can you give an example of how the
customer insights have been used to improve your services?
6. What are the jobs undertaken by your market research department?
7. What methods do you use to collect the feedback of customers?
8. Do you think your products are in alignment with the customers’ requirements?
9. What do you think makes customers choose you over the rest of the banks? What
specialties do you think your bank possesses that no other bank does?
10. Have you made any changes to your products/services due to the feedback that you
received from your consumers?
11. Can you give an example of how you overcame a problem that the consumers faced in
the past?
12. How do you encourage customers to switch to your bank?
13. What strategies do you use to highlight or advertise your product?
14. How do you generate loyalty from your consumers?
15. How do you use the information gained from research to position yourself better against
the competitors?
16. How effective do you think your advertising is? How do you think it affects the
population?
17. What improvements do you think can be brought about to improve the experience of your
consumers?
18. How important do you think customer insights are to a firm? Please elaborate.
19. Banks seem very ordinary to most of the population. How have you contributed to
making the population realize the importance of them and helped them realize the
financial needs that the services of your bank cater to?