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COURSE MATERIAL
Expected Outcomes
The course is designed to help the participants to
Understand and appreciate the underlying interdependences and inter-linkages between business and
the natural environment & resources.
Develop analytical skills for alternate business strategies that are benevolent to the mother earth, the
shareholders and the consumers (resulting into Win-Win-Win outcomes)
The course is designed to provide understanding on growing body of knowledge on the inter-linkages between
natural ecosystems & resources-use and the businesses. The course provides an opportunity to think out-of-
box (business-not-as-usual) and look for business opportunities and models that respect the ecosystem integrity
while serving the consumers.
Business practices that integrate the hitherto three separate silos; triple bottom line – People, Profits
(prosperity), & the Planet; into the core business ethics and stewardship would enable organizations innovate
new business models and thus gain long-term sustainability. Thus, how firms imbibe sustainability into their
business DNA is the central theme of this course.
Text Books: There is no single text book as such recommended for the course. However, following books,
particularly the first one, will be used as text books for various topics in the course:
(1) Chris Laszlo and Nadya Zhexembayeva. 2011. Embedded Sustainability: The Next Big Competitive Advantage.
Stanford, California. (TB1)
(2) Al Iannuzzi. 2012. Greener Products: The Making and Marketing of Sustainable Brands. Boca Raton: CRC Press.
(TB2)
(3) Fred Andreas, Elizabeth S. Cooperman, Blair Gifford, and Graham Russell. 2011. A Simple Path to
Sustainability: Green Business Strategies for Small and Medium-sized Businesses. ABC-CLIO, Incorporated.
(TB3)
(4) John Grant, 2008. The Green Marketing Manifesto. John Wiley & Sons. (TB4)
(5) 2007. HBR on Green Business Strategy. (TB5)
(6) Fuller Donald A, 1999. Sustainable Marketing: Managerial-Ecological Issues, SAGE Publications. (TB6)
(7) Daniel C. Esty & S. Winston. 2009. Green to Gold: How Smart Companies Use Environmental Strategy to
Innovate, Create Value, and Build Competitive Advantage. Yale University Press. (TB7)
Quizzes 25%
TOTAL 100
Session-wise details: -
Session Title of Session Text Books/ References Cases / Articles Faculty
1 Introduction to the course Provide Course material to the students in soft copy.
Allotment of assignment topics to students
Module 1: Embedded Sustainability – The Next Competitive Advantage
2-4 Business Reality reshaped: The big Ch 1 TB 1
Three Trends – Declining Sustainable Banking in ASEAN: Addressing
resources, Increasing transparency, ASEAN’S Forests, Landscapes, Climate, Water,
and Increasing expectations; Societies; WWF Sustainable Finance Report 2017.
Green Business Strategy (Soft copy)
What every executive needs to know about global
warming– (TB5).
Bringing the environment Down to Earth by Forest
Reinhardt – (TB5). – (Roll No. 16007, 08, 19)
Beyond Greening: Strategies for a Sustainable
World by Stuart L. Hart HBR Article (TB5). (Roll
No. 16007, 08, 19)
Competitive Advantage on a Warming Planet by
Jonathan Lash and Fred Wellington – HBR article
(TB5). - (Roll No. 16034, 57, 103)
Climate Change Business / Business Climate
Change HBR Sp Report (2007).
The Sustainability Imperative, 2010, HBS.
Improving Sustainable Development Outcomes
Through Best Management Practices, 2014, Journal
of Sustainable Development. (Soft copy) (Roll No.
16020, 21, 43)
5-6 The Changing Value Pyramid – Ch 2 TB 1, Ch6 TB8
Social – Shareholders - Case 1: ALTAGAS: Negotiation for Long-term (Ivey
Stakeholders 2016) - (Roll No. 16007, 08, 19)
SGM PFM 2016-18 - Manmohan, IIFM Term VI - EM & CL Page 4 of 11
Investing in Communities: Case study on Tata
Group (Ch6 TB8)
Transparency: What Stakeholders Demand by
Daniel C. Esty – HBR Sp Report.
The importance of looking forward to manage risks:
submission to the Task Force on Climate-Related
Financial Disclosures, 2016, Policy paper. (Soft
copy) (Roll No. 16009, 46, 51)
Compliance in Context: Navigating the Realities of
emerging Markets by Matthias Kleinhempel, 2015.
(Roll No. 16067, 75)
7-8 New Value Creation Strategies – Ch 3 TB 1
Generic strategic responses to Case 2: Unilever in Vietnam: The “Perfect Village”
sustainability Initiative (INSEAD 2016) (Roll No. 16034, 57, 103)
A Strategic Approach to Climate by Michael E.
Porter & Forest E. Reinhardt – HBR Sp Report.
10 Sustainable Business Stories that Shaped 2015,
by Andrew Winston, 2015, HBR.
9 Cool Strategies for a Heated World Ch 4 TB 1
– Generic to blue ocean to When does it pay to be green – California
disruptive innovation Management Review (Soft copy) (Roll No. 16003,
11, 37)
10-11 Embedded Sustainability creates Ch 5 TB 1
blue oceans – The ES Cloud Case Study 1: Fuji Xerox: Sustainability Innovation –
case study (Soft copy) (Roll No 16029, 39, 55)
Is Tesla Really a Disruptor? (And Why the Answer
Matters) by Larry Dowwnes and Paul Nunes, 2017
HBR (Soft copy) (Roll No 16024, 27, 30)
Note: Each student in a group of four will be submitting one assignment on the topic to be selected in 1st and 2nd
sessions of the course, to be submitted at the middle of the course term. Case presentation and the assignment will
carry 5% weightage each in the evaluation.
2 Competitive Advantage on a Warming Planet by Jonathan Lash and Fred 16034, 57 &
Wellington – HBR article (TB5). The Sustainability Imperative, 2010, HBS. 103
- SESSION - 4
Case 2: Unilever in Vietnam: The “Perfect Village” Initiative (INSEAD
2016) - SESSION - 08
3 The importance of looking forward to manage risks: submission to the 16009, 46 & 51
Task Force on Climate-Related Financial Disclosures, 2016, Policy paper. -
SESSION - 5
Case 3: Kimpton Hotels: Balancing Strategy & Environmental Sustainability
(Soft copy) - SESSION - 12
4 Improving Sustainable Development Outcomes Through Best 16020, 21 & 43
Management Practices, 2014, Journal of Sustainable - Development. (soft
copy) - SESSION - 6
Case 4: Transcend Coffee – Local Sustainability Challenges in a Global
Industry - SESSION - 14
5 Compliance in Context: Navigating the Realities of emerging Markets by 16067 & 75
Matthias Kleinhempel, 2015. - SESSION - 7
Case 5: Breaking Ground: Method and the Brownfield Vs. Green field
debate - SESSION - 16
6 When does it pay to be green – California Management Review (Soft 16003, 11 & 37
copy) - SESSION - 8
7 Case 7: Applied Sustainability LLC – Stanford Case. (Soft copy) - SESSION 16024, 27 & 30
- 19
Is Tesla Really a Disruptor? (And Why the Answer Matters) by Larry
Dowwnes and Paul Nunes, 2017 HBR (Soft copy) - SESSION - 10
8 Case 8: The Land Lease Case (Green Building Strategy). (Soft copy) - 16029, 39 & 55
SESSION - 19
Case Study 1: Fuji Xerox: Sustainability Innovation – case study (Soft
copy) - SESSION - 10
10 Case 10: Make Green Delicious: Sustainability at Jamie Kennedy Kitchens 16010, 73 &
(Ivey 2007) - SESSION - 23 104
How to Quantify Sustainability’s Impact on your bottom-line? (HBR
2017) - SESSION – 23
17 Case 17: GreenWood Resources: A Global Sustainable Venture in the 16022, 25 & 49
Making. - SESSION - 28
Case Study 3: Growing Naturally: Simi Valley Skin Care Firm Derma E
Strives to be Environmentally and Socially Conscious. (Soft copy)
- SESSION - 28
18 Case 18: Forest City & Boulder Valley Credit Union (TB3). - SESSION - 29 16052, 65 & 86
Kimberley-Clark and Greenpeace (Ch.10 TB8) - SESSION - 29
19 Case 19: First Affirmative Financial Network & Boulder Outlook Hotel (TB3). 16002, 96 & 97
- SESSION - 29