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The purpose of The Adams Apprenticeship program is to develop the entrepreneurial leadership
potential of UNC’s most promising undergraduate and graduate students who are committed to
pursuing entrepreneurial careers as founders, funders and high growth executives.
The 12 month program provides these student Apprentices with access to and support from UNC’s
most successful entrepreneurs; curricular and co-curricular leadership development training; two
day conference at UNC; and the opportunity to travel to New York and San Francisco to learn about
these key markets and further build their networks.
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OUR MISSION
A Program Accelerating Careers
The Adams Apprenticeship is a lifelong network of students and successful UNC alumni that exists
to shape, support and speed the transition to entrepreneurial careers with successful outcomes.
The program matches highly qualified, successful professionals with high-achieving students and
facilitates productive and mutually beneficial long-term relationships.
The Adams Apprenticeship experience begins with the selection of diverse, entrepreneurially-
minded students from across the UNC campus who demonstrate extraordinary potential. The
program provides these young leaders with the following resources needed to
build successful entrepreneurial careers:
During this journey, Adams Apprentices learn to create change and turn their ideas into
action. At the end of the year, students will graduate to the alumni network and begin paying it
forward by mentoring future Apprentices.
SPECIAL THANKS
The Adams Apprenticeship is generously supported by John and Vicki Adams and the John and
Patricia Adams Family Foundation. Without their commitment to UNC and developing the next
generation of entrepreneurs, the Adams Apprenticeship would not be possible.
PERCEPTION REALITY
“
Our goal is to
build a network
that creates the
big breaks in an
entrepreneur’s life.
-Ted Zoller, Ph.D.
2016 Adams Forum Director of Center for Entrepreneurial
Studies at UNC Kenan-Flagler
Business School
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HOW DID THEY DO IT?
A closer look at the careers of five of the most famous entrepreneurs reveals a non-linear
career trajectory and a pattern of big breaks.
RICHARD BRANSON’S
fledgling recording studio
changed forever when his
sound engineer introduced
him to a demo tape of
Mike Oldfield.
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STUDENT SUCCESS
A Program Creating Big Breaks
GROWTH
EXECUTIVES
FUNDERS
FOUNDERS
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IDENTIFYING UNC’S TOP
STUDENT ENTREPRENEURS
In the fall of 2017, we received more than 80 applications from undergraduate juniors and first year
graduate students. The application consisted of a letter of reference, a resume as well as answers to
essay questions about career goals, leadership strengths and weaknesses, the role of mentorship,
personal values and the entrepreneurial mission.
Following an intensive interview process, during which Adams Advisors interviewed 50 candidates
at the 2017 Adams Fall Conference, 32 students were selected. This includes 14 graduate students
across six graduate programs and 18 undergraduate students across 13 majors. Additionally, we
welcomed a class composed of 40% women and 40% minorities in this year’s class.
The selection criteria is based on a student’s strengths across the following areas:
Entrepreneurial Ability
Leadership Ability
Commitment to the Adams Program
As the newest members of the Adams Apprenticeship, the 2018 class of Apprentices
are now part of a lifelong network. Congratulations!
UNDERGRADUATE STUDENTS
Jack Amoroso Sabah Kadir
Business Public Policy
HOW IT WORKS
After a highly selective application process,
students begin the program in January with
the start of the Entrepreneur’s Lab course and
co-curricular classes. With monthly pod team
meetings integrating the programming, there
are entrepreneurship treks to San Francisco and
New York as well as a calendar full of networking
events throughout the year.
“
with Professor Ted Zoller, attend a majority of co-
curricular and networking events, and develop a
personal board of advisors. The board of advisors
is the culmination of networking activities and The Adams Program has opened
includes the commitment of three to six advisors. me up to incredible resources and
opportunities. Among my peers, I felt
LONG TERM RESULTS incredibly fortunate to visit well-known
Students often find internships or full time jobs and game-changing companies and
through the program. The goal, however, is for see firsthand what competing at the
students to thoughtfully design a career path best top of an industry looks like.”
suited for their values and interests, then use the
network for feedback. In the process, the program -Asher Lipsitz, Apprentice 2017
creates “big breaks” that
accelerate the students’ careers.
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PROGRAM OVERVIEW
ELAB COURSEWORK
During the spring semester, Ted Zoller offers the highly regarded “Entrepreneurs Lab” for UNC
students. This course explores the key issues associated with the entrepreneurial career and the
lessons of success and failure with a goal to reinforce a high-performance entrepreneurial mindset.
The course is designed for students who are committed and currently engaged actively in pursuing
an entrepreneurial career path either during the program, immediately after graduation or over the
course of their early career. This class engages both leading UNC alums and international thought
leaders in entrepreneurship to learn the grand challenges of an entrepreneurial life. Moreover,
students visit UNC alumni on the sites of their ventures throughout the Research
Triangle entrepreneurial ecosystem.
NETWORKING EVENTS
There are four national events across the year that are open to all program participants: students,
Adams alumni and advisors. The year kicks off with the gala in Chapel Hill in February, a trip to San
Francisco in the spring, a fall conference and workshop in Chapel Hill and a trip to New York City in
the fall. These events provide opportunities for networking and education.
PERSONAL NETWORKING
To build a personal board of advisors, students are encouraged to meet with many advisors
throughout the year on an individual basis. The students’ personal leadership plans serve as the
foundation for the conversations, which may occur in a coffee shop, over the phone or on campus.
Instead of tactical advice, discussions emphasize strategic career guidance, creating “big breaks.”
KEY CONTACTS
Ted Zoller Brett Nicol
Director of Center for Entrepreneurial Studies Entrepreneur-in-Residence, Curriculum
Ted_Zoller@kenan-flagler.unc.edu Brett_Nicol@kenan-flagler.unc.edu
Callie Brauel
Assistant Director of The Adams Apprenticeship
Callie_Brauel@kenan-flagler.unc.edu
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PART TWO:
ADVISOR EXPERIENCE
The purpose of The Adams Apprenticeship is to accelerate the entrepreneurial careers of UNC’s
highest potential student leaders. The program matches highly qualified, successful entrepreneurial
professional with high-achieving students and facilitates productive and mutually
beneficial long-term relationships.
Each Adams Apprentice is tasked with building a board of three to six advisors over the course of
the year who will continue to advise them following the completion of their Apprenticeship year as
they build their entrepreneurial career.
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ADVISOR OVERVIEW
High-Impact Mentoring
ABOUT
The Adams Apprenticeship is a life-long network of students and successful UNC alumni that exists
to shape, support, and speed the transition to entrepreneurial careers with successful outcomes.
The invitation-only program matches highly qualified, successful entrepreneurial professionals with
high-achieving students, and facilitates productive and mutually beneficial long-term relationships.
Adams Advisors are successful founders, funders and high growth executives at various stages in
their careers. They come from industries ranging from technology and clean energy to consumer
products and finance and represent a diverse range of functional expertise from marketing and
finance to human resources and strategy. They’ve created enterprise values across different
organizations such as start-ups, Fortune 500 companies and state governments. They are all
UNC alumni or friends of UNC and share a commitment to developing the next generation of
entrepreneurial leaders.
COMMITMENT
We know you are busy. As an Advisor, the program is designed to make an efficient, high-leverage
use of your time. We ask for five hours of time every six months spent networking with Apprentices.
You will likely receive requests from students via our online mentoring platform after they’ve finished
training, and one or two of the students may ask you to join their personal board of advisors. Should
you accept, this will be a one hour commitment to that student every quarter. Meanwhile, students
expect good-intentioned feedback, advice and perhaps a door opened every now and then. Since
a good portion of networking is initiated at our events, we require advisors to attend a minimum of
two events annually.
ADVISOR IMPACT
“My experiences in the program have connected me to like-minded mentors who approach the world
with curiosity and ambition. As apprentices, we view mentors as role models and seek to emulate
their successes or even failures in one way or another in order to foster success
on our own path. ” -Fletcher Cox, Apprentice 2016 14
THE MENTORING
PROCESS
We’ve designed the program to be sensitive of the advisors’ time while achieving maximum
impact. You can expect a handful of networking requests from students across the year at which
point students may ask you to serve in a more formal capacity as their advisor through our online
mentoring platform or at an event. Students will be prepared to lead the conversations, but some
students are as young as 20 years old and are still learning about business and etiquette.
Students are likely to come to you with key career-making decisions. For example, “Do I take
an internship at Google this summer or work on my own startup?” The students will want you to
influence their thinking on career management and ultimately their trajectory as professionals.
MENTORING PLATFORM
We have developed an online mentoring platform specifically for the Adams Apprenticeship at
connect.eship.unc.edu. This platform facilitates the mentoring relationship between apprentices and
advisors. Student “apprentices” are encouraged to have dozens of flash mentoring one-off sessions
with different mentors or “advisors”. If you and a student really connect, a student may ask you to
enter a long term (3-6 months) mentoring relationship on the platform. This involves the student
sharing his or her long and short term goals over the course of 2-3 meetings. At the end of 3-6
months, the student may ask you to be on their board of advisors along with a few other mentors.
This commitment entails in person or virtual meetings to offer career advice to the student for 5
years post-graduation (you can set the timing and duration). Additionally, we provide mentoring
resources, a discussion board for you Adams-related questions and all of our Adams events on
the Eship Connect platform. If you have not yet received an invite for this platform, please email:
Callie_Brauel@kenan-flagler.unc.edu.
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ADVISOR NETWORK
250+ founders, funders and growth executives
Invitation only
Committed to helping students build a high-velocity entrepreneurial career
30-50 new advisors will be invited each year into the network with
goal of building to over 500 advisors in five years
Year 1 recruitment (2015) focused on building density in the Triangle
We’ve designed the program to be sensitive of the advisors’ time
while also achieving maximum impact
Visit our online mentoring platform (connect.eship.unc.edu) for a
complete list of responsibilities
We are currently looking to expand our network in New York and San Francisco
CHALLENGE COIN
In 2015 we designed and minted 500 “The Adams Apprenticeship Challenge Coin” with UNC’s
Old Well on one side and the words The Adams Apprenticeship and Kenan-Flagler’s Center for
Entrepreneurial Studies logo on the other side. Along the edge each coin is individually numbered.
Each Adams Advisor is presented a coin during the first Adams event that they attend welcoming
them into The Adams Apprenticeship network. The use of the challenge coin was modeled
after elite branches of the military who have used challenge coins since World War I to build
camaraderie. Student Apprentices graduation to the ranks of Adams Advisor is also celebrated
with the presentation of The Adams Challenge Coin signifying that they are now an Advisor to
the next groups of Apprentices.
Though you should challenge students to fully understand and apply the principles of high-impact
entrepreneurship, recognize that they may be:
Occasionally pulled away by other classes and activities
Sometimes focus too much on the “now” and not as much on their long-term careers
Attracted to the newest, latest, or coolest idea
Focus too much on their own ventures or projects
As an advisor, remember that this program is more about accelerating their careers than
launching a business.
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DO’S AND DON’TS
FOR ADVISORS
DO:
Communicate. You decide how you will communicate with each Apprentice. There are
guidelines for this in the resources section of our online platform. Review this
with each long term relationship you enter.
Focus on the students rather than their ventures.
Offer candid, honest feedback.
Encourage high activity levels including lots of networking, outside reading
and career discovery.
Rely on your team or the Adams team to handle mundane or repetitive tasks.
Your time is precious.
Always encourage being proactive. This “can-do” attitude is a prerequisite for successful
entrepreneurs, and we expect the same approach for student entrepreneurs.
DON’T:
Open doors or provide students with key contacts if you don’t feel comfortable.
Feel like you can only give praise of students. Give honest feedback. They will
appreciate it.
Don’t over-schedule yourself. If time commitment exceeds six hours per month,
let the Adams team know, and we’ll figure out a solution.
TIME COMMITMENT
For Advisors, we ask for five hours across a six month period. For Coaches, we ask for two to five
hours per month. Advisors are invited to every Adams Apprenticeship event and must attend two
events annually. We strongly encourage you to attend our major events, such as the Kick Off Gala
in February and Fall Conference in the fall.
There are co-curriculars across the fall and spring that you can also attend. These are opportunities
to learn about career paths of highly successful entrepreneurs, networking, and more. There are
also trips to New York and San Francisco where we will tour start-ups, meet entrepreneurs, and
grow UNC’s network. You can access our calendar of events on our online mentoring platform:
connect.eship.unc.edu.
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TEAM COACHES
This section applies to the 5-6 Advisors who are coaches each year. Please let us know if you are
interested in this position for next year.
Apprentices are organized into teams of five or six, and each team is guided by a coach. The teams
are pre-selected to provide diversity across a number of parameters (undergrad versus graduate,
area of study, etc.) as well as affinity around career objectives and areas of interest. The coach
serves an important role helping them build self-awareness about their strengths, weaknesses and
passions as well as set objectives to ensure the students are leveraging the available resources.
Coaches can be serial entrepreneurs, venture capitalists, educators, high-growth innovators or other
business professionals. We understand how busy you are and have designed the role to create
maximum impact in the lives of their students, with a time commitment of 2-5 hours per month for
each coach. Specifically, as a coach, you are expected to do the following:
Meet with your team of students approximately once per month for one hour
individually or as a team, in person or via video/phone
Offer advice and coaching with their career-related questions
Help students complete their end-of-year deliverables
Each coach will receive regular updates about the program, coaching tips, and other relevant
information that integrates what the students are learning with what they are expected to do as
Apprentices, which includes completing a personal leadership plan and setting up a personal board
of advisors. Coaches will brainstorm ideas and field questions from student teams about their
respective careers and might help students review their leadership assessments or plans. Coaches
will be expected to provide periodic email assistance to the teams they guide.
2016 NYC Entrepreneurs Trek with Howard Morgan, Founding Partner of First Capital
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PROGRAM OVERVIEW
The purpose of the program is to develop the top student entrepreneurs in the world. The 12 month
program attracts students from across the university – undergraduate juniors and first year graduate
students – and takes them through a comprehensive program.
There are three pillars to the student experience: Education modules (which include Entrepreneur’s
lab curricular and nine co-curricular sessions), leadership and networking events and personal
development (through your end of year deliverables). If you give this program your all over the next
year, the outcome will be a lifelong network of influencers that will help you accelerate your career
trajectory. Below we will breakdown the pillars of the program and tools and resources we have put
in place to help you achieve them.
ADAMS FLYWHEEL
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EDUCATION MODULES
CO-CURRICULAR SESSIONS
During the course of the year, co-curricular sessions will be offered to students to for the purpose
of career management and planning emphasizing perspective, tools and strategy to achieve
exceptional entrepreneurial outcomes in five to ten years post-graduation. Topics for these co-
curricular sessions include:
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NATIONAL DE
NTS SH
STU
AP
NETWORKING TRIPS 2017 TRIP
E
AGENDA
A
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D
San Francisco Adams Entrepreneurs Trek Networking Itinerary 1
8 A EN
April 6-7, 2017 G
8:30 a.m. Bus departs hotel - Please be in the lobby at 8:30 a.m. sharp
11:00 a.m. to 12:00 p.m. Presentation and Q&A with Mike Roszack, Finance Director at Google
12:30 p.m. to 1:30 p.m. Q&A and lunch with Damien Weiss, Partner at Wilson Sonsini
2:30 p.m. to 3:30 p.m. Q&A with Robin Richards Donohoe, Draper Richard Kaplan Foundation Founder
4:15 p.m. to 6:00 p.m. Presentation and tour at Carbon 3D
8:30 a.m. Depart hotel (on foot) - Please be in lobby at 8:15 a.m. to drop off luggage
9:00 a.m. to 10:00 a.m. Q&A, breakfast and tour with Adrian James, CTO and Founder at Omada Health
11:00 a.m. to 12:00 p.m. Panel and tour at 500 Startups with Mitch DeForest, Sales and Growth at YayPay
12:30 p.m. to 1:45 p.m. Tour and lunch with Brady Campbell, Campus Director at Galvanize
2:00 p.m. to 3:00 p.m. Tour, ice cream and Q&A at Linkedin
3:30 p.m. to 4:30 p.m. Tour and Friday fun with team at Chubbies
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NATIONAL DE
NTS SH
STU
AP
NETWORKING TRIPS 2017 TRIP
E
AGENDA
A
20
D
NYC Adams Entrepreneurs Trek Networking Itinerary 1
8 A EN
September 21-22, 2017 G
7:45 a.m. to 8:00 a.m. Grab a continental breakfast in the lobby to take to our meeting room
8:00 a.m. to 9:00 a.m. Team breakfast and guest speaker Drew Sechrist
10:00 a.m. to 11:00 a.m. IBM tour with Natalia Gonzalez-Chavez
12:00 a.m. to 1:00 p.m. Lunch at Cardinal Workshop with Dennis Blanco
2:00 p.m. to 3:00 p.m. Tour of Newlab
4:30 p.m. to 5:30 p.m. Guest speaker from Edge Therapeutics, Brian Leuthner
5:30 p.m. to 6:15 p.m. Debrief at hotel in Hudson Lincoln meeting room
7:30 a.m. to 8:00 a.m. Drop luggage off at front desk and grab continental luggage in the lobby
8:00 a.m. to 8:50 a.m. Team breakfast and guest speaker Ben Fisher
9:30 a.m. to 10:30 a.m. Spotify tour and talk with Global Head of Hardware and Business Development
10:40 a.m. to 11:30 a.m. Brand Assembly tour and talk with co-founder Hillary France
3:00 p.m. to 4:00 p.m. HappyNest case study with founder Jesse Prince
4:00 p.m. to 5:00 p.m. Next Caller talk with founder Ian Roncoroni
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KEY EVENTS
Each year The Adams Apprenticeship hosts four national networking events: two in Chapel Hill, one
In San Francisco and one in New York.
The Adams Forum and Adams Entrepreneurial Pioneer Gala Awards Ceremony - Each February
we host a gala celebration where we recognize one entrepreneur who demonstrates through their
leadership and service the commitment to mentor the next generation of entrepreneurs. The gala
is preceded by a full day conference where Advisors have the opportunity to meet and mentor
the Apprentices and to meet fellow entrepreneurial alumni from UNC. In 2016 we recognized Eric
Becker, and in 2017 we recognized Robin Richards Donohoe. This year we are recognizing Tom W.
Lewis with the Adams Entrepreneurial Pioneer Award. We also hear from innovators across UNC
about their ground-breaking work.
The Adams Fall Conference is a full day conference held each Fall that provides opportunities
for networking between current apprentices and advisors. In the evening we host a networking
reception and invite back to campus a successful UNC alumni entrepreneur to share their story.
In 2016, Joe Colopy spoke about his exit from Bronto Software and his new venture Colopy
Investments. In 2017 Chris Lindland spoke about his company Beta Brand.
Please find an updated calendar of events on our online mentoring platform connect.eship.unc.edu.
DELIVERABLE #1:
ELAB COURSEWORK
During the Spring Semester, Ted Zoller offers the highly regarded “Entrepreneurs Lab” for UNC
students. This interactive course invites some of UNC’s top entrepreneurs back to campus to
participate in the course, including Kel Landis, Nick Jordan, Bill Starling, Matt Williamson, Diana
Kander and Amit Singh. The course includes “grand challenges” and reading top business books.
Participation in this course is mandatory for graduating from the program.
The course employs a novel course design that affords the opportunity to explore in-depth the core
issues in entrepreneurship by exposing you to the latest ideas and the thought-leaders who offer
them who will be our guests in the class. We will explore the core lessons of leadership derived from
breakthrough entrepreneurs to assist you in formulating your plans for your entrepreneurial career.
The books we will cover are listed on the following page, and we will notify you of your group
assignment at the first class. All the books are available via Amazon or Barnes & Noble.
The course will be assisted by the Center’s Program Coordinator Aspyn Fulcher and ELab graduate
Sam Petrie, who will serve as the teaching assistant. Several classes will convene at company sites
and entrepreneurial hotspots throughout the Triangle and will be a terrific way to apply our learning
and explore the Research Triangle’s entrepreneurial ecosystem.
Many studies have shown, including Yan Shen’s research at MIT, the importance of mentoring
and coaching in supporting individuals’ career and personal growth. With an accelerated pace
of change, more professional mobility, and increased uncertainty, the role of a personal board of
advisors becomes even more important.
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RESOURCES FOR TRACKING
YOUR PROGRESS
We really believe this program is a game changer for those students who prioritize it over other
extracurriculars. If you are proactive, the Adams network is designed to be with you ensuring your
success post-graduation. That’s pretty remarkable!
Therefore, we have created an online scorecard to help you track your progress throughout the
program and ensure you will graduate on time and make the most of your year! You should fill out
this scorecard before each co-curricular or pod meeting with coaches and review your progress and
questions with other students or staff. The Adams team will also monitor your points throughout
the year. Additionally, since the Entrepreneurship Treks are a privilege held for students who are
engaging in our network and programming, we will use the scorecard to determine eligibility for
the NYC Trek in the fall.
Additionally, we provide mentoring resources, a discussion board for you Adams-related questions,
and all of our Adams events on the Eship Connect platform. If you have not yet received an invite for
this platform, please email: Callie_Brauel@kenan-flagler.unc.edu.
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Adams Scorecard
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Coaching Pods
To help you achieve your personalized individual goals, keep up with the deliverables of the program,
and learn from your peers in smaller group settings, we have implemented a coaching system.
Apprentices are organized into teams of five to six, and each team is guided by a coach who is also
an experienced entrepreneur and advisor in the network.
The teams are pre-selected to provide diversity across a number of parameters (undergrad versus
graduate, area of study, etc.) as well as providing for some affinity around career objectives and
areas of interest. The coach serves an important role for these five to six students in helping them to
build self-awareness about their strengths and weaknesses, define their passion and set objectives
to ensure the students are leveraging the unique resources of the Adams Apprenticeship to
accelerate their careers.
Each coach has some flexibility in how they organize their smaller pods, but expect to meet with
your group or check in with your coach 8-12 times throughout the year. Please find your pod
breakdown on the following page.
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TEAM ASSIGNMENTS
The 2018 class of Apprentices has been organized into six teams based on career goals. These
teams meet once a month to discuss the following:
Learnings from the program
Provide support and encouragement
Discuss tips for networking and other career-related tactics
Share progress on the leadership plans and board of advisor deliverables
Check in on Adams Scorecard to ensure timely progress towards graduating
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ADAMS APPRENTICES
STUDYING OUTSIDE
CHAPEL HILL
This section pertains to those studying outside of Chapel Hill at anytime between January 2018
and February 2019.
The Adams team recognizes that you may have the opportunity to study on the West Coast or
abroad during your time as an Apprentice. We appreciate that this affords you opportunities for
growth and in the long run is great for the Adams Apprenticeship network. At the same time it
does create certain challenges for you and for the program. We want you to be engaged in the
network and as such wanted to lay out some pointers and ground rules to make your time as
valuable as possible:
1) During the time you are away from Chapel Hill we need you to be proactive in calling into the
co-curricular sessions and making sure you are staying in touch with your coach. Students need to
enter into a “Long Term Mentoring Relationship” on Eship Connect with their coach and make sure
to fill out the required homework assignments and schedule meetings through the platform so that
the Adams team can track this. Additionally, please coordinate with one of your team members or
Callie to Skype you into the co-curriculars.
2) During each of the two semesters you are in the program there will be two main opportunities to
network and connect both with your fellow Apprentices and with Advisors: 1) Spring semester -
Gala and Forum in Chapel Hill (February) and the San Francisco Trek (April); and 2) Fall semester -
New York Trek (Sept/Oct) and Fall Conference (Oct/Nov).
Ideally you would be able to attend all four opportunities. Thanks to generous support from the
Adams Foundation and a few donors, we have support for the treks to San Francisco and New York.
If you are outside of Chapel Hill for the SF trek or NY trek we have the flexibility to support your trip
back to Chapel Hill for either the Gala or Fall Conference. For 2018 we have set the following limits:
Coverage of alternate travel in lieu of San Francisco Trek: Flight alone = $400 max;
Full offset (flight, hotel, etc) = $650 max
Coverage of alternate travel in lieu of New York Trek: Flight alone = $250 max;
Full offset (flight, hotel, etc) = $500 max
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NETWORKING NOTES
Who When Notes
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THANK YOU
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