Location

Carefully selected location often plays a significant role in a business’ overall success. When

selecting a location, it is important to consider the distance to your customer, labor availability, land and

transportation to be able to maximize opportunity while minimizing the costs and risks.

The proposed location of the business will be inside Unishoppe Complex, Don Justo Barangay

San Isidro, Angono, Rizal.

Market Analysis

The following data were obtained from the results of the survey questionnaires given to the

respondents:

Projected Annual Demand for Pizza and Lasagna

The projected demand of Pizza and Lasagna was based on the result gathered from

question number (1) and (7), “Do you like Pizza?” and “Do you like Lasagna?” respectively. There are

total of (156) respondents, which consists of (153) people who like to eat pizza and those (141)

individuals who like to eat Lasagna. The following tables that show the results of annual demand of Pizza

and Lasagna are shown below:

Table 1
Questionnaire Criteria for Pizza Result Per Year Annual Demand
Daily 6 360 *2160
Twice a week 32 104 3328
Twice a month 43 24 1032
Occationally 72 0.5 36
Total 153 6552
*6x360 = 2160. The same method applies to the following criteria.

Table 2
Questionnaire Criteria for Lasagna Result Per Year Annual Demand
Daily 6 360 *2160
Twice a week 12 104 1248
 Twice a month 25 24 600
Occationally 98 0.5 49
Total 141 4057
*6x360 = 2160. The same method applies to the following criteria

Projected Annual Demand for Competitors

The proponents used the computation of percentage for getting the competitors’

annual demand in connection with question number (2) and (8), which are 54% and 69%. The projected

annual demand for competitors are to be deducted to the total annual demand of Pizza and Lasagna.

The computed annual projected demand for competitors are shown below:

Table 3
X % Y X-Y
Annual Percentage of Annual Projected
Particulars Demand Competitors Demand for Comp. Gap
Pizza 6552 54% *3538 3014
Lasagna 4057 69% 2799 1258
*6552x0.54 = 3538. The same goes for Lasagna.
 Table 4
Projected Annual Demand For Pizzagna
Year 2018 2019 2020 2021 2022
Projected Annual Demand

Projected Supply for Pizza and Lasagna

The following projections are a possible supply and demand scenario for the next

five-year period.

Table 5
Projected Annual Supply for Pizzagna
Year 2018 2019 2020 2021 2022
Projected Annual Supply

Table 6
Year Projected Annual Supply for Pizzagna Projected Annual Demand for Pizzagna Gap
2018
2019
2020
2021
2022