Академический Документы
Профессиональный Документы
Культура Документы
Client Services / Partner Solutions specialist focusing on content marketing and native advertising.
Leader of partner-development efforts and campaigns management (video and editorial).
Team management experience. Extensive collaboration with creative, technical, and sales teams.
EXPERIENCE
Nativo (Los Angeles) a native advertising platform at the forefront of brand content distribution technology
Account Manager, April 2014 – Present
• Manage 360-degree workflow for brand content ad campaigns (distributed programmatically and
displayed natively within publisher sites): Serve as advisor for pre-sale, lead for content consultation
and development, and analyst for reporting (turning data to information). [Simultaneously manage
20-30 campaigns. Total value average: $2M.]
• Collaborate with content creation partners, ad operations specialists, and sales, to assemble high-
performing content advertising executions (editorial, video, infographic).
• Lead international partner relationships (UK, Can). Train and oversee 3rd party use of Nativo’s
platform. Consult on creative to boost user engagement performance.
• Mentor junior team (Account Coordinators): Guide client communications, advise on content.
• Projects: Headline Creation Tool: A Nativo dashboard tool programmed with best-practice headline
syntax and grammar features. Article Evaluation Algorithm: A combination of rules (regarding
diction and voice) used to evaluate the editorial value of a native article and images.
EDUCATION – B.A., Tufts University, Philosophy major, English minor (Jr. Year: Univ. College London)
SKILLS – Mac/PC, MS Office (advanced XLS), Salesforce, Ad Ops (DBM, The Trade Desk, DCM, Sizmek),
HTML, Logic Pro, iMovie, Photoshop